If you want to carry out activities smoothly, it is best to formulate an activity plan. An activity plan is a business plan that explains the time, location, purpose, expected results, budget, and activity methods of the activity. Below is the car marketing activity planning plan brought to you by the editor for your reference!
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#Automobile Marketing Activity Planning Plan Selection 1#< /p>
October 1st is the annual National Day and a day to commemorate the founding of New China. On this commemorative day, FAW-Volkswagen Audi__ Automobile Sales and Service Co., Ltd. carried out the "Audi Welcome" "National Day, good gifts never stop" is a National Day event with big discounts on Audi cars.
1. Purpose of the event
Promote the brand concept of Audi cars to "break through technology and inspire the future". Make the brand value of Audi cars "dynamic, enterprising and noble" deeply rooted in the hearts of the people, thereby increasing sales and increasing turnover
2. Event time
October 1, 20__. Day——October 7, 20__
3. Activity location
__ Major Audi Auto Sales and Service Co., Ltd.
4. Activity content< /p>
1. Celebrity endorsement highlights value
(1) Dynamic
Sports best reflects the dynamic rhythm. We will invite Li Yingjian to be Audi’s “sport”. The concept is an endorsement, and he is consistent with the brand image. We are confident that his endorsement will help convey Audi's brand image, inject new impetus into the brand, and ignite the enthusiasm of Audi fans, racing fans and car lovers for the Audi brand.
(2) Enterprising
Positive and progressive, the most aggressive character. We will invite Lang Lang to endorse Audi's "enterprising" concept. His attitude towards music is the most positive. It can reflect the brand value of Audi's "progress". Another reason is that Lang Lang has a profound influence in the world and can drive the world's enthusiasm for Audi.
(3) Nobility.
Grandeur and elegance are the best expression of nobility. We will invite the famous movie star Maggie Cheung as the spokesperson of the brand value of "nobleness" to highlight the elegant quality of Audi. Not only can men drive it, but women can also drive it. Not only that, women can also reflect the quality of Audi.
2. Five great gifts
(1) One great gift
During the event. , you can get a TV when you order any Audi model.
During the event, you can get a compulsory vehicle traffic insurance when you order any Audi model.
(2) Two benefits. Gift
Audi's exclusive National Day special offer on selected vehicles
The Audi Q7 high-power exclusive model has a manufacturer's guide price of 1,347,000, and the National Day special offer is available at a 20% discount on the Audi TTCoupe model's manufacturer's guide price. 519,000, and the National Day special price is 20% off.
The manufacturer's guide price of the Audi A8L high-power comfort model is 1,158,800, and the National Day special price is 12% off.
(3) Triple gifts
The Audi A6L can receive a cash discount of up to 70,000 yuan, and you can also get vehicle commercial insurance worth 12,000 yuan when replacing an old motor vehicle when ordering an A6L.
The Audi A4L specially equipped car can be discounted by up to 30,000 yuan. If you replace your old motor vehicle and order an A4L, you can also get vehicle commercial insurance worth 8,000 yuan.
The Audi Q5 has a discount of up to 28,000 yuan, and you can also get a one-year silver extended warranty when you replace your old motor vehicle and order a Q5. The new imported Audi Q3 has a discount of up to 20,000 yuan.
(4) Four great gifts
During the event, those who come to the store for consultation or exchange of old motor vehicles can receive vehicle replacement vouchers worth 1,000 yuan.
(5) Five great gifts
During the event, if you come to the store to enjoy a car test drive, you will have a chance to win a beautiful Audi TT car model.
V. Activity plan
1. Suzhou TV broadcasts for three consecutive days.
2. Advertising screens in major squares will be broadcast for three consecutive days.
3. 2 days at the Sports Plaza Auto Show.
VI. Notes
1. On October 1, the National Day, as long as you call the registration number for the Olympic Journey event, you can participate in the "Reward Award" held in the Olympic Journey Exhibition Hall. "Car, test drive, and Austrian journey tasting group purchase meeting", at which time our store will also launch a National Day group purchase policy for the three Audi A4L, A6L and Q5 models that will make you excited.
