1. Design sketch
2. Color recognition and application
3. Advanced application of PhotoShop, advanced application of CorelDRAW, advanced application of FreeHand, advanced application of Illustrator
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4. Business card design:
5. Logo design:
6. Layout design:
7. Flyer design:
8. Poster design:
9. Packaging design:
10. Creative advertising design:
11. Greeting card design:
12. Layout design:
13. Printing process:
14. Design principle
15. Outdoor advertising and inkjet printing process:
16. Theoretical course on advertising creativity
17. Advertising font design and production: design and quotation of titanium characters, crystal characters, blister characters, luminous characters
18. Advertisement Material understanding and practical application
19. Exhibition planning and design (case design): exhibition planning, market research, advertising plan writing, product display, stage planning, brochure design, booth advertising, brand image, public relations Personnel arrangement, online publicity, copywriting, video and picture design.
20. Publicity planning (case design): writing and design of newspapers, magazines (soft articles, classification, layout), TV and radio media publicity, short film design, planning, production (case design)
21. Bus stop sign advertising design
22. Market positioning and design of vehicle-mounted advertising: bus video advertising in, taxi, bus seat advertising design and production, car body advertising design, Application (Practice)
23. Planning and positioning of open-air video advertising in city squares (Case design)
24. Positioning and planning of corporate publicity
25. Street sign advertising Design and planning
26. Traffic light and street sign advertising
27. Store advertising planning and design
28. VI design: Basic principles of VI design ① Style The principle of unity ② The principle of strengthening visual impact ③ The principle of emphasizing humanization ④ The principle of enhancing national personality and respecting national customs ⑤ The principle of implementability ⑥ The principle of conforming to aesthetic laws ⑦ The principle of strict management
VI Application element system design:
The current status of visual design, which specifically includes the following status:
First, the spiritual connotation of the enterprise and the overall development plan of the enterprise. Second, the business scope, product characteristics, service nature, etc. of the enterprise.
Third, the company’s marketing status and market share. Fourth, the company’s visibility and reputation.
Fifth, business operators’ expectations for the entire image strategy and visual identity style. Sixth, the current situation of the company's relevant competitors and the characteristics of the industry, etc.
29. Cost budget and benefit assessment
30. Market research analysis and feasibility assessment.
31. Practical training: Graduation design students independently complete a design task as a graduation design work under the guidance of professional teachers.
Objective: To meet the needs of advertising companies and professional design companies, cultivate practical graphic design talents with high comprehensive quality and strong skills, and the ability to independently complete various design projects. After graduation, students can work in related graphic design positions in advertising companies, planning companies, graphic design companies, publishing industries, corporate publicity and planning departments, and other fields that require graphic designers.
Certification: Graphic Creative Designer, Certificate of Completion
Semester: half a year (1200 class hours)
Study as you go, until you learn it