Summary of the activities of the Cultural Tourism Festival
The Cultural Tourism Festival is to show the results of the development of the combination of culture and tourism, to further promote the depth of the combination of culture and tourism, and to promote the prosperity of the cultural tourism market. The following is a summary of the activities of the Cultural Tourism Festival that I have organized, take a look together.
20xx Luoyang River Luo Culture and Tourism Festival in the municipal party committee, under the correct leadership of the municipal government, in the city's tourism industry, municipal units and counties (cities) and districts of the *** with the efforts of the strong support of the news organizations, in October 10th came to a successful conclusion. River Luo Culture and Tourism Festival during (September 19 - October 10) the city's tourism reception achieved good results, the city **** received domestic and foreign tourists 1041.47 million people, the total tourism revenue of 6.168 billion yuan, respectively, compared with the same period last year, an increase of 12.39%, 19.17%. Of which 1038. 54 million domestic tourists, domestic tourism revenue of 6.116 billion yuan, respectively, compared with the same period last year, an increase of 12. 41%, 19. 24%; inbound tourists 2. 930,000 people, tourism foreign exchange earnings of 8.338 million U.S. dollars; tourist attractions to receive tourists 786. 350,000 people, ticket revenue of 126,970,000. 26 million yuan. Now the relevant work is summarized as follows:
First, the tourism activities have achieved remarkable results
During the River Luo Culture and Tourism Festival, the opening ceremony of the 20xx Luoyang River Luo Culture and Tourism Festival, the 20xx Chinese and foreign travelers and the National Self-driving Car Club stepped on the line of the General Assembly, the River Luo Culture and Tourism Festival and other three major tourism activities have been achieved. The opening ceremony of 20xx Luoyang River Luo Culture and Tourism Festival invited about 400 foreign performers from 10 foreign cultural and art performing groups from Russia, Spain, Hungary, India, Turkey and other countries, as well as the city's performing team, which brilliantly presented bagpipes, folk dances, songs and other programs, exotic flavors and ethnic cultures, and offered a sumptuous feast for the public and Chinese and foreign tourists. According to statistics, the opening ceremony attracted more than 20,000 audiences and citizens from all over the world, and the opening ceremony was broadcasted live by Luoyang Radio and Television Station. 20xx Chinese and foreign travelers and national self-driving car clubs stepped on the line of the General Assembly invited about 170 people from Nanjing, Hangzhou, Wuhan, Changsha, Hefei, Guangzhou, Shenzhen and other major travelers from high-speed rail cities and more than 50 self-driving car clubs from all over the country. More than 50 self-driving car clubs, through centralized promotion, face-to-face negotiation, inspection lines, etc., to further strengthen the communication and cooperation between the city's tourism industry and major travel agents and self-driving car clubs in the main source areas, and to show the rich tourism products and heavy history and culture of Luoyang, so as to drive more tourists to Luoyang. River Luo Culture and Tourism Festival Investment Fair focuses on promoting Luoyang's rich tourism resources and Luoyang tourism boutique projects to attract strategic investment partners to participate in the development of Luoyang's tourism industry. The invited to participate in the Beijing GuoSuoZhongLian cableway technology limited company, Beijing zhongxing tianhe international tourism culture company, shanghai booster man (ticket speed pass) company, Taiwan MuLan international group and so on more than 80 tourism investors through the tourism promotion meeting, site visits and other forms of understanding Luoyang tourism, Luoyang's investment environment as well as the specific project situation. The tourism investment fair, the city **** launched 65 key tourism investment projects, investors and related counties and units carried out a detailed docking and exchanges, investors have the intention and attention to the project are: Taiwan Mu Lan International Co., Ltd. and Luoning County docking China Luoshu Cultural Court Tourism District Comprehensive Development Project; China Caravan Camping Base Union and Luanchuan County docking camping base project; the Sino-US Eurasia Ltd. and Jili District docking Xixiayuan water sports leisure tourism area project in the aviation town project; Beijing GuoSuoZhongLian ropeway technology limited company and XinAn County docking QingYaoShan, DaiMeiShan construction ropeway project and so on.
