★ "Morality and the Rule of Law"
In 1986, Shandong TV launched its name-brand program - "Morality and the Rule of Law", which was the first year of the nation's first five years of legal popularization, and this program has since developed into the only name-brand program that has been broadcast continuously for 23 years on Shandong TV and in the nation's legal system, and it is also the legal system that has been in operation for the longest period of time in the country, and it has a large number of loyal viewers
The program has a large number of loyal viewers.
On January 14, 2012, Shandong TV launched an hour-long special program "Ethics and the Rule of Law" at 7:34 a.m. Although there is only a one-word difference between the old program and the old one, there is a world of difference between the program's concepts and production forms. The rule of law is the premise and foundation of the rule of law, and the rule of law is the foothold and destination of the rule of law. The rule of law is good or bad, related to the rule of law can be truly realized, rule is realized, but also related to the rule of law can be further developed and complete.
Shandong TV's new "morality and the rule of law" program is adhering to the main theme of promoting the spirit of the rule of law, and seeks to more widely spread the concept of the rule of law. Explore the truth behind the incident, listen to the story behind the image, dig the psychological roots of the parties to the case, show the ups and downs of the fate of the characters, and highlight the humanistic feelings of the community at large. This program will be a novel way to tell the story close to the world, comprehensive and in-depth coverage of hot spots of the rule of law, interpretation of relevant policies and regulations, popularization of legal knowledge, and to warn people to stay away from crime and danger.
"Ethics and the Rule of Law" focuses on legal events and issues involving public life from a new perspective, showing the entanglements, conflicts, confusions and demands that occur in the daily lives of ordinary people. It explores the socio-economic background, national culture and psychology behind the cases, as well as the special survival situation and spiritual atmosphere of people, broadens the viewpoint to focus on the survival state of the parties involved, reads and interprets the changes in the fate of the characters and their twisted emotions, and reflects what the individuals think and feel during the case experience and their final destiny, so as to highlight the deeper connotations of the legal cases. Tasting life, manifesting the power of morality; looking at society, promoting the spirit of the rule of law. Ethics and the Rule of Law tells stories for you, analyzes hot social issues from the perspective of morality and law, and discloses major cases in China.
★Life Help
On June 1, 2006, a large-scale news program on people's livelihood, Life Help, was launched on the Shandong TV Life Channel, which gives the people of Qilu another window to convey their opinions.
The program is broadcast live for one hour every day, anxious people's urgency, thinking of the people's thoughts, based on the "help" and "do" features, down-to-earth service for the people. Facing the blind spots, doubts and difficulties in the people's life, we are trying our best to solve the people's problems, relieve their boredom and anger.
"Life Help" revolves around the program purpose of "something you say, enthusiastic life help", tightly focusing on the people's needs, the people like this center, from reporting on life, to intervene in life, and then intervene in the life of the people, close to the people in all aspects of the sunshine theme, happy broadcasting, and advocate positive and optimistic, help each other, and dedication to love and joy of life concept. The concept of life. To establish a positive and optimistic attitude towards life, to create a "sunshine theme, happy for this" image of the column.
"Life Help" also establishes contact with relevant administrative and law enforcement departments, hiring expert officials to set up different sectors of the "Help Advisors", for the people to do things. ***Together we build a harmonious society of mutual help and assistance.
★"People's livelihood through train"
Shandong TV public **** channel to build a large-scale people's livelihood news program, is the first people's livelihood news program in Shandong Province.
Since its launch in 2004, it has always taken "doing things for the people and sharing the government's worries" as the purpose of the program, and taken the people's words, the civilian perspective and the people's livelihood care as its own pursuit of character, which has been recognized and praised by the audience.
According to the survey data of AC Nielsen, the highest ratings of "People's Livelihood Through Train" exceeded 8%, and the market share was close to 30%, which made the program one of the most influential people's livelihood news programs in Shandong Province.