2. We will also maintain your car for free.
#Automobile Marketing Activity Planning Plan Selection 2#
1. Overview
Name: __Large Automobile Brand Exhibition
Theme: Different life, different enjoyment
Purpose: Professionalization, branding, internationalization, popularization
Objective: This auto show is mainly for the purpose of display and sales. It also uses the auto show to promote changes in the consumption environment and show its confidence in revitalizing the local automobile industry, so that people who love cars can visit the scene in person and get up close to the cars they like and intend.
Sponsor: __ government, ____
Organizer: __ company
Co-organizer: __ unit
II. Keywords
This car exhibition will showcase the development history of the car brand, classic models and new car products. It can be said that this brand launch conference is the highlight of the domestic and foreign automotive industry. Regardless of the scale of the exhibition, booth design, exhibition investment and the number of new car releases, as well as the overall number of car samples exhibited at the exhibition, it fully reflects professionalism, branding, and internationalization. characteristics. I believe that this auto show will affect the automobile sales market in __ with its unique influence.
3. Specific content
Exhibition time: _month_day, 20__ to _month_day, 20__ year
Venue: ______
Participants: representatives of provincial and municipal leaders, exhibitors, our company and staff, visitors
Invitation method: electronic invitation letter and hardcover invitation
IV. Specific exhibitions Event arrangements
1. Pre-exhibition arrangements
1) Internal arrangements must be made before the event begins. In addition to internal staff, professional automotive interpreters must be hired externally. So that exhibitors can request professional explanations of the products on display.
2) Arrange protective measures in advance to ensure the safety of exhibition vehicles, especially in the luxury car area, where crowd control is very necessary.
3) Prepare small gifts to thank exhibitors for their support, and ensure the quantity and exquisite packaging of the gifts.
2. Arrangements during the exhibition
Opening ceremony on the morning of _, leaders’ speeches, song and dance performances, and some car displays (on the test track)
_Day From the afternoon to _day, exhibitors will display their sales and visitors can visit on their own
On the morning of _ there will be a closing ceremony, leaders’ speeches, song and dance performances, each exhibitor’s sales statistics report and congratulations
Afternoon on _ Clean up the venue
3. Post-exhibition processing
1) Ensure that all visitors leave the venue before arranging exhibition vehicles to leave.
2). Notify each exhibitor in advance of the departure time arranged for each product. The time must be staggered and the order of departure must be strictly arranged according to the location of the exhibition area.
3) After the vehicle leaves the venue safely, all exhibitors must sign for confirmation in a timely manner to avoid confusion.
4) A thank you meeting for each exhibitor will be held on _ day. Confirm the number of participants and the number of gifts.
5. Working groups and division of labor
Responsible for liaising with various media to participate in the promotion and activity follow-up of the auto show;
Investment promotion activities and contacting exhibitors;
Related matters for the etiquette team, front desk, commentators, performance team, security personnel, car models and internal staff;
Logistics support and medical personnel;
Work such as maneuvering and crisis management requires dedicated personnel to follow up and be responsible.
6. Marketing planning plan
1. Internet marketing: With the help of major popular video websites, insert advertisements before the video is played and promote the exhibition website.
2. Media marketing: Carry out large-scale publicity through TV advertisements and bus advertisements, build momentum with the help of well-known luxury cars participating in the exhibition, attract more people to visit, and invite professional reporters to report on this exhibition event .
3. Graphic marketing: Hang large posters outside the International Expo Center and use balloons to create a lively atmosphere in the exhibition hall.
#Automobile marketing activity planning plan selection 3#
1. Marketing background
The expo center covers an area of ??6,000 square meters and has unique conditions. With advanced management, complete post-service and related industrial and commercial, taxation, banking, traffic management and other supporting services, it can provide customers with integrated and comprehensive high-quality services, allowing the majority of operators in the automobile and other ancillary industries to operate easily. Eliminate multiple cumbersome procedures. It provides a more complete and modern automobile trading place with broad market prospects for the majority of operators in the automobile and negative industry.
