Investment Project Plan (1)
1. Project Name
3,000 acres of Lotus Pond Comprehensive Development
2. Project Overview
1. Convenient transportation: Dongying City, Shandong Province has developed airports, ports, trains, and automobile transportation lines.
2. Rich resources: Located in the Yellow River Estuary Nature Reserve, it has obvious advantages in climate, soil quality, geography, complete water and electricity, and huge development potential.
3. Project preparation progress
All development work including overall planning and design has been completed
4. Construction scale and content
1. Target the policy and strive for financing of 600,000 yuan to renovate 3,000 acres of lotus pond.
2. Invest 2.4 million yuan in the construction of lotus root seedlings, shrimp seedlings, fertilizers, artificial labor, and living areas. It is expected to produce 2,250 tons of lotus roots and 75 tons of shrimp annually; the two items total 3 million yuan.
5. Project feasibility analysis
Lotus root is one of the main vegetables in residents’ daily life. It is favored by consumers for its high quality and low price, and its market sales are increasing year by year. Lotus root can also be processed into lotus root powder and lotus root slices, and lotus seeds can be used as medicine and dietary supplements. Polyculture of lotus root and shrimp is a new ecological breeding model. It has been successfully tested for two years, and the market prospect is quite broad.
6. Investment Benefit Analysis
In the Yellow River Estuary Nature Reserve, 3 million yuan was invested to build a lotus root planting base covering an area of ??3,000 acres. The annual output of lotus root is 2,250 tons, and the price outside the pond is calculated as 1 yuan/jin. The annual output value can be 4.5 million yuan, the annual profit is 3 million yuan, and the profit rate is 66.7. The annual output of white shrimp is 75 tons, with a wholesale price of 10 yuan/catty, an output value of 1.5 million yuan, a profit of 900,000 yuan, and a profit margin of 60. The total annual net profit can be 3.9 million yuan. The investment payback period is 1 year.
7. Risks and Countermeasures
1. Natural disaster risks: If there are rare hailstorms or droughts, the output will decrease, but it will not stop.
2. Preventive measures: Hail warnings are prevented by the local armed forces’ anti-aircraft artillery, which generally occurs once in ten years. There is a reserve reservoir of 5,000 acres near Ou Pond, which can be used in emergency situations when necessary.
8. Benefit distribution can be determined through negotiation with investors.
9. Project preferential conditions
The land contract fee is preferential, only 130 yuan/mu/year, and water resources are free to use.
Contact address: XX District, XX City, XX Investment Project Plan (2)
Chapter 1 Project Positioning
1. Unified Publicity Caliber
1. General spirit of publicity
Shengze City Commercial New Wealth Center
2. Project status
In line with the new trend of Shengze City and Oriental Silk Market The trend of wheel development emerged at the historic moment. Sheng's Group has made great contributions, and the government first recommended it, making it the top priority of the ten key projects.
3. Project Significance
Seize the core location of China’s Oriental Silk Market, and together with Shengze Plaza, build a new commercial supporting center and landmark building complex in Shengze City, breaking through Shengze’s traditional business model leads the comprehensive upgrade of Shengze’s urban commerce.
4. Project market positioning
Integrating the essence of modern real estate and commercial operation concepts, drawing on and absorbing the successful experience of domestic and foreign famous commercial streets, integrating international business models and Shengze’s local culture, Create a new and all-round commercial stage for the people of Shengze and domestic and foreign merchants that is synchronized with Shanghai and Suzhou, and create the first commercial street in Shengze where internationalization, localization, and professional integration and interaction!
5. Basic situation of the project
It has a construction area of ??nearly 100,000 square meters and a commercial street of more than 400 meters, integrating world-class large supermarkets, famous home appliance stores, digital plazas, professional department stores, entertainment and leisure, A mid-to-high-end shopping mall integrating catering, business offices, and hotel apartments will gather thousands of people, logistics, capital flows, and information flows, and will become the true core business district of Xin Shengze.
2. Investment Positioning
As the only mid-range shopping mall in Shengze and its surrounding areas, we focus on attracting brand merchants with brand awareness, formal management and good operation to satisfy the public. All-round consumer demand.
3. Business positioning
Absorb the essence of the business planning of China’s famous streets and combine it with Shengze’s consumer culture, with various brand stores, hypermarkets, catering and entertainment as the core. Rich and reasonable business formats have been planned, including various brand stores, specialty stores, themed department stores, electrical appliance stores, supermarkets, bookstores, etc. Adopting a diversified business model and a one-stop commercial pedestrian street (open shopping mall) to meet the consumer needs of people from all walks of life.
