The anniversary is a happy day. In the celebration of the first anniversary, there are usually activities, and it is necessary to have an activity planning plan when holding the activities. The following is the plan for your 1st anniversary celebration, I hope it will be useful to you!
supermarket anniversary celebration program
1. Event theme
Six surprises and infinite joy-_ _ supermarket anniversary celebration
2. Event time
June 25th-July 6th
3. Promotion policy
1. Birthday with laughter, Send a cake when you enter the store (the top 3 people will get a cake when they enter the store on July 2nd)
2. Drink cola for free (3 cans of cola will be distributed in different forms every day on July 2nd-4th)
3. Draw a color TV when you shop (from July 2nd to July 4th, you will get a lottery ticket when you buy a single ticket for over _ _ _ yuan, and you will not participate in the lottery ticket every afternoon on July 2nd-4th. (only in emerging stores)
4. Auction of over-value goods in 1 yuan (all kinds of over-value goods will be auctioned in 1 yuan on February 4th, and then every time the price is increased, it can be an integer multiple of 5 in 5 yuan, only in emerging stores)
5. Adding excitement to the Snowflake Beer Competition (Snowflake Beer Competition will be held at the event site every afternoon on February 4th, with group matches and finals)
6. There are surprises in the shopping receipt. Shoppers who enter the store during the event have the opportunity to get a mysterious gift.)
Fourth, Prize setting and lotteries
Prizes: 3 first prize winners draw out a 32-inch LCD TV with a value of 299 yuan in Yamashita Store every day
15 second prize winners, 5 brand electric fans with a value of 128 yuan every day
3 third prize winners, 1 38 yuan refreshing summer sleeping mats every day, and a set of lotteries
Lotteries: after customers pay for shopping, they will come to the service desk with small receipts to collect lottery tickets. Take 38 yuan as the unit, each unit will receive one lottery ticket, with a maximum of three tickets. After receiving it, the service desk staff will supervise and fill in the name, telephone number and password (if there is no telephone number, the password can be ID number, birthday, etc.), and the service desk will stamp it effectively. Put the vice coupons into the prize box, and the customers will keep the prizes
V. Publicity plan
External publicity:
Pass the bill (general)
Strip (general)
Publicity vehicle (general)
Rainbow Gate (general)
Facailong (Beishan) < Welcome ribbon (temporary promoter) and prize box next to the service desk
Advertising language:
1.__ Celebration of the first anniversary of the supermarket with six gifts and two stores
2. Shopping lottery, Free color TV and mobile phone
3. Full-court specials and a lot of benefits
4. Wonderful interpretation of joy and laughter
5. You should drink according to your ability in the beer competition
Publicity content: leaflets-1/2 activity theme on side A+six activities+advertising language+prize map
1/ 2 promotional items
B-side activity theme+promotional items+advertising words
poster: activity theme+six activities+part of promotional items
banner: advertising words or six activities
publicity vehicle: theme+six items+prize picture
flag: advertising words+image picture
background cloth: theme+six items+. Time arrangement
publicity preparation: sorting out the details and prices of promotional products and customizing promotional materials on June 25-28
final publicity: materials are available on June 28-3, publicity and implementation, flag hanging, display adjustment and flag hanging
in-store preheating: emerging stores will start shopping in advance and issue lottery tickets on June 3-1 (the lucky draw will be valid from July 2 to 4) < On 28th-29th, banners were hung and posters were posted, leaflets were distributed on 29th-3th, and publicity vehicles patrolled the street and parked in the square on 3th-1st.
Preparation for the performance: on the 1st afternoon, all stage facilities were put in place, cast members and programs were properly arranged.
On the 1st evening, the specific personnel configuration was confirmed and omissions were found. All staff will arrange specific procedures and precautions. First, the first anniversary celebration activity plan of the department store
. Welcome the Olympic Games for a leave of absence
II. Time: Saturday, August 2nd, and Sunday, August 3rd
III. Location: _ _ _ Department Store
IV. Sponsor: _ _ Personal Care Products Store _ _ _ _ _ Department Store jointly held
V. Co-organizer: _ _ City.
VI. Marketing mode: joint marketing, horizontal alliances, * * * creates * * * to win
VII. Purpose: to attract people, enrich square activities, make profits to promote sales, * * * creates * * to win, and enhance the local popularity of other businesses such as _ _ department stores and _ _ shops.
