With the rapid development of China's social and economic development and the increasing improvement of people's living standards, people are paying more and more attention to sports and health, and square dance as a kind of simple and easy to learn, participatory, and can strengthen the body and health of the movement, has been the majority of the masses of the people's favorite and sought after. However, the current development of square dance is characterized by problems such as nuisance to the public and restricted venues, which seriously affects the healthy development of square dance. Based on this, the author has carried out a relevant introduction.
2 Definition of Square Dance in Mass Culture
The so-called mass culture refers to the social phenomenon in which the people are the main body and the cultural activities are the object, and people take cultural and entertainment activities as a social phenomenon to satisfy their own spiritual needs outside their occupations through the dominant way of self-entertainment and self-education, such as today's most prominent square dance activities. In the research process, people used to collectively refer to square aerobics, square dance, square fitness dance, square collective dance, square folk dance, etc. as square dance. With the continuous change of people's life concept and living conditions, people pay more attention to the demand for physical health and spiritual culture, so the square dance, this kind of sports, national fitness and mass recreation as one of the mass activities under the influence of its spontaneity, casualness and entertainment characteristics, began to be more and more people's favor and participation, so that the square dance has become an important part of the urban square space, and more important to people's spare time cultural life. This makes square dance an important part of urban square space, and one of the important carriers of people's amateur cultural life.
3 Problems in the development of square dance
3.1 The backwardness of people's ideological understanding
Nowadays, in the process of the development of square dance, although the team is getting bigger and bigger, the backwardness of the people's ideological understanding makes the square dance in the main body of the participant, whether it is the instructor or the dancers basically take the middle-aged and old-aged women as the main body, and the proportion of the male participant and the young group are smaller. The proportion of male participants and young groups is small. In people's ideology, some people think that women's body coordination is better than men's, dancing is what women are good at, and men don't need to join in the fun; some people think that square dancing is for the elderly, too grounded, and they are in their youthful years, they should pursue a more elegant and tasteful form of art, and don't blindly participate in the dance with a bunch of old men and women; some people think that they are hard working for their whole life and should follow the principle of "life is a matter of life and death" when they are old; and they should follow the principle of "life is a matter of life" when they are young. Some people think that they have been working hard and busy all their lives, and should follow the principle of "life lies in stasis" to enjoy the last hours of their lives in a quiet and peaceful way. These ideological views lead to the square dance movement is not a universal participation, universal movement of group cultural activities.