In order to better carry out publicity activities and increase visibility, the __ Automobile Expo Center can have a higher status in the minds of the public and create momentum. The early advertising can be operated reasonably and scientifically. ; Smooth implementation, entrusted by it, specially arranged to formulate the early advertising plan of __ Automobile Expo Center.
2. Market Analysis
1. Analysis of Market Environment Advantages
A.__ Automobile Expo Center is located next to __ Highway, with highways, railways and other transportation links The transportation is very convenient and fast. The center is centered on __ and radiates to __ and other surrounding towns. The geographical environment is very superior.
B.__ is known as "Little__" and is a place where foreign investment and residence are concentrated. The surrounding towns have intensive manufacturing and processing industries. In the next few years, ____'s economy will develop rapidly, creating a more superior economic environment for ____ Automobile Exhibition Center.
C. With the further growth of the economy and the gradual improvement of people's living standards, automobiles and their ancillary industries will make a new leap. In the next few years, automobile consumption will be the majority of the public. Mainstream consumption, family and personal cars will become more popular, and car consumption will be closer to the masses. These will create good market opportunities for the future development of __Auto Expo Center.
2. Analysis of own advantages
A. At present, car sales in and around __ are relatively scattered, and most of the supporting service facilities are not very complete. __ Automobile Expo Center is The first modern automobile trading market in __ and its surrounding areas. The completion of the center will attract more customers from the automobile and its ancillary industries to pay attention and consult for investment. The market prospect is very broad.
B. Its own environment is superior, it covers a large area, the entire expo center is reasonably laid out, and related supporting facilities such as large parking lots, exhibition halls, and trading halls are complete and complete. It is a comprehensive enterprise integrating sales, after-sales service, and parts supply. An integrated comprehensive professional automobile trading market, the entire center has high design and good quality. It is the first high-end automobile trading center with advanced equipment and complete functions in __ and even the entire __ region.
C. High-quality services, industrial and commercial, taxation, traffic management, banking, insurance and other service supporting facilities will be put into operation, which will eliminate many cumbersome procedures for car transactions and make the entire car transaction more convenient. Fast and smooth. The member club, information center and other related supporting facilities are complete, able to provide customers with high-quality first-class services, provide cars and their affiliated dealers with car culture, new car launches, on-site promotions and other activities, and are equipped with car beauty and decoration projects, so that The entire trading center is more standardized and integrated.
D.__ Automobile Expo Center also has complete hardware facilities such as communication, language inquiry, digital demonstration, information release, electronic photography, luxurious and elegant decoration, and a comfortable and warm operating environment.
3. Preliminary market strategy
1. Focus on seizing market opportunities and carry out extensive publicity so that the advantages can be deeply rooted in the hearts of the people and attract more cars and other products. Dealers and manufacturers in ancillary industries to invest.
2. Try to show off your strong strengths and avoid weaknesses to expand your visibility and reputation.
3. Introduce the CIS system (Corporate Image Identification System) as soon as possible to achieve the market strategic goal of entering the market.
4. Use modern management models and high-quality services to establish a good corporate image and enhance corporate reputation.
IV. Preliminary Advertising Strategy
1. Advertising Positioning
Preliminary advertising positioning should reasonably consider the benefits of later advertising plans and the effectiveness of advertising. Specific implementation. It is recommended to use the supporting service advantages of Southern Automobile Expo Center as advertising positioning.
2. Advertising appeals
Use rational advertising appeals as the advertising appeal point, and use real facts to persuade people, so that in actual operations, it will be beneficial to the advertising effect. operate.
3. Advertising objectives
Strive to combine advertising and other publicity means before the opening, so that the Southern Automobile Expo Center can be deeply rooted in the hearts of the people before the opening and occupy a share in the market. a certain status. Advertising targets should be placed on various car dealers, as well as manufacturers and dealers of spare parts, car beauty, decoration, etc. Create a good reputation among them to enhance your own value so as to attract more customers to inquire about investment.
