1036--Passing on the Five Rings
The staff of Guangdong radio station City Voice designed a program for the station's fifth anniversary: based on the combination of the fifth anniversary of City Voice and the bid to host the
Olympic Games, through the electronic media to convey the strong voice of the times, "city people are looking forward to the Olympic Games".
Combining the 5th anniversary of City Voice with the bid to host the
Olympic Games, through the electronic media, the radio station conveys the strong voice of City Voice of the times that "city people are looking forward to the Olympics", and spreads this
idea to the whole world.
Centered on the theme of "one song - five '1036' series of activities", City Voice celebrated its 5th anniversary. One song
The song is the theme of the city people's enthusiasm for the Olympic bid, and it will be used as a main thread throughout the activities. The five "1036s" refer to a series of five activities related to the theme: 1,036 hand-drawn drawings by five-year-olds; a 1,036-meter-long banner autographed by city dwellers; 1,036 voices in support of the Olympic bid; 1,036 letters hand-delivered by children; and 1,036 CD-ROMs with the theme song on them. CD-ROMs with the theme song, conveying the enthusiasm of urban voices in support of the Olympic bid as they are given to the 1036 city
. The campaign was implemented in conjunction with an online campaign, thus expanding its impact and reach.
Try to analyze and comment on this case by applying the relevant knowledge in public **** relations.
Answer: This case mainly reflects the rapid development of adult media provides the necessary technology and methods for the creation of public
*** relations point of view.
1, public **** relations need four conditions, namely, cultural and psychological conditions, socio-political conditions, economic conditions and material
conditions, which are indispensable. And public **** relations activities is the organization and the public communication between the communication behavior, communication needs media,
such as radio, television, etc. If there is no such adult media, public **** relations activities can not be carried out. Guangdong Radio "Voice of the City" staff through the
electronic media to the "city people look forward to the Olympic Games" concept spread around the world, this public **** activities aptly illustrate the importance of the media for the public **** relations activities
activities. Advances in electronic technology and the popularization of electronic media such as radio and television have brought the world closer together, enabling the timely dissemination of information to the whole world in a
short period of time, thus expanding the scope of influence of public relations activities. Without the electronic media, this public
PR campaign of Guangdong Radio would not have been possible to implement.
2, "Voice of the City" used the electronic media to combine the 5th anniversary of the station with China's Olympic bid, with the focus on showing the public the efforts made by "Voice of the City" as an urban audio media in the Olympic bid, thus demonstrating that "Voice of the City" has made great efforts in the Olympic bid, and thus showing that "Voice of the City" has made great efforts in the Olympic bid.
The aim is to show the public the efforts made by City Voice as an urban audio media in bidding for the Olympics, so as to show the unique charm and distinctive image of City Voice, to improve the image of Guangdong Radio in the public, and to expand a wide road for the further development of City Voice.
The Three Tenors Sing for China's Olympic Bid
On the evening of June 23, 2001, the former Royal Court was filled with music and songs. The world-famous three tenor singers performed together in the Forbidden
City's Noon Square, setting off the climax of Beijing's Olympic bid on June 23rd, the International Olympic Day. Vice Premier Li Lanqing and tens of thousands of enthusiastic Chinese and foreign spectators watched this wonderful performance.
Dressed in black tuxedos, the three "Kings of Opera" stood glowing on the stage between the ancient red walls of the Purple Dream City, where they sang nearly 30 popular opera excerpts or songs. From Carreras' I Know This Garden, to Domingo's Starlight
Splendid, to Pavarotti's No One Sleeps Tonight, the magnificent and penetrating vocals won the enthusiastic applause of the 30,000-strong audience in attendance.
There used to be bells and drums ringing here in the past, and now western operas are dazzling here; the emperor used to discuss politics here in the past, and now three masters of western language music are singing in
this place. The charm of oriental architecture and western art classics here has been a perfect blend of the ancient Forbidden City in a night full of excitement
emotional night was awakened, the reform and opening up of China to an East-West cultural blend of music event, to the world to show that they are actively moving towards the world's broad
broad minded.
