Burberry: strong British colors
(1) Founder: thomas burberry (Thomas?). Burberry)
(2) Registered: Basingstoke, England (1856)
(3) Designer:
① 1856-1926 Thomas Burberry (Thomas Burberry)
(3) Designer:
(4) Designer:
(5) Founder: Thomas Burberry (Thomas Burberry) Burberry
Burberry company was founded in 1856, specializing in the production of raincoats
② after 1926 for the designers of the group
(4) brand line:
①burberry (Burberry): clothing
②prorsumhorse (Prorsumhorse? Howse): accessories and other
(5) categories: rolling piedmont wind and rain coat, women's clothing series, cosmetic series, sewing equipment, fine food, children's clothing, bags, watches, etc.
(7) brand identity: burberry
brand legend Typical of the British tradition of style brand - Burberry
Famous magazine Men's Wear well summarizes the performance characteristics of Burberry clothing. Burberry clothing performance characteristics: "Burberry clothing can best withstand cold winds, hot winds, rain, storms, in cold climates can form a good clothing body environment.
Berberi is the British seniority of the clothing brand. 1835 Thomas? Park Paley designed a waterproof coat, called it "roll not Ding", because Edward VII's customary order "give me Park Paley" and named "Park Paley".
Early hunting and fishing clothing had to be ideally weatherproof, able to withstand considerable wind and rain, and at the same time breathable. Berberi clothing fulfills this requirement by providing excellent taking properties.
After the invention of the automobile, Burberry immediately introduced men's and women's clothing for driving wear, whether it is an open car or a closed car, Burberry is able to adjust itself to fit with it, to meet the tastes and styles of different people.
In fact, to meet the customer's "taste and style requirements" is the source of the driving force of the design of Paberi. The traditional "Burberry plaid" and the "new Hausger" are protected by the British Trademark Office, and have been widely used in Burberry design, with prorsum horse (Pronsum horse) as the trademark of the series of accessories. The brand name prorsum horse is now widely used in Burberry designs, and the range of accessories, bags and cosmetics under the prorsum horse trademark, as well as watches made in Switzerland, are also typical of Burberry's style.
Today, Burberry, the quintessentially British brand, is a household name around the world. Like a warrior in armor, it protects the clothing culture of the United Kingdom!
Top ten fashion brands in the world (seven)
Renoir of the fashion world: KENZO
Embassy fashion stage, has long been for the nose quite deep eyes of Europe and the United States monopoly. Once upon a time, a few designers from Japan, an island nation in the East, took center stage with a bit of mystery, a bit of unpredictability, and even more world-shaking awe. Ready-to-wear designer Takada Kenzo (TAKADA KENZO) is one of the outstanding one. The success of this group of black hair and black eyes of Asian designers, not only for Europe and the United States to blow into the culture of a fresh and long abyss of the wind of the East, but also to the East in the local "fight" fashion industry counterparts to the great encouragement and confidence, they opened up a road from the East to the "fashion world! "
These are the first time I've seen a fashion show in the United States.
Takada Kenzo (TAKADA KENZO) with its eponymous brand "KENZO" is known to the world. The artist with a big smile, thick doll-like long hair, humility and humor in the way to success in Paris also went through the dark and difficult days, but his work is not the slightest bit of sadness, like Renoir's paintings, only happy colors and romantic imagination. He has been called the "Renoir of fashion".
Footprints of Success
Kenzo was born in 1939 to a middle-class family in Himeji, Hyogo Pond, southern Japan. As a young man, he was not satisfied with the constraints of traditional customs and the scope of studies defined by his parents, so he traveled to Tokyo alone and attended the only fashion school in Japan at that time. At that time, there were few men engaged in the sewing industry in Japan, and KENZO was the only male student at the fashion school. Perhaps it was this uninhibited character that dared to challenge the tradition, which became the "driving force" for KENZO's future development in the clothing industry.