Second, the festival tourism situation is gratifying
Traditional scenic spots continue to be hot.
During the He Luo Cultural Tourism Festival, the historical and cultural tours represented by the scenic spots such as Longmen, Baima Temple and Guanlin are still the core products of the city, attracting a large number of Chinese and foreign tourists. During the Hailuo Cultural Tourism Festival, Longmen and Baima Temple received 46.2 million tourists and 18.93 million tourists respectively. Especially during the "11" Golden Week Longmen Grottoes visitors exceeded 28.27 million, the highest number of visitors on a single day exceeded 6.07 million. The main parking lot of the scenic area and the backup parking lot before nine o'clock in the morning every day, the scenic area outside the roadside slow lane is also full of many self-driving cars from inside and outside the province. Sina, Baidu, and other major portals as well as CCTV news broadcasts on the city's tourism situation reported, affirmed the city's scenic spots hot tourists concentrated but in good order. The south, west and north of the line of ecological leisure scenic spots are also favored by the public and tourists, the tourism situation is particularly hot, during the festival Luoluan Expressway and the road to Chongdugou, Longyuwan, Jiguan Cave, Baiyunshan, Muzaling, Longtanxia, Xiaolangdi and other popular scenic spots as well as to the Sui and Tang Dynasty Botanical Gardens, the King's Town Park, Wan'anshan Peak Park, such as the urban areas, the outskirts of the green parks of the road in the tourist buses, driving cars in a long queue. The company's website has been updated with the latest information about the company's website, and the company's website has been updated with the latest information about the company's website, and the company's website has been updated with the latest information about the company's website.
All kinds of festivals and activities are wonderful.
Wangcheng Park held a grand autumn chrysanthemum show with the theme of "Beautiful Home", *** displaying more than 400 varieties of chrysanthemums of various colors, art chrysanthemums, multi-head chrysanthemums, national day chrysanthemums, and other chrysanthemums and nearly 55,000 pots, which attracted a large number of citizens and tourists to enjoy the flowers. During the whole Golden Autumn Chrysanthemum Show, the Transformers were also displayed, and the Wa Folk Customs Show in Yunnan was held, enriching the tourists' travel and viewing experience. The special performance of "Laughing Full Hall" Comedy Club which appeared during the National Day was mainly in the form of comedy and operatic singing, and domestic famous comedians and operatic singers were widely invited to come to perform, and national intangible cultural heritage performances such as Hailuo Drums and Henan Luzi were also interspersed, and tourists were arranged to taste the representative water and watercress dishes such as peony swallows, small bowls of soup, jiao, fried meatballs, etc. in the theaters before each performance. Before each performance, visitors are arranged to taste the representative dishes of the water feast, such as peony swallow dish, small bowl soup, and charcoal fried meatballs. Due to the strong cultural characteristics, it is highly favored by the public and tourists, and the theater was full during the Golden Week. In addition, a series of cultural and performing arts activities such as Jay Chou's "Ferris Wheel 2" World Tour - Luoyang Station, the Silk Road Cultural and Ethnic Festival, the large-scale original dance drama "Lord Guan" and the French large-scale situational opera "Chanson de la Nuit de Paris" were held one after the other, which greatly coalesced the popularity, boosted the consumption, and facilitated the prosperity of the holiday tourism market. The city's tourism market is booming.