The Forbidden City Noon Square, the "King of Opera" Pavarotti, Domingo and Carreras often interpreted the musical extravaganza, achieved unprecedented
success, concert television direct access to the world's more than 110 countries and regions of the 3.3 billion viewers.
Try to analyze and comment on this case by applying the relevant knowledge in public **** relations.
Answer: 1, this case reflects the status and influence of the celebrity public in public relations activities. Celebrity public refers to those who have a large influence on social opinion
and social life and appeal of the prestigious people. The world famous three tenor singers belong to the celebrity public.
2, the organization in the planning of public relations activities, often with the help of celebrity awareness to expand the organization's public relations network. Expand the organization
public influence, full of the organization's social image. In public relations activities, the organization with the knowledge and expertise of celebrities for the organization's management
management to provide useful advice; with the help of social celebrity relationship network for the enterprise wide range of good karma; with the help of social celebrities to enhance the social prestige
higher visibility of the organization.
3, in this case, the world's top three tenors have a high reputation and status in the world, is a typical celebrity public.
This type of public has a great role to play in communication and has a strong influence. Influencing the public and public opinion through social celebrities often has twice the effect with half the effort.
Organizations make use of the public's "heroes", "worship stars" social psychology, and social celebrities to establish a good relationship with social celebrities, the organization's name
and social celebrities associated with the prestige of the organization to improve the organization's position in the public. position in the public.
4 、The world famous three tenor singers gathered in Beijing for the first time to sing for China, which is an unprecedented initiative of China's foreign cultural exchanges,
greatly increased the influence of China and Chinese culture in the world.
Ugly toys are popular throughout the United States
Buschner, chairman of the U.S. Aisling Company, once outside the effect of a walk, by chance to see a few children playing with a dirty and hallowed ugly
ugly insects and love. Bushinai had a sudden thought: the toys on the market are usually beautiful images, if we produce some ugly toys
how will it be? So, he let his company to develop a set of "ugly toys", and quickly to market. The result is a bubble hit, "ugly
Ugly toys" to the Epsilon company has brought great benefits, and so that peers are also inspired, so "ugly toys" one after another. Such as
"Crazy ball" is a string of small balls, printed with many ugly faces. Another example is the rubber "rude ugly", long yellow hair,
green skin and a pair of bulging and bloodshot eyes, blinking with a very unpleasant sound. These ugly toys, which sell for more than the regular
toys, have continued to sell well and have created a boom in the marketing of "ugly toys" in the United States.
Try to analyze and comment on this case by applying the relevant knowledge in public relations.
A: 1, an important part of the study of the public object is to analyze the public's psychology and behavior, in order to make the communication work has a stronger
stronger target and scientific. This case is an organization to take advantage of the public's desire for novelty and reverse psychology, the success of their products to
market public relations activities.
2, the desire for novelty is a basic human desire, that is, the desire to seek new stimuli from their surroundings to satisfy their
curiosity. This is one of the psychological reasons why people follow the popularity. Reverse psychology refers to the role of the individual of the same kind of things, more than the individual senses
can accept the limit and produce a contrary experience, so that individuals consciously out of the habitual thinking track, to the opposite direction of thinking
exploration.
3, Bushy Nye is the use of people's two kinds of psychology, produced the "ugly toys" idea, and make the Aislong company to obtain huge
large economic interests. The key to the popularity of "ugly toys" is that it caters to the two psychological needs of people. In public relations
activities, organizations should also make full use of the public's desire for novelty and rebelliousness, adopt scientific communication methods, use appropriate communication tools, and
achieve smooth communication between the organization and the public, so as to make the effect of public relations activities more successful.