In 2005, it was named one of the top ten radio and television news programs in Shandong Province, and in 2007, it was named one of the top ten news programs in Shandong Province, and in 2008, it was named one of the first "Top Ten Youth Civilization Numbers" in Shandong provincial organs.
"People's Livelihood Express" focuses on news mainly in the provincial capital, radiating the whole province and the surrounding areas, and the source of the program is based on independent editorial, emphasizing the first time, the first scene and personal experience, focusing on listening to the people's voices, reflecting the hot spots of the society, establishing a bridge between the people and the government, and actively solving the problems for the people. Including Xiao Meng hosted Xiao Meng said the weather, the length of the "livelihood through train" column for 55 minutes, the program host Sun Liang, Dong Shu, the column will be the latest daily news events, with personalized means of expression and hosting style to show, but also set up a news topic, viewers to send text messages to participate in the topic of the discussion, to express their own views or to provide news clues.
★"Laquan"
Qilu Channel is the first to open the domestic music news "Laquan" will give viewers a fresher and stronger visual impact, in the interactive links, will also allow viewers to have more recognition and participation, while we will introduce more entertainment elements to increase the attractiveness of the audience. Every day at 5:30 p.m., if you can go to every family that turns on the TV, you will find that half of them are tuning in to La Croix. Housewives would rather postpone cooking time than wait until Xiao Xiao has finished saying "See you later". Laquan's program ratings have remained steady at 25 percent, and its market share has reached 50 percent.
★"Daily News"
National Ratings Champion Column "Daily News" is the mainstream news column of Qilu Channel (Qilu TV), which was founded on January 1, 1995. "Youthful image, new ideas, the first time, the first scene", "Mori Gee Action", "for you to do" and many other boards strong attack, to create a national ratings champion column.
★"Talking Things"
Life goes on every day, and stories happen every day.
As the upgraded version of "8 o'clock Listening", Shandong TV Life Channel's "Saying Things" will carry on the successful operation experience of the past three years, focusing on all kinds of life, pursuing the truth of events, and highlighting the power of the legal system.
Life goes on every day, stories happen every day, and "Tell Me Something" is a true aid program. Today's Report" is the news center to implement the requirements of the party committee of the station to strengthen the news propaganda, in the original "Qilu night news" on the basis of the revamp of a new form of television news program.
In order to further play the role of the main channel of news propaganda, full access to the voice of politics and public opinion, to maximize the dissemination of the effect, in accordance with the requirements of Li Changwen, deputy director of the station, "Today's Report" to determine than the "News" softer than the general people's livelihood than the general news of the overall idea of the hard to the new, close to the authoritative as the column's positioning, from the content of the news to the way of expression than the established news program has a big change In terms of content, "Today's News" has changed significantly from the news content to the presentation. In terms of content, "Today's Report" is based in Shandong, the collection of the station and the province's 17 city station reporter picks the wonderful news content, at the same time, the eclectic, looking at the whole country, the world's hot news events, and strive to less than half an hour, so that viewers can learn as much as possible news information. In the way of broadcasting, change the past news broadcast too serious even stereotyped style, the audience care about, public concern, the people useful information, in order to say, discuss the combination of the way in the television screen presented.
Today's Report will set up small sections such as Today's Concerns, Today's Scene, Today's Voices, Today's Hotline, etc., which will be optimized according to the needs of the content, scientifically arranged to increase the amount of effective information and open a window for viewers to observe news events in a personalized way.
★"101"
The 101 Tower in Taipei is recognized as the tallest building in China. And on November 7, 2011 at 21:40, Qilu Channel will start a new evening news program called "101".
"101" means a height, but also a spirit, "These two 1s represent Qilu Channel's philosophy of running a station 'or the first, or the only'." The program is also an upgraded version of the station's previous evening "One Day, Zero Night" program is a magnificent return.
