Double eleven activity planning program 7 articles

Activity Purpose:

Double 11 is the festival of e-commerce in the past years, activities and publicity efforts of the large number of brands involved in the category, the richness of the form of the event is the most of the year. As an offline entity mall, we need to seize the concept of double 11 - shopping spree, in the middle of November when the temperature drops to carry out winter clothing promotions. In the activity strength, marketing methods and field experience to be more different from e-commerce, so as to highlight the characteristics. The activities are integrated from department stores, supermarkets and restaurants, theaters, online micro-store and other businesses. To give customers a unique seductive shopping carnival experience.

Activity time:

November 7 to 11

Activity content:

Discount promotions:

1, double 11 big brands of beautiful clothes wearing away: fall and winter department stores full of 500 yuan minus 200 yuan.

2, double 11 big brand beauty at your disposal: big brand cosmetics (Olay, L'Oreal, L'Oreal, DHC) full of 400 yuan off 80 yuan. Double 11 super skin care sets as low as 70% off! O2O (online and offline interaction), 100,000 big brand discount coupons in advance!

3, 100,000 coupons free crazy grab! The big brands of department stores after the discount full amount of reduction, as low as 70% off!

Activity details:

(1) November 1 to 10, the official WeChat officially online grab coupon activities. Customers only need to pay attention to the official WeChat click on the grab coupon page, you can choose 30 brands of discount gift certificates, double-click on the coupon (each coupon automatically generated discount code).

(2) Each person is limited to 10 coupons per brand.

(3) On the day of Double 11, customers can enjoy a discount of 50 RMB, 30 RMB and 20 RMB off the corresponding brand with the discount code on the coupon.

(4) Only one discount coupon can be used for a single ticket.

Note: The starting point of the discount coupon credit needs to be based on the actual unit price of each brand, and the amount of the discount is borne by the supplier and the mall according to different ratios. This activity is mainly to attract online customers to the store.

4, the losers against the rich white beauty, complete victory over the rich handsome! 0.11 yuan, 1.1 yuan, 11 yuan, 110 yuan hot grab super single product!

November 7 to 11, every day 11 single product, only 0.11 yuan, 1.1 yuan, 11 yuan, 110 yuan can be grabbed. Each item is limited, while stocks last. Micro-store online payment can be successful seconds!

Suggestions for single items: $0.11 (20% off at Noodle King, 20% off at Hakka, 25% off at Taro Fairy, 30% off at Breadland Discount Coupon),

$1.1 (Supermarket Eco-friendly cutlery box, handkerchief paper/strips, potato chips set, priced at $5 or so)

$11 (Comfort Bath Towel, Han Hou Facial Mask 2-piece Set, Fabric Furniture Cute Bunny, priced at $30 or so)<

$110 (comfortable quilt, pair of pillows, selling for about $250)

Note: Estimated cost is $1300. (Food and beverage coupons for merchants to sponsor)

Category marketing: double 11 as the mall's November large-scale promotions, the whole category are to carry out activities (discounts or gifts). It is recommended that men's clothing, women's clothing, footwear, cosmetics, boutique, bedding, children's clothing should be representative of the brand or highlights of discounts to participate in the event. The following four categories: single product need to highlight the display, in the channel light box piece and counter guidelines need to increase with and warm recommendation.

(1) winter models of clothing (thick models, coats)

(2) fall and winter accessories (scarves, hats)

(3) bedding winter quilt

(4) supermarkets in winter hot pot festival singles

VIP marketing

VIP recruitment of passion: shopping malls in a single day of consumption of 500 yuan can be free of charge to apply for a VIP card, single day consumption of 5000 yuan can be upgraded to diamond. consumption of 5000 yuan can be upgraded to diamond card.

1, Double 11 - VIP customers free delivery: Double 11 day to the store, you can get a cup of designated hot drinks in ___ Sweetheart Drinks. (Opening sponsorship, no cost)

2, double 11-VIP customers free to play: diamond card VIP card can take children to ___ amusement park free play once.

Double 11 activity planning program chapter 2

First, the background of the event:

"Double 11" shopping carnival, has become China, and even the world's most influential consumer festival one. And every merchant, every consumer, is the real protagonist of this stage. 20___, we will invite more brands and strength of the merchant **** with the participation of your unique way, directing a quality shopping carnival extravaganza!

20__ "Double 11", vigorously develop local e-commerce, the development of new growth points, to promote the development of the city's characteristics of advantageous industries. Provide more jobs while opening.