Accidents in Long-distance Running Competition
In June 1999, many people suffered from heatstroke and two died during the long-distance running competition in Chungyang City's "Yangge Cup" National Fitness Week.
The sun was blazing and the weather was very hot in Chungyang City. 9:00 a.m. More than 3,000 athletes took part in the 1.5-kilometer-long mass run. Afterwards, 350 of them moved to Riverside Road for the long-distance running competition. The course was 8 kilometers for middle-aged men, women and youth groups, and 3.6
kilometers for teenagers. Due to the intense running under the hot sun, many athletes have suffered from heatstroke of varying depths. 8 athletes who suffered from severe heatstroke
were quickly sent to the city's emergency medical center to save their lives. Wu Sicong fell on the way to the heatstroke, head injury, to reach the emergency center, Wu Sicong
heartbeat has stopped. Won the middle-aged women's race in the second place of the first machine tool factory in Chunjiang City, Shen Guiying also due to heatstroke, died in the early hours of the next morning
Death.
Try to analyze and comment on this case by applying the relevant knowledge in public **** relations.
Answer: 1, this case shows that the science and effectiveness of public **** relations work depends largely on the management and planning of public **** relations
. There are three series of factors involved in the management process of public relations, namely, environmental factors, subject factors and communication technology
factors. These three factors objectively affect the effectiveness of public **** relations work.
2 , in this case, sponsored by the enterprise National Fitness Week activities, was a very valuable communication value of the public relations activities, but in
long-distance running race occurred two deaths, many people heatstroke unfortunate events. This is mainly due to the PR activities of the host ignored the public **** relationship management
management of environmental factors. The so-called environmental factors are external factors that directly or indirectly affect the decisions and behaviors of the PR subjects,
including the time and space factors.In June in Chunjiang City, the weather was very hot, and under such conditions, more than 3,000 athletes were allowed to take part in the long-distance running competition,
it was a poor choice of time. Obviously, the organizers of this PR campaign ignored the influence of environmental factors (time and space) on the main factors (participants
Race participants), which turned an otherwise meaningful PR campaign into a tragedy. The negative impact of the media coverage is unimaginable.
It can be seen that in the management process of public **** relations activities, the environmental factors series, the main factors series, as well as communication technology factors
series are important factors that can not be ignored.
"Keep an eye on the back window of your house"
In the 1950s, the Hollywood movie Rear Window was popular in Hong Kong, which depicted the story of a brain-injured news reporter, who, bored with his leisure time while recuperating from his injuries at home
bought a telescope, and sat in his house every day to peep into the back window of his house from the opposite floor. He buys a telescope and sits in his house every day, peeping through the back window of the opposite floor to see the privacy of the residents' homes, which leads to his involvement in a murder case. After the movie was released, Hong Kong people competed to watch it, creating a "rear window fever". At this time, a Hong Kong company that produces window blinds
successfully seized on the story. They published a sales advertisement titled "Please pay attention to your rear window" in the newspaper, and their business boomed in a
surge.
Try to analyze and comment on this case by applying the relevant knowledge in public **** relations.
A: 1, this case illustrates the important role of mass media in public relations activities. Scientific research shows that: the mass communication of certain issues
The emphasis on these issues and the degree of importance of these issues in the passages constitute a strong positive relationship. In the case, the company seized the "rear window
fever" and used the newspaper to continuously run the advertisement "Please pay attention to the rear window of your house", which is to make full use of this principle, and reported this
many times and a lot of times to make the public talk about this topic prominently in the society. The public is talking about this topic prominently.
2, when the mass media enthusiastically introduces a news event, it also means that this news event may become the public's attention to the "topic"
. At the same time, the public needs someone to organize the complexity of the information, for them to select those events worthy of interest and attention. The newspaper in this case played this role. It repeatedly emphasized the issue of "rear window" to make "rear window" become a public concern. 3, in this public relations activities, the enterprise through the mass media in the community to form a hot topic, so that this topic directly
indirectly linked to the organization and its products, so as to achieve good communication results. With the help of "Rear Window Fever", a "topic" with high relevance to their own products, they easily created a "blinds fever" through newspaper publicity, and gained a good marketing effect from it. The market benefits from this are good.