In October 2011, Qilu TV further clarified the brand positioning of "public welfare Qilu, public trust in the world". As the last tower of the "three towers of news" in the midday, evening and nighttime, 101 ushered in the battle instruction of "upgrading the fire line and challenging the highest point", with a competent triangular team and a newly upgraded arsenal of weapons, it will blitz the first speed of the news and seize the first high ground of the nighttime news. The first high ground. "When the time comes, the head shot" is the first weapon of the "101" trio to charge into battle. From indifferent passers-by similar to the Foshan Xiaoyueyue incident, to the "bumper car masters" wandering on the edge of morality and the law, to the survival of vulnerable groups of people, thought-provoking social ills ...... "not when not wrathful and unfair thing "It's all a matter of being the head of the gun. "The balloon rings, strange things a basket", "101" for the small tomato, small conch two hot girls customized this section, in order to encompass the world of strange things, play all a basket of fresh. The two beauties, with their crunchy tone of voice like a cannon, will bring the audience a feast for the eyes by combining the most bizarre and latest things on the social network, at home and abroad.
"101" program at the end, will be used "back to the gun", so that the audience accidentally to scream, and then smile. It is understood that the "horseback cavity" will be "when the gun" commented on the focus of the incident, with the old song sung in a new way, in the banter and banter, for the audience to draw out the essence of the incident. New battles, new weapons, new outings. "Everyday good news, every word is true", "101" may bring a new news experience to the audience.
★"Countryside Monsoon"
Countryside Monsoon is an agricultural program on Shandong TV, which was created in the context of Shandong Province's rural industrial restructuring and the promotion of farmers' prosperity.
In 1996, the leadership of the station pointed out that the Shandong TV station to create a TV program on agriculture. 1997 March 6, the "Countryside Monsoon" program came into being, and established a "focus on rural economic development, scientific and technological development of agriculture bridging the gap between the characters on the road to well-off people to guide farmers to update their concepts" of the column positioning. The program was well received by the general audience, especially farmers. Column by the majority of viewers, especially farmers welcome the audience, the average daily audience hotline received hundreds of times. Comrade Wu Guanzheng, then Secretary of the Provincial Party Committee, gave instructions on a letter written to him by a farmer viewer, and affirmed and praised "Countryside Monsoon" for its focus on publicizing wealth-enhancing technologies and emphasizing on after-sale services.
In September 2001, according to the approval of the State Administration of Radio, Film and Television, the party group of the Bureau decided to build Shandong TV Rural Science Channel (referred to as Agricultural Channel) on the basis of the column of "Countryside Monsoon", with the aim of publicizing the Party's rural policy, spreading the concept of modern agriculture, popularizing scientific and technological knowledge, and building a platform for urban and rural communication. The provincial government attaches great importance to the opening of the Agricultural Channel. On January 3, 2002, Chen Jianguo, deputy secretary of the provincial party committee, gave important instructions to the Agricultural Channel in preparation, saying: "This is a precious gift to the farmers in the province from Shandong TV at the beginning of the new century. I hope to really run out of character, run out of level, become the majority of farmers' mentor and good helper. To do everything possible to send the program to the rural households."
In March 2002, Shao Guifang, vice-governor of Shandong Province, wrote an inscription for the agricultural channel in preparation: "Do a good job of the agricultural channel, increase the income of farmers."
April 20, the agricultural channel, which is dominated by "Countryside Monsoon," was officially launched.
★"I am a big star"
In 2010, the Shandong TV variety channel "Variety Star" launched the 5th series of gold medal talent show "I am a big star (first season)", once again leading the trend of talent show in the country.
"I am a big star" footprint throughout Shandong, Jinan, Qingdao, Weifang, Jining, Yantai, Zibo and other places, the sea election to each place, are very hot. Different from the previous talent show activities, "I am a big star" from the handsome men and women to achieve the public grassroots selection of the metamorphosis of the audience to discover a large number of popular civilian heroes and idols.
