In order to ensure the safe and smooth progress of things or work, it is often necessary to make detailed preparations in advance, and the scheme has the characteristics of operability and feasibility. What are the format and requirements of the scheme? The following is my plan for the August Festival. Welcome to read the collection.
August Festival Activity Planning Scheme 1 I. Activity Structure
1, activity theme: Mid-Autumn Festival, X month in the sky.
2. Activity time: X, XX, XX 16: 00- 19: 00.
3. Venue: X Garden Atrium (tentative)
4. Participants: all owners.
5. Activity form:
Stage area: set up a stage in a suitable position for the opening ceremony of the garden party;
Game area: set up various interactive games (* * * x);
Redemption area: Redeem prizes for game participants at any time;
Second, the activity process
1, Opening Ceremony: a simple ceremony to wish the owners a happy holiday and express the condolences of the property management company;
2. The host announced that everyone can play in the factory and the matters needing attention.
Third, the specific details of the game
1, Gankun transfer: within 2 minutes, use bamboo chopsticks to clip 10 glass beads into another plate, with a distance of 2.5 meters. During the game, if the glass beads are dropped, they must be found back to continue. Get 5 beads in 2 minutes and get 1 ticket; (Set up two groups to play games at the same time)
Props: 50 glass beads, 5 pairs of chopsticks, 10 plate, 1 stopwatch, 2 chairs; Organizer: 2 people
2. Super bowling: 10 bottles of small mineral water are arranged in an equilateral triangle with a side length of 1 meter. Participants stood 5 meters away and rolled their hands out of the basketball. Pour three bottles 1 winning ticket. Note: Those who throw, bounce or smash will not issue lottery tickets.
Props: canned coke 10 bottle, basketball 1 piece, chalk 1 piece, 2 chairs; Organizer: 2 people
3. Play table tennis: prepare 10 cups, which are highly consistent. Each cup should be filled with water and placed vertically. Every five cups are arranged in one row and two rows. Put a ping-pong ball in the first cup in each row. Participants should blow table tennis from the first cup to another cup, one by one, and can't jump off the cup. If the table tennis is blown off, you won't get the prize. Blow it out at one time and get 1 winning ticket, two participants at a time;
Props: 13 cup, two ping-pong balls and two chairs;
Organizer: 2 people
4. Fly dancing: Within the circle drawn by the contestants (diameter 1.5m), turn right four times, then turn left four times (15s), then kick the shuttlecock in the same place and kick it five times to pass. 1 winning ticket;
Props: 1 chalk, 1 shuttlecock, 1 stopwatch;
Organizer: 2
5. Blow out the candles: light five candles, draw an inverted character in front of a distance of 0.5 meters, and blow out the 1 winning ticket of the first five candles within 30 seconds. Participants are not allowed to lean forward, and two people can participate in each competition;
Props: 50 candles, chalk 1 piece, high table 1 piece, 2 chairs and some lighters;
Organizer: 2
6, unique vision: prepare 5 chopsticks, 5 empty beer bottles, and arrange the beer bottles. Participants stood on one side of the beer bottle, 60 cm away from the bottle, with their arms straight, aiming at the bottle mouth and putting down chopsticks. If chopsticks fall into the bottle, five chopsticks at a time and three chopsticks are put in, the winner will get 1 lottery ticket;
Props: 5 empty beer bottles, some chopsticks, 2 chairs.
Organizer: 2 people
7. Portrait: The activist blindfolded, after hearing the organizer's password, turned three times in the same place (the circle diameter is one meter), walked forward three meters, and put his eyes, nose and mouth on the position required by the avatar. Those who stick to the approximate position will get a 3-minute reward, with 2 participants each time;
Props: 2 portraits, 10 whiteboard magnet, 2 pieces of cloth, 2 chairs;
Organizer: 2 people
August Festival activity planning scheme 21. Activity purpose
Promote communication between communities, properties and residents, strengthen feelings, * * * share Mid-Autumn moon cakes and feel the warmth of big families. Encourage residents to unite and be friendly and create a harmonious community atmosphere.
Second, the activity time
3: 00 p.m. on X month X day
Third, the venue.