V. Media Analysis
A. Among the many advertising media, the Dongguan area mainly focuses on several advertising media such as television, newspapers, outdoor, Internet, and radio stations. Among them, advertisements on television, newspapers and radio are more effective, more selective and targeted, and can reach the audience directly. Outdoor advertising is slower to take effect, but it is the easiest to establish a good corporate image.
B. In the audio advertising media, TV and radio are available in Mandarin and Cantonese. However, in terms of advertising targets, there is no big preference for programs in the two Chinese languages.
C. The use of media should follow the overall advertising strategy, deliver in stages, get closer to the target group, simplify communication channels, and effectively utilize advertising resources.
6. Advertising media delivery schedule
Publishing time, media advertising form, advertising purpose, delivery method, remarks.
In December 20__, "__ Metropolis Daily" customized corporate image advertising in automobile special issues, flyers, and gift advertisements to increase visibility and establish a good corporate image. The newspaper is delivered every other issue.
In January 20__, the construction of the automobile special issue of "__ Metropolis Daily", the automobile special issue of "__ Daily", and its own website. Corporate image advertising establishes a good corporate image and expands influence. The newspaper is delivered every other issue.
In February 20__, the automobile special issue of "__ Metropolis Daily", the automobile special issue of "__ Daily", __ newspaper, and radio advertisements were changed from corporate image promotion advertisements to investment promotion advertisements within the scope of advertising targets. expand influence internally. Get good reviews and improve your reputation. Newspapers run every other issue, radio twice a day, and outdoor advertising is produced.
In March 20__, "__ Metropolis Daily" car special issue, "__ Daily" car special issue, __ newspaper, __ business daily, __ TV station, __ three sets, outdoor, radio Advertising, completing the construction of the website, corporate image promotion advertising and investment advertising are combined to attract more businessmen to consult and invest. The newspaper is once a day, the radio station is four times a day, outdoor advertising is released, and TV advertising begins to be produced.
In April 20__, "__ Metropolis Daily" automobile special issue, "__ Daily" automobile special issue, __ newspaper, __ business daily, __ TV station, __ three sets, __ channel , _Taiwan_, outdoor, radio advertising, complete website construction, magazine advertising. Investment promotion, advertising and soft article operation. Attract more businessmen to visit, consult and invest. Newspaper once a day, radio station four times a day, magazine publication, TV advertisement twice a day. Newspaper soft copy operation, magazine depends on actual situation
7. Remarks< /p>
This plan is the advertising plan for the early stage of __ Automobile Expo Center (20__.12-20__.4). If there are any deficiencies, further communication and deepening are needed in order to strive for perfection. achieve the desired effect.
#Automobile marketing activity planning plan selection 4#
1. Marketing theme
Implement Audi’s brand concept of “aggressive, noble and dynamic” and cooperate with Yuehua Group The business philosophy of "big brand, big market, big circulation, and big service" perfectly matches each other and formulates a marketing strategy suitable for localization.
Second, publicity objectives
Successfully create a set of localized publicity strategies, find a way to convey the Audi brand and Yuehua Group, and highlight Yuehua Group as the embodiment and advocate of the Audi brand spirit
3. Marketing strategy<. /p>
Focus on establishing the local image of the Audi 4S store. Therefore, on the basis of relying on the manufacturer's brand, the Yuehua Group must establish its own new brand image and popularity, cultivate its own customer loyalty, and innovate local service concepts for Audi. The company establishes a marketing localization template.
4. Local positioning
A. Situation understanding
Currently, there are problems with domestic 4S stores. The investment is huge: the fixed investment of 4S stores in medium-sized and above cities is 10 to 15 million yuan. Long payback period: Some 4S stores may take 8 to 20__ years to recover their investment. The name is not worthy of the name: some 4S stores have the appearance of exclusive sales but not the reality of exclusive sales in actual operation. 4S stores are extremely dependent on manufacturers and lack their own image and brand awareness.
