The main reason is the brand effect of the program "Spring Festival Gala". Of course, there are many reasons for the audience to like a program, just take "I want to go to the Spring Festival Gala" as a program, from the art form and the selection of topics it is not considered to be a very good or advanced works, but due to the CCTV's efforts in the year of the production, the quality of the program is still guaranteed. But the reason why "I want to go to the Spring Festival Gala" has been so successful is actually a kind of "right place, right time, right person" speculation, just coupled with the "Spring Festival Gala" as the background of the push and pull only. At least for all its faults, it's an indisputable fact that "I Want to Go to Spring Festival Gala" has achieved high ratings since its inception.
"I Want to Go to Spring Festival Gala" started in 2010, and its main theme is "alternative Spring Festival Gala programs selected by all people". Although the name "I want to go to the Spring Festival Gala" is related to the Spring Festival Gala, in fact, to put it clearly, it is a grassroots talent show hosted by the CCTV to catch up with the fervor of the talent show era. Although CCTV also has a talent show precursor, "Avenue of Stars", but "Avenue of Stars" was born at the beginning of the CCTV for the "talent show" can be said to be a blank slate, the selected players have no platform to show that the program is not fully interactive with the audience, over time, more evolved into a variety of arts and crafts variety show.
But CCTV's production of "I want to go to the Spring Festival Gala" not only allows it to rely on the "Spring Festival Gala" as a platform to expand its popularity, but also to join the audience's casting opportunities. In addition, because of its positioning in the grassroots talent show nature, so its program is more diverse, more grounded, more tolerant of error, may lack a lot of colorful and eye-catching display of skills, but which reveals the flavor of the people is far more than the Spring Festival Gala. This kind of program is naturally loved by the audience.
But the reason why "I want to go to Spring Festival Gala" has received such high popularity is because it relies on the brand endorsement of "Spring Festival Gala". If "I want to go to Spring Festival Gala" is compared to an 18-line star who just started his career, then "Spring Festival Gala" is a big showbiz star who has been popular for more than a few decades! Imagine so a big man suddenly announced that a 18-line starlet as a closed disciple, even if the starlet is useless can get more or less heat, not to mention that "I want to go to the Spring Festival Gala" is the CCTV's efforts to produce, in the year is also a good product.
But "I want to go to the Spring Festival Gala" is not just a simple extension of the work, it and the "Spring Festival Gala" between, more or less complementary role. It is important to realize that the Spring Festival Gala in those years had been racking its brains to bring new sensations to the audience, coupled with the ratings heat from the lackluster comedy skit segments in successive years, which were gradually overtaken by the singing segments of the new-age pop singers. Under all these prerequisites, CCTV is determined to select a group of its own "idol contestants". And "I want to go to the Spring Festival Gala" is really the main source of this "star-making" activities ah!
But "I want to go to the Spring Festival Gala" into the Spring Festival Gala, the defeat of the Spring Festival Gala, in fact, as early as 2010, the spring breeze of the talent show have long been blown into the wind, if not relying on the "Spring Festival Gala" this tree, "I want to go to the Spring Festival Gala" will become just another unattended "Avenue of Stars", as in the past few years, as the years, as the audience for this politically correct variety show. As viewers have lost their attraction to this kind of politically correct variety show, the ratings of "Spring Festival Gala" have been gradually declining, not to mention "I Want to Go to Spring Festival Gala". The fact that it was once a favorite among viewers is also largely due to the residual heat from viewers for the Spring Festival Gala.