In 1964, when the Japanese government requisitioned land to build a stadium for the Tokyo Olympics, he relied on a 350,000 yen relocation fee to buy a ticket to Marseille, taking his first step into the world. KENZO had already gained considerable experience in design and operation in Japan, where he had won the "Japan Fashion Design Award" in 1960 and had a long history of designing women's clothing for department stores.
In 1965, KENZO began a long journey to the West that he had always dreamed of, and the ship kept loading and unloading cargo in many ports around the world, and during the berthing period, KENZO was able to come into contact with all the major nationalities of the world, and the different cultures and styles opened his eyes to the strong exoticism in KENZO's clothing, which came from that experience.
He originally brought five boxes of luggage with the ship, luggage filled with his many years of work, he originally wanted to rely on these things in Paris, but through this trip, he re-examined these works, resolutely all the design works, along the way to the port enclosure to throw away. When KENZO arrived in Marseille, in the winter, do not know French and penniless he spent a difficult time. Then he went to Paris, where he rented a house as small as a toilet. In the most difficult days, he even cut the hair of other people's dogs to make a living. Nevertheless, KENZO never stopped pursuing fashion, he kept sending his works to various clothing magazines and clothing companies, and finally KENZO sold more than ten works through ELLE. From then on, KENZO's design career in France took a turn for the better. In April 1970, KENZO created the first boutique in Paris adjacent to Notre Dame de la Victory Square, Vivienne Showroom Street (GALERIE VIVIENNE), which was a new step in his life. Using the painting skills he learned from his part-time job, he spent three months painting the walls, steps and ceilings with his favorite post-impressionist master Rousseau's "Jungle Dreams" and named the store "Japanese Jungle". Later, he named his brands JUNGLE JAP "Japanese Jungle" and JUNGLE KENZO "KENZO in the Jungle". His advertisements are all in the jungle background, and his "jungle complex" is reflected in his life and design.
In August 1970, KENZO organized his first small fashion show in an alley near his boutique. Although the venue was simple and there were only two dozen visitors, it attracted the editor-in-chief of Elle to come and watch, and was greatly appreciated by him. So in November KENZO's work was put on the cover of ELLE. Since then, his fashion drawings were often published in fashion publications and his clothing designs became popular. From then on, KENZO stepped into the green road of his fashion career.
In 1971, he designed the "Japanese Jungle" as the trademark of the fashion, as the latest Parisian fashion products sold to the United States, the trademark of the unique interest and chic design style is refreshing, in the United States has caused a sensation, and a wide range of new things are keen on the acceptance of U.S. consumers.
In the early seventies, under the impact of anti-traditional cultural concepts and values, high fashion stores serving noblewomen sunset, have closed down. And mini-skirts and bell-bottomed pants became popular. At this time, KENZO with bright and lively colors, a strong contrast, rich ubiquitous floral patterns, very imaginative with the way, comfortable and free to wear the feeling of international design ideas without geographical restrictions, as well as works of relaxation, joyful atmosphere overflowing all the world's eyes, but also to make the KENZO to the amazing speed of the development of the growth and development of up.
Master of color mixing
KENZO is good at playing with colors, and its sensitivity to colors is so precise that it has won unanimous recognition, and thus shaped KENZO's distinctive and easy-to-define sense of image. To let the bright red, green, orange, yellow, purple and other highly saturated colors, at the same time appear in a piece of clothing, pinpoint the most appropriate release of each color proportion, but not to flow in the vulgar, this is indeed not easy to control the proportion, look at the top international designers, with this power of very few people.
KENZO in the clothing on the most praised than the use of floral patterns, but also his favorite pattern in the design of the choice, each season will have a different approach to present the charm of flowers. Because in the premise of the design, KENZO is a young girl's youthful innocence as a starting point, and flowers can show the most full blooming life of enthusiasm and clarity, without thinking to become the best interpretation of the character, all the flowers in full bloom to show the fullness of vitality, is unreservedly exposed, full of vitality and joy.