B, our store analysis
(1) Advantages
(1) As a first-line brand in the Chinese automobile market, the Audi brand has strong appeal and is also China’s “official "Car" and deduced into a car for successful people, with a mature brand foundation.
(2) Our store is located next to the city's rapid transit road, with modern and complete infrastructure. The standard modern 4S store fully meets the consumer psychological needs of target customers.
(3) Specializes in the vehicle sales, maintenance services and parts supply of Audi brand cars, and also provides a full range of car services related to car services such as credit, insurance, decoration, rescue, and clubs. Yuehua Group With its own business experience and own advantages, good capital operation model, good cooperative relations with banks and guarantee companies, it handles loans and other services for automobile consumers, and has invested heavily in after-sales service to introduce a full set of world-leading maintenance equipment. The continuously improved and innovative after-sales service system has become a leader in the local industry.
(2) Disadvantages
(1) It entered the local market relatively late and failed to form a good impression in the minds of target customers. Strong reputation and brand effect, lack of local customer base, insufficient early publicity lead to poor performance of current work,
(2) The location is far from the urban area, and it is more inconvenient to deliver the latest company service information to the market , the lack of trading appeal for cars, especially high-end cars, is relatively obvious. A simple channel network can no longer meet the needs of the market and consumers for more convenient, efficient and intensive service methods.
(3) Opportunities
(1) With the development of the national economy, policy adjustments, the continuous increase in people’s economic income, and the improvement of living standards, cars are no longer what they used to be. luxuries are gradually transitioning into necessities of life. China's automobile market will be the best sedan market in the world in the next few years.
(2) Income level: People with an annual income of more than 200,000 yuan are almost 100% sure to buy a car. Judging from the relationship between the annual income of car buyers and the proportion of car purchases, with the increase in the income of local consumer groups such as industrial and commercial, enterprises, and agricultural industry groups, and the local people's advocating leadership style, showing off psychology and other factors, the proportion of people buying private cars has Rapidly increasing, 34% of consumers with an annual income of more than 100,000 yuan are definitely going to buy or replace a car
(3) The survey results show that among those aged 30 to 40 who buy cars The highest proportion. As we analyzed above, the consumption level of these people includes their income level, professional background, age range, psychological price, etc. Not only have their careers just started, but they are also on the rise. Some of them have even achieved considerable success, and their family construction has also begun to bear fruit. Therefore, they have the conditions, needs and mood to buy private cars.
Four. Promotion strategy
1. Communication strategy:
After determining the overall image strategy, our Sihai Media Company initially formulated the overall publicity concept for the Audi 4S store. Propose Audi's local "four modernization tactics":
A theme serialization
After determining the overall core theme of the Audi 4S store's brand image and tangible resources, establish corresponding themes according to different stages Step by step.
B Publicity News
In the marketing process, work closely with mainstream media, auxiliary media, and professional marketing agencies, and use soft hype articles to enhance the value and image of Audi 4S stores and information dissemination work to deeply enhance the service image of Yuehua stores and establish the company's highly friendly leadership style.
C public relations nodeization
Cooperate with the development and construction of the Audi 4S store brand, continuously advance the impact nodes of important events, and strengthen and enhance them through a clear and distinctive series of public relations, publicity and other activities Audi 4S store brand image.
D Staged publicity
Coordinate with different themes and nodes, adjust the intensity, channels and specific methods of publicity, and achieve the staged goals of brand image with an efficient publicity combination.
For example, taking advantage of the peak car sales season of "Golden Nine and Silver Ten" to strongly enhance the brand awareness and brand image of Audi 4S stores
5. Media strategy:
Focus on outdoor publicity, combined with graphic image Advertising, and promotion of business publications to expand influence. Outdoor and news lines go hand in hand, focusing on the brand upgrade and service acceleration of Audi 4S stores, forming a hot spot of public attention. Combined with outdoor and public relations image promotion, a three-dimensional publicity effect is formed to achieve an all-round influence and appeal.