100,000 dollars looking for an owner!
A company publicized the excellent function of its new safe, published an advertisement:
"100,000 dollars looking for the owner! We have $100,000 in our showroom safe, and without setting off the alarm, any
great man can take it out and enjoy it by any means necessary!"
The advertisement was a sensation. All kinds of people went to try their hand: workers, students, engineers, policemen and detectives, and even
some unassuming thieves, but no one was able to win. All the major newspapers gave free coverage to the story for several days, and the impact was enormous. The reputation of this
company's safes grew enormously.
Try to analyze and comment on this case by applying the relevant knowledge in public **** relations.
Answer:1 、This case exemplifies the practical application of planning news events in public **** relations activities. Planning newsworthy events
also known as "making the news" or "planning news", is a technique for organizations to get press opportunities. Through planning, an organization holds a newsworthy event or activity that attracts the attention of the press and the public, creates a news sensation, and seeks to be reported on in order to increase its visibility and expand its social impact. In this case, the company has planned a newsworthy
event of "100,000 dollars to find the owner" to achieve its public relations objectives.
2, this case is a news to create a strong effect of the public relations example, the new safe company did not pay a penny of advertising costs,
but achieved excellent advertising results. This is because they make full use of the news event this public relations techniques, attracting public attention to the
public transmission of the organization and the product information to enhance the public's sense of trust.
3, the use of manufacturing news is the key to the "new", behind others, will lose the news value, the public will not produce a sense of freshness,
will lose interest. Therefore, the public relations personnel should be good at brainstorming, give full play to creativity and imagination, surprise, to be effective.
Zhou Enlai's wonderful speech
In 1945, the country **** during the negotiations, Zhou Enlai was invited by the Chongqing "Southwest Industrial Association" to attend one of their Friday
Potluck, and to prepare for the speech, "the current economic situation". Before the dinner, Zhou Enlai carefully read the economic materials of Chongqing, and
and called the economist Xu Tesin to report on the problems and ideological dynamics of the capitalists in Chongqing, and reported on the attitude of the capitalists towards the KMT's economic policy and bureaucratic capital, etc.
This was the first time that Zhou Enlai was invited to attend a Friday dinner in Chongqing.
At the Friday dinner party, Zhou Enlai gave a speech on "The Current Economic Situation". The report was extremely well attended, not only was there a full house
but there were people standing on the ledge and outside the windows of the lecture hall, but the venue was in good order, and only Zhou Enlai's magnificent voice of the same breath was
vibrating.
Try to use the relevant knowledge in public **** relations to analyze and comment on this case.
Answer:1 、This case illustrates the problem of speeches in public **** relations practice. Speech is a speaker on a certain issue to a certain range of listeners
from the speech, is the most commonly used in public **** relations work, the most common way of oral communication, is a kind of never out of date public relations hand
section. In this case, Zhou Enlai is fully utilized the speech as a public relations tool. In this case, Zhou Enlai fully utilized the speech as a
PR means to publicize the views and ideas of the Chinese ****production party.
2, although the speech is a kind of verbal expression, but with the usual speech is different, need to be full of preparation, including understanding of the audience
familiar with the theme and content, collect material and information, prepare the speech and make appropriate rehearsal. Successful speeches start with preparation,
To be prepared, the first thing is to investigate, and according to the investigation to determine the theme and content of the speech, collect material for the speech, and choose the appropriate
speech. The reason why Zhou Enlai's speech was such a great success is that it was inseparable from the fact that he took the speech very seriously and made
a lot of preparations. Before his speech, he made great efforts to read the economic data of Chongqing at that time and asked Xu Dixin to report on the problems and ideological dynamics of Chongqing capital
basic families. These preparations laid the foundation for the success of the speech.
