Electrical plaza opening planning program
Electrical Plaza opening planning program
In order to ensure that the work or things can be carried out efficiently, we need to formulate a program in advance, the program is a written plan, is a specific action to implement the details of the implementation of the method, steps, etc.. Write program need to pay attention to what format? Here is my electrical plaza for you to organize the opening of the planning program, I hope to help you.
Electrical Plaza opening planning program 1
(a) opening schedule and personnel arrangements
Before the opening must be carefully arranged to open the schedule, schedule, what time to do what things, invite what important people, what steps with what personnel to be responsible for the direct implementation of the sub-control, because the opening ceremony Very important, must be arranged in a planned manner.
Schedule mainly has: the theme of the opening activities, the time of the event, the location of the event, the list of important people invited to the event, the activities of the various positions responsible for matters, the person in charge, the requirements of the event. Such as a convenience store opening schedule:
① Theme: xx convenience store opening gifts!
② Activity time: x month 12 to 17 days
③ Activity location: xx
④ The activities of the staff arrangements
(B) the strategy of goods
The opening of all activities are for the purpose of sales of goods, so the convenience store will be open before the opening of the sale of all the goods to sell to be fully prepared, especially some promotional items. The opening of the promotional merchandise is essential, is used to attract customers, so as to achieve the purpose of the opening ceremony, so that customers first cognitive and accept your store.
Such as a convenience store opening ready to promote the list of goods
Name Original price ($) Price ($) Limited / people limited
Tide laundry detergent 1.90 1.00 2 bags of 250 bags
Eagle 280 detergent 2.10 1.00 2 bottles of 420 bottles
Bicycle 129.00 99.00 1 50
Sugar 2.90 1.30 2 packages of 1500 bags
(C) promotional activities
Promotional activities is one of the highlights of the opening ceremony, is to attract customers focus. Such as a convenience store opening promotional activities organized:
★ Activity Theme
Activity 1: Membership card free to send
Activity time: September 5 to 30
Activity content: During the activity period, where the convenience store customers, with ID card can be free of charge for the card, each person is limited to a.
Activity time: September 5 to 30
Activity content: During the activity period, all customers who come to the convenience store, with ID card can be free of charge for the card, each person is limited to one.
Activity operation: two days before the opening of the store to arrange personnel to the planned activities of the area issued, after a few days to arrange for the service desk issued.
Activity 2: to send
Activity time: September 15
Activity content: the store manager to arrange for personnel to give gifts to the activities of the planning area, the customer with the cash register ticket to the activities of the area to receive a gift.
Gifts: small plush toys, stationery, etc., according to the store owner's own preferences.
★ Activity Notes
The opening site, the opening of the customer is more crowded, the activity is arranged in a unified planning activities in the area. With a loud speaker to attract the attention of customers.
(D) opening publicity
The opening of the convenience store is an excellent publicity opportunity to make full use of, vigorously publicize, create a sensational effect of the opening. Convenience store opening publicity methods, according to the location of the . Business circle and the surrounding audience groups are different, there are probably the following ways:
(1) in the dense commercial area or office building near the convenience store, the best choice is to do some low-cost elevator ads, printed DM single distribution.
Note: DM sheets, which refer to supermarkets or convenience stores, are a common way of publicizing the special offers during the campaign period or the content of the campaign, and are mailed or delivered to the target customer groups. The cost is low and the target group is reached accurately.
(2) In residential buildings or neighborhoods near the convenience store, the store owner can choose to post the opening ads on the advertising boards in each community, informing the residents of the opening time and activities, and the conditions can be printed DM sheets, a door to door distribution.
(3) You can also communicate with the neighboring service enterprises, such as post offices, tobacco and liquor kiosks, clothing stores, shoe stores, etc., in such places to issue DM sheets.
