New Year's Eve activity program

1. Market Overview and Analysis

The New Year's Day every year, according to the usual practice, will inevitably lead to a new wave of shopping frenzy, and during this period of time the shopping malls and large manufacturers will also grasp this opportunity to launch strong promotions, in order to occupy a greater share of the market.

Competitors, xx has become more mature, xx in the embryonic state. It will certainly be carried out during the New Year's Day "dollar auction", "to send, lottery send" and other popularity of the case;

2, marketing strategy overview:

Proposed by the three planning to complete:

a, crazy to send: on the day of January 1, the first day to send. Send: January 1, the day **** there are 1,500 gifts free of charge

b, members come to the store gift:

①, January 1 - January 15, the day of the membership card to receive a gift.

②, January 1, 20xx (Sunday) - January 8 (Sunday), January 14 - January 22 during the integration of the Museum of Commerce for vip gold card members to launch a variety of specials.

c. Members full of gifts: members shopping by category to send gifts. Gifts include folding carts, digital products, small color TV, etc..

d, the limit balloon full on the draw: lucky draw gifts, including 34-inch LCD TV, thermos flasks, washing machines, digital cameras, beautiful gifts, etc. Composition of the activities to a strong product discounts, dm single intensive publicity production sensational effect, strong occupation of the Xinhua Road section of the New Year's Day consumer groups, it is expected to attract crowds of 25,000 people.

Fourth, the activities:

(a), popularity activities:

1, welcome the new madness to send

Activity time:

Activity location: outside the square

Activity purpose: to form the momentum of the long queue. The event aims to create a long queue to enhance the popularity of the day and the buying power.

Activities: January 1, 20xx, the activities of a large number of gifts prepared in advance, gifts, including gloves, makeup mirror, small hair dryer, headphones, mugs and other gifts. ***1500 big gifts sent until finished.

Activity budget:

Production: 300 yuan

Gift costs: gloves 4 yuan/pay x 400 pays = 400 yuan

Warmer 10 yuan/pay x 400 pays = 1,000 yuan

Make-up mirror 2 yuan/only x 400 only = 200 yuan

Cup set of 5 yuan/only x 300 only = 500 yuan

2, on-site performing arts activities

Activity: January 1, 20xx 2:00-3:00 pm, held in the square of extreme sports activities, the site invited small wheel riders to perform. And invite the band to perform live accompaniment.

Cost calculation: band: 1200 yuan

Small wheel riders: 200 yuan per person x 6 people = 1200 yuan

Subtotal: 2400 yuan

Record:

30-second express basketball tournament

Activity: January 1, 20xx 2:00-3:30 pm at the main entrance of the first floor: During the period of 2:00-3:30, the Courier Basketball Challenge will be held in the square of the main entrance of the first floor. Within 30 seconds, players stand on the 2-point line for directional shooting. 10 customers as a group. The customer who scores the most baskets will be the winner. The champion will receive a set of cold winter three-piece suit worth 20 yuan.

Budget:

Rental racks 300 yuan / day

Purchase of basketball 5 x 60 yuan / only = 300 yuan

Subtotal: 600 yuan

(B), buy gas activities

1, ten friends gift, shopping full grant

Activity approach: January 1, 20xx on the day, where members visit the store to buy goods with membership card and consumer vouchers can get a heartbeat gift. The day **** limit of 50, first-come-first-served.

Buy a bed with a full of 1000 yuan can get a folding bike, ***20 x 400 yuan / a = 8000 yuan

Buy computer goods can get a laptop stereo set, ***20 sets of x 200 yuan = 4000 yuan

Buy cell phone goods can get a hand-warming treasure, ***50 only x 15 yuan / only = 750

Buy clothing goods can get a small hair dryer, *** 100 x 8 yuan / only = 800 yuan

Subtotal: 13,550 yuan

2, heartbeat limit, balloon draw

Activity: January 1, 20xx on the day of unlimited amount of customers can participate in the lucky draw. In the activity area, set up two lottery points, each lottery point hanging above 100 helium balloons, each balloon with the name of the prize. Customers to the activity area, the staff review the ticket is correct, the lottery card will be issued to the customer. Customers present their raffle card to the balloon raffle in front of the door and select the balloon string to be drawn. The top of the balloon string is fixed so that the customer cannot pull it. After the customer selects the balloon string, the staff will untie the string and check the name of the product on the balloon. The customer can then claim the prize. The staff then puts the balloon back into the balloon group. Each customer can participate in one lucky draw with the purchase invoice and warranty card. Each customer is limited to one draw.