"Collector of art"
KENZO in his more than 20 years of design career, has always insisted on a variety of national cultural concepts and styles into its design, he called himself a "collector of art", but he is also a multi-cultural fusion. He calls himself a "collector of art", but he is also a fusion of multiple cultures. China's traditional Chinese civilian clothes, East Asia's various dyeing and printing fabrics, Romania's farmer's apron, smock, Spanish bullfighter's short coat, India's "sari", the nomad's big blanket in North Africa's river and Han region, and Scandinavia's thick sweaters in Northern Europe, all of which provide inspiration for KENZO's creations. He boldly absorbed the characteristics of ethnic clothing, breaking the traditional overly dry and balanced design, making full use of the combination of flat composition and straight line cutting of oriental ethnic clothing, forming a loose, free style of dress, while the selection of high purity color fabrics and multi-color free group of dress is the unique characteristics of KENZO. At the same time, the art of painting and popular culture also influence KENZO's design, and the strong pursuit of creativity also makes KENZO's design present a diversity of themes and a wide range. For example, influenced by Monet's painting "Water Lilies", he designed vests and suits with water lily motifs, and he drew a variety of clothing matching techniques from Japanese ukiyo-e. He is like a "sponge of art and wood" that draws on a variety of different cultural materials and then blends them with modern fashion through his genius associations, resulting in colorful works full of fun and springtime.
The world's top ten fashion brands (eight)
Givenchy: the international fashion giant
When you think of Audrey Hepburn's elegant and beautiful figure. When you think of Audrey Hepburn's elegant figure, do you know that behind that classic image, there is a famous designer for her customized image for more than 40 years - Givenchy. In 1952, the fashion designer Xuberl de Givenchy in Paris founded the fashion house Givenchy Givenchy named after his own last name.
In 1952, the brand Givenchy was officially born in France, which is named after its founder, the first chief designer Hubert de Givenchy. The brand was officially born in France in 1952, it is based on its founder, the first chief designer Hubert de? Hubert de Givenchy (Hubert de Givenchy) named, and its mark is a combination of the four "G" letters. Over the decades, the brand has maintained an "elegant style" and has become almost synonymous with "elegance" in the fashion world. And Givenchy himself in any occasion is always a Confucian temperament and cool and clean not vulgar appearance, and therefore known as "the gentleman of the fashion world", until July 11, 1955 Givenchy in his last high fashion conference after the announcement of the withdrawal of this show will be unprecedented, but also unforgettable, and the "fashion, simplicity, simplicity and elegance. "Sleek, simple and feminine" - one revisits the essence of the style that has characterized the brand over the years in the lively and elegant women he portrayed.
In 1953, Givenchy began designing clothes for Hollywood movie stars, which became more popular than ever.
Two world-famous women ------ Audrey. Hepburn (Audrey Hepburn) and Jacqueline. Jackie Kennedy, interpreted the classic design style of Givenchy: a model of refined elegance.
When Audrey Hepburn wore a white dress designed by Givenchy. When Audrey Hepburn appeared in the famous movie "Sabrina" wearing a white dress designed by him, Givenchy began to receive international attention. From 1953 through the 1990s, Audrey Hepburn-style evening gowns remained the centerpiece of the House of Hepburn. The Audrey Hepburn evening gown remained the symbol and icon of Givenchy clothing.
When President John F. Kennedy was assassinated, the world's most powerful man was killed. When President John F. Kennedy was murdered, the world noticed that the grieving Kennedy family wore Givenchy clothing. Jacqueline Kennedy ordered a special set of Givenchy clothes for the funeral. Kennedy for the funeral specially ordered a set of Givenchy dress, specially flown from Paris. At the time, the Givenchy studio was said to have personalized samples of each of the Kennedy women's outfits.
In 1955, Givenchy began designing women's clothing that was not worn as part of a set, and introduced orlon (polyacrylonitrile staple fiber) to women's couture.
