One, first of all, market research
Store location is very important, must be located in the commercial district, residential area, shopping district and other busy road, passing population and resident population in a large number of places to ensure that there is sufficient customer source. The local per capita consumption level and consumption habits is the key to determine the grade of your beauty salon. Also look at the selected address square garden within 100 meters of other competitors in the same industry, as well as their competitive advantages and business conditions need to be investigated.
Two, capital investment
The capital budget is very necessary, including not only rent, deposit, decoration and product equipment costs, staff salaries, utilities, as well as advertising and planning, working capital reserves should be integrated.
Three, decoration, plan focus
To open a successful beauty and health museum, decoration is also a very important part. This requires us to give their own health museum grade and color taste to make a position. Of course, different colors correspond to different styles, to the customer's first feeling is also different. For example, green will bring people a fresh and pleasant mood, pink will give people a warm and sweet sense of happiness, and gold will give people a sense of superiority of vulgar luxury. The choice of color and style can be based on the size of their own store and price, taste positioning to make a choice.
Secondly, the design of the facade and signboards also need to be distinctive, including the design of the sales product cabinets should be consistent with the style of the store decoration. Finally, it is the design of the interior space. Including the distribution of areas such as the consultation desk and guest space, beauty area and health department.
Four, the choice of beauty and health products and instruments
This is a big problem, the beauty and health products on the market with a flood to describe it is not too much, and the quality of good and bad, indiscriminate in many people. This is the root cause of the frequent occurrence of beauty accidents in recent years. The quality and effectiveness of the product is a beauty salon based on the fundamental! So the choice of products, for the top priority!
Fifth, advertising
Pre-opening advertising is exceptionally important, which is the best time to attract customers. Of course, advertising is divided into many categories, such as facade advertising: including color charts, key product introduction, good news, preferential beauty and health projects;
And street advertising (that is, directional signage), a small leaflet advertisement (publicity of the center's credentials, product features, range of services, fees, with location schematic), opening publicity, demonstration activities, publicity.
If the scale of the health center is large enough, you can also consider cable television, newspaper reports and other external media publicity.
Six, business management
The above four points if all ready, then the next is the scope of daily business management. Employees have to have management, do not think that their store size is small on the staff negligent management Oh, no rules are not round! So the staff code, attendance system, salary standards, rewards and penalties system, position allocation should be strictly formulated. The daily work of the health museum, service program development, daily work records, customer file development, tracking service records, as well as staff training and regular technical assessment, can not be less.
It really doesn't seem like it's that simple oh! If you want to find a simpler way, you might want to consider the franchise model of opening a business. I don't know which one of the smartest warrior invented the chain franchise, the whole store output business model. As long as you have a small amount of money in hand to start a business, everything else is not a problem! There will be professionals to help you, from site selection to decoration, from personnel training to management guidance, you can not only use the brand has been hit, you can also enjoy the economic benefits of franchising enterprises covered with advertising.
First of all, to see whether this brand has many years of experience in the practice, because professional so of course more worthy of our letter lazy. Counting up, China's beauty industry development has been more than 20 years of development history, and the rise of the concept of beauty and health also after seven or eight years of development. In this industry to fight for many years in addition to the brand has a professional, efficient technical team it, more both superior brand products as well as a wide range of popularity. So find such a mature industry leader to do strong backing, entrepreneurial success rate is naturally very high!
Secondly, to see whether the products of the chosen brand meet the psychological needs of modern people. Nowadays, the rapid development of science and technology, the significant improvement in living standards, so that the city people living in the metropolis more and more advocate green, healthy, advocating a return to nature. The chemical raw materials of the product is gradually withdrawing from the stage of history, replaced by biological extracts, plant extracts, as well as marine organisms and genes as raw materials for beauty products. Among them, the plant extract products and its natural, environmentally friendly, safe, long-lasting, non-stimulating, easy to absorb and other characteristics, doubly favored by the love of beauty and health, as well as environmental protection people.
Fourth, whether the chosen brand has differences. Health center, to seek development in the difference. Obviously, blossoming foot bath, sauna and so on health museum, the difference is not obvious, such a health museum, the competition is luxurious decoration, the size of the site, the result is often not enough to make ends meet, unsustainable. A profitable beauty salon, must have a certain amount of scientific and technological content, the scientific and technological content does not mean how many high-tech equipment, but rather refers to the number of really beneficial to the health of the health of the knowledge and a set of health museums to the market of the scientific method. A successful health museum, both to be able to promote, but also to prevent replication.
Fifth, according to their own financial situation to choose the type of investment projects. Nowadays, beauty and health is no longer a woman's patent, due to the gradual increase in men's demand for beauty and health, so the men's SPA health hall also came into being. But relatively speaking, men's SPA health museum driven by high-end, relatively large capital investment. Women's beauty salons range from small, medium and large to luxurious high-end clubs. The choice of type depends on their own situation.
Sixth, whether the chosen brand has a unique corporate culture. This kind of health museum, is a kind of high-end cultural health museum, to catalyze the market with cultural and health knowledge, with deep cultural heritage to make come to the beauty and health of every customer like a spring breeze!
Think of doing it, beauty and health industry is our country's absolute "sunrise industry", contains huge development potential, as long as you choose the right brand to operate with care, you will be in the shape of a beautiful harvest of their own business!