Big data has long been a buzzword, but what exactly is big data is not clear to everyone. Simply put, big data is an information asset that needs to be analyzed using professional processing tools to facilitate more scientific and rational decision-making. The application of big data has been y embedded in our daily lives, affecting all aspects of our lives, this article will list a few aspects, together with a peek at the leopard, so that people have a more intuitive understanding of big data.
One, shopping marketing
When we open Taobao, Jingdong and other shopping APP, will always find that these APP than we know ourselves, to know what we need to know what we need recently.
Basketball fans open Taobao when the Lakers win a game, will find James' jersey on the home page;
A pregnant mother, open Jingdong, found that the imported milk powder has been calling her to buy;
A regular listen to the god song of the big mother, square dance stereo recommendations are always in front of you.
This is how merchants analyze data from mobile browsing to know our recent needs, and then accurately market to us.
Today, people's online shopping behavior is becoming more and more frequent, and the online shopping experience is getting better and better. One of the most important aspects of the online shopping experience is the speed of logistics.
Double 11 more than a decade ago, the fire in China, but people still remember is the double 11 buy items for a long time to get, less than a week, more than half a month, seriously affecting the experience of shoppers. Nowadays, the turnover of Double 11 has increased hundreds of times, but the speed of delivery has improved a lot. Many items can ensure that orders placed in the evening, the next day delivery, even if the purchase of raisins in Xinjiang, but also in 24 hours to the goods.
Behind the speed improvement, the empowerment of big data is indispensable. Logistics warehousing and shopping platform cooperation, by analyzing the user's browsing data, shopping cart, deposit situation, predict the purchase of a certain region, to prepare in advance. When the user pays, the goods are shipped from the storage center within 100 kilometers from the user, rather than thousands of miles away from Xinjiang.
Through the regulation of the big data center, the logistics sorting system can be the most scientific and reasonable loading. Under the guidance of the intelligent system, the courier can also follow the optimal line for efficient distribution.
Two, transportationToday, Baidu Maps, AutoNavi has become an essential tool for our travel. Without the map, we will often be unable to move. With the map, even in the complex road of nine twists and turns, we can smoothly arrive at a net red food store we want to go.
Mobile phone maps can do accurate navigation and real-time road prediction thanks to the analysis of big data.
One is that the map company has its own data collection vehicle, which collects a huge amount of data and stores it in the database in the early stage.
The second is that every user who uses Maps has ****enjoyed their own location and contributed their own data. By sharing the usage of users on the same road in the same time period, the map can easily learn where the traffic is jammed and where it is smooth, informing users in advance.
Third, government processingBig data plays an equally important role in helping the government's government processing. In recent years, precise poverty alleviation has been the primary project of governments at all levels, and how to achieve precision in poverty alleviation has tested the government's ability to govern.
Precision poverty alleviation is the first thing to do is accurate, poor households are not really poor households, which in the past is a difficult problem to solve. Higher levels of government can only rely on the lower levels of government statistical reports to allocate funds, so the relationship between households become poor households, but the real poor people are difficult to get substantial help.
Nowadays, with the help of big data, the government verifies every poor household by building a file and analyzing data through the Internet. The medical records of the elderly members of the family, the wage level of their children, the income from farming and other sideline businesses, and so on, will all be assessed to ensure that precise poverty alleviation is put into place.
Telecommunications fraud is pervasive, but when it meets big data, the fraudsters will be unable to escape. Today, using big data analysis, fraudulent text messages, fraudulent websites can easily be identified and intercepted. By analyzing the fraudster's "fake base station" address, login URL and other information can also quickly lock the fraudster's hideout.
Four, credit systemAs the saying goes, people without faith can not stand, the country without faith is not strong. It is clear that credit is very important for individuals and for the country. But how to recognize whether a person has credit is not an easy task.
In a society of acquaintances, we can judge a person's creditworthiness by his past performance, words and deeds. But in a society of strangers, it is difficult to determine whether a person has credit or not. This also affects the operation of the whole society, for example, the credit system is not perfect, it is difficult for individuals to go to the bank to get a loan, and it is also difficult to develop online shopping.
But now, with big data, all these problems have been solved. For example, Alipay's Sesame Score, which analyzes data on a user's education, savings, shopping behavior, friendships, and fulfillment history, assigns a score that indicates the user's credit rating, and opens up specific privileges to users of the same rating.
Credit data from Alipay, WeChat and others have now been integrated into the national credit system led by the central bank, making it a national team. China has also formally established its own credit system, truly realizing that it is not afraid to go anywhere with credit, but hard to move without it.
The most important resource in the 20th century was oil, and whoever mastered oil ruled the world, while the most important asset in the 21st century is data, and whoever can dig out the gold in the gold mine of data will be able to master the right of speech, benefit society, and create wealth.