In the new media era, the Internet has created a convenient bridge for communication between the government and the people. A large number of official media to change the way of thinking, a serious high cold, take up lively jump off the "official propaganda" road. They play terrier catch hot hand easily, pro-people grounded in a comfortable, this innovative propaganda, the effect is often y rooted in people's hearts and minds, the four two to dial a thousand pounds. Just after the first birthday of the Jilin Province Siping City Public Security Bureau official jittery account "Siping police", is such a ten million jittery political number. Since one year, the harvest fans 14.7 million, each video likes hundreds of thousands to several million ranging from the cumulative number of likes nearly 90 million. This "most skin political number" also several times on the political short video account influence first, along with various honors, successfully among the "head" array.
A government short video account made "phenomenal net red", Siping police affairs with the original "paragraph player" type of law later on, with a more grounded, the masses generally accepted funny performance "sword away! The "sharp edge" successfully out of the circle. The original legal short drama frequently triggered heated debates, anti-drug, anti-vice, prohibit the trafficking of firearms and ammunition, to stop the network loan, prohibit drunk driving, robbery and other general knowledge of the legal propaganda is also popularized one by one.
With the original short video of the funny and light-hearted publicity of the law, innovation and "adventure" behind, "police" color is outstanding. Siping police affairs of the popularity of the logic of where? In addition to the humor of the people, Siping police matter of the short video of the law also has a unique "ancient culture" label, behind the screenwriter and creative team is the new film studio short video under the Wu Erwu team.
Dong Zheng is an auxiliary police officer in the propaganda department of the Siping Municipal Public Security Bureau, and with the popularity of the Siping police story, the "85" he was given the title of "Uncle Dong" by netizens.
He recalled that the Siping police matter "fire can not be stopped" after participating in the November 2018 organized by the Chinese youth good netizens excellent story sharing. After the end of the tour, CCTV Xinhua News Agency, People's Daily official microblogging began to pay attention to the Siping police and reproduced, this "very skin" official number from the "net red" gradually known by many people.
Doing short videos, Dong Zheng has an inherent advantage. He graduated from the Central Academy of Drama, majoring in acting, a real class background, so he has his own thinking about police propaganda work.
In June 2018, Dong Zheng received a task - innovative police publicity work. With a quick mind, he thought of the hottest short video of the moment. "Shooting short videos on law promotion and digging into the roots, I just want to raise everyone's legal awareness through this form." Dong Zheng said, I hope that one day, someone wants to implement criminal behavior, can have a moment to think of the content of the short video of the popularization of the law, lost, "If everyone's legal awareness has been improved, then our grass-roots civilian police, auxiliary police brothers out of the police, the probability of danger will be smaller, less sacrifice."