In 2011, "I am a big star (Season 2)" was newly launched, the national election, I am a big star! 2011 Shandong Television Variety Channel again pushed the election boom, the three judges hand in hand with the ultimate weapon again returned, the most severe review, the most pointed confrontation, the most demanding audience, the most wonderful performance!
In 2015, Shandong TV Variety Channel's ace talent show "I am a big star" continues to provide every ordinary person with the opportunity to realize their dreams, and truly become a civilian stage and star-making factory!
★"The brook is doing something"
"The brook is warm-hearted, something I help. The creek is strong, if something happens, you can talk."
From January 1, 2012, every night at 17:55, Qilu TV's new news service program "Creek" will meet with viewers, focusing on public welfare, and doing everything for the people.
"Creek" is the star program of Qilu TV's "Daily News" program. It inherits the "style of doing things", enlarges the service team, expands the service scope, improves the service means, and creates another public service card after the famous program "Laquan" of the station.
★★Good Luck
Good Luck
Good Luck
Qilu TV focuses on building the highest winning rate in the history of the second half of 2013, the whole live, fully interactive entertainment program.
The program takes viewers' interaction as its core, uses various interactive games as its carrier, and attracts life commodities and prizes, while combining with Qilu Channel's platform advantages, allowing viewers to truly experience a brand-new consumer game and entertainment process.
"Good Luck" is set up with 4 interactive game boards, the first board: "I am the King of Big Stomach", eat fast, eat more can win the big prize. The second plate: "I am a man", all kinds of folk "man" masters bright skills to win big prizes; the third plate: "good luck scales", partner cooperation, *** with the moving prize, as long as the scales The third plate: "good luck balance", partner cooperation, *** with moving prizes, as long as the balance, the prizes will be able to home; the fourth plate: "all take away".
"Good Luck" fits Qilu TV's "public welfare Qilu, public trust in the world" channel positioning program, will also launch a series of public welfare activities from time to time, in order to enhance the reputation of the column in the audience. Qilu network is the State Council Information Office approved the establishment of the Shandong News, Radio and Television Publication Bureau, Shandong TV hosted by the large-scale news portal, Shandong Province, a key news site, enjoying the strong content and policy advantages of Shandong Radio and Television, but also the official website of Shandong Radio and Television channels and radio and television programs. It is also the official website of Shandong Radio and Television channels and radio and television programs. It is a new media platform created with mainstream media status and unique resource advantages. It is the fourth mainstream media in Shandong Province with the same status as Popular Daily, Shandong People's Radio and Shandong TV.
Qilu.com is committed to building the first portal website in Shandong Province, to building a network TV station based on the strong resources of Shandong Radio and Television, to providing high-quality video programs to cell phone users, and to creating a high-quality brand of new media marketing in Shandong Province. It is proposed to build a new media full-service platform integrating news, entertainment, sports and other information channels, forums, blogs and other community channels, and live broadcast, on-demand broadcast and video sharing functions. On January 7, 2011, the State Administration of Radio, Film and Television (SARFT) officially approved Shandong TV to operate a network radio and television station, and Shandong TV became one of the first seven TV stations in China to obtain a license to operate a network radio and television station, and from then on, it has its own brand of media and organization for Internet users. Shandong Internet Radio and Television Station is a new form of radio and television broadcasting organization that uses broadband Internet, mobile communication networks and other emerging information networks as its program dissemination carriers. It is an important audio-visual new media for the Party and the government, and undertakes the important task of conveying governmental decrees, publicizing the guidelines and policies of the Party and the state and guiding public opinion to the society through new carriers, channels and means, such as the broadband Internet. Shandong Internet Radio and Television Station's business covers four major business segments for three types of terminals: Qilu.com, a national key news website, and its video website, Qilu Video, for computer terminals; IPTV for TV terminals; Internet TV for TV terminals; and Shandong Mobile Station for cell phones and mobile terminals. This morning, these four major services also held a launch ceremony one after another. In addition, Shandong Network Radio and Television Station, in conjunction with the State Administration of Radio, Film and Television Broadcasting Research Institute, Wave, Hisense, Sina and many other well-known enterprises, jointly established China's first Chinese social TV laboratory, trying to carry out based on the three networks, through the three screens of the social media business.
