Word of mouth communication
The results show that people have about 50% consumers, and their decisions are mainly influenced by word-of-mouth communication, such as advertising and publicity. People are more willing to listen to recommendations and suggestions from people they trust.
So how can we realize the reality of word-of-mouth marketing?
The most direct way is to give these potential word-of-mouth communicators the most direct return through data analysis and then using the tools of Ma Meng Smart Store.
With the most direct return, it is equivalent to giving them a shot in the arm.
I believe that in life, you will often meet some old people to recommend something with health care or medical effect. The most common thing is: who is our square dance team, what's wrong with it, what to use, and it will be fine soon. Symptoms are the same as those of your relatives. Do you want them to have a try?
As a friend whose elder cares about her, the first thing that comes to mind when she hears something good is to recommend it to her most valued friend.
Imagine that if a square dance team has at least 50 people, the purchase rate of word-of-mouth marketing is 30%.
Then this word-of-mouth marketer may get rich returns.
Someone will definitely say: shameless!
Instigate merchants to cheat the elderly.
Since it is a word of mouth, it must be a business. If it is a business reviled by everyone, I believe that even if there is no amount of publicity, it will not be effective, because there is a saying in China: Good things don't go out, but travel all the way. Word-of-mouth marketers who are only for the benefit will also lose faith in the public!
Differences and advantages between word-of-mouth communication and traditional advertising communication.
Word-of-mouth is not for sale, it won't offend people, it's all for your own good, and there is no selling tone!
Advertising, on the other hand, is completely selling itself and showing its benefits.
Word-of-mouth communication can directly design and spread the audience's interest!
And advertising is only one-way output.
What are the online and offline problems in word-of-mouth communication?
Online comments, Zhihu's Q&A, Baidu's library Q&A, etc. , the spread of WeChat friends circle, the forwarding of friends.
The low circulation rate is because the network information is too miscellaneous, and the information explosion society reduces the reading probability of this kind of information.
It is not nonsense that the official account of WeChat has made the media industry in China. The best example is that the marketing ability is getting weaker.
Offline word-of-mouth marketing is timely and realistic.
Many products, shops and brands have no high word-of-mouth marketing value, and they are all artificially created.
As long as you use the right method, word-of-mouth marketing can make your products "viral"
If you run a "healthy hotel"
Today, with more and more aging groups, it will be extremely hot.
This kind of "product" will definitely take the lead in the word-of-mouth of the elderly.
Easy drainage mode of Ma Meng Smart Store, conversion rate 100%.
Official cooperation channels accurately reach every user.
The whole people will expand the customer model, realize the word-of-mouth marketing, and make the real Huimin restaurant customers full of doors and prosperous business.
Welcome to leave a message asking Professor Gu how to make your products, businesses and brands "crazy"!