Dongfanghong's Corporate Culture Concept I. Core Concepts

(I) Business purposes

Creating value for customers, creating opportunities for employees, creating benefits for shareholders, and taking responsibility for society.

1, the customer is the basis for the survival and development of any enterprise, but also the only reason for the existence of the enterprise, who can bring better returns for customers than other enterprises, who will be able to win the customer's relatively long-lasting loyalty, and who will be able to have an evergreen base.

2, people are the enterprise's greatest resources and wealth, relying on people to start a business, relying on people to prosper, respect and care for each employee, and constantly create its growth with the company *** with the opportunity to improve the competitiveness of the enterprise is one of the key factors.

3, benefit is the motive force of enterprise activities, is an important way and means of mobilizing the enthusiasm of all parties, but also an important symbol of measuring the success of enterprises. Creating benefits for shareholders is the responsibility and obligation of enterprises.

4. Under any social system and institution, enterprises must assume responsibility for society. The ultimate development of the enterprise is not only the survival and development of the enterprise itself, but also the promotion of the harmonious development of the whole society.

(II) Vision

To become the most dynamic and innovative enterprise in international equipment manufacturing.

1, with the acceleration of the process of integration of the world economy, the trend of domestication of international competition is becoming more and more prominent, we must take an international perspective, standing in the height of the world economic development to determine the development vision of the enterprise.

2, equipment manufacturing is the core of our competitive industry, is also the field of our life, we should focus on this industry, tireless, dedicated, and strive for excellence.

3, the most dynamic means that we have a higher than the competitors of the core competitiveness of the sustainable development of the process of continuous innovation, and constantly beyond, so that the enterprise to become the world's attention of the power of the equipment manufacturing industry, and gain the respect of the world.

(C) Core Values

To produce the first product, to educate the first talent, to create the first performance.

1. The first product means having the first competitiveness. The first product from the market, can create value for customers; has the ability to guide, create market demand; master the core technology, is the market competition in the leading technology products.

2, the first talent is the talent with good professional spirit, high professional skills, high professional ideal, agree with the core concept of enterprise; China YITO can provide a broad platform for such talent; talent determines the rise and fall of the enterprise, the first talent, is the core of the "three firsts".

3, the first performance, from the customers, employees, shareholders and social levels continue to exceed and lead the rivals, fast approaching the vision of the enterprise.

4, the pursuit of the first process is the process of continuous innovation and transcendence, which is the eternal pursuit of high-performance enterprises.

(4) Corporate motto

Survival should not forget the quality, development must be innovative

1, quality is the life of the enterprise, "quality zero defect, standard internationalization" quality concept as a guide, innovation and quality management work, so that the quality of a tow of products in the market as a preferred selling point.

2, innovation is the soul of enterprise survival and development. Innovation can turn our potential into a huge competitive advantage of the enterprise, into the reality of the ability to create more wealth and value than competitors.

Two single concepts

(E) Quality Concept

Zero-defect quality, internationalization of standards

1. Zero-defect management requires every employee to strive to make his or her work without shortcomings, and the essence of zero-defect is to do things right the first time.

2. The internationalization of standards requires that the enterprise standards be adapted to the needs of competition in domestic and international markets.

3, the quality of work is the most basic requirements to meet the standard, the ultimate goal is to products and services in line with the commitment to customers, to meet customer needs.

(F) service concept

Considerate, fast, professional, value-added

1, anxious user's urgency, thinking of the user's thoughts, active, serious and responsible, considerate and caring customers.

2, rapid response, immediate action, timely provision of appropriate services, respond to the needs of users.

3, business and technical skills, to ensure that the user to provide the required technical services, the implementation of the service measures.

4, by solving problems for the user, can exceed the user's expectations as far as possible, maximize the value created for the user.

(VII) Talent Concept

Career-oriented development of people first to those who want to do the opportunity to those who can do the stage to do the incentives

1, talent is the key to success, is the first resource for the development of the enterprise, the excellent talent is the bridge through the strategy and implementation of the prerequisite for the development of the enterprise. We pursue employees and the enterprise's *** with the development of each employee's success is the success of the company.

2, the enterprise development plan is first supported by a specialized talent team, the cultivation, introduction and development of outstanding staff in a prominent position, to create an excellent talent culture is the introduction of the enterprise to recruit talent, cultivate talent, the use of talent and retention of talent is a key link.

3, respect for equal rights of employees, adhere to the principle of openness, fairness and justice, to provide equal opportunities to encourage employees to take the initiative to forge ahead and compete to win.

4. Respecting the individual differences of employees, we promote the first talent to stand out through the employment mechanism that relies on the ability to make the best use of talents.

5, respect for the value of employee's labor, with the performance of the diversity of incentives, the pursuit of harmony between the enterprise and the staff **** win.