Network Station
On January 7, 2011, the State Administration of Radio, Film and Television (SARFT) officially approved Shandong Radio and Television (SRT) to start a network radio and television station, making SRT one of the first seven television stations in the country to obtain a license to operate a network radio and television station, and from then on it owned a media and institutional brand for Internet users.
Shandong Network Radio and Television Station (Shandong Network Station for short) is a new form of radio and television broadcaster using broadband Internet, mobile communication networks and other emerging information networks as the program dissemination carriers, and is an important audio-visual new media for the Party and the government, assuming the important task of conveying governmental decrees, publicizing the guidelines and policies of the Party and the state and guiding public opinion to the society through new carriers, new channels and new means such as broadband Internet.
Mobile Phone Station
Shandong Mobile Phone Station is a new media organization issued by the State Administration of Radio, Film and Television (SARFT) with a national cell phone TV license, and is also the largest all-media platform of mobile Internet in Shandong Province, with a number of businesses and products, such as cell phone TV, cell phone broadcasting, cell phone newspaper, cell phone reading, wireless music, text message interaction, and microblogging.
As the wireless new media brand of Shandong Network Radio and Television, Shandong Mobile TV not only aggregates the best content from Shandong Radio and Television and 17 municipal radio and television channels in Shandong, but also continuously selects and integrates domestic and international film and television dramas, novels, music, animation, games and other high-quality content loved by cell phone netizens, and makes every effort to build a personalized, social audio-visual all-media platform for users.
The first audio-visual
The first audio-visual is a mobile Internet all-media platform produced by China Social TV Laboratory, with a national license issued by the State Administration of Radio, Film and Television (SARFT). The first audio-visual carefully provides 80 channels of free live TV, a large number of TV on demand programs, network video, microfilm, the latest hot books, serialized novels, radio music and other special high-quality content. In the era of mobile Internet, relying on the terminal with body temperature, anytime, anywhere at will, enjoy the fresh trend of one-stop cell phone audio-visual feast! China Social TV Lab is the first social TV lab in China built by Shandong Network Radio and Television in conjunction with the State Administration of Radio, Film and Television (SARFT), the Academy of Broadcasting Sciences, microblogging operators, telecommunication operators, three-screen terminal manufacturers and other organizations and leading enterprises, **** together, based on the convergence of the three networks and the three-screen communication, and seeks to achieve cross-media, all-media, media-inclusive innovation and development of the new TV industry. Wisdom Qilu is a comprehensive service life APP created by Shandong TV station, which is a cloud platform of life service information launched by Shandong Radio and Television Station. The public beta version of the "Wisdom Qilu" mobile client was officially launched on line. As a living service information cloud platform in Shandong Province, the launch of "Wisdom Qilu" also signifies the deep layout of Shandong Radio and Television Station to the mobile terminal, which is a strategic product and choice for traditional media in Shandong Province to enter the mobile Internet.
New network and station interaction mode New TV mobile social play
Relying on the media attributes, platform attributes and credibility attributes of Shandong Radio and Television, and integrating the emerging technology of the mobile terminal and the development trend of mobile applications, "Wisdom of Qilu" scans the latest developments in the city, and realizes the synchronization of radio and television programs, and the synchronization of the broadcasting. Through the "live", "on-demand", "information", "official release" four in one, to create the latest television The new program will be available on the Internet.
The novel concept of creating a smooth user experience aims to break the traditional point-to-point interaction between TV programs and viewers, and the new communication platform will bring everyone closer.
