I asked, but also roughly understand the situation, they are a group of enterprises, open shopping malls, like Wanda Plaza, but not as big as Wanda, which is stationed in a lot of merchants, business is not good, so they want to use the mobile Internet.
Recently I heard that Jitterbug can help physical stores to sell goods, then want to find a teacher to train, so they found me, I naturally agreed readily, and so it was finalized.
In fact, do physical stores go jitterbug is really very match, why? Because the scene sense is very strong, and it is very real, then how to do it? We specifically say the following:
1. Proliferation of word of mouth
Now everyone no matter what products to buy are very focused on word of mouth, good word of mouth store general business is not too bad, then you can shoot to create word of mouth jitterbug short video.
If you are doing tea drinks can be sunshine queuing to buy the hot scene, a long dragon long and long.
If you don't do tea drinks, but do something else, you can also show the store or a smile of satisfaction in the video.
As well as scenes of interaction with consumers, payment, introduction, can be.
Word of mouth is shaped up, many people in the same city see it will go to the store to see, will also form a purchase.
2. Shape the product alone
There are many brick-and-mortar stores sell the same thing, the product is not bright, and do not know what to shoot, how to do?
In fact, it is very good to do, on a separate product to find out one or several highlights, individually shaped, such as clothes can wear, but also what? If the long point is not also can do other applications.
For example, detergent can wash the dishes, is it still possible to wipe the floor?
This is the first time I've ever seen a product like this one.
Similarly, videos that characterize the product can also be shot to promote product sales.
3. Advertising scene implantation
Many people just focus on shooting the picture, forget to name what to shoot into it, you let the people in the same city how to come?
And because there are times when we nakedly introduce the product may be others do not catch on, then we can shoot skits or funny video when the product is a reveal.
For example, we can place the product in a prominent place, or we can put a logo on the clothes, or we can put a background with the sound of the advertisement.
Or if it's a clothing store, you can shoot the clerk organizing the clothes, but the camera stretches back to show the name of the store.
We just need to think differently, if we were fans, what content would we want to see?
Even if we don't think differently, let's look back at what we love to see when we watch Shakeology.
Or watching it and being in a great mood, just one word, that's good too.
Watch it and still won't? You know Bruce Lee don't you? Just do what he did!
Playing short video a few core:
Continuously or can adhere to the effect of the necessary hardware, do not understand can be asked to see more consulting masters
2-segmented vertical
Sharing content must be vertical, do not send funny today, tomorrow, sports, the same account, a unified field, so that the robot can catch your content, so that the direction of recommending the customer groups
3-live streaming, and thus the customer groups
This is the first time in the world that a short video is used in a short period of time. p>
3-live interactivity, pk
live broadcast effect is good, can output, will play can tease have talent with more
4-time nodes, release video
morning before work, before lunch, after work in the afternoon, the evening of 20-23 p.m., the specific need to do their own form to do the data analysis, the flow of data in each area is not the same time period above is only for reference
8-value, novelty
content fun and interesting, whimsical ideas, valuable output
9-popular areas
humor and fun, singing and dancing talent, positive energy, food, etc.
How to play?
I. Use open screen ads to directly hit the target users.
ii.
How to play it?
iii. Netflix with goods, iron powder effect.
Or 1. Control content with certainty and style.
2. Sprout endorsement, aligned with customer tastes.
3. IP cross-border, iron powder effect.
4. Marketing incidental value.
5. Get certified to promote the qualification.
I hope it can help you!
Nowadays, Jitterbug users are huge, the video is short and intuitive, loved by the people, and spreads very fast, the marketing should be: 1. real and reliable, eliminate false; 2. contact information is simple and clear; 3. constantly update the video, push the new.
We are a brand service provider, specializing in content production, placement, distribution, media work for the brand side or full case company, there is a need to see personal information
13 years ago missed the Taobao wind mouth!
Missed the microblogging windfall 7 years ago!
4 years ago missed the public number wind mouth!
Then this year you must seize the short video wind
Giant Magnetic Engine short video inquiry customer acquisition system, to protect the effect of the Internet customer acquisition of the new wind mouth! See understand to
Playing jitterbugs a few core:
Continuously can fire or can adhere to the effect of the necessary hardware, do not understand can ask more see more consulting masters
2. Do a good job of video content positioning
Sharing the content must be vertical, do not send today Funny tomorrow sports, the same account, the unity of the field so that robots can catch your content, thus Directed to recommend customer groups
3. live interactivity, pk
Live broadcast effect is good, can output, will play can tease have talent multi-purpose
4. according to their own video content, choose a different time node to publish video
specific time can be through the data to choose the time node
5. title party
title attracts The title attracts eyeballs, high interactivity, attracting users to interact
6. valuable, novelty and interesting
Content is fun and interesting, whimsical ideas, valuable output
7. popular areas
Humor and fun, song and dance talent, positive energy, food and so on
Want to know more about the methods of playing Jitterbites hurry up and send me a private message, there are free learning materials to receive
The video can be used for the first time in the world.
The reason why Jitterbug is on fire is because of its powerful spreading power and ability to carry goods. These two points are determined by the platform genes of Jitterbug itself, and the state of users on Jitterbug. The underlying logic of Jitterbug is different from that of other platforms, which is to "kill time" for users. If you ask a person who often swipes ShakeYin, "Why do you watch this?" Nine times out of ten, he will answer you: fun or funny or have a beautiful young lady little brother or fresh ...... All of this is an important element of killing time. Jitterbug is toxic, half an hour passes in one swipe. This also shows the state of users on Jittery Voice, which is relaxed, random and unconscious. In this state, it is very easy to receive the information that advertisers want to implant to them. However, if you are hard to advertise, the stimulus is too great, and it will stimulate the rebellious nature of the user, after all, we still don't like to be marketed much, so if you want to bring goods on Jitterbug, then it is important to shoot a good Jitterbug video, after all, the user is first interested in your video content, and only then interested in your product. Too obvious traces of advertising will cause users to be disgusted, and directly crossed your video, so now the popularity of soft text advertising, but also easier to be accepted. In this case, how to shoot a good shaking video with strong ability to carry goods?
