1. Promoting natural landscapes: Shandong Province has many natural landscapes, such as Taishan Mountain, Songshan Mountain, Tianshan Mountain, Dawenkou, and Harmony Valley, etc. These scenic spots are the focus of marketing Hospitable Shandong, and tourists are attracted to travel to Shandong through the promotion of natural landscapes.
2. Promote the humanities and history: Shandong is one of China's famous historical and cultural cities, there are a large number of historical sites, cultural heritage and human landscape, such as the Confucius Palace, Qufu three holes, Kaiping Forest of Stelae, Lu Xun's former residence, Weihaiwei, etc., the marketing of hospitality in Shandong should be fully publicized in the humanities and landscapes.
3. Demonstrate folk customs: Shandong has a long cultural tradition and unique local characteristics, such as shooting the red door, through the five passes and six generals, square dancing, etc., Hospitable Shandong should be based on the scenic spots, folklore and other characteristics of the marketing of Shandong tourism.
4. Establish a tourism brand: Hospitable Shandong should make Shandong tourism a new brand, do marketing and publicity as a whole, attract more tourists to come to Shandong to travel, and make Shandong tourism brand.
5. Optimize tourism services: Hospitable Shandong should optimize tourism services, improve the quality of tourism services and reception capacity, to create a series of high-quality tourism products, to provide tourists with a better travel experience.