I. Purpose and significance of the activity:
To enrich the activities of school clubs, strengthen the connection between campus and society, and allow the majority of students to go to the community earlier, while also responding to the school's call to make the campus to socialization. I PR Association in Guangxi University is about to usher in a new session of the living forces, hope that in the future development of the Association to inject new vitality, enhance the power of the Association's development at the same time, through the expansion of the scale of recruitment activities, and actively strive for interaction with the community to improve the social practice ability of college students.
Third, the activity time:
September 12, 20xx - September 17, 20xx
Fourth, the activities of the location:
Recruitment publicity in the whole school, and the final recruitment site will be located in the six B small square and the square in front of the Bihuyuan.
V. Activities:
(a), the activities of the pre-preparation stage (September 8 - September 9):
In view of the current situation of the development of student associations, the current leadership of my clubs on the recruitment of the work of the group to pay considerable attention to the development of a series of recruitment measures and emergency response programs.
1, September 9, the association held a meeting of leaders to discuss the details of the recruitment work, and the feasibility of the next two days to assert.
2, September 10, the association again held a meeting of leaders to determine the future of the work of recruiting, and the implementation of the responsibility to the individual system.
3, the association's internal recruitment of possible problems related to the discussion, and to develop a series of problem-solving programs.
(2), the activities of the mid-term publicity stage (September 10 - September 11);
In this stage, the Association will be pasted POP posters and through the display boards to publicize our society, but also in the late stage of the publicity banners will be hung to improve the visibility and influence of my association in the new students.
(C), the official recruitment phase (September 12 - September 17);
In this phase, we will be to the majority of students, especially freshmen issued more than 3,000 flyers to expand publicity. At the same time, other promotional activities will not stop, but will be strengthened. Every day in the recruitment site hanging high our association flag, to attract more people to notice and come to consult. There will also be a social dance activity to attract more visitors, which will create a possibility to gain time to know our association better. There will also be an office on site, interested students can fill out a form to join.
(D), recruiting summarize the work of the stage (September 17 - September 18);
In this stage, we will summarize the activities and enrollment planning compared to find successes and failures, as the association's development of the summary of experience. Enhance the work of the Association's ability to coordinate and the overall work of the Association.
(E), publicity work:
1, hanging the flag, to attract more people's attention, expanding the visibility of the association.
2. Distribute more than 20xx flyers in the whole school. Distribute flyers to expand the publicity surface and cause more dancing enthusiasts and love beautiful students to care about our club, understand and join our club.
3, poster publicity. Posters 5 posters will be posted in the school's six B, East Court and East one, highlighting the strength of my club's work and features, and try to expand the influence of my club.
4, in the school association for the orientation and after a period of time I will mobilize all existing members of the association to carry out promotional activities to expand the influence of my association.
5, in addition to the above measures, my association will also develop a semester membership training program, so that new students understand that my association is a sincere service for members of the association. In order to enhance the curiosity of new members to our society, so as to join our society.
(a), publicity work
1, the production of leaflets by the publicity department Pan Longyun is responsible.
2, the production of exhibition boards and posters by the Ministry of Publicity Pan Longyun, the Ministry of Outreach He Linghui and the Ministry of Outreach Yang Yi three people are responsible for, by the Ministry of Publicity to do the lead.
3. The preparation of the necessary materials is the responsibility of the Secretary Department, Wu Yufang.
4, in addition to the preparation of the chess emblem, the later summary of information and proofreading of the draft and the activities of the coordination by the president Zhang Chengfang, the organization of the Department of Sun Yani is responsible for.
5, the preparation of music and actors by the Department of Public Relations Li Zhaowei is responsible for
(B), the recruitment site
Recruitment site by all departments on duty, to come to watch or enrollment of new students to be received and explained to the Association of the relevant situation, and strive to attract to our Association. Staff lunch on their own
(C), external links
The event's external sponsorship and broadcast media contact by the Outreach Department and the Public Relations Department to complete.
Note: This recruitment work is led by the vice president of the Swallow.
Eight, the new membership fee and the number of proposed new recruits
In view of the actual situation of today's community work and the relevant documents of the school, the leadership of the Association collectively understand the enormity of this year's recruitment work. Therefore, according to the actual situation of my association, the new leadership of my association to discuss the unanimous decision:
①, new members of the recruitment fee of 20 yuan, the old members of the recruitment fee of 2 yuan.
②, the recruitment of the Association proposed to recruit 300 new members (excluding sophomore students).