3, it can be seen, to make a successful speech, we must understand the audience of the speech, their social background, ideological dynamics,
opinion and behavioral attitudes and do a thorough analysis of the study, and as a basis for determining the theme of their own speeches, the content of their speeches, as well as the appropriate speech
methods.
American Heinz Group's Mothers' Symposium
The American Heinz Group has a joint venture with China to build a baby food factory in Guangzhou. But what kind of food to produce to open up the vast Chinese
Chinese market? Preparing to build a food factory in the early stages, the Heinz Group has done a lot of investigation work, many times held a "forum for mothers", fully absorb the public
opinions, a broad understanding of consumer demand, solicit mothers of baby products, and find out the advantages and disadvantages of various types of food in the infant feeding.
After the comprehensive comparison, analysis and research, according to the views of mothers, the trial production of some samples, free of charge to some child care units to try;
Collecting and soliciting the views of the community on the product, the requirements, accordingly adjust the ratio of raw materials, they are also aimed at the lack of trace elements of children's food in China,
Causing the children's nutritional imbalance and affecting the physical development of the current situation, the addition of certain food to the food, and the development of the children's nutrition, and the development of their bodies. The status quo, in the food into a certain amount of trace elements, such as zinc, calcium and iron, food
Western more reasonable, so that the product has a great attraction, generally favored by Chinese mothers. Thus, Heinz infant nutritional rice flour and other series
Series of products quickly into the millions of Chinese families.
Try to analyze and comment on this case by applying the relevant knowledge in public **** relations.
Answer: 1, this case illustrates the problem of product positioning in corporate public relations. Product positioning is in the minds of potential consumers
for their own products to set a specific position, this position only for their own products and other similar products can not have. Product positioning
Position of the objective basis are: research on the product; competitors' research; communication media research; circulation area of the situation of
Research.
2, the case focuses on consumer research, through the investigation of consumers to find consumers and potential consumers
group. Heinz Group held several "mother forum", fully listen to the public's opinion, a broad understanding of consumer demand, solicitation of the line on
infant products, mapping out the advantages and disadvantages of various types of food on infant feeding, get the product positioning information, and thus a success.
3, this case shows that companies must pay attention to consumer research, to figure out the trend of consumer demand for products, for their
self product positioning to find a scientific basis, which can help companies to win the market.
If I were the mayor of Guangzhou
Guangzhou Municipal Party Committee and Municipal Government has organized directly for the mayor as a counselor of the "If I were the mayor of Guangzhou" essay activities (later named
"Mayor Counselor activities"), for the government departments to make suggestions. The "Thousands of Family Talks" (later named
"Mayor's Staff Activity"), "Thousands of Family Talks on Housing Reform Programs" and "Thousands of Family Talks on Vegetable Basket Projects", which provided advice to government departments, "Thousands of Family Talks on Guangzhou Style", and "Thousands of Family Talks on Guangzhou People's Spirit", which discussed the style of Guangzhou and the The "New Style of Yangcheng" and "New Image of Yangcheng Resident Committee" are large-scale public
activities, etc. The use of newspapers, magazines, radio, television and other media has mobilized thousands of citizens to participate in politics and discuss politics, and to express their own views, which have all received a
good response. p>
Good social results have been achieved and the cohesion of the government towards the public has been improved.
Try to analyze and comment on this case by using the relevant knowledge in public **** relations.
Answer:1 、This case reflects the problem of broadening social communication channels and attracting the public to participate in politics in governmental public **** relations. Government public
*** relations work to strive for public understanding as far as possible, which needs to strengthen the government's own communication work, improve government transparency, to meet the public
the public's right to know. A variety of mass media for social communication provides a wide range of ways to participate in the mobilization of the public around the hot issues of public concern
contribute ideas, brainstorming, which is also a form of governmental public **** relations.