Electrical Plaza opening planning program 2In the autumn, the ten digital city is about to grand opening. As the city's largest digital mall will cause widespread concern and expectation from all walks of life. The opening ceremony is the ten digital city for all walks of life of a timely, good image publicity opportunities, is to establish a corporate image of a good opportunity, through a good brand image promotion planning, wonderful celebration activities, a grand project launch ceremony as well as the promotion of various media, will fully demonstrate the image and strength of the digital city as well as the majority of the resident tenants * * * create brilliant confidence. Through the opening ceremony to promote good communication between the enterprise and all walks of life; to enhance the confidence and cohesion of merchants on the enterprise.
The celebration will use interactive activities and targeted promotional activities as a connection point, it is easier to import cognitive awareness, so that the majority of consumers have a deep impression on the establishment of the brand has a great deal of help, the real ten digital city into the city's digital sales of the authority of the market, the majority of consumers to buy the first choice of the place to be the majority of businessmen's wealth pot of gold.
First, the date: xx year x month x day
Second, the venue:
Third, the organizer:
Fourth, the guests:
VI. Representatives of all parties:
VII. Layout description: (Attached)
Signature: portrait background, as a backdrop, next to which can be added,.
The main stage of the promotion ceremony: rectangular stage
The main background: large spray
Display boards: the first type of display boards part of the ten digital city as a base map backing the introduction of the ten trade city, the second type of ten merchant type of introduction; the third layer of the merchant promotional panels
The scene of the rainbow door
Lanterns crutches
Airborne
On-site flower baskets
On-site banners
On-site giant banners
Square flower beds
VIII, the program:
guests sign in (music marching band), the audience into the field.
Host speech
Leader speech
Guest speech
*** with the ribbon cutting
Release of the dove of peace
Firecracker salute
Host speech ribbon-cutting end
Guests can be led to visit the mall
Propaganda and promotional activities to start
strong> 10, promotional activities
Fashion show
→ Duration: slightly
→ Points:
In the shopping mall outside the open stage.
Activity time is designed during the trial operation
Cooperation with relevant merchants to hire professional models for the runway show to reduce the cost of each other.
In the middle of the show wear difference songs, hot dance and other performances,
The host must pay attention to the interactivity of the host, so that the guests to participate in it
Increase the number of small games in the activities.
Need equipment and personnel:
Marketing program:
In the act of market operation, we must pay close attention to the promotion of this weapon, because the "promotional activities" is a double-edged sword, promotional degree and depth of control if not good enough will hurt themselves. Currently, the mall is in the opening period, you can do some promotional activities, but if too frequent, it will cause consumers to its brand trust decline.
This activity we recommend the use of gift promotional strategy,
Strategy: in the day of the event, in order to attract popularity, can be used to have come to have to send the strategy, so that every consumer to the mall can have a harvest, to increase their goodwill for the shopping mall brand, expanding visibility. The face value of the - yuan about
Strategy: all have to participate in on-site activities of the customer have shopping mall coupons to give, so as to attract some of the more long-term shopping mall repeat customers. Face value in - yuan
Strategy: looking for cooperation units (such as pubs, teahouses, etc.), during the opening period, all customers who buy goods in the mall, you can enjoy the cooperative units of the coupon
In-store
Strategy: in the mall of all the products must be to ensure the quality of the product quality in part of the area, the design of the product quality of a simple In some areas, design a simple inspection method of product quality to establish the image of xxxx attaching importance to quality.
