Huawei company event marketing plan

The network marketing ability show activity is divided into two periods a year, spring and fall. College students network marketing ability show began in 2009, is a college competition network marketing teaching practice platform, exercise and cultivate college students network marketing core competencies, each semester held a period, to the first half of 2016 has been carried out for 15 periods, more than 7,000 colleges and universities 200,000 teachers and students have participated in the network marketing ability show. Ability Show - Where Network Marketing Begins. Introduction to Network Marketing Competency Show as a network marketing course connected to the network marketing practice content, in an interesting way for the network marketing teaching to provide real network marketing practice projects, increase the interest and sense of achievement of the students to learn network marketing, and at the same time, reduce the burden of the network marketing teacher practice teaching design. Under the guidance of the instructor, students majoring in network marketing by participating in the network marketing competence show activities to complete the practical content, students participate in the process of practical activities and the results of the quantitative evaluation of network marketing application ability (AR), usually AR value of more than 3 points can be used as a practice course passing score. Network Marketing Competency Show Official Website - Network Marketing Teaching Practice Platform During this period, participating in the Competency Show allowed me to know a lot. WeChat public number marketing, microblog marketing, blog marketing, Zhihu marketing, Wutongzi, etc., as well as Xiuyou wikipedia words and phrases classified navigation - Xiuyou wikipedia, so that I have a deeper sense of the importance of network marketing. Of course, as a marketing student, practice is the most important, the following marketing plan for Huawei's Nanyang branch of the "throw cell phone" activities, I hope you can put forward valuable advice. First, the background of the activity in the high-speed development of cell phone market, in order to cater to this trend, promote consumption, Huawei specially planned the activities of the high-altitude throwing cell phone, test the quality of cell phones, and consumers to witness this miracle moment. The "11" holiday is a grand day, the flow of people, with a unique marketing campaign to launch the new cell phone, so that consumers understand the product, the product characteristics to show, so that the product faster into the market, and then improve the product brand awareness and strengthen the reputation of the company. Second, the theme and purpose of the activities, significance (a) the theme of the activities: enough courage! Rest assured that the fall (b) the purpose of the activity: reflecting the quality of the phone, enhance the brand image (c) the significance of the activity 1, to strengthen the company's sales efforts to improve revenue; 2, publicize the corporate culture, strengthen the product visibility, enhance the company's reputation; 3, through the activity so that more people know and be familiar with know our phone, open the sales market; 4, so that is concerned about the phone friends actively participate in this activity! We are all *** with the interaction, exchange. Experience this activity to bring you a pleasant; 5, induced and stimulate the participation of friends to produce a detailed knowledge of this phone, while generating the desire to buy. Third, the activity time and location (a) Activity time: "11" National Day 9:00 a.m. (b) Activity location: "Center Square" store open space Fourth, the activities of the object and the unit (a) Activity object: for all members of the community (b) Organizer: Huawei Ltd., Nanyang Branch, Huawei Co., Ltd. V. Environmental Analysis 1, the demographic environment: young people have become a major growth group, the activity has a strong novelty, fun, it can dilute the commercial atmosphere of the promotional activities, and the process of the activity itself is closely related to the product brand, so it is to the young people of this particular consumer group of product marketing. 2, the economic environment: the growth of income, people's income is increasing at the same time, people's income is increasing, people's income is increasing, people's income is increasing, people's income is increasing, people's income is increasing, people's income is increasing. At the same time, people's consumption level is also growing; the rapid development of the economy and show the profit market, so that the domestic cell phone market competition is quite intense, the phone's resistance to fall in the market competition is also more and more prominent.3, science and technology environment: with the development of science and technology, information technology to make the information transfer faster and more convenient, and to promote the formation of the global coordination mechanism. Huawei cell phone as the official domestic cell phone in the smart phone pioneer, in the core technology and software development to obtain a lot of achievements, improve the phone drop resistance is just one of them. Sixth, the activity preparation and process (a) activity preparation 1, publicity staff to do a good job of publicity, online and offline combination, online by sending microblogging circle of friends, qq say and beautiful live broadcast smash phone form offline through the pre-publicity leaflet distribution, the production of activity posters to paste and on-site simulation of the fall of the phone way to carry out. 2, the staff to do a good job of the venue, the sound effect and the relevant material preparation. No.30 set up the venue and put up the slogan "Guts enough! Don't worry to fall" slogan, make preparations. 3, planning staff to arrange the staff in place, to ensure that there are no accidents; 4, the organization of the staff to set up the activities of the site, organize the exercise and notification. 