The first tractor--Dongfanghong's special memory

China First Tractor located in Luoyang, the gate and the two sides of the building still keep the original appearance of the Soviet style

Dongfanghong Tractor is China's first real sense of the tractor. 1954, Chairman Mao Zedong will be the first of the new China. Tractor factory - China First Tractor Manufacturing Plant (hereinafter referred to as China First Tractor), set in Luoyang, Henan Province, October 1, 1955, the First Tractor Manufacturing Plant, the main plant officially started. On July 20, 1958, the first Dongfanghong tractor was born. on November 1, 1959, China First Tractor was officially put into production.  In the morning of November 1, 1959, the western suburb of Luoyang City, Henan Province, the day is not yet bright, people have been woken up by the noisy sound of gongs and drums outside the window.  The first tractor factory was to be inaugurated on this day. Farmers around Luoyang city could not restrain their excitement and spontaneously came to the front of the factory, beating gongs and drums and twisting rice-planting songs to celebrate the official commissioning of China First Tractor Manufacturing Plant with fire-like enthusiasm. From this day onwards, the "Dongfanghong" tractors made by China First Tractor were constantly driven out from Luoyang to the four corners of China to support the agricultural construction of new China.

The first Dongfanghong tractor is being assembled in the ground workshop

In fact, on July 20, 1958, the first "Dongfanghong" tractor was already made by workers with hammers.  Published in 1999, "Tractor City Stories" in the history of this detailed record. Yang Ligong, who was the director of the First Tractor Manufacturing Plant, answered in an article the reason why YITO chose Luoyang, the ancient capital of nine dynasties. At that time, there were only 90,000 people in Luoyang and the industrial base was weak, Mao Zedong chose the site for YTO for two reasons: from the point of view of national defense, Luoyang is located in the interior of the Central Plains, surrounded by mountainous terrain, which is conducive to the war preparations; and the other reason is that from the consideration of the industrial layout of the country, the industry of each region should be developed in a balanced manner.  In 1953, when the new China is waiting for the emergence of the new China, the efforts of the whole country, from Shanghai, Changchun and other places to draw experts and technicians, under the guidance of the Soviet Union experts, Yang Ligong and other "reclaimers" began to prepare for the construction of the first tractor manufacturing plant. At the beginning, in order to keep secret, the external code name 081 factory, so the first tractor preparatory office is also 081 preparatory office.

July 20, 1958, the first Dongfanghong tractor out of the plant

China's first Tractor propaganda minister, later served as deputy secretary of the party committee Su Yuan, is in the Spring Festival of 1954 from Wuhan Xinhua News Agency, director of the office of the general branch of the Central and Southern China, transferred to Luoyang as the first Tractor Manufacturing Plant Party Committee Propaganda Minister, aged 36 years old.  "At that time, the minister of the propaganda department of the Henan Provincial Party Committee confided in me that it was the decision of Chairman Mao of the CPC Central Committee to transfer a large number of cadres to industry, to implement the main body of the two wings of the construction policy, the first tractor manufacturing plant is one of the 156 key projects assisted by the Soviet Union, to produce a large number of tractors, to achieve the mechanization of industry. I heard about these fresh and great tasks and came to Luoyang in high spirits." Su Yuan has written an article recalling that before going to Luoyang, he had not seen what kind of tractors were like.  The construction of the No. 1 Tractor Manufacturing Plant proceeded at a rapid pace amidst the selfless enthusiasm of the builders. "It was a really hard time." Lu Fulai, who has been retired for 17 years and was then section chief of the engine workshop, recalls that time with emotion.

In 1953, the first tractor manufacturing plant began to break ground

At the end of 1957, 25-year-old Lu Fulai came to Luoyang from Changchun FAW to support the construction of the first tractor. At that time, the factory building had already been built, and the machine tools and equipment had already been installed on the ground. He and the workers, led by Soviet experts, began to unseal and clean the equipment.  "At that time, according to the agreement that should come from the Soviet Union, many of the work equipment did not arrive, and later realized that the original Sino-Soviet relations at that time has been a problem. However, at that time our ordinary workers do not understand this," Lu Fu Lai, in the case of the equipment is not, but the time is very tight, they began in accordance with the Soviet Union to provide drawings and technical parameters of their own production process equipment.  According to the plan, the first tractor factory to produce the first tractor by the end of 1958, 1960 delivery and acceptance. Time has been quite tight, but a large number of equipment are not yet in place, in order to catch up with the schedule, all the workers start working from 8:00 a.m. every day until 1:00 a.m. the next morning, and then collectively sleep in the plant.  This situation has been going on for more than half a year.

