Evian has launched the second installment of this campaign, using the popular Spider-Man as the focus of attention, which is both cute and stylish, and continues to convey the concept of "live young".
In the ad, Spider-Man is playing cool when he accidentally realizes that there is a child version of himself in a mirror in the distance. Competitive Spider-Man from this budding sense of the little Spider-Man to start a race, the use of spider silk, the two perform their own specialties, street dance, showmanship rounds. With the call of a new battle, this Spider-Man vs. Spider-Man Jr. contest is finally over.
The ads are wonderfully entertaining, especially Spider-Man Jr.'s antics. Using popular movies to increase brand exposure and influence is nothing new. The Air New Zealand Hobbit-themed short film "Middle-earth Close to Home" and the Chevrolet sci-fi Superman ad "Captain America 2", which we've previously introduced, all utilize the fans of the films to drive the brand's communication. Evian's ad not only uses Spider-Man as the idea, but also combines the first ad with the cute element of children dancing, making the whole ad more fun and interesting.