5, purchasing staff to purchase the necessary materials. (II) Activity process 1, 9:00, the relevant staff gathered, ready, media personnel screening Huawei's newly developed cell phone promo, highlighting its smash-resistant function, at the same time, do a good job of media live broadcast; at the same time, the infusion staff, etiquette staff to do their jobs, the reception staff to let the people who come to sweep attention to the micro-signal, the first 10 to send a small speaker, the first 20 to 30 to send a selfie stick; 2, 9:00 10 minutes, props personnel with a large truck pressure Huawei new development of cell phones 2, a back and forth, momentum; 3, 9:20, performers in the central plaza opening dance 10 minutes; 4, 9:30, the host said some words in response to the 10 minutes, announced that the smashing of cell phone activities officially began; 5, 9:40, the host of the Huawei branch leader's message; 6, 9:45, the organization of the personnel to let the scene 10 people Surrounded by a circular arc, play the "seven over" game for 20 minutes to warm up, wrong to accept the punishment; 7, 10:05, props personnel to smash the gopher in the form of Huawei's newly developed cell phone smashing large walnut, walnut is free to change; 8, 10:15, the program star spokesman Hu Ge perform; 9, 10:25. The host introduces the rules of throwing cell phones in the air: ten people are selected by the organizing staff at the scene to throw down ten cell phones at the ten-storey building, and ensure that all the cell phones fall in the planned area of throwing cell phones, while the public stays outside the second cordon, and the staff is responsible for maintaining the order of the scene. After the cell phones were thrown down, they were handed over to the quality control personnel for inspection, and the goodness or badness of the cell phones that had been run down was announced to the public; 10, at 10:30 a.m., the security personnel guided the public to enter the cell phone-throwing waiting site; 11, at 10:35 a.m., the 10 cell phones were thrown down and ensured that all of the cell phones landed in the planned cell phone-throwing area; 12, at 10:45 a.m., the quality control personnel carried out inspections, and the goodness or badness of the run down cell phones was announced to the public, and sales personnel registered participants The good and bad, sales staff registered to participate in the list of people throwing cell phones, will be a free trial of cell phones for a month; 13, 10:55, again star Hu Ge performance; 14, 11:05, the host announced the successful conclusion of the event, with Huawei's new development of cell phone souvenir, the sales staff to let the people who came to sweep, pay attention to the micro-signal, free lollipops. 15, late continuation of the A staff to do a good job to wrap up the work; B Reception staff to participate in the activities of the people issued small gifts; C logistics staff to pay attention to the activities of the site clean and tidy; D financial staff to collect a good material, statistical costs; E planning staff to summarize the program, to make up for the shortcomings; F late tracking staff to the free trial of the 10 as well as the purchase of this cell phone people interviews and services; G publicity staff to strengthen the work of the publicity, and at the end of the event to further publicize the corporate culture to strengthen the G. Publicity personnel to strengthen the work of publicity, after the event to further publicize the corporate culture to strengthen the product awareness and enhance the reputation of the company. Seven, the effect of the assessment (a) the degree of stimulation effect 1: through this activity so that more people recognize the performance of Huawei cell phone resistance. Let friends who are concerned about domestic cell phones become loyal fans of domestic cell phones. Effect 2: Let the friends who are paying attention to the domestic cell phone participate in this activity, let everyone participate in the interaction of dropping the cell phone and checking whether the cell phone has cracks. Experience the tough performance of Huawei, a domestic cell phone. Effect 3: This activity induces and stimulates the friends who participate in the activity to have a detailed cognition of the domestic Huawei cell phone by throwing the cell phone, and at the same time generates the desire to buy. (ii) Promotion media Effect 1: Mainly word-of-mouth promotion, in the local area, the real test of Huawei's cell phone drop resistance by throwing the cell phone, seeing is believing, people who have seen this activity will spread the word of mouth, but also for Huawei's cell phone to bring the word-of-mouth, the dissemination of no barriers, rapid and timely, wide audience. Effect two: through the network of communication, effectively expanding the popularity of the product, can better promote Huawei's national brand of cell phones. Note: The above two aspects are the prediction of the effect that this activity will achieve, and then compare it with the actual situation after the activity is successfully completed, and summarize the success and failure points from all aspects. Accumulate the valuable experience gained in the process of this activity for the next activity. VIII. Marketing Budget Marketing Budget Publicity Costs: (flyers, banners) X yuan venue rental costs: X yuan staffing costs: X yuan star costs: X yuan activity prizes costs: X yuan media costs: X yuan activities to implement the cost of materials: X yuan accident handling costs: X yuan Total: X yuan IX. Risk Control and Precautions (a) Risk Control 1, to prevent crowdedness, the staff should maintain a good event Site order, so that activities are carried out in an orderly manner; 2, electricity safety, the staff should take certain precautions; 3, to avoid the activities will receive the unknown weather effects, prepare the tent and rain gear and other tools; 4, when the overhead throwing, must maintain the personal safety of the watchers, the activities of the whole process of arranging for the timely handling of accidents by the medical staff; 5, to ensure that every participant in the activities of the masses to get the appropriate gifts, so as to avoid the occurrence of improper distribution of gifts should be caused by the dispute. Ensure that every participant in the event gets the appropriate gifts to avoid disputes and complaints caused by improper distribution of gifts. (II) Precautions 1, the first discoverer of the event should promptly report to the person in charge of the activity, and keep in close contact with the superiors at all times. 2, for all kinds of emergencies, the nature of the event should be quickly judged, according to the nature of the event, and promptly report to the person in charge. 3, the person in charge of the activity should do a good job in a timely manner in the whole activity of the scheduling and control, and stabilize the order of the scene. Maintenance of order personnel shall not be unauthorized to leave their posts. In the event of an accident, in time to their respective positions, responsible for the safety of the evacuation work, to avoid accidents. 4, for the emergence of emergencies to be resolved, and to improve vigilance to prevent the recurrence of similar events.