Second: the net red with goods example Shake voice as a daily active users of more than 420 million huge traffic pool, because the number of users is very large, so it is also favored by many advertisers. Then how to shoot a good jittery video with a strong ability to carry goods? First of all, I will give you all a look at what a better video with goods looks like.
2, the video that highlights the product. For example, the whole process is about making wooden hairpins, showing its use scene, use method, and product function, this technique has a strong ability to carry goods.
Third: how to do to make the video with goods ability is stronger? Obviously, the ability to highlight the product features of the video with some of the stronger marketing advertising must highlight the product of a selling point, so in the end how to do with the ability to stronger video? Grab the four requirements:
1, the product itself (the product's performance and core selling points) 2, model requirements (the model's appearance and expressive)
3, the video structure (the principle of the golden 6 seconds and duration)
4, shooting methodology (how to shoot the product video)
1, the product itself
Most of us brush jitteritterbugs are for the purpose of relaxation and entertainment, and do not want to remember your video. Relaxation Entertainment , and do not want to remember what selling points and knowledge components of your product. So the core selling point of your product can not be too much, at most not more than 3, we just need to attract consumers to the core selling point shot, so that the characteristics of the product is more clear and concise. More selling points is not equal to good, others do not have the patience to listen, and can not remember. As long as it is concise, easy to understand, and good for me, consumers will have the motivation to buy. If the selling point of the product is not very prominent, you can directly state the concept, do not say nonsense, directly say my product is good where. For example: star sunscreen spray competition, water spray "Li Xian" is also used, summer outdoor filming will never be tanned. Jitterbug "beef brother" directly to the price down, is cheaper than the outside to buy, is to tell consumers that I'm here cheap.
2, modeling requirements
Models do not necessarily have to be Netflix. We need to show the characteristics of the product itself according to the performance ability of different models. Different products, corresponding to the need for different models, such as clothing class to find a good figure of models, food class to find humor funny models, tourism class to find like outdoor models, according to different products to find compatible models to shoot. At present, the jittery voice is more common, such as couples shoot segment, you can wear the same type of clothes, highlighting the use of clothing features, and then attract users to buy, this is the persona + scenarios of the shooting techniques, applicable to clothing, life user class.
3, video structure
So you need to instantly capture the user's psychology from the video cover, title, background music and content match, how do we do it? Video structure we are divided into three types:
(1) pain point + product: for example: Shake "beef brother", video content directly highlighting the product, only sell genuine low-priced goods, the official website lipstick price of 200 or so, beef brother this side of the 149, to capture the many women do not want to buy the psychology of expensive lipstick, but also gives a discount.
(3) effect + product: for example: jitterbug with goods brother "Li Jiaqi", with goods king of kings. His video is through their own personal experience after the lipstick, directly say what experience and effect after using this lipstick, not simply to say how good the product.
4, shooting method
On the advertisement is an advertisement, not a TV show or movie. The video should appear models to show the product, story plot and other information, if the model is not controllable, the plot is not coherent, did not highlight the characteristics of the product, will affect the effect of selling goods. We can learn from other people's videos, there are many successful cases of jittery voice, combined with their own products to develop the shooting method.
Fourth: after sending the video need to pay attention to the place
1, update each video burst volume cycle for 2-3 weeks, update the content, go to maintain accurate fans. It is recommended that 1-2 days to have a finished video, either to promote themselves, or to find netroots people to promote.
2, creative can go to see the video content or online to find creative innovation
3, change the product if a product shot a few months, material sets used all over the place, how to fire up, then hurry up and change it, which means that this product has no market, is not suitable for selling now or in the jittery voice sale. Video to push the new keep changing to maintain the account fresh vigor, do not think that there is a video burst, you can not create new works. Regularly update videos, mingle with users, interact in the comment section, build a community of fans, and so on.
Finally, if you want to do jittery short video bandwagon is not overnight, you need to accumulate for a long time, there is anything you do not understand can ask me.
In recent years, jitterbug video is very hot, and even red all over the world. So how to use such a hot product, how to use such a hot software to market their products. Here is my personal experience, let's discuss it.
To do a good job of short video marketing, depending on your own industry, the practice is different. Now the short video marketing, to put it bluntly, just like Taobao on the live broadcast to sell goods the same reason, in the jittery voice, no matter what you sell, you can not directly send the product, can not directly send the advertisement. You have to change a form, first attracted to the fans to sell goods.
If you are selling clothing, you first apply for a number, and then often shoot a clothing with the video uploaded to the jitterbugs to attract fans, fans after more people will buy things from you. With a certain number of fans you can sell goods directly in the live room, it is the threshold is that you must have fans at the beginning to be able to, you do not have fans in the case, you live is no one to see. Jitterbug seems simple, but you want to do well. Still a little difficult, you must go through a systematic study to do well, any platform has its rules, now many people do not understand the rules, always think I casually send a video can fire. Impossible, even if you occasionally send a video fire, attracted to the fans can not change the present is useless.
Our community has a 90-year-old boy, what technology is not, he likes to dress up their own, every day to dress up their own handsome, and then shot into the video uploaded jitterbug. The company has been able to attract hundreds of thousands of fans for a couple of months, and now the monthly income is more than 100,000 yuan. Do jitterbug expensive to insist, many people why did not earn money, is because of adhere to not down, and then give up.