VIII. Promotion ideas: Make leaflets in advance, distribute them within the business circle or distribute them in newspaper clips, so as to let customers know about the activities, create an activity atmosphere, create momentum in advance, attract customers through large-scale cultural activities, publicize corporate products and brands, organize a promotion desk at the roadshow
site, and organize large-scale promotion activities and products in advance to benefit customers and provide a pleasing
purpose.
IX. Mode of cooperation:
__ Department Store: provide coordination of venue, power supply and other related matters, assist in setting up the stage, create relevant atmosphere, maintain the safety of publicity materials (such as arches, lantern columns, billboards, etc.), maintain order on site, communicate with other merchants, and invite more merchants to participate in activities.
__ workshop: organize the planning and execution of activities, set up a stage and invite artists
Other merchants: provide off-site promotional activities, share a small amount of advertising expenses, and actively cooperate with the arrangement of activities. Each merchant provides 5 yuan/store for 2 days
X. Promotion activities in the member area:
1) Buy a free membership card from 88 yuan and give a shopping voucher from 2 yuan <
2), members come to send
to celebrate the 1st anniversary of _ _ _ store, with the membership card, you can get a free gift from 3 yuan (a birthday cake and a shopping voucher from 2 yuan) at _ _ _ store. Old members can introduce new members and get a free membership card, and both new and old members can give two free stickers from 24 yuan, while stocks last.
Headquarters provides: 4 pieces of face stickers
3), members will be given a one-time purchase of over RMB 598, and a 38 yuan coffee pot will be given as a gift, limited to 3 members (first come first served, except for special purchases)
members will be given a one-time purchase of over RMB 398, and a set of 28 yuan silk pajamas will be given as a gift of over RMB 5 members (first come first served, except for special purchases) < Send a 59 yuan (D-218) aromatherapy foot scrub 2G, (limited to 5)
D members will buy all the products in 6 yuan at one time, and send a 36 yuan HE Ginger Activation Hand Cream (limited to 2). XI. Promotion:
1), anniversary, and send it as soon as you come
Content: anyone who comes to the event site during the activity period. Gifts: provide 1 pieces of 12 yuan/piece face stickers
provide 6 packages of HE Baihua Peak Honey Smooth Hair Care Honey for trial use
Cost:
2) Anniversary, return when it is full, and then send it back
Time: estimated (about 1 days)
Content: To celebrate the first anniversary, thank customers for their long-term interest. Grand launch of "return when full" preferential activities:
A shopping in 8 yuan, return to 2 yuan as a shopping voucher, send 35 ml (H-18) of 18 yuan Orange Blossom Moisturizing Water to 16 yuan as a shopping voucher, return to 4 yuan as a shopping voucher, and send 8G (H-54) C shopping in 22 yuan, return to 8 yuan as a shopping voucher. Send 59 yuan aromatherapy soothing foot scrub 2G(D-218) one
D after shopping in 3 yuan, send a voucher to 12 yuan, send a voucher to 68 yuan Aloe cream after shopping in 38 yuan, and send a voucher to 16 yuan, send a voucher to 83 yuan rose bubble bath 5ML (H-218). Operation: (1) One voucher can only be used when shopping in 6 yuan or above every time.
(2) customers can enjoy preferential activities with sales receipts, and (A|, b |) the company will send 1 more copies of each item. (c,
D, e) Send 5 copies of the anniversary
3) Buy it and win the prize
Time: (only for 2 days)
Content: Anyone who buys more than 48 yuan at one time can participate in the lucky draw, and 96 yuan will win the prize for more than 2 times, and so on, no more than 5 times
. There are many prizes and opportunities.
first prize: one refrigerator (4 liters)
second prize: one set of expensive tableware, three people
third prize: 6 ml and 5 pieces of HE whitening and sunscreen modified milk in 78 yuan
fourth prize: 2G(D-218) and 1 pieces
commemorative prize. First anniversary celebration program
The first anniversary celebration is an excellent opportunity to improve brand awareness, improve service image, increase enterprise competitiveness and increase operating and sales profits, and also an excellent opportunity to give back to consumers' trust and support, enhance employees' cohesion and centripetal force, and publicize corporate culture. Therefore, on the occasion of the first anniversary of operation, the following first anniversary celebration planning program is specially launched.