October 12, 1959, Zhou Enlai inspected YITO

Many old workers clearly remembered that in 1958, there was an incident that made people "annoyed".  1958 was the period of the great leap forward of boastfulness and impatience. One morning, the old city of Luoyang Agricultural Machinery Repair Plant with the engine installed four wheels, cobbled together a tractor, then a group of people pushing the tractor, knocking on a gong, shouting "drum up the energy, striving for excellence, faster, better and more economical construction of socialism," the slogan, a banner in large letters "to celebrate the success of the satellite plant, to celebrate". Agricultural Machinery Repair Factory satellite success, the production of Luoyang's first tractor," to the door of a tow demonstration.  In the square in front of the factory of YITO, this group of people shouted, "want the Great Leap Forward, not small-footed women". "Our small factories have produced tractors, why don't you big factories produce tractors?" The factory director replied, "If we were to produce tractors like yours, the factory would collapse. Tractors are a science, and you can't get adventurous."  Under the cooperation of all workshops, on July 20, 1958, the first rose-red "Dongfanghong" 54 crawler tractor (during the Cultural Revolution, the rose-red body was changed to the present "China Red", which is still used today) was completed under the workers' hammering and beating. The construction of the tractor was completed.  

This Dongfanghong 54-type tractor is the oldest whole vehicle preserved by YITO, which can still be driven

In fact, it is more accurate to say that the first "Dongfanghong" tractor was "knocked" out. Many old workers recalled that the first tractor was assembled on the basis of drawings and accessories provided by the USSR and carried by workers on their shoulders and hands, knocking and knocking.  Old workers recalled that on July 20, 1958, the workers hung Chairman Mao's head on the head of the first Dongfanghong tractor, the tractor like a bride dressed up, wearing a big red flower, the car body covered with colored silk. Knocking with a gong and dancing with a flag, joyfully following the tractor behind the "rumbling ......" to drive out of the factory gate.  However, many people do not know is, "Dongfanghong" tractor name behind a very wonderful story.

Zhou Enlai wrote to Tan Zhenlin to attend the inauguration ceremony of the first tractor

Before the first tractor manufacturing, the first tractor factory specifically organized engineers to write a book called "D?T?54 tractor" book, used to introduce the performance of each part of the tractor use, and driving, repair and maintenance knowledge.  Soon after the publication of this book, YITO factory received the instruction from Chairman Mao Zedong: "Tractor models and names should not use foreign characters". So YTO started to mobilize the workers to name the tractors.  The relevant ministries and commissions of the central government and the relevant units of Luoyang city were also mobilized. Everyone has for the new China's own production tractor name. Firstly, the Automobile Bureau of the Ministry of Machinery nominated "Iron Bull", after discussion, the Party Committee of YITO factory was not satisfied with the name, and later gave the name to the 27 horsepower wheeled tractor produced by Tianjin Tractor Factory.  Later, Luoyang City gave the name "Longmen", "White Horse" and other names with local characteristics.  

Dongfanghong tractor manufacturing success, China entered the "plowing without oxen era"

Tractor Newspaper, an article shows, "White Horse" name put forward, stamping workshop workers have designed a special "White Horse" nameplate. Pictures show that the white horse in this nameplate has its head facing the left side, and its four hooves are running hard.  However, "White Horse", "Dragon Gate" and other names, not unique to Luoyang, YITO workers feel that does not represent YITO. Until one day, the then deputy director of the factory office of the first tow An Daoping, to go and Luoyang City, the person in charge of negotiating the name of the tractor things, to no avail, when he heard the plant came from Shaanxi folk song "Oriental Red": Oriental Red, the sun rises, China out of a Mao Zedong ......

"White horse brand "had been the most popular trademark for a drag manufacturing tractor Oriental Red! What a good name, both singing the praises of Chairman Mao, but also singing the praises of new China. So, this later in the history of China's trademark the most special name, immediately get a drag all the staff recognition, soon also got the approval of the Ministry of machinery.  From then on, "Dongfanghong" three big eye-catching red letters appeared on the head of all the tractors made by the first tractor factory.  ......

November 1, 1959, the first tractor production ceremony scene

November 1, 1959 morning, the rain cleared, the first tractor factory in front of the podium, the center of the huge image of Chairman Mao. The square was filled with people and red flags were flying. Tens of thousands of workers were seated under the stage.  At 8:30 a.m., the ceremonial assembly began with a ten-gun salute and the national anthem. Member of the Political Bureau of the Central Committee of the ****, Vice Premier Tan Zhenlin attended the conference and spoke: "The completion of the first tractor factory into production, marking the farmers in our country have long been looking forward to," plowing the land without oxen, light lamps do not use the oil of the great era has begun."  

"Stroke of gold girl": "Stroke of gold" was a special process of Dongfanghong tractor production at that time

After more than half a century's development, the first tractor has been a single crawler tractor production enterprise from the early stage of the factory, and has developed into an agricultural machinery, construction machinery, power machinery and other machinery. Agricultural machinery, construction machinery, power machinery, vehicles and parts manufacturing as the main business of large-scale comprehensive machinery manufacturing service enterprise group.  Over the past fifty years, YITO has provided more than 3.5 million sets of agricultural machinery, construction machinery, vehicles and power machinery products for the society, and the market share and social retention of small, medium and large-sized tractors have ranked the first in the country, and exported tens of thousands of agricultural machinery, construction machinery and other kinds of products to more than 100 countries and regions.