Time has passed and Givenchy, today known as the "Giant of Fashion", is not only a fashion house, but has expanded to include a wide range of color cosmetics, skincare products, fragrances, and home furnishings.
Givenchy has always been regarded as a symbol of elegance, nobility and refinement. Inheriting the brand's renowned design tradition, the Spring/Summer 2005 men's collection adds a new element to its design: a modern and confident masculinity. The use of chic fabrics and sophisticated production techniques, reproducing the contemporary meaning of menswear design molding, and the entire series of black, light blue and gray shades, with pure bright summer white accents; lining is a single, bright, intense dark red, conveying Givenchy's enduring refined elegance temperament.
Top Ten Fashion Brands in the World (IX)
Valentino: Eternal Exclamation Point of Elegance
Valentino is one of the most important designers and innovators recognized in the history of fashion. From his unforgettable first fashion show in Piazza del Pizzi in 1962 to his Lifetime Achievement Award in 2000, presented by the Council of Fashion Designers of America, Valentino's creative and entrepreneurial career has become an important part of the Italian fashion scene. His name stands for imagination and elegance, modernity and timeless beauty.
The story of this couturier's genius began in his teens, when he left his native Voghera, Italy to study fashion in Paris. It was during his time in Europe's cultural and fashion capital that Valentino honed his appreciation and innate talent working alongside Jean Dessès and Guy Laroche.
In the early '60s, he moved to Rome and opened his first atelier. It was a golden age, when "La Dolce Vita" was in full swing and Hollywood stars pervaded the city, symbolizing the dawn of a slightly post-classical era. In these turbulent and passionate times, some new personalities emerged and a talented fashion designer began to make his mark. This was the beginning of Valentino's rise to fame.
By the mid-1960s Valentino was the undisputed master of Italian fashion, and in 1967 he won the Neiman Marcus award, the Oscar of the fashion world at the time. By then, Begum Aga Khan, Farah Diba, Jaqueline Kennedy Onassis, Liz Taylor, Marella Angelli and Princess Margaret were already his regulars and friends.
Valentino pioneered the use of letter combinations as decorative elements. The best example of this was the "White Collection" of 1968. His "V" began to appear on clothing and apparel, even on buckles. It was these first ideas that changed the history of fashion, and in the 70's and 80's Valentino became the first couturier of women's fashion to present both men's and women's ready-to-wear. He continued to open boutiques in Rome and Milan, in the United States and in the Far East, signing licensing agreements for the international distribution of his creations. Valentino was a world pioneer in the use of world-class cameramen for advertising design and promotion. For this achievement he received two of Italy's highest honors: the title of "Grande Ufficiale dell'Ordine al Merito" in 1985 and "Cavaliere del Lavoro" in 1996. "Cavaliere del Lavoro" in 1996. (Italian)
The Metropolitan Museum of Art in New York held a Valentino fashion show when it first organized a fashion exhibition in 1982. In the same year, Franco Maria Ricci published a special Valentino portrait book, the first specialized collection.
In 1984 the Italian National Olympic Committee commissioned Valentino to design the official uniforms for the athletes participating in the Los Angeles Olympic Games.
In February 1990, Valentino and his longtime partner Giancarlo Giammetti, along with patron Elizabeth Tayor ***, set up L.I.F.E., an organization to help people suffering from HIV.
VALENTINO brand style
Whenever, wherever, VALENTINO has always been the delicate incarnation of luxury, elegance, overflowing with dreamy visual metaphors, once integrated into the calm reality of life, will be transformed into a perfect unity of personal senses and social emotions.
For more than forty years, she has been spreading the dream in the hearts of thousands of consumers - to be captivated and even mesmerized by the charm of VALENTINO's timeless romanticism.
VALENTINO haute couture is undoubtedly the full embodiment of its aesthetic philosophy, but also a vibrant source of inspiration and creativity for the entire range of VALENTINO - from ready-to-wear, accessories to perfume.
