Investment can be simply interpreted as the relationship between people. It is a choice and an alternative. The following is a sample TV program investment proposal, welcome to refer to it.
TV program investment plan sample 1
1. Significance of the activity
● Happiness is what modern people pursue and yearn for to improve their quality of life. As the pace of life becomes faster and faster, In the material age that is coming faster and faster, it is really not easy to live happily. At this level, "Happy Weekend" uses a new leisure lifestyle to guide viewers to spend their weekends meaningfully and fulfillingly without affecting work, whether it is tourism or making friends, as long as Being able to relieve the pressure of life and combine work and rest; at the same time return to nature and expand the scope of contact with society will be the direction in which this column strives to serve the audience.
● The "Happy Weekend" column section is a new travel and dating program that has been re-adjusted since October 20xx in the casual version of Wuhan TV's "Financial Pioneer" column. The program will adopt activities and In the form of a combination of television, it premieres at 21:30 every Thursday during prime time and is replayed at 12:20 on Friday. Therefore, the "Happy Weekend" column relies on the dual platforms of Wuhan TV station and Jingchu.com special edition and is broadcast during prime time, which will definitely increase the company's advertising cost-effectiveness exponentially.
● People are different and the scenery is different, and the interactive links are rich and colorful, so that travel and weekends can be active and meaningful, forming the core competitiveness of "Happy Weekend" and making it popular in many lives. Unique among similar programs!
2. Activity positioning
Different people and places, the same emotions and interests.
This column is mainly based on activities. During the activities, it displays the new lifestyles, new value orientations, and new concepts of communication of people in modern society. It also displays the different levels of features and services of tourist attractions and related enterprises!
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● Cultural taste: Let the weekend soak in nature, and let friendship nourish under the free sky. ● In-depth reflection: unheard of and unseen modern creative lifestyle.
● Youthful passion: Whether they are newcomers or established stars, they all burst out with youthful passion on this stage.
3. About the program
Column name: Happy Weekend
Column length: 8--10 minutes
Launch date: 20xx October 21st at 21:30
Broadcast method:
? TV: First broadcast on Wuhan TV Station 5 on Thursday at 21:30
Rebroadcast: Wuhan TV station five sets on Friday at 12:20
Network: Jingchu.com special page for tourism section, video and TV synchronized
Column content:
● Tours are held every week, and the whole process is followed, with the behind-the-scenes host leading the tour on site.
● Each program determines an activity theme and a unique way of happiness, gathering from all sides,
Anecdotes on the road, sightseeing tours, interactive love, romantic nights, and zodiac signs to see your wishes , emotional test, selection of best travel companions and other links, all of them reflect "happiness" at the same time.
Theme content selection:
1. Bus encounter (departure together)
2. Landscape adventure (scenic spot tour)
3. Moving moment (free group photo taking)
4. Matching of men and women (interactive session)
5. Romantic dance (night activity)
6. Friendship test ( Professional guidance)
7. Selection of the best travel companions
Production and packaging format:
● Get out of the traditional studio, indulge in the vast nature, and use nature to Beautiful landscapes and landscapes. Professional TV reporters and supporters capture wonderful moments throughout the process. Pursuing the actual scene of the event and the interactive effect of the audience in front of the TV. Fashionable and casual program packaging. Before each program is broadcast, a media scrolling guide is used to promote all participating programs. TV viewers will have the opportunity to win lucky prizes, and we will use this link to promote the interactivity of the column
4. Features of the event
Enrich life style
Life entertainment column , with the purpose of showing modern life, becoming a stage for stars, producing good social effects, and interpreting modern leisure lifestyle from a new perspective, "Happy Weekend" strives to become one of the best brand columns in Wuhan.
Extensive participation
TV viewers, network members, social enterprises, youth league committees, trade unions, civil society groups, etc. The age of the audience spans 18 to 60 years old. This age group includes not only the middle class with active thinking, high income and strong spending power, but also the rational class with high loyalty to the brand. In "Happy Weekend" Advertising covers a wide range of areas and has a high effective reach rate. Strong publicity
● The combination of corporate brand, Wuhan Television Station and Jingchu Net
This column is fully supported by Wuhan Television Station and Jingchu Net, and is supplemented by Wuhan Other media are paying full attention.
● Strong network resource advantages.
Wuhan TV Culture and Sports Channel
The home page of Jingchu.com’s travel edition has uninterrupted publicity (video, text, pictures).
● The program is broadcast to Wuhan and surrounding satellite cities.
● Follow-up reports by mainstream print media in Wuhan.
Super value return
"Happy Weekend", as a new column of Wuhan TV Station's cultural and sports channel, will premiere and rebroadcast once a week. The program's influence and ratings will be far away. lead. By placing advertisements in this column, the audience can enjoy high-quality programs and at the same time transform their recognition of the column into recognition of the brand, thereby realizing the mutual promotion of excellent columns and excellent brands, and achieving twice the result with half the effort in establishing a brand image.