Chapter 2 Investment Strategy
1. Business format design and business positioning strategy
Accurate and differentiated business positioning is the reason why pedestrian streets win the competition.
The development and operation of Dongsheng Pedestrian Street must always adhere to the advanced concepts of new architectural forms, new consumption environments, and new business combinations.
In terms of business combination, we must firmly grasp the local consumer demand tendency and consumption characteristics, highlight the key points, diversify the business formats, and combine them organically. Resolutely abandon business formats that are not suitable for local consumer culture!
Therefore, we have determined that we will focus on various brand stores, hypermarkets, catering, and entertainment, anchor stores, and sub-anchor stores (large stores). Accounting for about 50%, catering, entertainment and leisure (small shops) account for about 30%, and brand stores account for about 20%.
2. Store investment strategy
Taking into account the different characteristics of main stores, sub-main stores, international famous brand stores and other brand investment, we have formulated a strategy to first determine the main store and then comprehensively attract investment. Basic strategy. During the implementation process, anchor stores, international famous stores, catering, and entertainment must attract investment in advance, and others will be carried out later
3. Tailor-made comprehensive store opening solutions for customers
In this Under the guidance of the strategy, the investment recruitment team trained by professional trainers flexibly adjusts and implements the leasing policy according to the actual situation. For example, we can provide tailor-made solutions to different types of tenants based on their different needs; properly arrange the floor locations and mutual locations of each tenant so that they can be relatively successful and mutually beneficial, rather than Interfering with and weakening each other; based on the overall market positioning and business mix, put forward requirements for tenants and assist them in adjusting, improving and perfecting the positioning, grade and other qualities of their new stores in Dongsheng Pedestrian Street.
4. Project publicity and promotion strategy
In terms of market publicity and promotion, an integrated promotion strategy is implemented to provide strong support for investment promotion work.
One is media promotion, and the other is investment promotion activities.
The key investment activities are as follows:
Investment press conference and main store signing ceremony, investment results press conference, project promotion meeting, construction node celebration meeting, etc.
5. Investment Promotion Progress, Quality, and Cost Strategy
In order to implement the investment promotion plan and achieve the goal of being faster, faster, more cost-effective. We strictly control the progress, quality and cost of investment and have unified control.
Adopt a time schedule to control the progress; carefully select merchants based on business layout and market positioning, and focus on attracting brand merchants, powerful merchants and specialty merchants to control quality; carefully calculate investment expenses, and take the following measures to unify investment expenses Arrange and scientifically distribute.
1. The investment task indicators are broken down into people, and the costs are broken down into people.
2. Use key investment fees intensively to avoid piecemeal use.
3. Focus on ensuring the salary and reward management of outstanding investment talents.
4. Pay attention to the investment promotion of major customers and relationship promotion, and give preferential treatment in fee arrangement.
5. Carefully planned media promotion plan to achieve accurate and effective communication and maximize value. Resolutely avoid the misuse and waste of publicity expenses.
Chapter 3 Investment Promotion Stage, Investment Promotion Objectives and Time Arrangement
1. Stage Division
Investment Promotion Preparatory Stage, Main Store Investment Promotion Stage, Comprehensive Investment Promotion Stage, Operation There are four stages of adjustment.
2. Investment target
Since the merchants in the pedestrian street need to be continuously adjusted and optimized, in principle, the investment work does not end when the recruitment is full. But in order to clarify the direction, the specific goals are as follows:
1. By XX, 20XX, investment promotion for the main store and sub-main store (large store) in the pedestrian street will be basically completed, and 70 small shops will be completed.
2. As of XX, 20XX, the investment promotion task has been basically completed.
3. As of the end of XX, 20XX, merchants have begun to enter the venue and decorate in preparation for the opening of the street. Strive to strive for the end of XX and ensure that it will be opened in XX.
3. Time Arrangement
In order to be concrete and executable, in terms of time arrangement, the time period involved in this plan is: starting from XX month of 20XX to opening in 20XX.
Chapter 4 Organizational Structure
1. Project Personnel Recruitment
No matter how large the project is, it is also done by people, and the human factor plays the most important role in project investment promotion. Therefore, recruiting, selecting and training a large number of investment elites and building a strong investment team are the core tasks in the investment preparation stage.