planning purpose of the first and first anniversary celebration activities
The purpose of the anniversary celebration is to increase the brand influence and enhance the popularity and reputation; Enhance image and increase competitiveness; Strengthen employees' corporate loyalty and centripetal force; Improve the service awareness and work enthusiasm of all staff; Show the cultural background and further enhance the corporate culture; Increase sales and profits; Lay a good foundation for future development.
the planning time of the second and first anniversary celebration activities is
from _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
planning location of the third and first anniversary celebration: _ _ _
planning participants of the fourth and first anniversary celebration: all employees, new and old customers
planning theme of the first anniversary celebration: improving customer satisfaction, enhancing employee cohesion and expanding brand influence
VI. content of the celebration
I) external customer activities
.
2) Give some dishes along with the dishes ordered by customers. If the consumption in 1 yuan is full, give 2 dishes of cold dishes; Full 2 yuan plus 4 dishes of cold dishes;
3) Discount, which is a magic weapon to rapidly increase sales, is recommended to appropriately discount to stimulate consumption.
2. Giving gifts
There are plans to distribute souvenirs and small gifts for the first anniversary to enhance the sense of closeness with guests and expand publicity. The unified printing of some commemorative souvenirs requires small, practical, beautiful and generous, such as signature pens, balloons, lighters, hats, etc., which are distributed according to the table.
3. raffle-"tasting delicious food, winning the first prize, and visiting Guangzhou"
All customers who spend more than 15 yuan on that day can participate in the celebration from _ to _. Each store has two first prizes to reward "One-Day Tour in Guangzhou", which is organized in a unified way, and the winning customers' accommodation, accommodation and transportation are completely free; 11 second prizes, 1 red envelope for the celebration of the prize shop, and cash 1 yuan; 1 third prizes, 1 red envelope for the celebration of the store, and 5 yuan in cash.
II) Internal staff activities
1. Service competition
Each store held a mobilization meeting; A "service contest" was held among waiters, and a special page was set up in the lobby to award "the best service star of the day" and give material prizes every day;
2. Internal essay-"My choice-_ _ _"
Requirements:
1) The subject is what happened in Weishan Lake, which can be work experience, feelings, opinions, messages, etc.
2) the genre is not limited. Prose, essays, narratives, argumentative essays and poems are all acceptable.
3) the deadline is _ month _ day. I hope all the staff will contribute actively.
One first prize will be awarded in this essay activity, and the prize will be 2 yuan; 2 second prize, bonus 1 yuan; Five third prizes, 5 yuan. And focus on the exhibition.
VII. Promotion of celebration activities
In a modern society with developed information, the media is undoubtedly a medium to attract the public's attention. According to the characteristics of different media with different media audiences, we should make our own market positioning and target customers positioning reasonably, and choose media to place advertisements reasonably. We should not pursue coverage unilaterally, resulting in the waste of advertisements.
1) External advertising promotion
1. Do outdoor advertising in places with concentrated traffic, such as railway stations and bus stops.
2. Newspapers and local TV stations should also carry out publicity.
3. Distribute leaflets.
4. Online publicity (electronic coupons, etc.).
2) Internal product promotion
1. While promoting traditional catering, we will promote couples' packages, business packages, family packages and filial piety packages. For example, 18 yuan, 28 yuan, 38 yuan, 48 yuan and other packages can be launched for couples.
2. Green family dinner. With the improvement of living standards, people's diet is not only to solve the problem of adequate food and clothing, but also to eat "green" and "healthy". The introduction of green family banquet will undoubtedly be favored by consumers. In the use of raw materials, promote fresh green food; Cooking methods are combined with modern people's consumption fashion to make dishes flavor and nutritious; In the menu of family banquet, we should pay attention to the nutritional collocation of dishes and balance the diet to meet people's health requirements. It is strongly recommended that the kitchen department launch.
3. Mid-Autumn Festival is a good time for nourishing, so it is suggested to introduce high-grade nutritious and nourishing dishes.
3) Corporate Culture Publicity
1. Take the opportunity of the first anniversary celebration to promote the corporate culture to consumers and enhance it among the target consumers.