5. Form of cooperation
● Exclusive title broadcast of 30-second commercial (only one)
*** 600,000 for the whole year and 350,000 for half a year
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Advertising rights:
1. Television:
A. Special naming rights for each issue throughout the year: The dubbing commentary "Happy Weekend" is exclusively named by ?xxx? broadcast.
B. 5 seconds of corporate sponsorship for each issue throughout the year.
C. A 30-second advertisement will be broadcast in every program throughout the year.
D. The promotional video of the column reflects the rights and interests of the sponsor: The promotional video of this column is broadcast on "Happy Weekend", and the sponsor's brand content can be added when making the promotional video.
E. The host's notebook for each issue throughout the year reflects the rights and interests of xxx customers throughout the entire process.
F. Two free news items per month throughout the year.
G. The above rights are broadcast no less than 104 times throughout the year (no less than 52 times in the first half of the year) (including rebroadcasts), making the brand deeply rooted in the hearts of the people.
H. In the social special reports planned by the column, interviews with sponsor leaders or relevant personnel can be arranged to promote the sponsor's brand from the perspective of soft news.
I. Special report **** company’s soft publicity program 2-3 issues (5 minutes).
2. Jingchu.com travel special edition:
. . . . . . . . . . . . . . .
. . . .
● Jointly sponsor the broadcast of 15-second advertisements
***200,000/year/home for the whole year and 120,000/year/home for half a year
Advertising rights:
1. Television:
A. Co-sponsored broadcast rights for each issue throughout the year: The dubbing commentary "Happy Weekend" is co-sponsored and broadcast by ?xxx?
B. Each 5-second company in each issue throughout the year will sponsor the standard version.
C. 15-second advertisements will be broadcast in turn in each program throughout the year (only one company will be broadcast in each program).
D. Two free news items for each company every month throughout the year.
E. The above rights are broadcast no less than 52 times throughout the year (no less than 28 times in the first half of the year) (including rebroadcasts), making the brand deeply rooted in the hearts of the people.
F. Special report **** company’s soft publicity program 1-2 issues (5 minutes).
G. Credits at the end of the film.
2. Jingchu.com travel special edition:
. . . . . . . . . . . . . . . . . . .
● Co-organizers and supporting units:
The destination scenic spots or cooperating enterprises involved in the activities in this column can participate in different forms, involving tickets, transportation, food and accommodation, and insurance. For expenses incurred in providing prizes, prizes, etc., the column team will provide corresponding returns in the form of advertisements, soft-text introduction of full-length highlights, etc. The specific rewards are as follows:
1. Scenic spots or companies that sponsor tickets, meals and accommodation, this column provides:
A. 15-second advertisements in scenic spots are broadcast twice, including replays (7,000 yuan )
B. Soft text of the whole process (8 minutes, no less than 2-3 minutes of pure scenic spot introduction) (6,000 yuan)
C. 2 5-second standard advertisements, including Replay (2,000 yuan)
D. No less than 10 minutes of corner spending (8,000 yuan)
E. Host’s spoken introduction (1,000 yuan)
F. At the same time as the host speaks, the subtitles display the name of the scenic spot
H. Provide a DVD information disc (100 yuan)
I. Ending credits subtitles (600 yuan)
J. Tourism special edition of Jingchu.com (8,000 yuan)
Scenic spot image promotion (approximately worth 32,000 yuan)
2. Units or enterprises that sponsor transportation and insurance, This column will provide:
A. 10-second advertisement will be broadcast twice, including replay (4,000 yuan)
B. 5-second standard advertisement will be broadcast twice, including replay (2,000 yuan) )
C. Introduction in the soft-text content (about 30 seconds) (1,000 yuan)
D. Ending credits (600 yuan)
E. Jing Chuwang travel special edition (4,000 yuan)
Sponsoring unit image promotion (approximately worth 11,000 yuan)
3. Sponsoring prizes or souvenirs units or companies, this column will provide:
p>A. Prize provider (1,500 yuan) when the host speaks. B. While the host speaks, the subtitles display the name of the prize provider.
C. End of credits. Subtitles (600 yuan)
D. Jingchu.com travel special edition (3,000 yuan)
Sponsoring unit image promotion (approximately worth 5,000 yuan)
● Honor Returns
Company representatives attend and deliver speeches at various media joint press conferences held by the column group, and can provide relevant information to promote the corporate brand;
● Other returns
Business leaders can participate in the filming of behind-the-scenes of the program; a commemorative feature film and photo album of the column will be given as a gift; and a corporate advertisement will be placed on the DVD.