Note: This recruitment is mainly for freshmen.
IX. Budget:
1, flag production: 30 yuan.
2, recruitment leaflets 20xx: 160 yuan, 0.08 yuan / Zhang.
3, publicity banners 2 banners: 120 yuan, 60 yuan / banner.
4, exhibition board design and materials (***5): 50 yuan, 10 yuan / sheet.
5, poster 5. 200 yuan, 40 yuan / sheet.
6, late material processing costs: 50 yuan
Total: 610 yuan
PR activities planning Part 2I. Background
Dream Garden Hotel is a four-star hotel opened by Dream Garden Group in Siping, the Dream Garden Group is a catering service enterprises, the main scope of economic activities: North China, East China, North China, central China, south China, southeast of the larger cities, in the northeast of shen long ha big four cities also have several hotels. Siping Mengyuan Hotel is the first hotel opened by Mengyuan Group in Siping, also the first four-star hotel in Siping. For a medium-sized city like Siping, Dreamland Group is interested in the importance of Siping's transportation hub; furthermore, the policy of revitalizing the old industrial base in Northeast China heralds the rejuvenation of Northeast China, so Dreamland Group would like to seize the market in Northeast China based on several large and medium-sized cities. As a new enterprise entering Siping, the popularity is not very high, and there are some competitors in Siping such as Siping Hotel, Jiping Hotel, Lihao Hotel and so on which have already had a certain reputation, so in order to get a firm foothold in Siping, the opening ceremony is the first salvo of public relations, so this opportunity must be seized. General theme of the event
1, Dream Garden - your dream home!
2, to give you the feeling of home - Dream Garden Hotel
3, you and I *** build a better home
4, your home by us to build
Second, the activities of the goal
Through the event, let the Siping people to understand the dream garden, recognize the dream garden, the dream garden has a perceptual understanding.
Third, the activities of the program program
1, the pre-signage publicity
(1) set the location: to the Dream Park Hotel as the center, 2KM within the scope of the main road
(2) set the form: re-reported to the building, such as not permitted to rent the existing suitable outdoor media located on both sides of the road. (such as public **** car marquee advertising space)
(3) number: each different text requires at least 5 set, **** at least 10
(4) size, height: depending on the actual situation, the text can be as large as possible, and strive to be eye-catching
(5) design requirements: require the use of the Dream Garden Hotel standard logo and standard fonts
(6) (6) Time requirements: set up 10 days before the opening
(7) Purpose: to enhance visibility, arouse curiosity, and establish a certain degree of reputation;
2, the opening of the public relations activities planning program
(1) Theme: Dream Garden Hotel for your birthday!
(2) Activity time: opening day.
(3) Activity location: Dream Garden Hotel.
(4) Activity Overview: to the Dreamland Hotel on the opening day of the birthday of the 30 citizens each presented a private room, he can invite friends and relatives to come to the private room to gather and consume, all the costs finally paid by the Dreamland Hotel on behalf of.
(5) Activity details, notes:
1) Advertise the activity:
A. Time: 10 days before the opening
B. Media: Siping Daily, New Culture Newspaper
C. Page: 1/4 page
D. Copy content:
Title: Dream Garden Hotel for your birthday!
Registration conditions: Where the day of the birthday, and in Siping has a fixed residence of the public, are eligible to enroll
Registration registration date: From now on to XX month XX, 8:00 a.m. - 6:00 p.m. every day
Spot limit: limited to 30, first-come, first-served, while supplies last;
Registration location: Dream Garden Hotel, the lobby of the Office of the first floor
< p> Enrollment instructions: with the person's ID card, the original account book, in person enrollment; minors must be accompanied by a guardian; old and infirm people must be accompanied.The rest of the instructions: to enter, must be neatly dressed, otherwise the organizers have the right to refuse entry; the activities of the home all the explanatory rights to the Dream Garden Hotel.
2) first enrollment to reserve a room
Enrollment time: the day after the advertisement was published began to the day before the opening deadline.
Enrollment instructions: with the day of the newspaper ads, with my ID card (or household registration, in case the ID card is false), in person at the Dreamland Hotel pre-booking registration.
Other conditions for registration: all minors should be accompanied by their guardians; the elderly and infirm should be accompanied by their relatives; meals, need to be neatly dressed, or the right to refuse to be seated.
Restrictions on the menu: choose the day's menu from a limited number of categories.
Number of dishes: a total limit, e.g. 2 dishes per person, to avoid waste.