Currently, three new people have been hired, including one investment manager, one investment specialist, one planner, and a designer transferred from a commercial company to form a second investment department, but this is far from enough. Through various channels such as the Internet, we are looking for more professional and high-quality investment recruitment personnel with rich industry experience and a large number of customer resources. The goal is to form a professional team of about 10 people (excluding investment center personnel).
A team needs not only specialization, but also integration. Therefore, team training is particularly important.
The goal is to equip the entire team with a complete project knowledge structure, excellent team execution and a consistent value orientation. The training content is as follows:
1. Five cores Concept training.
2. Team execution training.
3. Project knowledge training so that team members have a clear understanding of the project.
4. Training on investment skills, including answering the phone, reception language, negotiation strategies and negotiation skills, etc., to cultivate and improve the investment ability of team members.
5. Training on investment etiquette and investment system (language arts, investment system description and contract interpretation, etc.).
2. Establishment of investment promotion structure and investment mechanism
In terms of personnel recruitment and establishment of investment promotion structure, we all follow the principles of elites, streamlining, and verticalization, with the aim of minimizing personnel. , the command and execution system is simplified and efficiency results are maximized. To save investment costs and improve work efficiency.
The investment promotion structure and personnel responsibilities are as follows:
Main job responsibilities of investment promotion personnel
(1) The investment promotion department is mainly responsible for the investment promotion work of the main store: 1 person;
(2) The second investment department is mainly responsible for the investment promotion work of catering and entertainment: 3 people;
(3) The third investment department is mainly responsible for the investment promotion work of department stores and clothing categories: 2 people;
(4) The fourth investment department is mainly responsible for comprehensive investment work: 2 people;
(5) The planning department has two tentative members, mainly responsible for the planning of investment, the formulation and implementation of media plans, and the planning of investment copywriting Written and designed. One planner and one designer. According to development needs, when the pedestrian street opens, it is necessary to add another planner;
(6) This structure is the organization in the early stage of opening, the opening preparation period and the opening operation period, and will be reported 3 months in advance. Human Resources Department.
The establishment of the investment promotion mechanism is to form a humanized system management atmosphere in the investment promotion team, with rules to follow and clear rewards and punishments, which emphasizes both individual contribution and team spirit. Establish a series of management systems.
(1) Establishment of reward policy for investment personnel
(2) Establishment of punishment policy for investment personnel
(3) Establishment of daily management standard system for investment personnel Etc.
Chapter 5 Investment Promotion Materials
1. Investment Promotion Manual (Existing) and Investment Promotion Instructions
2. Lease Contract
3. , Entrusted operation contract
4. Rent confirmation letter
5. Investment authorization letter
6. Investment process table
7. Investment copywriting
8. Check-out application form, etc.
9. Power of attorney, etc.
Chapter 6. Investment methods and determination of target customers
1. Investment promotion methods:
1. Project investment press conference
2. Project promotion meeting
3. Large-scale retail chain meeting
2. Target customers
Main stores
1. Supermarkets: Carrefour, Tesco, RT-Mart, Trust-Mart, Wumart, Century Lianhua, etc.
2. Home appliance stores: Gome, Suning, Yongle.
3. Department stores: People’s Shopping Mall, Shilu International Mall, Shenzhen Rainbow Department Store, Intime Department Store and famous department stores in the Yangtze River Delta region.
Secondary main stores
1. Popular stores: KFC, McDonald’s, Starbucks, Haagen-Dazs, large-scale Chinese restaurants, mass-market KTV, etc.
2. Digital plaza, bookstore, sports world, discount store
3. Cinema hall and adult video games
3. Establishment of third-party investment network platform
Other mountains Stone can be used to attack jade. Therefore, establishing a third-party investment network platform can get huge information support, save a lot of manpower, publicity and promotion costs, and speed up investment. Building a third-party investment network platform can be achieved through these channels.
1. Professional investment website
2. Professional real estate trading platform
3. Industry associations and government investment agencies
4 , Establish strategic partnerships with commercial project investment departments with different positionings to achieve a win-win situation of maximum sharing of resources.
Chapter 7 Publicity Strategy
Large-scale themed investment promotion activities, combined with all-round three-dimensional media platforms (TV, newspapers, Internet, radio) for publicity and hype, are nuclear weapons for pedestrian street investment promotion. .