20__ "Wanzong Mall" and small nine city WiFi new fashion.

Second, the purpose of the activity:

In November 11 held "double eleven Zhangye local shopping carnival", the carnival will play "super discount", "real specials ", "free delivery" and other activities to attract attention, the concept of e-commerce in-depth, to promote the rapid development of e-commerce in Zhangye.

Third, the activities of the party:

Organizer:

Undertaker:

Co-organizer:

Fourth, the activities of the time:

November 11, 20__ opening

Fifth, the activities of the location:

Zhangye City Center Square

Sixth, the participating units:

VII, the activities of momentum:

publicity momentum press conference

free e-commerce entrepreneurship training courses; follow-up services.

Eight, the activity process:

1, the preparation process

Activity display platform: Zhangye Wanzong Mall, small nine smart city WIFI, micro site

Merchant registration time: October 27, 20__ 08:30:00-20__ November 1, 18:00:00

Merchant audit time: 20__ November 02, 08:30:00-20__ November 02, 18:00:00

Merchant audit time: 20__ November 02, 08:00:00-20__ November 02, 08:30:00 November 02, 20__ 08:30:00-November 6, 20__ 18:00:00

Activity launch time: November 11, 20__ 00:00:00-November 11, 20__ 23:59:59

2. "Double 11" launch Flow

November 11, 20__ 09:30 hosts make opening remarks

November 11, 20__ 09:40 leaders of the bureaus and the activities of the party's speech speech

November 11, 20__ 10:30 Carnival kick-off ceremony

November 11, 20__ 10:40 Carnival officially began

Nine, activities:

1, you come to me to send. Wanzhong Mall 102 to dare not think.

2, exhibitors prepare

Registration selection review, held at a time when the merchant conference.

The content of the business meeting: business work preparation, discount finalization, coupon negotiation.

Merchant conference time: to be determined

3, the merchant booth division

According to the merchant product classification division of the display area

4, the staff to prepare

5, the hardware to prepare

Activity venues, LED screen, LED mobile screen sound equipment, salute, the launching ceremony props red packet printing, coupons printing arches, Arch banner x-stand, business booth

Ten, security preparations:

Double Eleven Activity Planning Program Part 3

First, the purpose of the promotion

The ultimate goal of the promotion is to sell the goods by any means. Online store promotion is the same reason, but not just do it to have an effect. Taobao Mall's Hanukkah half-price promotional activities is a recent hot to hot promotional methods.

Second, the process of promotion

1, to determine the promotion of goods, and prepare enough goods. Different products to take different promotional methods, different seasons to promote different products. Promotional period, goods sales will be faster than usual, therefore, adequate stocking is a guarantee, if often out of stock phenomenon, not only affect the sales, but also affect the buyers of the senses and positive feedback, if you meet the bad talk buyers, to give you a bad review, it is really bad, even if it can be canceled, but also have to waste a lot of time and energy.

2, to determine the customer population: to determine the goods after the most important thing is to find the object of promotion. Promotion object is your target consumer group, these people are your audience, so the promotion must be carried out for your target group of promotional information dissemination, to find your target consumer group, the promotion will be effective, if the promotion of their own, promotional methods developed and then appropriate is just a cow.

Third, the development of promotional programs

1, membership, points promotion.

2, discount promotions.

3, give samples promotion.

4, lottery promotion.

5, red packet promotions.

6, auction.

7, actively participate in Taobao sponsored a variety of promotional activities

(1) Membership, points promotion: all customers who buy our products, have become our members, members can not only enjoy shopping discounts, but also can accumulate points, with points for free exchange of goods.

Advantages: the use of this promotion can attract customers to store again to buy and introduce new customers to store to buy, not only can make the customer get more benefits, while consolidating the old customers, expanding new customers, and enhance the loyalty of customers to the online store!

⑵ discount promotion: discount also known as discount, discount, is currently the most commonly used a stage of promotion. As the discount promotion directly benefit with consumers, so that customers very directly feel the benefits, therefore, this promotion is more immediate.

A. Direct discounts: find an excuse to make discount sales.

Advantages: meet the needs of the holiday season, will attract more people to buy, although the discount after the single piece of profit decline, but sales went up, the total sales revenue will not be reduced, but also increase the popularity of the store, have more customers, the future sales will also play a role in driving, why not do it?