2, Guangzhou Municipal Party Committee, the municipal government through the "if I am the mayor of Guangzhou" essay activities, mobilizing thousands of citizens to participate in politics
government, received a good social effect, which fully illustrates the importance of two-way communication between the government and the public, explaining the public discussion of political activities in the government
>Public **** relations activities in the role. Therefore, in carrying out the government's public relations activities, we should actively open up social communication channels with strong public participation
Channels, so that the public's views can be fully expressed to provide a basis for the government to formulate policies. The development of public participation strong social communication channels,
also conducive to the formation of lively, stable and harmonious political situation and social order. Thus, the government's public relations work should develop a
series of social channels for public discussion and participation in politics.
Case study:
The 1980s, Tianjin municipal construction can not keep up with the people's lives, there are many practical difficulties, "the car did not walk fast,
Tap water pickles, the demolition of the building did not build fast", the public opinion is very big. The municipal government is determined to do practical things for the masses, one by one to solve the fall
real, said to do, kind of fulfillment. 1983, the first for the public to do 10 practical things, from 1984 onwards each year for the people of urban and rural areas to do 20
year practical things to do in 1989 has been done 130 pieces. Such as new construction, reconstruction of 30 million square meters of housing, equal to the liberation of the first 30 years of the total number of houses built
three times, so that more than half of the families to improve the living conditions and living environment; spent two years to complete the civil gasification project, so that the popularity of civil cooking
things gasification rate is high in the country; spend one year and four months, completed the shock of the Luanjin project, the A sweep of Tianjin people drink salty
water history; new paved city roads 2137 kilometers, built by 10 overpasses and the Central Ring Road and the outer ring line constitutes the "three rings and fourteen shot" of the city traffic
road network, etc. The majority of the people of the municipal leadership of the municipal government, the city's leadership of the city of Tianjin, the city's leadership of the city of Tianjin, the city's leadership of the city of Tianjin. People's satisfaction with the municipal government and leaders of the city reached 92% to 99.4%, forming a social and political situation of unity of spirit and harmony of government and people
he.
Try to analyze and comment on this case by using the relevant knowledge in public **** relations.
Answer:1 、This case reflects the idea of government public **** relations to improve public **** administrative services and establish a good image of the government. Government public ****
relationship of the main goal is to improve the prestige and reputation of the government, improve its attractiveness, cohesion and appeal, enhance the people's confidence in the government
confidence and goodwill, to establish a good image of the government. Government to establish a good image. The government to establish a good column, we must do more practical things, to win the trust
in the people, the purpose of serving the people to the implementation of specific work.
2, Tianjin City, in practice, the public's most concerned about the biggest views of the most urgent need to solve the problem as the focus of the practical work,
deadline solution, get the people's unanimous support and support. These practical matters for the people in Tianjin are also part of the government's public **** relations activities.
The government has strengthened two-way communication with the people by doing practical things for the people, promoted the people's knowledge, understanding and trust of the government, and gained the people's
embrace, support and cooperation, and established a good image of the government.
3, it can be seen, "wholeheartedly serve the people" is the purpose of the government's public **** relations. The actual interests of the general public is
The highest interest of the government. Only when the government is diligent for the people and does more practical and good things for the people can it be embraced by the people wholeheartedly.
Case Study:
A lawyer, while consuming food produced by an influential local food company, found that the product had serious quality problems.
So he dealt with the enterprise. The receptionist colleague of the enterprise studied and gave him a reply, but thereafter there was no further news. The lawyer
took the problematic food to a local newspaper and told a reporter about the situation. The newspaper sent a reporter to the business for an
on-site interview. Reporters in the enterprise photographed to put more violations of national food production regulations on the scene. Business leaders found forced to ask for
the information taken by the reporters, and after failing to do so, the reporters were detained. After being trapped for more than an hour, the journalists were able to return safely
after being rescued by local public security officials.