Strategy in the mall interior design a rest point, rest point layout set fashion, travel magazines essay single mall area map for guests to watch
eleven, departmental division of labor
First, set up a preparatory office for the opening of the (responsible for the co-ordination of the division of labor of the various departments)
Second, the Department of Publicity (responsible for the media contact publicity)
Third, the Department of Celebration (all the celebration of the placement of facilities that implementation)
Fourth, the Department of Reception (the preparation of the invitation to the guests and reception)
Fifth, the Department of Logistics (to protect the implementation of the normal work of the department)
Sixth, the Department of Security (to ensure the safety of the celebration)
Electrical Plaza opening planning program 3
Activity Name:
Guangzhou Electrical Appliances Plaza Opening Ceremony
2, Activity Time: xx Year Monthly
3, Activity Location:
Town
4, Activity Purpose:
⒈ Warmly celebrate the grand opening of Guangzhou Electrical Plaza;
⒉ Increase the visibility of the Electrical Plaza in Zengcheng, so that more consumers trust, pay attention to;
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Fifth, the activities of the venue layout with a floor plan:
⒈ shopping mall image layout: red carpet on the ground at the entrance to the shopping mall, placed on both sides of the flower blue, welcome to the Miss on both sides; service desk placed on the promotional pages; indoor hanging promotional crossthreads of small color flags, indoor wall stickers of various types of promotional spray paintings, corners of the placement of potted plants.)
⒉mall ribbon cutting ceremony image layout (with pictures):
shopping mall overall layout of the building hanging promotional banners and pull the full triangle of small bunting, the building near the rise of a large balloon, near the flower base inserted full of promotional flags.
Channel and steps layout: channel standing large arch a, take a small ribbon cutting stage (i.e., red carpet pavement), set the sign-in supplies (sign-in desk, chair, pen, sign-in book) a set of Miss Manners to welcome the guests, the lion congratulations, the right side of the aisle placed in the consulting tent; channel left to build a promotional stage and configure sound, lighting.
Note: Ribbon cutting supplies (trays, golden scissors, color balls, ribbons;), salute ready.
Content: Warmly celebrate the grand opening of Guangzhou Electrical Appliances Plaza;
Electrical Appliances Plaza during the opening of the special offer;
Welcome the Mid-Autumn Festival, celebrate the National Day; Electrical Appliances Plaza special offer
Singing promotional vehicles to drive the opening of the atmosphere: a promotional vehicle in an orderly manner in the main streets for image propaganda. The car is packed with spray paintings, colorful flags and banners. The ribbon-cutting ceremony takes place (with a cannon salute);
Borrowing of the lions;
A thank you speech by the host;
A visit to the company by the leaders and guests;
A display of the activities or a performance
(2) Media:
The opening ceremony is filmed, a CD-ROM is produced and a report is made in the evening's Zengcheng News.
And in the next day's "Zengcheng Daily" publicity reports on the opening;
seven, on-site promotional activities:
1. Promotion purpose: through a series of promotional activities, to increase brand awareness and product sales.
⒉Promotional positioning: the use of the opening, the Mid-Autumn Festival, the National Day opportunity, through the business consulting, special offers, festive gifts and, leaflets, media activities and other promotional techniques, to create a brand of electrical appliances shopping malls in Zengcheng, and to drive the sales of electrical appliances.
3 promotional slogan: Electrical Appliance Plaza, warm to the home;
Electrical Appliance Plaza during the opening of the special payoffs
buy electrical appliances preferred, professional affordable and the most assured;
Autumn send warmth, surprises;
welcome the Mid-Autumn Festival, celebrating the National Day; Electrical Appliance Plaza special payoffs.
Promotional time: x month x - x month x
Promotional location: electrical appliances and chain stores.
Promotional arrangements:
x months before the x: leaflets, flags, posters and banners;
x months on the x: opening ceremony and on-site promotions (business consulting, flyers, special offers, media reports, showrooms, cultural performances, etc.); opening special offers,; autumn send warmth, surprises;
x months on the x -x day: shopping gifts (Electrical Plaza Golden Autumn moon cake gift box big giveaway), promotional performances, on-site big screen TV broadcast;
Electrical Plaza opening planning program 4First, the name of the event:
Guangzhou Electrical Plaza opening ceremony
Second, the time of the event: x x x year month day
Third, the location of the event:
Town, the national civil servants **** with the world
Fourth, the purpose of the event:
1, warmly celebrate the grand opening of Guangzhou Electrical Appliances Plaza;
2, to improve the visibility of electrical appliances plaza in Zengcheng, so that more consumers trust, attention;
3, the use of the opening, the Mid-Autumn Festival and the opportunity of the National Day, through a series of promotional activities, to open up the city of Zengcheng
field, to improve the quality of service, to improve the quality of service, to improve the quality of service, to improve the quality of service and to improve the quality of service. p>
Field, increase product sales.