Suggestions: the promotional effect of using this promotion method also depends on the price sensitivity of the goods. For the price sensitivity is not high goods, often in vain. However, due to the specificity of online marketing, direct discount sales are likely to cause customer skepticism and are generally not recommended.

B, disguised discounts:

Free postage, the price of a single item is slightly lower than the price of free postage requirements, combined to buy two or more items to meet the free postage requirements. Combine items for a discount.

Advantages: more user-friendly, and, the discount does not show!

Suggestions: The combination of products has a high degree of learning, a good combination can make consumers very satisfied, be sure to find related products to combine.

C, buy gift promotion

In fact, this is also a disguised discount promotion, but also a very common and effective one of the promotion.

Advantages: make customers feel that they spend the same money to buy more products, happy!

Suggestions: buy gift promotional application of the effect of good and bad key in the choice of gifts, a pertinent, appropriate gifts, will play a positive role in promoting product sales, and choose not to suitable gifts can only be a lost wife and folded soldiers, your costs go up, profits reduced, but the customer is not appreciated!

(3) give samples of promotional

In the new product launch trial, product updates, against competing brands, to open up new markets, the use of free promotions can achieve better promotional results.

Advantage: to make customers produce product loyalty.

Suggestion: only try products with good results.

(4) lottery promotion

This is a kind of eye-catching nature of the promotion. Should also be one of the more extensive promotional methods, because the choice of space is mostly tempting prizes, therefore, can attract consumers to the store, promote product sales. Lucky draw promotional activities should pay attention to a few points:

a prizes should be tempting to consider a large amount of value-added products to attract people to participate;

b activities to participate in the way to be simplified, too complex and difficult to too much activity is more difficult to attract customers to participate;

c the results of the lottery fair and equitable, due to the network's virtual nature and the wide range of participants in the geographic area of the results of the lottery should have a certain guarantee and the authenticity of the lottery, and the results of the lottery. There should be a certain guarantee of authenticity, and in a timely manner through email, announcements and other forms of notification to the participants of the progress and results of the activities.

(5) red packet promotion

Red packet is a special promotional props on Taobao, sellers can be flexible according to the different circumstances of their stores to develop the rules of red packet gift and use rules.

Advantages:

Can enhance the popularity of the store, because the red packets have a time limit for use, so it can promote customers to buy again in the short term, effectively forming customer loyalty!

(6) Auction:

Auction is one of the most effective ways to attract popularity online, due to the dollar auction and the Dutch auction in Taobao the first side of the special display area, so the goods into the area can be more opportunities to be displayed, Taobao buyers will also be because of the auction of the items and enter the home store to browse more goods, can greatly enhance the opportunity to sell goods.

(7) actively participate in various promotional activities sponsored by Taobao:

From time to time, Taobao will organize different activities in different sections, participating in the activities of the seller will get more recommended opportunities, which is also a good way to enhance the popularity of the store and promote sales. To get more people to pay attention to your store, this opportunity to seize Oh, so do not forget to often to Taobao's home page, payment page, bulletin boards and other places to pay attention to Taobao held activities, and actively participate!

Fourth, to create a good promotional atmosphere

Effective use of store decoration, announcements and messages to create a hot atmosphere. Some people do promotions, publicity outside the store also do a good job, but into the store to see, turn their heads and go. It is the store atmosphere is not good. Promotions and no promotions at a time when the same, cold and quiet, store announcements no promotions, messages and no promotional information, into the store can not feel a little popular, there is a promotional atmosphere. Promotion should be "colorful"! The first thing you need to do is to get your hands on a new pair of shoes or boots.

Fifth, sum up the effect of the promotion and lessons learned

The organization of the promotion is also a kind of experience, after the end of the promotion, the store manager should do an analysis of the results of the promotion, including the traffic, sales, click rate, this time for the consumer population is not interested in the development of the product or is more interested in the site on the other goods. At the same time, it is also necessary to analyze and compare the promotional activities of competitors to find a place to learn, competitors than their own sales, surely means that their own promotional program is not as attractive as others, the process of analysis is also a learning process. Summarize the promotional activities can effectively help store managers to improve their promotional level, in this summary to find where the promotional activities are more insufficient, in the next campaign to adjust. Although the promotion is a good way to increase sales, but also need to constantly explore and summarize to be able to achieve the desired results.