VI. Investment Procedures
● The sponsor has negotiated and signed a sponsorship contract with Wuhan Jiuren Media Advertising Co., Ltd.
authorized by Wuhan TV's "Happy Weekend" Afterwards, you can receive the honors, treatment and related commercial, publicity and advertising returns stipulated in the contract.
● When signing a sponsorship contract, the sponsor must provide a copy of the business license stamped with the company's official seal,
Copies of the production and operation license and other relevant legal documents, company profile and product introduction , as well as advertising tapes that meet broadcast quality requirements.
● Sponsorship should mainly be cash, but may also include in-kind sponsorship such as designated prizes, gifts, transportation, etc.
TV program investment plan sample 2
1. Background introduction
At this time, when the 20xx London Olympics is held, CCTV Sports Channel and China Network Television Sports Channel We jointly sent an excellent filming team to London to record "Operation London", and produced 6 episodes of the London Olympics special program "Operation London", which premiered on CCTV5 during the Spring Festival in 20xx.
The film uses "London Action" ambassador Li Bingbing and special guest Yan Qiang to lead the audience close to the Thames River, into the London Museum, the Opera House, and Buckingham Palace, and experience the colorful and modern London up close. The main content is designed to allow the audience to experience London and the Olympics more immersively.
CCTV selected Chengdu as the premiere city of "Operation London". On January 8, 20xx, a grand premiere was held in Chengdu, a city full of traditional characteristics. At that time, movie star Li Bingbing and famous CCTV supporter Zhang Bin will also come to the premiere to meet with the citizens of Chengdu. Taking this opportunity of the premiere, Chengdu TV will also officially launch the "Chengdu TV 20xx London Olympics Special Report", actively participate in the coverage of the London Olympics, watch the Olympic games and feel the Olympic atmosphere from the perspective of citizens.
2. Highlights of the event
1. Powerful media teamed up to create influence
2. Movie star Li Bingbing and famous host Zhang Bin powerfully Franchise activities to interact with citizens
3. The influence of the Olympic Games increases brand awareness
4. The London Olympics torchbearers meet face to face with the audience
5. The latest SNG satellite live broadcast technology Achieve 90-minute large-scale live broadcast
6. Multimedia interaction to achieve three-dimensional packaging communication
7. Generous media returns to create super brand strength
8. Media building platform Provide channels for promotion
3. Activity introduction
Activity time: January 8, 20xx
Activity location: Music Square, East District, Chengdu
Activity content: 1. "Operation London" content introduction and program trailer release
2. Chengdu TV station's 20xx London Olympics coverage launched
3. Li Bingbing with the IPTV audience and the scene The audience interacted and gave small gifts
4. The luxury reporting team met with citizens and accepted the flag
5. CDTV signed an Olympic reporting cooperation agreement with CCTV
6. Rich and colorful song and dance performances
4. Linked media
TV media: CCTV5, CDTV1
Radio: Chengdu Radio Station’s various frequencies
Newspapers : Chengdu Daily, Chengdu Business News, Chengdu Evening News
Website: Sina Weibo, Orange Online, Chengdu Full Search
Five. Investment and Return
Crown Famous merchant:
Quantity: exclusive
Return content:
1. Enjoy the exclusive naming rights of this event: mentioned in all reports involving this event Name of the sponsoring company;
2. Loop broadcast on January 6th, 7th, 8th, and 9th? Chengdu TV Station’s special report on the London Olympics? Launching promotional video;
Duration: 15 seconds
Content: 10 seconds (event content) 5 seconds (naming company LOGO and event LOGO or CDTV LOGO)
Production requirements: Mention the exclusive naming company in the promotional video Name, such as: XX (company or product name) Night?
Broadcasting media and platform: CDTV1, "CDTV Morning News", "CDTV Afternoon News", "CDTV 18 o'clock" ", "Chengdu Night News", etc.
CDTV5? "Chengdu Full Contact Main News", "Chengdu Full Contact 900 Broadcast", "Chengdu Full Contact Night News"
3 , TV media set up a special period for news reports;
(1) News reports on the day of the launching ceremony:
Content: Special report on the launching ceremony of cdtv London Olympics coverage on that day, in the film Hang up the title company logo and mention the company name in the report;
Broadcasting platforms: "CTV Morning News", "CTV 18 O'clock", "CTV Main News", "Chengdu "Full Contact" series of news report columns;
(2), "Me and the Olympics" series of reports:
Content: On the second and third days after the launching ceremony, respectively We will report on topics such as "Olympic Torchbearers" and "Olympic Review" to introduce Chengdu citizens' views on Chengdu TV reporters' interviews in London, as well as the expectations of the Olympic Torchbearers. The report mentioned the name of the company. Broadcasting platform: "CTV Morning News", "CTV 18:00", "CTV Main News", "Chengdu Full Contact" series of news reporting columns.
