Take natural materials and care for human nature. Jianyi is known as "revolutionary high-end material for architectural decoration in China" because it reproduces the texture of rare stone and combines the superior performance of ceramic tiles. After 1 1 year's dedication, it has broken through the existing world ceramic business pattern, and the manufactured ceramic products have shined brilliantly in the global stage 100 countries.
Jianyi &; Sanweijia exchange meeting
The so-called best publicity is the word-of-mouth from users. In terms of core quality, almost no brand in the industry can keep consistent with the upgrading of its own products. Jane not only insists, but also broadens the depth again in the process of tapping consumer demand.
"Highly focusing on user value" is the core driving force of Jianyi. In recent years, people talk about the color change of "formaldehyde", and Jane has a deep insight into the pain points of high-end consumers. After three years' innovation, Dr. Tsinghua University's R&D team has developed the world's leading photocatalyst-degraded formaldehyde tiles, which can be firmly bonded to the surface of marble tiles through high-temperature curing, and can decompose indoor formaldehyde into carbon dioxide and water under any lighting conditions. The indoor formaldehyde removal rate is conservative above 50% within 48 hours. Jianyi's product research and development meets the needs of Chinese people for a better home life.
In the mid-to-high-end market, the ceramic industry has always emphasized its own product attributes, ignoring the spiritual and cultural needs of consumer groups. Jianyi has been serving high-end consumer families, and people pay attention not only to the product itself, but also to the space through the product. Jane emphasizes the spatial effect, as Yang Yongqing said, "When Jane becomes a marble tiles, she marks the natural marble, and determines the goal of' single product, flat pavement and spatial effect' to fully realize the decorative effect of marble. The cooperation between Jianyi and Sanweijia is to present the effect of our products through the living space of what you see is what you get, not just selling a few bricks, using the best space decoration effect and the best design to do a good job of user value and user experience. "
Jane Yang Yongqing, General Manager of marble tiles Marketing Department.
The cooperation history between Jianyi and Sanweijia can be traced back to 20 16 years. At that time, Jianyi used stand-alone software, and Sanweijia's software was also deepening. With the increasing demand for drawing rendering, water jet, and design scheme sharing management, the original software can no longer meet the demand. After detailed and in-depth comparison of several softwares, we finally reached an in-depth cooperation with Sanweijia at 18.
Jane attaches importance to space design and puts forward higher requirements for the functionality of rhinestones and software. Sanweijia's software is easy to learn, the rendering speed is fast, the independent management of water jet background and the powerful bricklaying function are all factors that impress Jane. More importantly, localized service, continuous design training, background training empowerment, quick service and quick landing can bring the value of the software into play.
Yang Yongqing said: "The deep cooperation between Jianyi and Sanweijia can be said that the design service function is upgraded quickly, the talent training cost is low, and the customer experience effect is good, which is conducive to improving customer satisfaction, promoting sales and transaction rate, and boosting the performance of terminal stores." The design marketing of looking at pictures and talking is "extremely important" to the sales of high-end tiles, because we are not selling products, but the whole high-end whole house tile solution, and we need beautiful designs to present real scene simulations to customers. We can't understand what the brick-paved space is, but we use 3D space to show our customers what the brick-paved bathroom is. "Jane, a brand service provider in Hangzhou, Liao Shaota also mentioned the value of software at the exchange meeting.
It is precisely because Jane emphasizes the space effect and "the space created entirely by marble tiles" that designers pay more attention to the thinking of space when treating products. By using Sanweijia intelligent software and efficient terminal design services, from a tile to a space, the visual effect is more abundant and extended, and the beauty of space is pushed to the extreme, and what you see is what you get.
The renderings design solves the problem that a single tile extends to the spatial integration design, and benefits from Sanweijia's cloud rendering and tile laying design technology, what you see is what you get. From the renderings to the space integration design of the actual decoration, the expansion joint of 1.5-3mm is a hurdle to be crossed, especially in marble tiles, where there are beautiful lines given by God, because the seams left by the tiles will lead to the discontinuity of the lines, and all the aesthetic feelings will be "split". Jane's killer: seam paving opens a new window of home aesthetics, what you see is what you get.
Close-seam paving breaks the tradition of 1.5-3mm expansion joints, and reduces the standard of tile paving to below 0.5mm, which is almost invisible, giving consumers the ultimate beauty of space, and art is no longer divided. The sense of spatial integration naturally extends marble tiles's artistic sense.
Figure/Jane Comparison of Close-joint Paving and Joint-leaving Paving in marble tiles
Figure/Jane 1 Effect of Close Seam Paving in marble tiles
"I rarely send friends. Yesterday, I sent a circle of friends, that is, a few bricks made a real photo of the seam. At present, only Jianyi dares to do this action in the world. In fact, we have kept it for five years. After five years of research and development, we have been constantly improving it. Finally, last year we started to push the joint shop. Joint paving requires high smoothness and thermal expansion coefficient of products, as well as high construction technology. Jane did it, "Yang Yongqing said proudly.
At that time, there was a heated discussion in the industry, because if the "0.5mm" could not be achieved, how many colleagues would be driven to the wall by Jianyi. We know that the dimensional deviation of the flatness of Jianyi products is controlled within 0.5mm, which is more than 10 times stricter than the national standard. At the same time, the water absorption of the product is only about half that of ordinary ceramic tiles, and the thermal expansion coefficient is even lower than that of metals, steel and other materials.
If not only simple products on the market can reach this level, there is also a major factor-construction technology: pre-paving → cleaning the brick edge on the brick back (removing aluminum powder) → cement mortar cushion → spraying ceramic tile glue (increasing adhesion) → scraping ceramic tile glue on the brick back (air defense drum) → covering the brick with suction cups (improving efficiency and preventing corner collision) → caulking (preventing pollution) → leveling. The seemingly simple process reflects that behind each process, it is close to strict standards.
Left: Sanweijia Li Xiang Right: Sanweijia Xu Jiafu
Jane is unwilling to develop the close-joint paving technology based on the existing large gap effect in the market, so as to match the needs of high-grade decoration in products and services; Jane is unwilling to launch a national price tag on the basis of the chaotic price system in the home improvement industry, resist the price war, let every consumer rest assured of consumption, and focus on the choice of home improvement quality and effect.
Jianyi always takes customer needs as the center. Behind the joint paving, it is not only the upgrading of products and effects, but also the upgrading of services. Ceramic tiles are semi-finished products, and the industry generally does not include paving. It needs to be designed, processed and laid before it can finally be presented in consumers' homes. The promotion of close seam paving in Jianyi means that Jianyi has realized a full set of services from product to design to paving, which makes consumers feel more at ease, at ease and at ease, and also greatly promotes the establishment of new service standards in the industry.
At the exchange meeting, Sanweijia Xu Jiafu mentioned that "with the upgrade of terminal services, Jane gave Sanweijia more valuable suggestions. Sanweijia not only helped Jane do a good job in space design and display on the product side, but also played an important role on the service side and talent side. Li Xiang of Sanweijia also mentioned that Sanweijia has gradually become an open platform from simply selling home design software. We will continue to unite resources in various fields, constantly empower partners, enhance joint marketing and promotion capabilities, and help partners expand the market. "
In the future, Jianyi and Sanwei will continue to strengthen, deepen and intensify their cooperation, promote the prevalence of space integration art design in the world, and redefine the aesthetic feeling of space.