Double eleven activity planning program chapter 4

First, the background of the activity

"Double eleven" that refers to November 11 each year, due to the date of the special, so it is also known as the Hanukkah. Taobao Mall uses this day to carry out some large-scale discount promotions in order to increase the degree of sales. around November 11, 20__, on Taobao, many merchants launched 50% discount promotions, 21 million people's collective mad rush, more than 150 well-known brands to participate. A single day turnover of 936 million!

Second, the purpose of the event

As the "Double Eleven" activities are limited to the display of the main venue sub-field, our flagship store opened just more than a month, can not get the Taobao Mall display support. But we can take advantage of this high flow of high turnover opportunities in the store to launch the corresponding activities, in this crazy online shopping in a share of the pie.

Third, the content of the event

The whole field full of 2 yuan minus 1 yuan (equivalent to 50% off the whole field) photographed to reduce! The whole field is also free shipping oh!

Propaganda language: Kelly Chen told you: the whole field 50% off also shipping!

Activity time: 20__.11.11 a.m. 1:00 to 24:00.

Fourth, the activities of the analysis

At present, our store **** 79 models of goods, of which 55 models are 2.5 times the factory price, 22 models 2 times the factory price, 2 special price models is 1.76 times the factory price. After 50% off, only two special models will lose money, but the picture effect of special models is very poor, basically will not bring sales. Therefore, it is expected that the "double 11" 50% discount activity will only have no more than 5% commission loss.

It is expected that the "Double 11" day 1 billion turnover, 80% of sales concentrated in 20% of the large stores, we belong to 80% of the small and medium-sized stores category, *** with the share of the remaining 200 million turnover, averaged to the basic turnover of 5000 yuan per store. Our goal is to reach an average of 5000 yuan.

V. Teamwork

Artwork: design to "double eleven" as the theme of the home page, as well as advertising campaign pictures.

Copywriter: refine the campaign advertising slogan.

Promotion: delete the matching price reduction and delete the discount set by the third-party discount software, and do a good job of replying to the web page about Taifeng Home Textiles on the Internet and publicizing the store activities.

Customer service: do a good job of activity content details explain the quick reply language. Modify the price of some of the goods, the shipping staff: the preparation of goods and courier companies to contact in advance to prepare.

Double 11 activity planning program chapter 5

First, the purpose of the activity

The purpose of this activity is to promote shopping, so that more people shopping is not only in the physical store, in the virtual network world, through the electronic platform for consumption can be very cheap, very convenient. Can save a lot of tedious things, such as going shopping is more tiring, shopping also have to look at the weather ah. Let more people understand e-commerce, recognize online shopping.

Second, the activity time and address

Time: November 11, 20__ 00:00 ~ ~ 24:00

Address: ___ Taobao store where the online store.

Third, the preparation of the event

(a) vehicles: preparation requirements

1, according to the amount of shipments to calculate the non-stop back and forth turnover, how many vehicles are needed, how big the car?

2, go to the vehicle department to inform in advance, require the preparation of vehicles;

3, operating time: 8:00 a.m. to start picking up, to 10:00 p.m.;

4, can be temporary all counted as overtime, special events special treatment.

(B) operation

1, according to the above data, to change the process, please make a pickup program immediately;

2, to simplify the operation process:

A, printed in advance of the five cities of the stamp, to avoid writing large letters.

B, not sorting, take back to the distribution center, by the entire company's personnel during the day to start sorting; night directly into the assembly line;

C, the operation of the Department of communication in advance, Chen Xiangyang will arrange the implementation of the operation of the Department of the staff to go to work ahead of time, on the assembly line operation; specifically, please make a program to.

(C) staffing arrangements

Activities are temporary, so during the double eleven, all the employees of the whole department to work overtime, 8:00 a.m. to 10:00 p.m., we work hard, all counted as overtime; operations staff assigned in advance, requiring all staff to work overtime; customer service staff try to fill the front line to go; but even if they do it in advance to do a good job of preparation, but they are still worried that in some areas will be inadequate. "Last year we had problems with our ERP system, which led to the overselling of some individual products, which also affected the user experience. This year we are still concerned about the situation even though we have updated our IT system."

It is understood that, in order to better `solve customer service and after-sales problems, this year __ Taobao store is also dedicated to 11.11 opened a 400 toll-free number that can be pulled 24 hours. During the double eleven, there will be 150 people through the 400 phone to help users confirm, audit the order, and is responsible for customer service after shopping, to help users for refunds, returns and checking tracking and other services. At the same time, this year ___ Taobao store also specializes in the opening of WeChat, Wang letter and other new media after-sales service channels.

