It refers to the patents, trademarks, copyrights, copyrights, etc. generated by the author through intellectual creation, which can refer to a song, a web novel, a play, or a character image, or even just a name, phrase, a symbol, a value, a group of people with the same characteristics of a ****, or some content with its own traffic.
There are actually many types of IP, and they exist in all fields.
Most people know IP from movies, comics, TV series, novels, and the most familiar IP works are no more than those in the fields of movies, comics and TV series, such as:
Foreign: Harry Potter, Marvel series (Iron Man, Thor, Captain America, Black Widow, Hulk, Hawkeye, Star-Lord, Spider-Man, Black Panther, Dr. Strange);
China's: Journey to the West series, Ghost Blowers series, Tomb Raider series, Kyushu series, etc.
The above mentions are all works, and if the character-based IP, celebrities as well as netizens are typical character IPs, as well as entrepreneurs Jack Ma, Dong Mingzhu, Lei Jun, and so on
In the past few years, short-video platforms have been in full swing, and ordinary people have been able to attract a lot of Fans attention, the formation of personal IP, such as Simba, Scattered brother, seven uncle grandma, Li Jiaqi, Viya, papi sauce, Mao Mao sister, Modern Brothers, Li Ziqi, Dai Gurak, etc.
These living individual entrepreneurs, through a little bit of growth, to shape their own, in the absolute vertical field, extremely focused, the formation of recognizable IP.
(what to add) (Vertical content, such as beauty, wear, outdoor and other content with clear category attributes)
For example: Li Jiaqi in the content only recommended lipstick, known as "lipstick a brother", brainwashing iconic language "oh my god, buy it buy it! "to become the hottest phrase of the jittery voice, with the same magic, link up, directly second light.
For ordinary people, these super netroots are a very small number of people, ordinary people are difficult to do.
At present, since the birth of Taobao live, Li Jiaqi, Weiya only one, and the fast hands, no longer a second Simba. Gong cost is a result of the right place, right time, they caught up with the live electric business wind mouth.
That 5G era of individual economy, what about ordinary people? How to catch the wind of the short video / live broadcast, by creating their own personal IP formation?
In fact, if we carefully dig, short video platform, there have been a lot of people have found the significance of personal IP creation, how to create individual IP with temperature and personality, the biggest law is to share the value.
Everyone has their own hobbies, love beauty, love to eat, love to play, love to learn, etc. By sharing how to become beautiful, how to do food, share where more fun, show off the beauty, show off the skills, show off the baby, etc., as long as you follow the law, material, interesting, fun, novelty, you can harvest a wave of fans attention.
For example, the talent song and dance is the most common form of content in the early days of jitterbugging, including patting the gray dance, seaweed dance, ci mile ci mile, gesture dance, ghost dance, etc. are highly sought after by young people, jitterbugging because of the singing and dancing and the jitterbugging of the red is countless, representative of the characters: the Modern Brothers.
As for whether people are on fire, there is a classic saying that small red depends on hard work, big red depends on life. Individuals become valuable IP, is a long-term process, the essence of the output, so that the public recognized, in order to achieve something.