Meeting room on the second floor of x community
Four. participant
Community workstation stationmaster, property company manager, empty nester representative, party member representative, outstanding resident representative, square dance team representative.
Verb (abbreviation of verb) activity content
1. Communication and heart-to-heart talk: The community and the property have a heart-to-heart talk with residents, understand the community situation and residents' needs, especially for empty nesters, care about their life and health and give help.
2, the game link:
(1) Drive the train
Apparatus: None.
Number of people: all personnel
Rules of the game: Before starting, everyone says a place name represents himself. But the position cannot be repeated. After the game starts, suppose you are from Beijing and the other person is from Shanghai. You should say, "Drive, drive, drive the train, and the train in Beijing is about to leave." Everyone asked together, "Where are we going?" You said, "Shanghai is open". People representing Shanghai will respond immediately and say, "The train in Shanghai is about to leave." Then everyone asked together, "Where are we going?" Then the man chooses another game object and says, "Drive to such and such a place." If the other party hesitates a little and doesn't react, it loses.
(2) Happy Fax
Equipment: title board
Number of people: 5 people in each group
Rules of the game: only the first person is allowed to look at the words on the blackboard and show them with actions. You are not allowed to say what these words are, but you can remind some words appropriately and then pass these actions on one by one. When the last person has finished reading, he will go on stage to perform the actions he saw and say what words they are or what he wants to show.
(3) Guess red songs
Electrical appliances: headphones, stereo.
Number of people: all personnel
August Festival activity planning scheme 3 I. Activity purpose
1. In order to welcome the Mid-Autumn Festival in 20xx, enrich the spare time of the community owners, fully relax after intense work and enjoy the happiness of the festival.
2. Unswervingly strengthen the construction of spiritual civilization and form a healthy and harmonious community fashion.
3. Establish modern new interpersonal relationships through education, cultivate residents' awareness of self-discipline, give play to group effectiveness, and create a cordial and harmonious space.
4. Carry out community cultural activities step by step, and give full play to the guiding function, restraining function, cohesive function, encouraging function and radiating function of community culture. It is conducive to promoting the better management and service of the property company, shaping the brand image of the community and deepening the communication between the property company and the owners.
Second, the specific activities are as follows
(1) Throwing darts
1, within 1 minute, stand on the 3-meter line and throw darts at the center of the dart target. The higher the number of rings, the better;
2. If the player misses the target when throwing Zheng darts or fails to throw Zheng according to the specified distance and time, the result is invalid;
3. Score: The winner who gets more than 35 rings within the specified distance and time will get a gift.
(2) Solve riddles on lanterns
1. Tear off the guessed riddle, check the answer to the riddle at the prize-winning office according to the riddle number, and receive the corresponding gift after the answer is correct.
(3) darts shoot balloons:
1. This activity is divided into three groups: men's group, women's group and children's group.
2. The distance between men and women is 3 meters, 2.5 meters and 2 meters respectively.
Everyone can throw darts five times. After the darts player breaks the balloon, he will answer a brain teaser according to the contents of the note in the balloon, and the correct answer will be given a gift (the gift is to be determined).
(4) ferrule:
1. Items are placed on the designated ground.
2. Throw a circle 2 meters away from the nearest object (1 meter away for children). Each person is limited to three shots.
(5) clay figurine:
1. 10 minutes can squeeze out the clay figurine and get a gift.
Third, the activity judgment
The results of the above activities must be signed by the referee of this activity, otherwise it will be invalid. Each family can send up to two representatives to participate in two different activities, with the "Mid-Autumn Achievement Card" issued by the management office, and receive prizes at the property customer service desk according to the results.
Four. Activity funds and cooperative units
1. Property management companies provide (free) venues, and cooperative units need to provide tents, activities and small gifts.
2. Now look for interested partners, that is, sponsors (such as whether the merchants in this community are willing to cooperate). It is recommended to arrange a special person to follow up.
3. When looking for and selecting cooperative units, we need to pay attention to each other's cooperation intentions, cooperation projects and other sectors (it is recommended to make written communication documents to explain the cooperation methods and requirements).