"This year's Double 11 we launched more than 200 11.11 special goods, mainly in late fall and winter new products, but also contains part of the 20__ (10%) spring new models." ___ Taobao store brand public relations director ___ said, this year 11.11 all commodities are the most consumer favorite hot models or new models of goods, at the same time in addition to good products to give back to consumers, ___ Taobao store will also launch a variety of full reduction, full gift, some special awards activities to let consumers play during the 11.11 more High.

Double 11 activities Planning Program Article 6

Activity Time:

November 11, 20__

Activity Venue:

__ Beauty Salon

Activity Objects:

All new and old single female customers

Activity Objects:

Coinciding with the In order to make all the single female customers feel the warmth of the salon and get the beauty experience in this festival, the "Big and Small Singles' Day" was held. In the "Hanukkah" period, and combined with the season, climate and other issues of the beauty salon is hereby launched hydration, anti-dry, repair and other popular promotional items for female friends. We hope to take this season to establish a harmonious and warm communication platform with customers. Can bring more new friends for the salon, enhance the consumer market share of the salon.

Activity publicity:

1, "Hanukkah" is from the network of the festival, so in the publicity to focus on the network publicity planning. First of all, in the salon's website, the official microblogging and forums and other channels to publish the publicity information about the event. About two weeks in advance of the event will be published on the network.

2, during the event in the crowded places, streets and commercial streets, such as the main street, the distribution of leaflets and coupons, it is best to combine with WeChat marketing together.

3, two weeks before the event, as long as the store consumption reaches a certain amount of customers, the distribution of holiday coupons and experience rolls. And decorate the door of the salon, posters and banners hanging in front of the salon.

Activities:

1, the salon members in the activity period to participate in this activity, with a membership card can be sold 20% discount and receive experience coupons for skin care, if the points in the membership points card to reach 500 points and above, with a membership card can be free to experience a moisturizing and hydrating project in the store.

2, non-member customers, in the activities of the store consumption of up to 288 yuan, you can directly enjoy 8.8 percent discount. And a complimentary membership card, and the salon to provide skin care samples of a trial pack.

Notes:

1, do a good job of registration at the front desk, record the customer's name and information.

2, the staff to do a good job of training activities, in order to thank customers, tap the potential consumption of customers, stable customer source. Therefore, during the event, we should pay attention to every link from the customer's entrance to the end of consumption, keep smiling and treating people kindly.

3, many beauty salons do not have QR code, if there is a combination of QR code to push this activity, the effect will be maximized. Through WeChat push graphics, video of the Hanukkah activities will be more customers to participate.

Double 11 activity planning program chapter 7

A, theme name:

seven-color city state "double 11" singles cocktail and columnist Mr. Wang Wei readers will meet

Second, time and place:

November 11, 20__ 19:00-23:00

New city Xiaoshi Xianglong seven-color city state sales hall and swimming pool along the coast

Third, the highlights of the event:

1, Guangzhou Daily Qingyuan community of the past flower season for the first time to get together;

2, the national registered psychologist Guangzhou Daily Qingyuan community of the "people of the temperament" columnist Mr. Wang Wei readers for the first time to meet;

2, national registered psychologist Guangzhou Daily Qingyuan community of the "people of the temperament" columnist Mr. Wang Wei readers to meet;

2, the first time to meet the readers. Meetings;

3, the first pool wine party in Qingyuan;

4, the ___ year singles festival in the city of elite men and women matchmaking gathering;

5, the seven colors of the city state in the city of elite home buyers expert forum;

6, Guangzhou Daily Qingyuan community for the first time readers will meet.

IV. Venue Arrangement

Communication and interaction will be arranged in the sales department

Bachelor party and cocktail party will be arranged in the swimming pool

V. Flow of Activities:

Activity site in the sales center (the time will depend on the guests' arrival)

19:00-20:00 welcome guests signing in for a soft drink time

20:00-20:10 Guangzhou Daily's first reader meeting in Qingyuan community. ：00-20：10 Guangzhou Daily Qingyuan community flower season characters appear

20：20-20：30 men and women emotional dialogue

20：45-20：55 good house and good man

21：00-21：10 how to buy the right house type for the elite of the city dialog

21：10-21：15 emotional match Wang Wei vs Flower Season Characters and the scene of men and women

21:00-23:00 cocktail party during the beginning of the arrangement of barbecue grills and a number of food, invited the band to play live music to help cheer up, and to help a small performance