1. Investment press conference
2. Project promotion meeting (referring to a regional centralized project description and negotiation meeting for a certain number of interested merchants)
3. Signing ceremonies for anchor stores and sub-anchor stores with certain brand awareness and influence, such as KFC, Carrefour, Gome, Yongle, and Rainbow Department Store.
4. Periodic investment results conference
5. Large-scale retail chain meeting named after the project
6. Important nodes of the project (capping, completion, etc. ) Completion and Opening Ceremony
According to the current project investment situation, in June, it is planned to hold an investment press conference, project promotion meeting, and signing ceremony. Other activities will depend on the specific development situation. The specific planning and execution plan for the event will be written after it is finalized.
Chapter 8 Investment Expenses Budget and Rent Suggestions
1. Investment Expenses
Personnel travel expenses, business reception expenses, publicity expenses - advertising and investment activities Fees and commissions for investment personnel
The total investment fee is 10% of the annual rent, which is about 2.3 million. Among them, the investment personnel commission is 4, the travel and entertainment is 2, and the advertising and public relations gift fee is 4
2. Rent suggestion plan
Based on the local rental situation in Shengze and the current business conditions around the project, combined with Our market positioning determines that our rental level is around the upper-middle level.
Chapter 9 Investment Policy Suggestions
1. Payment method: divided into two situations: small shops and large merchants
1. Small shops: down payment (deposit) three months' rent), and the remaining rent will be paid upon signing the lease contract.
Large merchants: determined by the group leaders based on the negotiation situation.
2. Small shops pay every six months, with a one-month deposit. The next payment must be paid one month in advance.
2. Open the rent at a high price and collect it at a low price
The rent directly affects the interests of both the merchant and us. It also reflects the value of the characteristic street location and the grade and quality of the shops. When determining the rental price in the market launch stage, it is recommended that the rent should be set at a high price and at a low price, that is, the rent should be set at a higher level in the first three years, and then through preferential policies such as rent exemption and property management fee exemption, the price level should be adjusted to that of surrounding rents. After three years, the rent will be determined based on market conditions and the market rental price after three years. Investment Project Plan (3)
1. Project establishment background
2. Current status and development of the column
In order to promote the IT multi-coal integrated digital TV media industry In order to further adapt to the development of the rapidly rising digital TV media industry, the "Multimedia Network Project Investment Proposal" is specially drafted to seek strategic partners.
Based on the new operation concept of "twelve in one", the twelve channels of multimedia TV comprehensively develop and utilize channel resources, give full play to the efficiency space, and change the traditional TV media's single business model that relies on advertising revenue. Taking consumer market demand as the core, ① "Fight in China" ② "Film and Television China" ③ "Barter China" ④ "Humanities China" ⑤ "Trade China" ⑥ "Investment China" ⑦ "Famous Brand China" ⑧ "IT China" ⑨ "Health and China" ⑩ "Real Estate China" ⑾ "Information China" ⑿ "Game China" The twelve major entities are organically combined to more advantageously open up a broad market space.
The development of the twelve channels of "Multimedia TV" follows the development and popularization of China's IT digital TV, constantly expanding the capacity of the columns, improving the quality of the columns, focusing on creating high-quality columns, and constantly developing Column resources make the "Multimedia TV" channel a focus brand in China's multimedia comprehensive digital TV media industry.
3. Column advantages and platforms
According to the positioning of the channel, in the future development, the channel resource content can be divided into: ① "Creating celebrities" ② "Film and television rookies" ③ " "Same City Barter" ④ "Humanities Wonders" ⑤ "Trade Information" ⑥ "Chain Investment" ⑦ "Famous Brand Products" ⑧ "IT Industry" ⑨ "Health Consulting" ⑩ "Real Estate Trends" ⑾ "Information Collection" ⑿ "Game Paradise" .
The current business classification of the column can be defined as:
① "Fight in China" ② "Film and Television China" ③ "Barter China" ⑥ "Investment China" ⑦ "Famous Brand China" ⑧ "IT China" ⑨ "Health and China" ⑩ "Real Estate China" are the eight benefit channels; ④ "Humanities China" ⑤ "Trade China" ⑾ "Information China" ⑿ "Game China" are the four major charity channels.
IV. Alliance model and conditions
(1) Establish a film and television alliance multimedia group: combine the advantages of the local media industry to report on famous brand companies or products, various business exhibitions, IT products and games , health industry, real estate industry and other latest developments. Local related industries: such as government websites, newspapers, radio stations, TV media organizations, insurance companies, banks, hotels, leisure industries, tourism, real estate, culture and art industries and other related industries, establish an interactive and diversified cooperation model, and develop into The most challenging local multimedia film and television group.