Fifth, the activities of the venue layout with a floor plan:
1, the image of the mall layout: shopping mall entrance floor red carpet, placed on both sides of the flower blue, welcome to the Miss on both sides; service desk placed on the promotional pages; indoor hanging promotional crosstalk small colorful flags, indoor wall stickers of various types of promotional spray paintings, corners placed in the potted landscape.)
2, the mall ribbon-cutting ceremony image layout (attached):
3, the mall's overall layout of the building hanging promotional banners and pulling the full triangle of small bunting, the building near the rise of a large balloon, near the flower base inserted full of promotional flags.
4, the channel and steps layout: channel standing large arch a, take a small ribbon cutting stage (i.e., red carpet paving), set the sign-in supplies (sign-in desk, chair, pen, sign-in book) a set of Miss Manners to welcome the guests, the lion congratulations, the right side of the aisle placed in the consulting tents; channel the left side of the promotional stage and configure sound, light.
Note: Ribbon cutting supplies (trays, golden scissors, color balls, ribbons;), salute ready.
5, the streets hanging banners and full of colorful flags.
Content: Warmly celebrate the grand opening of Guangzhou Electrical Appliances Plaza;
Electrical Appliances Plaza during the opening of the special offer;
Welcome to the Mid-Autumn Festival, celebrating the National Day; Electrical Appliances Plaza special offer
6, promotional vehicles to drive the atmosphere of the opening: a promotional vehicle in an orderly manner in the main streets of the image of the publicity. Promotional vehicle packaging: publicity spray paintings, colorful flags and banners.
Six, the opening content:
(a) the ribbon-cutting ceremony process:
1, the lion to welcome guests (Miss Manners in place at the same time)
2, the host's speech;
3, invited leaders and guests to speak;
4, shopping malls, leadership speech;
5, the ribbon-cutting ceremony (while the salute fired);
6, the lion to welcome guests (Miss Manners in place at the same time);
6, the lion to welcome guests (Miss Manners in place at the same time);
6, the lion congratulations;
7, the host of the speech of thanks;
8, please leaders, guests into the company to visit;
9, the activities of the show or to watch the cultural performances
(B) media communication:
1, the whole scene to film the opening ceremony process, make a CD-ROM and in the evening of the "Zengcheng News" to report on the day of the event;
2, and in the next day's "Zengcheng Daily" publicity reports on the opening;
VII, on-site promotional activities:
1, promotional purposes: through a series of promotional activities, to increase brand awareness and product sales.
2, promotional positioning: the use of the opening, Mid-Autumn Festival, National Day opportunity, through business consultation, special offers, festive gifts and, leaflets, media activities and other promotional tactics, to create a brand of electrical appliances shopping malls in Zengcheng, and to drive the sales of electrical appliances.
3, the promotional slogan: Electrical Plaza, warm to home;
Electrical Plaza during the opening of the special offer pay guests to buy electrical appliances preferred, professional and affordable the most assured; the Golden Autumn to send warmth, there are surprises; the national civil servants *** with the world to welcome the Mid-Autumn Festival, celebrating the National Day; Electrical Plaza special offer pay guests.
1, promotion time: month - month
2, promotion location: electrical appliances stores and chain stores.
3, promotional arrangements:
month before: leaflets, flags, posters and banners; month: opening ceremony and on-site promotions (business consulting, flyers, special offers, media reports, showrooms, cultural performances, etc.); the opening of the special offer,; the Golden Autumn to send warmth, surprises; month - day: shopping gift (Electrical Plaza Golden Autumn) The moon cake gift box big giveaway), promotional performances, on-site large-screen TV broadcast;
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