After the incident, the newspaper published a series of reports on the problems reflected by consumers about the enterprise, as well as the materials and
experiences of the journalists in the enterprise, which was in trouble for a while.
Q: What are the reasons for the business's difficulties? If you are the person in charge of the enterprise, how do you deal with this matter?
Answer: 1, the enterprise business in trouble is the root cause of improper business practices, resulting in the production of food products in violation of national
relevant regulations, causing consumer dissatisfaction. The direct cause is that the enterprise did not deal with the quality of consumer complaints, resulting in a crisis.
What's more serious is that the reporters who came to interview the company adopted illegal means, which aggravated the degree of the crisis, thus putting the company in a difficult business situation.
2, if I am the person in charge of the enterprise, first of all, I will ask the enterprise is responsible for dealing with such things in the personnel to take seriously the consumer's
quality complaints, and consumer consultation, according to the relevant provisions of the state and the wishes of consumers, to save the problem of a proper solution to prevent the expansion of the situation.
In this process, if a reporter comes to interview, under the premise of respecting the reporter's right to interview, strive to objectively express the enterprise's views on the handling of the problem, and the enterprise's corrective measures, to seek objective media coverage. On this basis, we will look for loopholes in the management of the enterprise, and strictly manage the enterprise to
eliminate the recurrence of similar problems, and fundamentally eliminate the source of the crisis.
Case study:
"H" brand pressure cooker and "M" brand pressure cooker are two brands with good sales in the market. In the competition, "H" brand pressure cooker
Sent people to buy three "M" brand pressure cooker and detonation, in the community to create "M" brand pressure cooker quality is not the public opinion. As a result, the "M"
brand pressure cooker factory suffered huge losses, customers have returned the product, a large number of slow-moving products.
Q: 1, H brand pressure cooker factory behavior is justified? Why?
2, M brand pressure cooker factory should take what countermeasures?
A: 1, H brand pressure cooker factory improper behavior. H brand pressure cooker factory using improper means, the M brand pressure cooker factory products
misleading false propaganda, damage to the interests of the M brand pressure factory, which belongs to the unfair competition.
2, brand M pressure cooker factory facing the crisis is due to external intentional behavior. The fundamental point of the crisis is that the public no longer trust the quality of brand M
products, brand M pressure cooker factory in the public's mind the image has been damaged. Therefore, the response of Brand M pressure cooker factory,
in addition to take appropriate means to protect their own interests, against those who infringe on their own interests, should also be through public relations means to improve their own
image, so that their own products back to the public's trust. After the incident, the public **** relations personnel should quickly with the relevant departments, timely
investigation and analysis, quickly understand the whole picture of the incident, to determine the nature and source of the crisis, listen carefully to the public's views, choose the appropriate way, method
methods, recovery, development of the image of the enterprise. Establish corresponding countermeasures for different publics, formulate public **** relations programs to eliminate the impact of the incident, and take timely
measures to eliminate the crisis. In response to this incident, the M brand pressure cooker factory should take decisive measures to effectively stop the expansion of the situation.
①Comprehensive investigation of the incident should be carried out to grasp the information about the improper behavior of Brand H pressure cooker factory, and safeguard its interests and
reputation by legal means. At the same time, quickly utilize various communication media and other effective means to explain the truth to the public in a timely manner.
②The establishment of a specialized agency to deal with the problem, the development of the basic guidelines for dealing with the crisis of public **** relations countermeasures.
③Through the form of a press conference, unreservedly publicize the truth of the incident, and openly indicate their attitude and principles of handling. ④ Utilizing all kinds of media, the product quality is y publicized and effective means are adopted to restore the status of the product in the public's mind.
⑤ Publish an anti-unfair competition manifesto to gain public sympathy and understanding, and appeal to the society to combat such unfair competition.
⑥Through the media, track down and report the process of dealing with the Brand H pressure cooker factory, so that the public can thoroughly understand the truth of the incident and restore the company's image in the
public.