Rural tourism continues to heat up
. River Luo Cultural Tourism Festival during not only the traditional cultural landscape scenic red hot, the city's garden picking, ecological fishing, leisure farms, outdoor sports base, family farms and other rural recreation and vacation tours are also tourists gathered, become a new hot spot for tourism consumption. In order to avoid the key scenic spots such as tidal flow of people, many citizens, tourists choose rural tourism, enjoy the countryside of the landscape in autumn, feel the beautiful rural scenery, experience the farmers of the autumn harvest life, taste authentic countryside farm dishes. Luanchuan County to optimize resources, the launch of the temple town Zhuangzi Village, Heyu Township Liuping Village, Taowan Township West Ditch Village, Chengguan Township, large south ditch village, Lion Temple Alpine Fishing Village, Stone Temple Town, Guansing Village, six boutique countryside tourism points, tailored to each village to create a promotional slogan, a village of one, a village of one feature, attracting a large number of tourists to feel the "no attractions vacation. Mengjin County, carefully planned and organized the third pomegranate picking festival in Xiaolangdi Town, Union Silver Beach New Rice Festival and other distinctive features, participation in interactive tourism festivals and activities. Silver Beach Agricultural Recreation and Tourism launched the rice harvest, picking lotus, gripping peanuts, catching ducks, picking up eggs, muddy water and other colorful activities to attract more tourists to come to sightseeing, excursions; Xiaolangdi Cuiling Leisure Park, held in Xiaolangdi off-road motorcycle racing to exceed the limit, people and cars, the spirit of positive struggle also attracted a large number of citizens and foreign self-driving tourists. With Xiaolangdi picking as the representative of the Mengjin four seasons melon and fruit picking also attracted many tourists to come to feel the fun of picking. Song County Stone Tribe, Luhun Lake, Baihe Millennium Ginkgo Forest, paper room eight ditch hot springs and other rural tourist attractions, each with its own characteristics, loved by tourists, ushered in the peak passenger flow during the Golden Week. Luhun Reservoir dam full of vehicles, boat, fishing, eating fish feast of tourists in an endless stream, lakeside hotels are full. Stone Tribe daily average reception of more than 2,500 people, tourists eat farm dinner, live in a farmhouse, buy farm specialties, small village business is booming, parking lot and roadside village parked full of vehicles. Villagers homemade straw broom, nine store specialties sweet potatoes, cold noodles, sweet potato noodles, popular with tourists. Due to the pre-festival Luoyang City, organized by the rural tourism and ecological farm selection, in advance of the market, the Golden Week, Songhu Farm daily average reception of 2,500 people, Yishui people daily average reception of 2,000 people, the reception than the usual increase of more than double. Song County's Mengge gourd manor of cultural gourd products hot sales, visitors are unceasingly. Songxian dragon king village, copper river village, water mill village, Tianqiaogou village, understand the river village, white river on the temple village, under the temple village and other villages close to the main scenic spot, during the golden week, home business is red-hot, every day at noon meals are turned over three or four times, the night a bed is hard to find. The company's sales of mountain treasures, dried fruits, Chinese herbs and other tourist products have soared.
The popularity of tourism activities. River Luo Cultural Tourism Festival, in order to allow Luoyang citizens and tourists to enjoy more tourism services, Luoyang City, scenic spots, hotels, shopping malls to carry out a series of activities to benefit the people. Heavy ditch and a number of scenic spots launched half-price concessions, Baiyunshan Scenic Area launched a dollar tour activities, part of the hotel out of the business standard rooms, luxury standard rooms, suites and other commonly used room types to promote the discounts, and some also came up with a card room, honeymoon room and other hot room types to join the ranks of the discounts. The city's restaurants, shopping malls and other tourism enterprises in the River Luo Cultural Tourism Festival also according to their own characteristics, to tourists to launch a variety of incentives and special services, greatly enhancing the popularity of the Luoyang tourism, so that the city during the River Luo Cultural Tourism Festival tourists received all the way up.
