What are the specific contents of network marketing target customer positioning

The specific content of the network marketing target customer positioning is probably the following: First, the customer group: product features and customer group features closest to be called accurate, such as "training running shoes" is your product, if you need to athletic shoes for the customer group positioned as their target customer groups, which is not correct. The product is characterized as "training type", then the target customer group is directly targeted at the demand for training running shoes. Second, the scope of activities of customer groups: enterprises really need to find out the scope of activities of customers, need to do a detailed analysis, you can start from their gender, age, social class, spending power, interests and hobbies. For example: hobby military is the characteristics of a customer group, this group may be mostly gathered in the Iron Blood and other professional forums, but which because of gender, age, may lead to a part of the Sina forums, and a part of the forums to go to NetEase. Third, the customer's interests, personality traits: analyze the customer's interests and personality traits, in order to help companies do targeted publicity. Character, hobbies this thing is too broad, the enterprise analyzes the hobbies of the customer group is enough, for example, the old grandpa and the old ladies love to dance square dance. Fourth, the fundamental needs of customers: the reason why customers will become your customers because you help him meet the needs. Customers need you because he can not solve the trouble, and the trouble, you that just have to be able to meet his solution, everyone has trouble, who can help others solve the problem, who can attract more. Fifth, segmentation of customer groups: for businesses, different prices correspond to different consumer groups, if you do high-end groups, it should be subdivided out of large customer groups in the high-end groups, set a price suitable for high-end customers, do not think that you can do the business of the entire large groups, different classes of people's consumption concepts are different. Shenzhen Shanren Information Co., Ltd. is a professional, dedicated to the field of business management in the study of successful management methods, to explore the successful growth of the company's practical methods. The spirit of "practical-oriented, global vision, practical interpretation" concept, cohesion of domestic and foreign experts and scholars, management gurus, domestic and foreign famous business managers of wisdom, from the "condensed, practical, practical," the principle of starting, for the growth of enterprises to provide continuous information services. The company's philosophy is to gather the wisdom of experts and scholars at home and abroad, as well as famous business managers at home and abroad.