VALENTINO Haute Couture means luxury quality, fine tailoring, beauty of details and accessories: it represents the highest level of Italian ready-to-wear art and manufacturing: a fusion of VALENTINO ready-to-wear classics and top fashion, with an unparalleled commitment to tradition, but with a distinctive understanding and interpretation of current trends. For more than forty years, VALENTINO has maintained its consistent and steady development, and in recent years has shown increasingly rapid growth. Almost every classic design in its history has become a coveted collector's item for consumers around the world. The Jackie gown for the former First Lady, which has been described as a "timeless classic" of the VALENTINO collection, is a perfect example of the VALENTINO phenomenon.
Another notable success has been the jewelry line, which combines unique textures, prints and classic couture elements.
VALENTINO fashion has set an everlasting and fascinating fashion icon in people's daily lives. VALENTINO's trademarks - the red color and the V-shaped logo - have become timeless symbols of the brand. VALENTINO red = 0% cyan, 100% red, 100% yellow, 10% black.
In the magical world of VALENTINO fashion, VALENTINO red stands proudly at the heart of the brand, as a symbol of boldness and romantic lyricism, sensual freedom and feminine softness. Widely used in the design of VALENTINO red, is a subtle color, is a sensitive expression, is wearing a red cotton dress of the summer girl. She, from Spain, also from China ......
V, is the unique face of VALENTINO fashion - began more than 40 years ago, announced the birth of VALENTINO style, although she was not widely known and recognized as the fashion world today.
V is the seal that is widely used in prints, fabrics, jacquards, prints, jewelry, fasteners, pins and watches;
V is the distinguishing mark;
V is VALENTINO ......
VALENTINO is VALENTINO. p>VALENTINO brand introduction
For a long time, Valentino Fashion Group has been playing a very important role in the world's top luxury goods industry, with a wide variety of products covering all aspects of men's and women's apparel, accessories, shoes and so on.
Fewer brands have achieved the international reputation of the Valentino Fashion Group in the very high end of the luxury goods industry, offering a range of complementary brands with solid global footprints, excellent brand recognition, and high product recognition.
The Group is now organized into three main divisions, covering all elements of the fashion industry and offering a wide range of designs and products.
Valentino Spa, which offers prestigious brands such as Valentino, Valentino Garavani, Valentino Roma and R.E.D. Valentino
In addition to the licensed brands Marlboro Classics and M Missoni, the Group also operates its own brand, Uomo.
Valentino Fashion Group operates 1,298 mono-brand boutiques and 127 directly-managed stores in over 100 countries, in addition to the licensed brands Marlboro Classics and M Missoni.
In 2004, the Group had a turnover of nearly 1,550.6 million euros, with companies and branches under its direct management in 21 countries, employing more than 8,000 people.
The world's top ten fashion brands (10)
Hugo_Boss: elegant German style
Origin: Germany
Creator: Hugo Boss (Hugo Boss)
Registered in: Metzingen, Germany
Brand Line: Hugo Boss
Brands Divided into Boss Hugo Boss, Hugo Hugo Boss, Baldessarini Hugo Boss three brands marketing; the main men's and women's clothing, perfume, watches, and other accessories.
HUGO BOSS has a pivotal position in the international fashion world, it is a classic German brand, founded by Mr. Hugo Boss in 1923, the initial production of work clothes, waterproof clothing, raincoats and uniforms started. Its design and image began to be very masculine, to the style of calm men's clothing began in 1972, the official cross into the fashion world. HUGO BOSS has been advocating the business philosophy for: for successful people to create a professional image.
HUGO BOSS in the international men's market occupies a pivotal position, which can be strongly proved from its marketing channels in more than 80 countries around the world.
HUGO BOSS doesn't advocate designer style, and it is totally committed to conveying a popular men's clothing style by strongly delivering a masculine advertising image.
