Baishui County, located in the transition zone between Guanzhong Plain and Northern Shaanxi Plateau, is a famous "hometown of apples in China" and one of the demonstration counties for the construction of national advantageous agricultural products industrial belt. The county covers a total area of 986 square kilometers, governs 7 towns and 7 townships, and has 194 administrative villages with a total population of 300,000.
White water apples have countless glories. Since 1995, it has been named "the hometown of apples in China". In the past fifteen years, Baishui Apple has won more than 40 awards. Baishui apples sell well all over the country and are exported to Europe and America. What is the reason why Baishui Apple can keep this best-selling trend for a long time and win the favor of consumers? Let's take a look at the ten advantages of white water in apple production.
First, superior resources
Apples like to be dry and cool, and they are strict with natural conditions, especially the climate, soil, terrain and altitude are more demanding to produce high-quality apples. Baishui has a unique natural condition for producing high-quality apples. It is the only county that meets the seven most suitable indicators for apple production. (See attached table for specific indicators)
Second, the scale advantage.
The planting area of apples in Baishui County is 520,000 mu, with an annual output of 520,000 tons and an output value of 65.438+0.35 billion yuan. The county's 300,000 mu orchard has passed the certification of green food base, 30,000 mu organic food base, 1 10,000 mu global GAP certification and 1 10,000 mu China GAP certification. Baishui County is known as "the hometown of apples in China" and the top 20 counties of apples in China. Baishui Apple has won more than 40 China and provincial awards. "White water apples-delicious food for hundreds of millions of people" resounded throughout the country.
Third, variety advantage.
The main varieties are Red Fuji, Qin Guan, Yougara and New Red Star. Qinyang, Mei 8 and Tengmu 1 have reached a certain scale, and the varieties of fresh apples have been continuously optimized, with a total area of 520,000 mu. Among them, the planting area of high-quality red Fuji has continued to expand, currently accounting for more than 60% of the total apple area; The planting scale of low-quality varieties such as Qinguan decreased year by year, accounting for13% of the total area; Other varieties account for16%; The varieties of processed apples are gradually increasing. At present, 50,000 mu of new superior varieties are planted, accounting for 1 1% of the total apple area.
Fourth, brand advantage.
1996, the "Baishui" brand apple trademark was officially registered and announced by the State Administration for Industry and Commerce, which was the first apple trademark registered under the name of land in China. In the same year, Baishui Apple won the right to use the national "green food" logo and was awarded the title of "China Famous Fruit" by the relevant state departments. Baishui apple has been listed in the national food industry catalogue. In August 2007, Baishui Apple was awarded the well-known trademark of China. In July 2008, Baishui Apple was listed as a well-known trademark in China. In June 2009, Baishui County was awarded "Top Ten Pollution-free Counties of Fruits and Vegetables in China" and "Pollution-free Technology Demonstration County of Apples in China" by China Fruit and Vegetable Expert Committee and the Organizing Committee of the 7th China Fruit and Vegetable Industry Development Forum.
Verb (abbreviation of verb) quality advantage
The four key technologies of "big shape modification, strong branch pulling, density reduction and organic fertilizer" of apples were popularized and applied for 350,000 mu, 2 billion fruits were bagged, and organic fertilizer was applied for 6.5438+0.5 million mu. In recent years, high-quality seedling breeding base 1 10,000 mu has been built, orchard grass 1 0.5 million mu has been planted, 9,500 mu of integrated ecological orchard of "fruit, livestock, marsh, cellar and grass" has been developed, 300,000 mu of green fruit production base has been certified by the National Green Certificate Management Center, 30,000 mu of organic food base has been certified, and/has been certified by global good agricultural practices.
Technical advantages of intransitive verbs
Northwest A&F University, the first county-level apple experimental station in China, settled in Baishui, which provided strong scientific and technological support for the optimization and upgrading of Baishui apple industry. Through scientific and technological demonstration and implementation of scientific and technological household projects, the scale of training will be gradually expanded, and the "pagoda-style" training model will be adopted to extend to households. According to the requirement of "one household understands one person", on average, more than 300 farmers' scientific and technological trainings are held at the county, township and village levels every year, and nearly 65,438+10,000 fruit farmers are trained. There are 294 apple professional and technical cadres and more than 4,000 farmers in the county, and the work level of fruit farmers has been greatly improved.
Seven, service advantages
In 2005, the Apple Experimental Station of Northwest A&F University settled in Baishui again, which is more conducive to the rapid transformation of scientific and technological achievements in fruit industry; Up to now, there are more than 20 administrative scientific research and technology extension units in Baishui County, including the Apple Experimental Station of Northwest A&F University, Apple Management Bureau, Horticulture Station, Fruit Research Institute, Plant Protection Station, Soil Fertility Station and Township Fruit Station. Eighty-six Apple professional cooperatives, with more than 30,000 members, 246 scientific and technological service organizations that develop technology and materials, and more than 30,000 people engaged in information services, packaging and marketing, and fruit transportation, have been established. In 2005, the county established 14 township fruit tree service stations. Fruit industry service personnel 194 people, and the top-down apple industry service system in the county is sound and efficient.
Eight, enterprise advantages
Support the development of 20 leading fruit-related enterprises and 16 packaging production enterprises such as Changsheng, Andele, Hongda, Sanlian and Huayuan, with an annual production capacity of150,000 sets of packaging and a mechanical refrigeration capacity of 200,000 tons. 26 apple bagging production lines were introduced, with an annual output of 500 million bags. Baishui Andele Fruit and Vegetable Juice Co., Ltd. is the largest juice processing enterprise in Shaanxi Province, producing 80,000 tons of concentrated juice every year. So far, seven leading enterprises, including Baishui Hongda Fruit Company, have obtained independent import and export business qualifications, and the annual export of apples is about 654.38+10,000 tons. It has become the largest distribution center for apple production, marketing and processing in Weibei and even the northwest.
Nine. Environmental advantages
In order to create a relaxed marketing environment for Apple. Baishui County has opened a "special line for the secretary and county magistrate", set up a reception center for fruit farmers and merchants, and implemented one-hall office and one-stop service, so that Baishui apples can be sold smoothly in a relaxed environment. At the same time, the county actively participated in all kinds of fruit fairs, and vigorously promoted them by China, provincial and municipal TV stations, which improved the popularity and market reputation of Baishui Apple. At present, there are 10 Baishui Apple Information Liaison Office, 18 Baishui Apple Sales Street and 120 Direct Selling Point in coastal cities, which have effectively promoted the sales of Baishui Apple.
X. Advantage of interest
After years of development, white water apples have played a powerful role in promoting the development of white water economy and the prosperity of fruit farmers. According to statistics, more than 80% of the county's total agricultural output value comes from apples, more than 60% of local fiscal revenue comes from apples, and more than 80% of farmers' per capita net income comes from apples. The development of Baishui apples has also promoted the all-round development of secondary and tertiary industries such as storage, packaging, transportation, sales, processing and tourism. In 2009, Apple alone boosted the GDP growth of Baishui by 3 percentage points.
Baishui apple is a famous "hometown of apples in China" at home and abroad?