4. The official Weibo of Chengdu TV News Center interacts with the audience and selects lucky viewers to participate in the premiere event. At that time, the name of the sponsoring company will be mentioned on Weibo, such as: ?XX Company? Invite you to participate ?;
5. During the live broadcast stage, the company name and LOGO appear on the live broadcast screen no less than 3 times, the host of the event mentions the name of the sponsoring company no less than 2 times, and the entire live broadcast is suspended. A corner logo with the name of the company (live broadcast platform: CDTV5, 90 minutes long);
6. At the beginning of the event, "Chengdu 18 O'clock" and "Chengdu Full Contact Main News" will conduct SNG Live connection, lasting about 10 minutes: the host of the connection mentions the company name no less than 2 times, and the company name appears on the screen no less than 2 times;
7. The sponsoring company can be on-site at the event Organize a phalanx of 50 employees to participate in the event, and you can put up signs with the company name or LOGO;
8. The event site layout incorporates the company name and other related elements;
6. Investment amount
100,000 yuan
TV program investment plan sample 3
1. Program overview
1. Program name: "xx Get rich through financial management Express》
2. Program section: Introduction to investment and financial management, choices of investment and financial management,
3. Program duration: 30 minutes (tentative)
4. Listening platform: xx Literary Radio (fmxxxxxx)
5. Broadcast time: 11:00-11:30 every Tuesday, Thursday and Saturday (to be determined)
6. Cooperating units : xx Investment Guarantee Company
2. Purpose of the program
Let xx Investment Guarantee Company recommend its company’s better financial management methods, introduce financial management products to the audience, introduce its corporate culture, and service purposes , the purpose is to allow the audience to invest funds in xx guarantee company as an investment and financial management option, so that xx investment guarantee company can absorb more scattered social funds, develop stronger, establish a good corporate image, and at the same time help xx and surrounding urban areas The audience should be a guiding light for investment and financial management, so that more listeners can obtain better investment returns, understand better financial management methods, and let the audience understand that investment guarantee companies have higher returns than banks and less risks than the stock market, which is the key to the 21st century The new trends in investment and financial management, xx Investment Guarantee Company is an investment guarantee company with high returns that you can rest assured
3. Program content
First of all, the trend of economic development, the ratio of consumption to income , China’s economic system (let more listeners first understand the common sense of the economy and understand the importance of financial management)
Secondly, introduce the role of xx Investment Guarantee Company in social and economic liquidity, xx Investment Guarantee Company The service tenet and financial management concept,
Introduce again the misunderstandings of family investment, the risks faced in investment, the doubts of investment financial managers, and the difficulties faced by enterprises because of funds
Final introduction How to better and more effectively deal with excess funds and obtain more benefits when choosing family investment and financial management, how to develop enterprises better, and how to solve financing problems faster and more effectively
4. Special Programs
The program "xx Wealth Management Express" can develop financial management topics for different age groups half a month or once a month, such as "xx Wealth Management Express - Elderly Financial Management Program" for the elderly to pursue smooth, risk-free and stable income. Financial management methods suitable for the elderly, such as "xx Financial Management Express: City Master Financial Management Program" communicates with women about investment and financial management methods, and introduces financial management methods suitable for young and middle-aged women, such as "xx Financial Management Express: Little Baby Financial Management Program", Help parents teach children to develop financial management concepts from an early age and learn to manage finances from an early age. For example, "xx Financial Management Express Economists Talk about Financial Management" invites university professors and xx leaders to be guests in the live broadcast room to talk about investment and financial management.
For example, "xx Wealth Management Express's customer guest live broadcast room" allows customers to introduce their financial management experience and share the benefits and fun of investment and financial management with the audience. For example, "xx Wealth Management Express's small and medium-sized enterprise manager's guest live broadcast room" introduces companies Financing problems encountered in capital flow will be solved by xx financial experts.
5. Program interaction
xx Investment Guarantee Company needs a senior expert who is familiar with financial economics and investment and financial management to be a guest or call the live broadcast room to host "xx" with the host "Financial Management Express", explains investment and financial management methods, solves the problems encountered by listeners in investment and financial management, and expands the influence of xx Investment Guarantee Company. Audiences will communicate with experts through the live broadcast text message platform and live broadcast phone calls, and experts will be guests in the live broadcast room. Or connect the phone to the live broadcast room to interact with the audience. The financial management phone number other than the "xx Financial Management Express" program can be the financial management hotline of xx Investment Guarantee Company or another financial management hotline. All listeners who participate in the program can receive financial assistance or a family financial management manual.
6. Cooperation fee of 100,000 per year
xx Radio and Television Station
March 9, XX