Limit of drinks: choose from a limited list of drinks or categories.
Incomplete dishes: Tell them that if they can't finish what they ordered, they need to be penalized a little bit, like when they eat from the buffet, or else they'll mess up their order.
If the number of names is more than 30, it will be on a first-come, first-served basis until it is full. In order to prevent order chaos, should be prepared to queue up the number of chips, come one to send one, with the number of chips for, so that there will not be chaos.
Note that in the advertisement: the right to interpret the activity belongs to the Dream Garden Hotel; activities to send a birthday cake, and hold a **** cut birthday cake ceremony.
3) the day of opening:
A, take pictures to commemorate: all the same birthday guests and Dreamland Hotel management representatives to take a group photo to commemorate
(such as the photo needs to be in a certain range, such as Dreamland Hotel use, it should be signed with its portrait right to use the agreement)
B, held Dreamland Hotel please set the price of the food pricing pricing staff to take and hire the receipt of the awarding ceremony to participate in from the same day. From the adult guests, through the lottery way (that is, draw that is known), selected 30 pricing officer, issued a letter of appointment, and invited them to XX month XX (should choose Sunday) to participate in the activities of the Dreamland Hotel food price assessment.
4) soft article: in line with this activity, try to "Siping Daily" and other food version, published a soft article to a unique opening ceremony as the title, by reflecting the spirit of the catering industry in Siping civilization of the new style, to achieve the purpose of the publicity of the Dream Garden Hotel.
3, after the opening of a series of public relations activities
(a) - Theme: Dream Garden Hotel please set the price of food!
(1) Activity date: about 10 days after the opening of a Sunday
(2) Activity time: 8:00 a.m. - 10:00 a.m.
(3) Activity location: Dream Garden Hotel
(4) Activity overview: 30 pricing staff, the proposed A number of categories of a number of dish names, collective assessment of their food prices
(5) activity notarization: 10 days before the opening, should get in touch with the notary public, agreed to notarize this activity, notarized results, published in the lobby in a prominent position.
(6) pricing staff selection:
Selection mode one: the opening day, by lottery, draw 30 guests willing to participate in the activities;
Selection mode two: after the opening every day, randomly selected three guests to consume (in the guests are willing to, under the premise of free time), to serve as pricing staff.
(7) Activity preview: the 3rd day after the opening, issued by the Dreamland Hotel, please set the price of the food activity advertisement
(8) participate in setting the price of the food staff compensation: X yuan per person, at the end of the activity, paid in the form of red envelopes, and ask them to sign to show that they received the wages paid by the Dreamland Hotel
(9) need to determine the price of the food dish name: selected by the Dreamland Hotel.
(10) to determine the method and process: remove the highest score, the lowest score, take the average score; to prepare the relevant forms, stationery, to determine the specific process
(11) notarization: in advance, the activity will be contacted with the notary public, to obtain its support. Notary public on-site notarization, notarization, hanging the notarized seal of the price board
(12) after the publicity: the second or third day of the event, published in the newspaper to announce the results of the determination of the price of food, thank the notary public and pricing officer, and invite the public to monitor, check for the contents of the advertisement, and at the same time, the publication of the Dreamland Hotel, please assess the chef's activities in the preview.
4, after the opening of a series of public relations activities
(b) - Theme: Dream Garden Hotel please assess the chef!
(1) Activity start date: the second day after the evaluation of food price activities began
(2) Selection method: the second day after the start of the fixed price activities, every day to each chef, randomly selected its cooking 5 dishes, please enjoy the dish customers, the dish's quality attributes, such as taste, color, aroma,
2. Purpose of the tournament and the main content: In order to promote the school's culture, so that the community knows more about the characteristics of the College. The main content is to promote college students to increase sports to enhance physical fitness to improve physical and moral quality, enrich the content of students' after-school activities is conducive to improve the level of sports and so on.
3. The background of the event and the event organizer resource status description: event background: by the University of the major departments together in sports competitions, the total points obtained by the project to calculate the ranking of the university-wide games is a larger shopping mall to fully attract the sponsorship of major sponsors. The organizers of the tournament are mainly the social sports department of the hospital to arrange the referee and venue allocation for each sport, resources: the sponsors and the school to communicate and arrange to the various sports.
Target Audience
1. Audience distribution and number of people predicted: the main audience for the College students, full-time teachers and leaders of the College, and a few of its social personnel. Predict the number of people who will watch the Games is 4000.