Three, new scenic spots, new products rise
River Luo Cultural Tourism Festival during the city's new scenic spots, new products continue to enrich, rise, the situation is hot, to attract tourists to the new highlights. Luoyang - China Lavender Manor with innovative ideas, organized a comparable to the world's three major light festival "Fantasy Light Festival" activities, greatly enriching the Luoyang ` tourism market. The event used 15 million led lights to cover 1300 acres of lavender fields with starlight. Hundred meters long "dream time tunnel", tourists than shoulder to shoulder, an endless stream; 14 meters high "love boat" shock dream, attracting tourists have to take pictures; nearly one hundred acres of "bright Milky Way "Theme lighting, give people a warm and romantic visual sensation. Eleven holidays, the scenic area every day there are a large number of foreign license plate tour buses and self-driving vehicles lined up in a long line. In addition to tourists from various cities in the province, it also attracted nearly 80,000 visitors from Shanxi, Shaanxi, Hebei, Inner Mongolia and many other places outside the province. The scenic spot received 380,000 tourists during the Heluo Cultural Tourism Festival ****. Sui Tang Luoyang City National Heritage Park carried out the "Wu Huang send good gifts" lottery games and other activities, and arranged a number of interactive experience games in the scenic area, greatly gathered popularity, daily passenger flow increased, the River Luo Culture and Tourism Festival during the **** received 30,000 tourists. Xin'an County, Dai Mei Mountain, Zijing Xianshan and other scenic areas to increase the publicity efforts, the attractiveness of tourists to enhance the tourist reception exceptionally hot, every morning after 10:00 a.m. scenic area of all parking lots and temporary parking spaces are all full. During the eleventh, Wanan Mountain Peak Park is free and open to the public, every day there are many self-driving tourists to go hiking and enjoy the autumn, the scene is delightful. Bali - Tang Culture and Art Park held a "dream without boundaries creativity unlimited - the first 'campus small creators' creative carnival activities, interactive experience, creative and innovative, attracting the city's many citizens to raise their families to go to the viewing experience, the popularity of the city. The popularity of the city is full.
Four, intelligent tourism to enhance the quality of service
During this year's He Luo Cultural Tourism Festival, the city's intelligent tourism platform plays an important role, through the city's scenic spot real-time monitoring of the key parts of the warning in advance, rapid response to realize the scenic spot smooth reception, reasonable diversion of tourists, the market safety and order, tourism services significantly improved. Through the city's 3A and above scenic visitor channel installed flow analysis cameras and equipment, to achieve dynamic statistical analysis of scenic passenger flow, to improve and enhance the scenic area services, visitor safety management to provide a scientific basis; through the scenic area remote monitoring (online viewing) system to achieve the remote visual management of tourist attractions to meet the scenic area safety and emergency command and scheduling needs.
During the Golden Week, Longmen Grottoes and Tencent joined hands to create the "Internet + intelligent scenic area" to bring more intelligent experience to visitors from all directions, singing the "eleven" new melody of intelligent tourism. Scenic area "Internet +" the charm of wisdom ignited the passion of tourists, WeChat ticket scanning scene is very hot, WeChat voice explanation, WeChat interactive games and many other humanized wisdom experience to enhance the satisfaction of tourists, "Internet +" wisdom experience of fun and convenient! Won the tourists rave reviews, during the eleventh period, Longmen Scenic Area WeChat ticketing tourists accounted for more than 20% of the total number of tickets purchased. Visitors use cell phones to easily sweep, 3 seconds to quickly enter the park, but also enjoy the first single 10 yuan discount, Longmen Grottoes scenic area, "fire" and not "blocked", the park tour is convenient and smooth. October 2, in the CCTV news channel, "News Room" program October 2, in the CCTV news channel "news live" program to "humanized settings, help tourists swim in the scenic area" as the title, for the first time in the eleven holiday period, showing in the Wi-Fi signal full coverage of the Longmen Grottoes scenic area, tourists can listen to free explanations, micro letter payment to buy tickets, enjoy concessions, and other humanized settings. October 5 evening, in the CCTV composite channel "Evening News" "tonight attention" column In the evening of October 5, in the "Evening News" program of CCTV Comprehensive Channel, "Tonight's Attention", the program was titled "Tourists bursting, how to meet the big test of scenic spots? Under the title, once again the lens to the Longmen Grottoes, reported through the cell phone scanning code, so that tourists experience more comfortable news.
"Eleven" during the Luanchuan County and Luoyang Dream Service Network Technology Co., Ltd. cooperation, released 4001619666 Luanchuan travel advisory services hotline, six professional operators 24 hours a day to provide tourists with travel advice and accommodation scheduling services. Tourist attractions comprehensive monitoring platform into operation, realizing the main scenic spots without time difference dynamic monitoring. At the same time, the county opened 7 tourism consulting service centers, and in Luoluan high-speed heavy ditch under the station entrance, Luanchuan under the station entrance to set up 2 temporary consulting points, printing 30,000 copies of tourist service cards, promotional pages, tourist maps to tourists free of charge, to provide tourists with convenient consulting.
