Community promotion methods
Entry methods
Entry into the community has the following three ways to choose from. Convenience service, activity promotion, oto sales, to meet the current social terminal needs, and in line with the characteristics and habits of people's lives now.
(A) convenient service
The venue selection should be the most popular community square or must pass through the aisle. In the layout of the site, the general use of steel structure to fix the pavilion to the basic services, through the television media, kiosk advertising, LED and other channels, the process of service, unknowingly contact with the business information, corporate image, in order to better promote the community.
(2) activities to promote
Whether public welfare activities or a variety of thematic activities of the business, is to choose the most popular plaza in the community, through the establishment of a stage tent to do some free medical checkups, programs and entertainment or price concessions, etc., to pull the community to participate in the participation of residents, and to obtain the corresponding benefits at the same time lead to a variety of promotions.
(C) OTO sales
Network online and offline is now doing very well, and now the community also has a part of the city's merchants in the independent, through the phone, information, the network to realize the sales and follow-up services as one of the sales model, and to achieve the corresponding results.
Types of promotional activities
(A) convenience services. Through the free basic civilian services, such as water, electricity, gas and heating, communication recharge, etc., to promote the dissemination of commercial information, quasi-sales terminal grasp.
(2) public roadshow. The so-called public show roadshow, broadly speaking, refers to the method of live demonstration, to attract the attention of the target population, so that they are interested in, and ultimately reach sales. This type has two functions, one is to publicize and let more people know about you, and the other is that you can sell on the spot and increase the trial opportunities for the target group.
(C) Product trial. Enterprises by allowing potential consumers to personally experience products and services, resulting in a good feeling, the formation of purchase and word-of-mouth dissemination of marketing behavior. Not only can we choose the most suitable consumers for the trial products; we can analyze the information of the applicant users and provide market research data for the enterprise, which will help the enterprise to have a target in the future marketing.
Taking the initiative to encourage trial users to evaluate and provide feedback on the product after they have been given the opportunity to try it out helps companies improve their products by obtaining consumer evaluations. This kind of promotion is often more lethal than expensive ads on TV.
(iv) Promotional activities. Community promotional activities is a direct interactive communication with consumers, advertising, promotions and consumer trials and other effective combination of appropriate to avoid direct competition for the terminal, and instead of limited costs directly to consumers, with a small amount of cost cumulative brand effect, to promote market penetration has a very good effect.
Expanded Information:
The so-called community promotion is, simply put, a series of planning, publicity, and promotional activities for a large living community. All the ways and means to attract the attention of the community owners, enhance the brand image and achieve the purchase behavior can be included in the scope of community promotion. Such as elevator ads, leaflets, DM direct mail, banners or giant hanging, celebration show, on-site consulting, product classroom, free design, prizes, giveaways, free gifts, convenient services.
Community promotion activities are short, flat, fast planning and promotion means for target consumer groups. If the enterprise culture construction, enterprise system construction, product line planning, brand development planning is the strategic level, then, community promotion is to support the enterprise (production and distribution enterprises) to realize the strategic planning of one of the effective tactics.
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