2. Who and how to inspire them to care about the event: the Games invited the Chinese Major General Comrade Mao Xinyu, came to watch the game and the event to give and guide. And by NIKE company to provide rich prizes, directly improve the event's exciting and strengthen the influence of the event.
Three, the scope of sponsors and sponsorship methods:
1. This event is suitable for: sports industry-related enterprises (such as: sports equipment companies, sportswear companies, sports drink companies, etc.), sports organizations (such as: the local sports bureau, referee associations, etc.), the media (such as: the local TV station), as well as the community's major advertisers and the school The school store to give sponsorship.
2. The compatibility between the event and the image of the corresponding enterprises: sponsors can sponsor their favorite sports projects after the project will use your sponsorship of material or money to raise the visibility of the sponsor, so that the sponsor and the sponsored sports and the audience appear to be compatible with the image of the enterprise.
3. Event sponsorship, title sponsor, main sponsor, equipment suppliers: the Games by NIKE sporting goods title sponsor, main sponsor for NIKE sporting goods company, equipment suppliers for NIKE sporting goods company.
4. Sponsorship amount distribution activity funds:
Activity: 110,000 yuan
Usage Amount (unit: yuan) Pre-startup funds: 10,000
Sports equipment: 20,000
Athletes items: 25,000
Purchase of invitations: 500
Food and beverage expenses: 4000
Posters, banners, flyers: 1000
Prizes: 20000
Other expenses: 19500 (including venue setup, etc.) Contingency: 10000
Total budget: 110000 RMB.
IV. Sponsor return and communication measures:
I. Sponsor can get the benefit analysis:
1, compared with the TV, newspaper media, publicity in the school has a good cost-effective, can be the least amount of money to do the best publicity
2, the school consumption of geographically concentrated, targeted, the brand is easy to penetrate into the hearts of the people. Among them, college students as a modern youth like
The pursuit of fresh, exciting, romantic, can show personality to express their own fashion activities. If the business can be in this large-scale activities to promote, the effect can be imagined.
3, because there are new students every year, if conditions allow, the business can also be with our Department of Social Sports to establish a long-term friendly
partnership, such as the annual *** with the planning of a large-scale activities, will make the business on campus inside and outside of the deepening of the popularity of the extremely long-term significance.
4, convenient application for activities: business in the apartment, the university to carry out publicity or promotional activities, must go through a series of applications
application, and through the cooperation with our Department of Physical Education and Sports, your company can be convenient to get the approval of the school, and get our Department of Physical Education and Sports of the strong collaboration.
5. The event will involve all students and will be widely publicized in our college.
II. Advertising, promotion, public relations and other aspects of the detailed description:
1. Crown: the right to the title is one of the most important points of competition in the business world, the player's sportswear will be printed after the merchant's store name or logo, conducive to the branding effect of the business in this activity to play the merchant, and at the same time to support activities organized by the students, so that the students also feel that the merchant is very friendly and cordial.
2. flyer: the activity process requires 10,000 flyers, will be issued on the flyers reflecting the sponsor's information and the message of the event, through our personnel to each dormitory distribution, and to introduce the sponsor's information and the event to the members of the dormitory. So that more people know about the sponsor.
3. Banners: 3 banners can be hung during the event at the main gate of the school, at the competition site, on the sidewalks of the school and in the dormitory apartments.
V. Sponsor Responsibility and Arbitration:
1: Sponsors must accept the terms and conditions:
1. Ensure that the quality of the sponsor's own goods is qualified and legal.
2. The sponsor's profitability will not be subject to any lawsuit or retaliation.
3. The sponsor must conduct a series of activities and publicity in accordance with the rules and regulations of the University.
4. The sponsor's behavior must comply with the rules and regulations of the university and the state.
5. The sponsor must make a contract with the University as required by the state.
2: Arbitration:
The Games in the athletes injured or directly out of the results of the sponsor can not be appealed and retaliation, etc., mainly to the school rules and regulations and student safety issues.
Activity Background
Although there are many cafeterias in our school, the pressure to supply so many students is still a little big, showing a state of oversupply. So whenever it's time to eat, the cafeteria's . The order of the cafeteria presents a chaotic state, as if the chaos has become a matter of course, the crowded crowd to the outside world to bring a very bad influence. This bad atmosphere makes the school's organizational image tattered and greatly reduces the public's evaluation of the school. So it is necessary to bring order back to the cafeteria.