Opening the "wisdom Qilu" app client, the interface has information, live, news, sports lottery, weather, QR code and other functional modules. Among them, there are two features that are particularly striking. "Breaking news" will provide the majority of Shandong netizens with a more convenient and timely monitoring platform, broadening the new channels of public opinion, but also to improve the quality of government agencies work efficiency, expanding the new field of public **** services. "QR code" for off-site TV viewers to provide real-time participation in the program interaction channel, the audience by scanning the QR code of the TV program, to participate in the program activities or guessing, from the existing traditional mode of off-site audience gradually transformed to a new form of participation in the program, you can change the direction of the program, you can influence the guests on the scene, really, completely integrated into the program.
"Wisdom Qilu" focuses on the construction of news and information content and life information services, providing a one-stop life service information cloud platform service from the residents' life, public **** services, program interaction and mobile broadcasting.
1, news and information integration and dissemination platform: in the mobile Internet terminal, through the video, audio, graphics and other multimedia communication methods, synchronous live broadcast of local radio and television programs, to create a social interactive television media.
2. Citizen's life information service platform: Provide information services for citizen's life, including weather, violation of regulations, real-time road conditions, etc., realizing intelligent perception, collection and application of urban integrated life information.
3, mobile e-commerce operation platform: comprehensively promote mobile Internet e-commerce, through the O2O e-commerce mode to start the bus ticket and other vertical industry electronic trading platform.
Learn about service information, inquire about city dynamics, and share social resources. No matter which longitude you are in, no matter which latitude you are in, just touch the screen with your finger, you can instantly start Smart Qilu. Anytime and anywhere to understand the local message, life service information in one network. Lead Shandong mobile application charm life, let Shandong become a "fingertip on the city".
In recent years, in the face of the rapid development of new media and its impact on traditional media and challenges, Shandong Radio and Television early layout, increase investment, set up a professional operations team, and actively explore the implementation of media transformation and integrated development. Since the launch of Shandong Network Radio and Television in November 2011, it has formed five new media industry sectors covering Qilu.com, Shandong cell phone station, IPTV, Internet TV, terrestrial digital TV, etc., and has been continuously extending and perfecting the industrial chain on this basis.
The launch of the "Wisdom Qilu" project in November 2014 is another key step for Shandong Radio and Television Station to move into the field of urban life applications and functional services based on the mobile media platform, which undoubtedly provides a pair of powerful wings for Shandong Radio and Television Station to implement its media transformation and integrated development strategy.
To give full play to the advantages of media credibility, seize the opportunity of mobile Internet development, and leverage the powerful technological advantages of "Wisdom Qilu" to provide Shandong Province's "smart city" construction with a set of "news information", "public relations" and "public relations" services, Shandong Radio and Television Corporation (SRTC) has launched a new mobile media platform. ", "public **** information", "life services", "interactive social" as one of the mobile Internet platform products, we sincerely hope that We sincerely hope that more departments or units to work with us to create a living services information cloud platform in Shandong Province, really leading the construction of smart cities in Shandong Province, a new chapter.
Sun Zhiheng, provincial government counselor and former party secretary of the provincial Economic and Information Commission, Pan Shiqiang, deputy editor-in-chief of Shandong Radio and Television Station, Li Xingli, director of the News Division of the Propaganda Department of Shandong Provincial Party Committee, Li Yonghua, director of the Informatization Promotion Division of Shandong Province's Economic and Information Commission, Wang Yuzhong, deputy chief of the Gaoxin District Brigade of the Jinan Municipal Traffic Police Detachment, Gong Fangzhong, minister of the Passenger Management Department of the Shandong Transportation Group, and Yang Lei, director of the Shandong Provincial Lottery Management Center's Marketing Department. Minister Yang Lei and other leaders attended the launching ceremony. The scene scanning 'wisdom Qilu mobile QR code, experience "wisdom Qilu" features.