Lucky draw process:

Customers finished purchasing prizes - > to the activity area to get the lucky draw card - > to the activity site to participate in the lucky draw

Limited to 100 customers to participate in the day.

Prizes and cost budget:

1, 24-inch LCD color TV 5000 yuan / unit x 2 units = 10,000 yuan

2, 500 megapixel digital camera 1,500 yuan / unit x 2 units = 3,000 yuan

3, mp38 units 300 yuan / unit x 8 units = 2,400 yuan

4, hand-warming treasure 20 yuan / a x40 = 800 yuan

5, 146 exquisite gifts 5 yuan x 146 = 730 yuan

Subtotal: 16,930 yuan

(C), member activities

vip main customer marketing activities

a, vip thanksgiving gift

purpose: To enhance the value of the use of vip. The use of vip and neighboring malls to form a differentiated marketing.

Activity: January 1, 20xx (Sunday) - January 22 period, the museum will launch a variety of special goods. vip main customers with vip card can buy goods. Each card is limited to one purchase.

January 1 - January 8, the launch of clothing products, 100 pieces per day.

January 14th - January 22nd, footwear specials, 100 pairs per day.

b, cardholders New Year's gift

Activity: January 1, 20xx (Sunday) - January 22 (Sunday) during the period of cardholders to the store unlimited amount of shopping can be to the membership center to receive an exquisite gift.

Fourth, the activities of the budget:

Strategy

First, the guiding ideology

Time as a white horse, ushered in a new year in the blink of an eye. In order to enrich the campus life of our teachers and students, promote the quality education of students, explore the students' ability to express beauty and creativity, and promote the overall development of students; in order to better promote the vigorous development of school cultural and artistic activities, enrich the campus culture, active learning atmosphere, to give students a real show of self-effacement and courage stage, in order to meet the arrival of New Year's Day 20xx, in the festival overflowing with laughter, the XX Middle School proposed to host this gala.

Second, the theme of the event

Happy Happy Welcome New Year's Day

Third, the object of participation

All teachers and students

Fourth, the activity of the time

Proposed for the year 20xx

V. Location

Campus playground

Six, program categories

1, advocating collective programs, innovative programs, program length of no more than 5 minutes.

2, the program form: nursery rhymes, chorus, dance, poetry recitation, school songs, classic reading, sketches, comedy and so on.

3, the content of the program is healthy, combined with the actual campus life, fully reflecting the positive spirit of elementary school students.

7, the content of the program basic requirements:

1, healthy, full of ideological;

2, the form of lively, thematic highlights, artistry;

3, clothing neat, generous action, the overall effect of a good;

4, the teacher attaches importance to the organization of the organization, the participation of the broader;

4, the teachers, the organization of order, the participation of a wide range;

5, the principle of the "one-stop shop" is not a good idea. p>

5, in principle, each class to declare at least two programs, the content of self-defined, the form is not limited. The first is to make sure that the content of the program is healthy and innovative.

Eight, reported time

1, December 14 to 31, the class actively prepare for the program, the classroom teacher to give guidance throughout, the music teacher tutoring, co-ordination of the collection of programs, planning and reprocessing.

2, December 26th reported the program list, the student list. 28th noon program screening, merit,

3, December 29th according to the process of cultural performances for the first program rehearsal. (Details to be announced)

Nine, the judges

In addition to the class teacher of the classroom teachers

Ten, scoring and reward

(a) According to the number of classes and quality of the program divided into grades.

(ii) The programs will not be categorized and the judges will score according to the scoring rules.

(c) The total rating of the Arts and Crafts Competition is 10 points.

(4) scoring method: the judges of the score, remove a maximum score and a minimum score, take the average of the final score.

(e) Awarded a first prize, two second prize, a number of third prize.

XI, scoring standards

1, out quickly, without dragging. (0,5 points)

2, neat clothing, make-up decent, and program content coordination. (1 point)

3, the content is healthy, positive, with the characteristics of the times, campus characteristics, student characteristics, reflecting the unity of ideological, artistic and educational. (3 points)

4. The performance is generous and skillful, fully reflecting the spirit of the contemporary elementary school students, and has a certain artistic level. (5 points)

5. The performance is not hasty and is generous. (0.5 points)

XII, the main work and personnel division

1, the leading group:

Group leader:

Members: the classroom teachers and teachers

2, the program chief choreographer:

3, the activities of the instructor: classroom teachers (responsible for the literary program)

4, host:

This activity provides a big stage for students to show their special talents. I hope that all classes of students enthusiastically participate in, carefully prepared for the art of our school culture to add luster!