(2) Main cooperation conditions for local alliance chain enterprises:
l. Alliance parties mainly have certain economic strength, have a certain understanding of digital TV programs, and are confident Medium-sized private or state-owned enterprises and institutions.
2. Register and establish an alliance cooperative company for cooperative operation. The alliance party must have filming venues, office space and operating funds for the production of "Multimedia TV" column TV programs.
3. "Multimedia TV" provides column resources, fully supports the alliance partner companies, and is responsible for the broadcast of TV programs, production and operation management of TV programs, various online trainings, etc.
4. The alliance party is responsible for local human resources, work organization, financial management, fund coordination, etc.
5. Under the overall planning of the channel, the cooperative company is responsible for carrying out barter, public relations, packaging, advertising, brokerage, recruitment, investment, copyright transfer and other related businesses in the region.
6. Operating profits and copyrights may belong to the alliance partner companies.
7. Establish an alliance film and television center: Establish a production center with first-class equipment and talent in a local city. Combined with the advantages of the local media industry, it will develop into the largest local film and television talent and create a base for celebrities.
(3) Main cooperation conditions for local franchise chain advertising companies:
1. The partners are local enterprises or individuals with considerable economic strength and business capabilities and medium-sized advertising companies company.
2. The partner is responsible for promoting the TV program business of the column, including barter, public relations, packaging, advertising, brokerage, recruitment, investment, copyright transfer, etc.
3. The partner can fund, contract or sell as an agent the multimedia TV program time slots of the twelve channels of "Multimedia TV" and operate independently.
4. The channel provides various preferential conditions based on the business volume completed by the partner.
5. Market benefit analysis
In recent years, my country's IT multimedia media industry has continued to grow at a rate of 25%, with profit margins ranging from 20% to 45%, which fully demonstrates the potential of my country's multimedia integrated digital TV media industry Huge potential and room for development. At present, as companies have brand awareness, many companies have begun to enter the multimedia media industry.
(1) "Multimedia TV" channel audience positioning: age structure 16-65 years old
Gender structure 60 men, 40 women
Occupational structure blue-collar 30
Salary workers 40
Teenagers 15
Working people 10
Others 5
(2), " Multimedia Network》Market Profit Space
Advertising market: the main sources are stickers, naming, subtitles, labels, sponsorships and soft advertising (can generate profits of 500,000-800,000 yuan per year).
Distribution and sales market: Channel finished films, of which 20 to 30 can be sold, with a copyright profit margin of 20 (800,000 to 1 million profits can be generated annually).
Film and television training market: holds training for actors, hosts, screenwriters, film and television production, music, makeup, etc. (can generate profits of 1 million to 1.5 million per year).
Competition performance market: Establish cultural and art groups and major performing arts stars, carry out various competitions and performance activities locally through partners, and create performance brands of well-known local products and characters (can generate an annual income of 400,000-500,000 profit).
Local barter market: Create a huge market space for local barter of multimedia TVs (can generate profits of 200,000-300,000 yuan per year).
United media market: Establish an interactive platform for related websites, newspapers, and broadcast media (can generate profits of RMB 50,000-100,000 per year).
Capital operation market: There is a lot of room for establishing alliances, franchise chains, and cooperation systems to attract capital (it can generate profits of 400,000-500,000 yuan per year).
Online exhibition market: organizes various conferences, events, selections, and VIP member clubs (can generate profits of 200,000-300,000 yuan per year).
(3) "Multimedia TV" channel operation strategy: diversification, multi-column professional operation, combination of personality and locality, alliance operation and development strategy, investment and risk coexistence, "Multimedia TV" column should adopt Various measures reduce various risks to the minimum.
6. Development Prospects
According to a research report titled "Mobile TV and Home TV Video Business", mobile TV and home TV video business will be the key to the improvement of mobile operators. Its 3G network business is the main business of revenue.
The report pointed out that people spend much more time on TV than on mobile phones. However, consumer surveys show that consumers are gradually accepting this kind of content carried on mobile networks. Due to its focus on mobile TV and video on demand services, the market prospects of the twelve channels of "Multimedia TV" are immeasurable. The report also noted that 3G will finally make it possible for operators to bring mobile TV to the mass market, thanks to support for video streaming and video content downloading. The prospects for mobile TV and home TV video services are as promising as the current Internet business.