4. The activity plan provided by the partner must be approved by the property management company and carried out on the premise of personal safety.
In order to meet the demand of the Mid-Autumn Festival catering market, it is necessary for the restaurant to plan a Mid-Autumn Festival promotion plan to attract more people to eat in the restaurant, boost the restaurant's operating income and create a good holiday atmosphere for the Mid-Autumn Festival celebration. Combined with the actual situation of our restaurant and the traditional customs of Mid-Autumn Festival, in order to better carry out the Mid-Autumn Festival promotion activities and realize the double harvest of our restaurant's economic and social benefits, the planning scheme of our restaurant's Mid-Autumn Festival promotion activities is formulated as follows.
I. Target market analysis
The customers of this restaurant are mainly middle-and upper-class people and government officials, but many of them are mass consumers in the surrounding communities, which requires the restaurant to take into account the mass consumption needs of the people around the restaurant on the basis of upgrading its grade.
Second, the pricing strategy
1, meals can basically maintain the original price, but considering the price of some meals related to Mid-Autumn Festival, you can use discounts (recommended) or directly reduce the price.
2. For high-priced meals, it is recommended to combine the reduction of distribution and price reduction.
3. The Mid-Autumn Festival package (explained below) should not be too expensive, and the per capita consumption should be controlled at x-x yuan (excluding drinks).
4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the restaurant, and reached around the Mid-Autumn Festival (but according to the net profit of the restaurant).
Third, marketing strategy.
1. Making Mid-Autumn Festival special packages can be divided into three categories according to the actual situation, including meals for two and meals for three. The theme should reflect family reunion, and you can send moon cakes (the price does not need to be too high).
2. Family members whose birthdays are August 15 can enjoy a discount of 8. 15% with valid certificates (household registration book and ID card) (according to the actual decision of the restaurant). It is recommended to recommend Mid-Autumn Festival package to them.
3. If the mobile phone and fixed telephone number are 815 (in the X area), you can enjoy the discount of 8. 15 when dining in the restaurant with valid documents (household registration book and ID card) (subject to the actual decision of the restaurant). It is recommended to recommend Mid-Autumn Festival package to them. This is a restaurant. Contact these people directly.
As there is no accommodation service in this restaurant for the time being, we can join hands with other large hotels focusing on accommodation to introduce customers to each other, which can increase the customer base and reduce some related expenses. For these customers, you can pick them up by car, and it is also recommended to recommend the Mid-Autumn Festival package to them.
5. Send some small gifts related to Mid-Autumn Festival after dinner (the name, telephone number, address and website of the restaurant should be printed on them).
6. This activity will be held from August 10th to 20th of the lunar calendar.
Fourth, promotion strategy.
1. Place outdoor advertisements near the gates of restaurants, railway stations and bus stations (outdoor advertisements are mainly in the form of spray painting and banners).
2. TV, street banners and newspaper advertisements are combined.
3, you can try mobile phone short message advertising, focusing on the old customers of the original hotel, paying attention to the use of appropriate language, mainly introducing the latest activities of the restaurant.
4. Make bullet box advertisements or larger FLASH animation advertisements or banners on the Internet. The processing of web animation and pictures must be consistent with the marketing content.
5. Flyer advertising is ok, but the quality of flyers must be high.
Note: You can select the above advertisements at the same time. Promotion focuses on urban areas and can also be extended to surrounding counties and cities. The minimum audience of advertisements should be X million people.
Verb (abbreviation for verb) Other related strategies
1, the security guard must ensure the safety of the restaurant.
2. Specify some incentive policies for waiters and related staff to arouse their work enthusiasm (this content can be detailed later).
Put some high-grade and elegant music in the hall.
4, the restaurant kitchen needs to do a good job of logistics, in the case of ensuring the quality standards of dishes, the speed of food production and serving must be fast.
5, the layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the taste of the Mid-Autumn Festival.
Effect prediction of intransitive verbs
The operating income of the restaurant is at least 0.5 times of the usual operating income of 65438+, and the above promotion activities are implemented, and thoughtful services are provided to customers.
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