The 40th China Luoyang Peony Culture Festival was originally scheduled to be held in Luoyang in 2022. On March 28th, 2022, the Standing Committee of Luoyang Municipal Committee held a meeting and pointed out that due to the severe situation of epidemic prevention and control, the 40th China Luoyang Peony Culture Festival was postponed to 2023.
Introduction to the preparations for the 40th China Luoyang Peony Culture Festival
The opening ceremony of the 40th Peony Culture Festival in Luoyang, China is based on the theme of "Prosperity of the National Games and Brilliance of Luoyang", and the planning concept is wonderful, simple and not out of the circle. In the form of recording and post-production (the planned recording and broadcasting time is April 4th and 5th, and the broadcasting time is April 10), the traditional organizational form is broken, and the immersive experience is enhanced, with online new media and short video media as the main media.
In order to follow the principle of frugal hosting, on the premise of ensuring the communication effect, the original scheme was optimized by communicating with the iQiyi team, reducing the stage construction and lighting arrangement, and highlighting the creativity of the program. At present, the director group is implementing the plan in detail, and will review the adjusted theme activities and program content with the municipal government, convention and exhibition office and other relevant departments to further clarify the performance content and process.
At the same time, it will connect with the Propaganda Department of the Municipal Party Committee, the Municipal Cultural Tourism Bureau, Tik Tok, Alipay and other units to sort out the publicity resources of the opening ceremony. It is planned to start the publicity work of the opening ceremony on March 16. At present, publicity materials for the opening ceremony are being designed and produced.