It was held from August 9 to August 15, 2003 at the Golden Beach Performance Square. *** organization held three major sections of eleven activities, namely, the opening ceremony and "passionate" large-scale cultural evening; closing ceremony and "everyone together, fitness show style" Square Fitness Competition Awards Cultural Performance; the region around the island cross-country running relay, "Everyone Together, Fitness Show Style" Square Fitness Activity, "Sunset Style" Literary Performance, "Rhythm of the Sea" Square Literary Performance, School Dance Competition for Primary and Secondary Schools in the Region, "Imagine Youth" ethnic concert, Chinese and foreign classic movie playback and beach movie party, "Cultural and Tourism Festival" activities photography shooting contest, "love Zhushan" and other series of mass cultural and sports activities.
The "Culture and Tourism Festival" due to the "SARS" impact, the purpose of the festival, the content of the activities and the organization of the operation of the larger changes, mainly relying on the strength of the region to plan, organize and implement the more prominent mass and participatory, and play the health card and the sports card, focusing on creating a healthy, active and healthy, and the development of a new culture and sports activities, and the development of a new culture and sports activities. Sports card, efforts to create a healthy, lively, energetic, upward atmosphere of the festival, to achieve the spirit of uplifting, cohesion, fight SARS, speed up the construction of the purpose. At the same time to take "government support, corporate sponsorship, social participation," the new mode of operation, all activities are implemented in the public interest, not for sale, the opening ceremony of the evening party venue semi-open, and set up four large screens, attracting an audience of more than 100,000 people inside and outside the venue, a record high, "Culture and Tourism Festival! "by the general public's warm welcome. "Culture and Tourism Festival" held six sessions, although the basic scale of the festival, the basic mode of operation, cultivated the basic market, but also has a certain impact, but to become a nationally renowned festival brand, with a greater influence and reputation, but also need to be in the positioning, characteristics, connotation, thematic activities, operational modalities and development goals. In terms of further exploration, research, and further elaborate.