Songxian, Xin'an and other key counties of tourism through the smart tourism platform to help tourism reception effect is obvious. The counties tourism official microblogging, microblogging and scenic spots microblogging, microblogging at the same time to release the real-time status of scenic spots, passenger flow information, to strengthen the real-time interaction with tourists, online, offline organic combination, to achieve a seamless connection.
Fifth, the role of tourism + power industry highlights
River Luo Cultural Tourism Festival, the reception of visitors to the Luo continued to run at a high level, so that the role of tourism + power industry is more prominent, driven by the city's lodging, catering, transportation, shopping, entertainment, and other consumer demand has increased significantly, led to the city's festival economy of the overall prosperity. Star hotels and express hotels room occupancy rate remains high, the peak period of more than 90% or more. Battered noodles, do not turn soup, spicy soup, beef and mutton soup, tofu meatball soup, hot noodle dumplings and other Luoyang snacks attracted a large number of tourists to feast on, the old city a street snacks extraordinarily lively, from all over the world, tourists and the public have to go to taste the snacks, the peak period lasted until midnight. Tourists gathered in the tourist commodity stores and large supermarkets, and Luoyang's characteristic tourist commodities, such as Tang three-color, peony porcelain, peony painting, peony cake, peony silk scarf, etc., continued to be on hot sale. Dennis Department Store, Dazhang Shengdemei, Wanda Plaza, Xinduhui, Jianye Triumph Plaza, Quanshun Plaza, Luoyang Central Department Store, Wangfujing Department Store and other large shopping malls have taken advantage of the festival to build up the market, take the initiative to create the market, seize the holiday business opportunities, launched a variety of preferential reward promotional activities, sales revenue climbed significantly.
Six, safe and orderly tourism market
City tourism sector early action, issued a relevant document, the River Luo Cultural Tourism Festival and "11" Golden Week during the tourism market order, tourism management services, tourism safety production, tourism emergency security and so on. The work of the comprehensive and detailed arrangements. Municipal districts and municipal units attach great importance to the holiday tourism work, and actively carry out comprehensive tourism market comprehensive governance inspection, around the scenic spots, tourist gathering places, transportation hubs and other key areas to strengthen the inspection efforts to standardize the order of the tourism market, the implementation of the 24-hour duty, to fully accept the complaints of the travelers, for the travelers to solve their problems. Fully activate the holiday tourism command structure, the implementation of holiday tourism work mechanism, tourism information and consultation center, tour guide service center, room service center, tourist vehicle service center, tourist complaint center to implement 24-hour duty, seriously do a good job in information reporting, sampling, statistical forecasting, complaint handling, tourists channeling and other work. Strengthen the market forecast and traffic, accommodation, scenic spots and other key aspects of the flow monitoring, through television, newspapers, networks, microblogging, microblogging and tourism hotlines and other media dynamically released travel information to guide tourists to rationally arrange trips. Municipal tourism complaints department on duty 24 hours a day, accepting complaints from tourists, according to law to protect the legitimate rights and interests of tourists. Throughout the River Luo Cultural Tourism Festival, the city did not occur tourism safety accidents, *** acceptance of general tourism complaints 12, there is no vicious tourism complaints, to achieve the standardization of the tourism market in an orderly manner.
Despite the fruitful results of the current River Luo Culture and Tourism Festival, there are some problems, such as: some scenic spots, service quality and comprehensive environment needs to be further improved, tourism public **** service system needs to be improved, the quality of tourism practitioners still need to be improved. We will seriously learn from the experience and lessons of the current River Luo Culture and Tourism Festival, make persistent efforts, and strive to promote our city's tourism industry to achieve leapfrog development, and make greater contributions to the construction of Luoyang, a sub-provincial central city in the Central Plains Economic Zone and to build the Central Plains Economic Zone tourist destinations and tourist distribution centers.
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