Second, the purpose
In order to shape the school's external good image of the organization, to improve the quality of our university students, and effectively follow the school's "three do" concept of nurturing, start from the side of the beginning, from the cafeteria, so that the order of the cafeteria to return to the order of the small things to enhance the school's popularity, reputation and reputation. To improve the school's popularity, reputation and harmony. Special planning for this "orderly order you and me and others" activities.
Through this activity to let students realize the importance of consciously abide by the order, do not be evil, do not be good and do not do. Correct some of the school's bad habits, in a correct self-positioning in the public's high evaluation.
Three, activity time and place
Location: a certain college
Time: March 20xx, taking into account the upcoming review of the final exam and winter vacation, in order not to affect the examination, the activity is scheduled for the beginning of the next semester after the start.
Fourth, the need for resources
This activity requires some human and material resources. Human resources: school leaders, school logistics department, school broadcasting station, school reporters station school student union local city TV station and the city daily newspaper related staff material resources: related funds, the campus playground
V. Activities
1, in the March 1 to 7, by the school broadcasting station to report on the cafeteria order chaos related situations, and Cite some examples, and its bad influence on everyone, on our school, to establish a sense of ownership, over a period of seven days of related reports, I believe that we more or less will remember some.
2, in the same time period, the school reporter station randomly interviewed students on campus, to understand the views of the cafeteria chaos order, listen to their voices. And contact the Student Affairs Office, write some related reports published in the school newspaper, vigorously promote and advocate everyone consciously abide by the discipline, tree civilized new style.
3, March 7, when everyone's attention in these seven days was focused on this matter, by the school leadership, issued a message on the order of the cafeteria to return to order, and let the counselor to convey the core idea, at this time, everyone will realize the importance of the problem. I believe that everyone's sense of responsibility and compliance with order will be much higher than before.
4, from March 8th to March 31st, by each college to form a team of volunteers, volunteer activities in the cafeteria, supervise everyone consciously queuing up, to maintain order in the cafeteria. At the same time, the Logistics Department of the school put display boards about the order of the cafeteria at the entrance of each major cafeteria, and the display boards must be placed in a conspicuous place to remind everyone at all times. In the meantime, if everyone performs well, the volunteer team can be withdrawn early.
5, a period of publicity and volunteer action, we should not only appreciate the benefits of a well-ordered cafeteria, improve the efficiency of all, more aware of the basic quality of contemporary college students as a problem. 18 to 19 March, contact the local city TV station and the city daily newspaper of the relevant journalists and staff, on the 20th of March this day, by the student body of the school in the school playground to organize a large-scale signature event. A large-scale signature campaign. A huge banner across the playground (the banner must be large enough to cover the entire playground), the banner reads "Orderly you and me, civilized new style to support it", each institution to organize the students in order to enter the playground, sign on the large banner. After signing, the banner was hung on the iron fence of the playground. The powerful signature activity, by the city TV station and the city daily newspaper reporters to report. Both enhance the students' sense of ownership, but also to enhance the image of the school.
Time
Event
March 1--7
Reported by the school radio station
Interviewed by the school reporter's station
Published in the school newspaper
March 7
Announcement by school leaders
Counselors communicate
March 8th to - 31st
Volunteer teams supervise
Publicity display boards in the school's logistics department
March 18th - 19th
Contacting local city TV stations and city reporters
March 20
Large-scale signature event
Six, the activities of the attention of the problems and details
1, the day of the signature event in the event of the weather and other emergencies, it will be postponed later.
2, the signature banner must be large, so that more momentum and news value.
3, the volunteer team in the process of monitoring the cafeteria attitude must be friendly, fully reflect the quality of college students.
VII. Budget
The cost of the publicity board: 30 yuan
The cost of the large banner: 500 yuan
10 signing pens: 15 yuan
VIII. Organizer: a certain university school student union
Participants: the whole school in college students
Participating guests and units: city television city daily newspaper a certain university school leaders school radio station and the press station.
At this point, the school cafeteria in order to complete the planning activities. This activity not only through the rectification of the order of the cafeteria, to correct a series of problems in our school on discipline and order, to welcome the new wind of civilization into the campus, to establish the sense of ownership of our college students, but also to enhance the image of the organization of the university, the powerful signature activities to expand the visibility of our school, the order of the well-being of the civilization of the wind more increased reputation, on the basis of which, greatly improved the degree of harmony. May the future prospects of our school is bright, the image of the school will be more and more beautiful!