In order to further promote the quality of education in our school, create a cultural atmosphere on campus, enrich the cultural life of students on campus, stimulate the youthful vitality of the school, promote the overall development of students, and cultivate the students' artistic performance and appreciation ability. According to the school program, after research, decided to hold a "xx high school senior 20xx New Year's Day Arts Festival" in late December. Now the activities of the program and work arrangements are as follows:

First, organizational leadership

In order to strengthen the organization and leadership of the show, the school set up a literary show organizing committee.

Second, the object of participation

to class as a unit out of the program to participate in the competition, the senior group of classes free to participate.

Third, the content of the program, the form

1, the content of the program should be healthy and upward, the style should be fresh, bright, clothing should be simple, generous, fully reflecting the upward spirit of the students and the pursuit of higher aesthetic, in line with the age of the student characteristics and psychological characteristics, the theme of outstanding, diversified, reflecting the ideological, educational, The theme is prominent and varied, reflecting ideological, educational, artistic, and a sense of the times.

2, the form of the program is eclectic, encouraging group programs and creative programs. The program can choose the following forms of expression:

(1) Vocal: chorus group singing repertoire solo

(2) Dance: multi-dance solo

(3) Instrumental: ensemble solo

(4) Comedy: sketches and drama

(5) band performance, etc.

(5) The program will be held at the end of the year.

3. All programs will be reviewed and approved for performance.

Fourth, the time and place of the performance (initially)

Preliminary time: December xx, 20xx - December xx, 20xx (week x - week x) the afternoon of the third and fourth

Final time: December xx, 20xx (week x - week x) the third and fourth

final time: 20xx December xx (week x) afternoon x:xx-x:xx

Venue: the school hall. (Note: In case of special circumstances, the preliminaries and finals will be announced.)

V. Judging Method

The competition is divided into preliminaries and finals. The preliminaries will be held in the afternoon of xx, xx, 20xx (week x) in the third and fourth sections, the high school group will be held in the afternoon of December 1 (Tuesday) in the third and fourth sections, after all the scoring, will be based on the actual situation and the type of program in accordance with the scores of the high and low 8 programs selected to participate in the final. The finals are initially scheduled to be held on December xx (week x) from x:xx-x:xx p.m. The jury will award one first prize, one second prize, and two third prizes, and the programs of special guests will not be evaluated. The instructors of the first, second and third prizes will be awarded certificates and prizes.

Sixth, the registration method

to the class as a unit to report the program, the number of programs can be reported 1-2, the program performance time control in 15 minutes (comedy, sketches, drama not more than 20 minutes), or else for the corresponding deduction. Class teachers should attach great importance to strengthening leadership, careful organization, set a good program, tight rehearsal, with the best program to participate in the cultural performance. Each class in 20xx xx month xx before to determine the program, and the name of the program and the form of performance reported to the head of the class, the head of the summary of the Youth League Committee.

VII. Competition schedule:

Preliminary elimination (all levels of the president is responsible for the organization of the work, the jury for scoring, do not require uniform clothing and make-up, the participants to participate). After the preliminaries, the final program will be selected by the jury according to the actual situation, according to the type of program, score, and make an announcement.

(1) the singing category of participants in the afternoon of December xx, the third and fourth session of the centralized classroom for the preliminary round,

(2) non-singing category of participants in the afternoon of December xx, the third and fourth session of the centralized cafeteria on the second floor for the preliminary round.

Final: December xx afternoon x:xx-x:xx, xx school freshman group celebrated "New Year's Day" arts performance.

First, the theme of the event

Show style to welcome the New Year

Second, the purpose of the event

In order to meet the arrival of the New Year's Day, to feel the atmosphere of the festival, so that the students have a celebratory New Year's Day, the activities of this event specially bring Show students the stage, through the blackboard newspaper, calligraphy, painting, art performance and other forms, to further enrich the cultural life of the campus, active campus atmosphere, enhance the students' sense of honor and spirit of cooperation, so that students become moral, intellectual, physical, aesthetic and labor of the overall development of qualified personnel.

Third, the activity materials and the person in charge

1, class celebrated New Year's Day blackboard newspaper competition. (Class teacher of each class)

2, New Year's Day calligraphy and painting contest. (Class teachers Zhang Qiankun, Wang Tong, Zhu Ruiyin teacher)

3, New Year's Day arts performance. (Class teachers, Zhang Qiankun, Wang Tong, Mei Yourong, Shi Dahong, Yu Linsheng, Xu Zixin)

Fourth, the relevant activities and instructions

1, the blackboard newspaper evaluation:

Information: Celebration of the New Year's Day evaluation and inspection time: December 26th

Evaluation of the inspection personnel: Qian Jun Wu Runhong Guo Rucheng Yu Lin Sheng

Comparison method: 100 points system of which 50 points of information, design 50 points.

