One, the school should register the official WeChat public platform, timely release of relevant information inside and outside the school, especially information closely related to students' learning and life. The use of microblogging is more common among students, and many schools and departments have registered official microblogging, which is a window for students to learn about news inside and outside the school. Nowadays, a considerable part of students pay more attention to WeChat than to microblogging, so the registration of official WeChat public platform in schools and the timely release of internal and external information have become a new change to which colleges and universities should pay full attention nowadays. WeChat public platform has the advantages of convenient operation, high timeliness of interpersonal communication, richness of content delivery and accuracy of message delivery, which is in line with the psychology of young students in pursuit of fashion and technology.
Second, schools can utilize WeChat to enrich the lives of college students. There are many successful cases of the application of WeChat to college students, for example, Huazhong University of Science and Technology has developed a version of the Huazhong WeChat drifting bottle and WeChat on the wall, etc. On April 15, 2013, Jilin University launched the first motivational WeChat public platform for colleges and universities in the country, which was founded to cultivate students' healthy lifestyle habits and facilitate their daily lives. The platform started with three functions: "Early Wake-up Check-in", "1-minute Lecture" and "Positive Energy Station". After joining the WeChat platform, students can reply the number "1" to the platform from 6 to 7 a.m. every morning to see how many people woke up in the whole school. 1-minute lectures, that is, replying the number "2" to the platform, you can hear the recordings made by alumni, senior professors and outstanding students in installments, You can listen to a one-minute speech recorded by alumni, senior professors, outstanding students and so on. Positive energy station that to the platform to reply to the number "3" can see the platform of inspirational stories. After the launch of the WeChat public platform, quickly got the attention of Jilin University students, as of April 20, there have been more than 3,500 people concerned about this platform, reply to the information nearly 30,000 articles. Jilin University, this WeChat application, not only in the learning aspect of the college students have a good incentive role, but also in life and do people can also play a good role in guiding.
Third, the school should utilize WeChat as a tool to strengthen communication with college students. This can not only urge students to study seriously after school, but also to college students' thoughts and behaviors in a timely manner to guide. Contemporary college students are facing a lot of confusion in learning, employment, love and other aspects. On the one hand, they are busy in the university classroom and have a heavy learning task, on the other hand, the practicality of the majors they study is not strong, and there is a lot of pressure on employment; at the same time, the college students are in the season of love and are eager to socialize with the opposite sex. In front of these problems, they inevitably encounter frustration, they are eager to communicate and confide in each other, they need to understand, and moreover, they need teachers or elders to guide them and show them the direction. Teachers are undoubtedly the best people to guide students, WeChat is precisely the teachers play the new path of parenting work.
Fourth, the school should strengthen the self-protection awareness of college students in the use of WeChat, you can carry out special lectures on the use of WeChat in self-protection and publicize it in the relevant website, but also through the school's official microblogging, microblogging public number to publicize it, but also for the network security and self-discipline issues to open a special public **** course. College students and netizens, strangers dating meet to have a sense of precaution, do not go alone, especially girls, must not be easy to meet with strangers, the opposite sex netizens, shall not casually with strangers to drink, play, so as not to take advantage of the wrongdoers. College students through the network dating to be vigilant, do not let WeChat become a "dangerous letter".