A, theme promotion slogan:
1. Audi 4S store, the equipment holy place for successful people
2. Audi 4S store, driving has a destination and endless services< /p>
3. Audi 4S store, a witness to your career achievements
B, ground activity promotion show (it is planned to invite Northeastern local star Mr. Liu Liu, President of Benshan Media, to attend the opening ceremony)
Through this ground promotion activity, most of the target consumers in the main urban area of ??Qiqihar will know the opening and service information of the Audi 4S store, and communicate the information about the Audi 4S store to the audience at the first time to arouse the consumption of the target audience. Passionate, seize the great market in the golden months.
6. Planning:
The content of the promotion show will fully convey the new features of the Audi 4S store in the form of local celebrity entertainment, and will also enhance the brand image and services of the Audi 4S store. The event will be interspersed with car knowledge introduction, lottery draws and small gifts and other auxiliary means, on-site DM order distribution, car warranty and maintenance consultation, and the content of the event program is to be formulated.
Event location: (Undetermined)
C, the establishment of the Guangdong Automobile Heroes Association
Composed of outstanding figures from the fields of art, culture, business and sports in Qiqihar City Representatives and mainstream social elites. Although members of the Audi Automotive Heroes Association are distributed in different industries, they all lead or promote social progress in their respective fields. Their achievements are recognized by the public and they are the embodiment and advocate of the Audi brand spirit. Highlight Audi's user characteristics and driver image.
Seven. Advertising Promotion
(1) Launch Timing
With the opening ceremony of the Audi 4S store and the May Day Golden Week, coordinate the Yuehua Group resources in all aspects and increase advertising intensity. The advertising effect is several times that of ordinary advertising. It is planned to carry out various activities in an orderly manner on May 10th before the opening to complete the most effective first wave of publicity offensive.
(2) Media selection
1. The non-content characteristics of outdoor media completely avoid the consumer contact barrier formed by content of traditional media, which actually makes outdoor media a This is the most inclusive media form without any artificial exclusion of consumers. This feature makes outdoor advertising increasingly become the media form with the highest consumer exposure rate after TV advertising.
2. TV Promotion Anyone who has watched the American blockbuster "Die Hard 4" should clearly remember this set of shots: when criminals invaded and controlled the TV media network, they sent out a set of The video of the incident caused panic throughout the United States.
From this example we can see that radio and television media are very timely and at the same time radio and television media have such a great influence on people's psychology and society
Since With radio and television media, it has become a necessity in people's lives, and even affects the lives and concepts of one generation after another.
3.DM Advertisement
A 30-second TV commercial, its message disappears after 30 seconds. DM advertising is obviously different. Before the recipient makes the final decision, he or she can repeatedly read the direct mail advertising information and use it as a reference to understand the various performance indicators of the product in detail until the recipient finally makes a purchase or abandonment decision. At the same time, unlike other media, recipients can’t wait to understand the content after receiving the DM advertisement, and will not be distracted by external interference. Based on these two points, DM advertising can produce better advertising effects than other media advertising.
4. Radio stations
Audi should choose radio stations based on the needs of listeners, such as traffic radio. Channels with many listeners are the basis for our selection and will play a role in improving the Audi brand. to a positive effect.
Eight. Release strategy
Outdoor advertising, due to its impactful images and high attention rate, is the best carrier for companies to enhance their image. This outdoor advertising release uses a strong Positioning and penetration are the publishing principles; specifically, it is to occupy car sales hypermarkets in the main urban areas to radiate and intercept target consumers, and choose to publish more than 5 billboards all year round, such as airports, train stations, and urban central areas.
5-second brand ads are played before TV commercials and news. This period attracts the attention of local audiences.