Hugo_Boss
This German brand, which emerged in the 1970s, is very masculine in both design and image, and is the kind of male image that pays attention to social acceptance without make-up or extra jewelry.
The brand was founded by HUGO BOSS in 1923, and started with the production of overalls, waterproof suits, raincoats and uniforms until 1972, when it formally ventured into the world of fashion. HUGO BOSS men's clothing has a very complete series of goods, is the standard model in the minds of many middle and senior executives. And, in terms of quality and workmanship, it maintains the first-class standard of Europe's largest men's clothing manufacturer.
HUGO BOSS brand is divided into boss hugo boss, hugo hugo boss, baldessarini hugo boss three brand marketing.
HUGO BOSS is still the company's core brand, focusing on office suits. hugo hugo boss is especially designed for men with a keen sense of trend. baldessarinil hugo boss is aimed at men with exceptional taste and strict requirements.
Boss brand founder Hugo Boss (hugo boss) in 1923 in Germany Mechengen registered "hugo boss" this brand, began to produce mainly work clothing and uniforms. 1948 launched men's and children's clothing series. In the 1960s, the brand began to launch a series of senior ready-to-wear, when the brand's decision-makers from their favorite medium-priced Pierre Cardin (pierre cardin) ready-to-wear to be inspired by the German and then to the European market to find the market position of the Boss for the white-collar middle class, the design and production of small batch, high-quality, high-grade and moderately priced garments and was soon to be a success, and the brand of the Boss with it. Boshi brand then went to the world. Today, the image of Boshi is associated with the professional white-collar class, which was probably unforeseen by Boshi at the beginning of its business in the 20's when it mainly produced work clothes.
In terms of business strategy, there are differences in the points of sale for each of its brands. boss hugo boss is mainly sold in high quality men's retail stores; hugo hugo boss is sold in fashionable clothing training; baldessarini hugo boss is sold in high quality luxury men's stores. In the German market, they will be as fast as possible to withdraw from some retailers (stores) that are not suitable for the latest popular image of the boss, rather than suffer losses rather than downgrading the brand, this strategy has now been generally successfully applied.
HUGO BOSS's three brands BOSS, HUGO and BALDESSARINI represent three different temperament and life beliefs. Whether it is clothing, leather goods or eyewear, they all adhere to this categorization. After the success of its clothing division, HUGO BOSS entered the world of perfumery at the beginning of the 80s. Its fragrances still follow these three lines.
Mr. Bruno Saelzer, Chairman and CEO of the HUGO BOSS Group, said: "The Chinese market has always been the most encouraging part of our global strategy. By the end of 2004, HUGO BOSS will have a total*** of 60 stores in 30 major Chinese cities including Shanghai, Beijing and Guangzhou."
The men's and women's ready-to-wear of the international fashion brand HUGO BOSS has always been loved worldwide for its elegant taste, extremely modern design and impeccable quality, and the HUGO BOSS brand has long been synonymous with fashionable apparel in people's minds, and has always played a leading role in the international fashion arena.
Logo Interpretation
The BOSS men's collection has three different color logos, which represent different styles and adapt to the different needs of modern life.
Black logo: high quality fabrics, exquisite handmade, confidence and taste in perfect wear. Whether in the office, go out and formal occasions are applicable.
Orange logo: casual wear series, it is away from work, with some fresh, unintentional, non-traditional meaning, suitable for unique personal style, but retains the good texture of BOSS.
Green Logo: full of intelligent detailing and perfectly tailored, sporty designs for great athletes and active outdoor enthusiasts.
Hugo Boss distribution Hugo Boss is present in all regions of the world: Europe (17 countries), Asia (12 countries), Oceania (2 countries), South America (2 countries), North America (3 countries), with about 550 stores.
Hugo Boss style Rise in the seventies of the German brand HugoBoss, in the international men's clothing market occupies a pivotal position, HugoBoss completely to the strong release of the masculine flavor of the image, to convey a popular male clothing style.