Prizes: first prize two second prize three third prize four

2, New Year's Day Calligraphy, Painting Competition

Competition materials:

Painting: painting is not limited to the type of painting, children's paintings, color paintings, paintings, paper prints can be, the smallest length of 16 paper.

Activity theme:

Fairy tale reenactment dream journey-xx New Year's Day carnival night

Second, the activity time:

20xx xx month xx the evening of 7:00: to 9:30

The first time the event was held, the second time the event was held. to 9:30pm

III. Location:

xx

IV. Objects of the event:

xx all the owners

V. Format of the event:

To The theme of the masquerade party, please a DJ and two emcees to play the whole scene. The venue layout under the stage is divided into two, one side of the seats, one side of the open space (carpeted) for dancing, all programs include:

1, Masquerade: Participate in the contest contestants to the management office to sign up in advance, do not participate in the contest owners in the evening by the company to provide masks into the venue.

The company provides some of the children's clothes and masks, by the sales department and the management office to contact familiar owners in advance, inform them that they can borrow clothes to the management office (returned after the party);

Welcome parents and children to dress up together, the scene set up creativity, the most lined with the parent-child (i.e., the parents and children play together), welcome (on-site winners of the vote) three prizes, each winner was awarded a Christmas package;

The company provides some clothes and masks for children. Receive a Christmas gift bag;

Selection of the selection of on-site voting system, each admission audience to fill out the ballot when entering the scene, the scene set up five awards of the ballot box, the audience can vote according to their own water to the corresponding ballot box to vote on the results of the selection of the number of fixed votes.

The audience who have a share of the vote by the winner of the award is responsible for drawing out the lucky audience of three, ***15 lucky audience, each lucky audience can be prepared from the tree to pick a wish bag as a prize;

2, interspersed with other programs, such as magic shows, student programs (TBD), BAND team performances and so on.

3, in the space between each program by the DJ to play the disc, by the leader of the dance (three people on the stage, two people on the stage), Christmas old man, angels, KFC 'Chickie' lead the dance, group dance or disco can be.

4, the last candy or play games with the children on stage (centipede step, super invincible estimate songboy) end.

Sixth, the rules of the game:

Centipede step: can be more than one person to play, divided into two groups, participants with a long rope tied to the same foot, connected to a string of marching to the fastest to reach the destination of the group won.

Super invincible estimation of the song: two groups of people (each group of five people), standing on both sides of the stage, playing music to guess the name of the song, members of the group can discuss with each other, guessed to run to the loudspeaker before the name of the song to a group of the estimate the most for the win.

Open theme:

"Welcome New Year's Day, celebrate the New Year, harmonious property, love xx" and xxx old and young activities home unveiling ceremony

Second, activity time:

This is the first time that we have seen this event.

20xx x month x day

Third, the activities of the location:

small area of the East Gate Square

Fourth, the participants:

xxx property personnel, xx social committee staff, the activities of the performers, The community owners

V. Activity mode:

1. "Book Xiang Lixie, love spread xx" book donation initiative:

In the lobby of the units posted on the bulletin board book donation initiative and group text messages, and for the owners to donate books The owners of the books donated to the gift of New Year's calendars, so as to mobilize the enthusiasm of the owners.

2. "Welcome New Year's Day, celebrate the New Year, harmonious property, love xx" cultural performance activities:

Organize owners, property staff **** with the delivery of a wonderful cultural performances to welcome New Year's Day, celebrating the activities of the homes open as the main line, through cultural performances to promote neighborhood harmony, reflecting the property humane care and friendly service. Property humanistic care and affectionate service purposes.

3. xx old and young activities home unveiling ceremony:

To the end of the cultural performance activities, the host invited x director of the scene to introduce the xx property services and activities related to the room (during the period of customer service two personnel will be done with a good plaque with a red cloth cover good to take to the stage to the stage standing on the stage right after the hosts invited the leadership of the neighborhood committee to speak on the stage. Finally, the host announced that the xx old and young activities home was officially established, by xx and the leadership of the community for xx old and young activities home unveiling (salute, music), and finally *** with a visit to the activities home.

Six, related items:

truss, curtains, 15 copies of the event notice, red carpet, speakers, microphone, tables and chairs, flags, activity room plaque, red unveiling cloth, firecrackers, 100 copies of calendars

VII. "A plaque, ready to long tables and chairs, flags, firecrackers and other materials.