For DM advertising, choose business journals with strong readability, rich expressiveness, precise delivery targets, high cultural level of the audience, and professional organizations with relatively good professional background and consumption level, such as Qiqihar Sihai Media Co., Ltd. For a company, choosing such a professional organization is equivalent to having a free corporate team, which is a comrade-in-arms, a collaborative relationship, and complements each other.
9. Benefit Analysis
The Audi 4S store’s comprehensive and large-scale advertising has had an immediate effect on the overall brand improvement of Yuehua Group, which has brought The intangible value chain is difficult to estimate.
10. Execution Plan
Attract the attention of target consumers through media suspense advertising, and use the combination of newspaper soft articles and news to launch a complete set of combos to actively convey the "Audi 4S Store" related information to vigorously hype the brand image and popularity of the “Audi 4S Store”.
Eleven: In-depth promotion
Through a three-dimensional communication network, establish the local status of "Audi 4S store" in the hearts of consumers, cultivate consumers' loyalty to car purchases and car maintenance, and complete Annual marketing goals.
#Automotive Marketing Activity Planning Plan Selection 5#
1. Activity theme:
“Happy Christmas and Happy New Year”——Tengyi C50__ Regional launch conference and large-scale group buying event activity plan
2. Activity background:
As the national gasoline price continues to rise, the state has canceled the 3,000 yuan subsidy for most cars to benefit the people. The popularity of the regional auto market has cooled down significantly, and the number of customers entering stores has dropped significantly. This year's "Golden Nine and Silver Ten" auto market is far from the glamor of previous years. As a result, the sales of the entire series have not yet reached the original plan. There is an urgent need to increase the customer transaction rate and then increase the overall sales.
New Year's Day and Spring Festival are approaching. In order to continue to increase sales, hit the total sales target in the __ region in 20__, and welcome the launch of Tengyi C50, this event is specially held.
3. Activity creativity/highlight concept:
Through the launch of C50, we will attract the attention of potential customers in the __ area, increase customer enthusiasm for car booking, and use group purchases during the golden season of the car market. Huge discounts attract customers to book cars collectively. The more people there are, the greater the discount will be. Customers who book cars on the spot will also receive a large gift package.
Invite potential customers and customers who are dissatisfied with the price through salespersons to participate in the event, and formulate targeted lottery question and answer games and related automotive knowledge for Great Wall Motors and each model. Professionals will explain and motivate them on the spot. potential customers and improve sales performance.
4. Activity goals:
More than 100 customers will be invited to the store to participate in the activity, and 30 cars will be ordered by customers that day.
5. Activity composition:
Celebrating Christmas and welcoming New Year
6. Division of work among main personnel:
7. Internal motivation and activity discipline :
1. Internal incentives:
1.1: The salesperson with the most orders during the activity will be rewarded with 200 yuan in cash, which is reflected in the monthly salary;
1.2: Normal sales will be carried out according to the original sales commission method.
2. Activity discipline:
2.1: During the activity, all staff must strictly abide by the requirements of the activity plan. If there are special circumstances, immediately find the person in charge of the activity to make arrangements;
2.2: Sales consultants must wear formal attire, prepare relevant reception forms and materials, and must patiently answer questions for anyone, or bring customers to the relevant person in charge;
2.3: On-site sales consultants must Comply with relevant sales policies. It is strictly forbidden to quarrel, push, pull, or even fight between merchants. Those who have incidents will be severely punished;
2.4: Sales staff in the exhibition hall are prohibited from smoking and chatting about things unrelated to the event on site. Requirements The salesperson's speech and behavior should be standardized and generous, and maintain a good public image of the brand and the company;
2.5: During the event, if the staff does not perform as required or delays the implementation, a fine of 100-300 yuan will be imposed depending on the situation. and verbal criticism.
8. Activity-related materials:
1. Background version renderings:
2. Advertising layout renderings: (pictures need to be compressed)
3. Other related material renderings: (pictures need to be compressed)
Instructions:
Media red envelope support standards: (If it cannot be met, it will not be supported) TV station: No Broadcast less than 30 seconds: no less than 2 minutes
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