I. Activity Purpose:
Gathering popularity, improve visibility, and achieve increased turnover;
Second, the activity pro
I. Activity Purpose:
Gathering popularity, improve visibility, and achieve increased turnover;
Second, the activity program:
1.pre-publicity:
Through the network, DM sheets, door X The main way of publicity, followed by the media can be more thoughtful publicity, gather more people to participate in the game, the scope of publicity in the whole city of Mianyang publicity, more importantly, in the store near and around the range of 2-3KM publicity, so as to increase the popularity of the visibility;
2.Activity Materials:
In the activity period Need to prepare the following materials, used as the venue layout, tournament awards issued, publicity; Activity site layout:
1, balloons 200-300;
2, 180cm-200cm arch 1;
3, games, games, games, games, and other activities. p>
3, the game static stickers 6;
4, 20 wedding ribbons;
5, 3 - 4 banners;
Publicity:
1, DM sheet 500;
2, 2 X-racks;
3, 60 water signs
4, KT board character portraits 12;
Race awards:
1, the event prize money 3000.00 yuan; (the first place 1500.00, the second place 1000.00, the third place 500.00);
2, the ranking of the 15 certificates;
3, the event prizes 15 (the first place Siberia) V2 headset 5, the second speed Eagle mouse 5, the third LOL mouse pads 5);
Third, the event staffing
COS play 4 people; internal staff
on-site commentary 2 people; outside the invitation
Supervisors 2 people; internal staff
on-site etiquette 4 people Internal staff
Photography 2 people; invited
welcome 4 people; internal staff
security 2 people; internal staff
technicians 2 people; maintenance company
host 2 people; internal staff, myself
sound control 1 person; internal staff
total number of people on the site of the event 26 people;
7:00 a.m. before all staff must arrive at the event site, do a series of preparations; 7:30 a.m. began to gather staff, COS, commentary, host, make-up, draft, rehearsal;
8:00 am to gather all the pre-event meeting;
8:30 am to start the game staff sign-in, as well as real-time updates on the dynamic information on the Internet; 9:30 am to stop signing in, counting the number of people on the scene;
9:45 am to do the final debugging all the equipment, all the personnel in place (in addition to the host); 9:55 am to do the last 9:55 a.m. host in place;
10:00 a.m. the official start of the event;
10:05 a.m. host of the opening speech;
10:20 a.m. the start of the competition;
the event of the second day of the contestants for the audition, 12:30 p.m. lunchtime, 13:30 p.m. afternoon auditions to determine the winner to enter the second day of the next day, the finalists to enter the second day of the next day of the next day. Decide to advance to the second day of the competition;
Day 3: 8:30 a.m. until 17:00 p.m. for the promotion of the tournament, to determine the top 4, to enter the last day of the semi-finals and finals;
Day 4: 9:00 a.m. to start the semi-finals, 2 teams take turns to start the mode, 12:30 p.m.
start lunch time,
13:00 pm to start the final;
16:00 pm to start the awards ceremony, the awards of the first 3 are to participate in the group photo;
17:10 pm the end of the whole event;
Note: live COS from the beginning of the 2nd day until the 4th day, every 30 minutes for a live show, commentary in the 2nd day of the random narration of the 6 The camera mainly captures close-ups, close-ups, panoramas, and expression shots. The first day of the election, the second day of the BO1 mode, semi-finals, finals are used BO3 elimination mode;
V: Activity budget
The whole event costs are expected to cost 8600.00 yuan - 10500.00 yuan
Including (COS clothing costs, interpretation costs, bonuses, gifts, camera costs, event planning and design costs)
Opening Activity Planning Part 2A preface
The opening ceremony to produce a grand celebration atmosphere as a benchmark, the activities in order to form a good brand publicity, the image of the display effect as the goal.
Through this opening and guest cocktail activities, reflecting the Hangzhou XX Wine Company's "luxury sauce delicious classic" main theme and taste, in the minds of participating consumers to leave a deep impression and a good reputation, the establishment of brand loyalty, so that the potential customer base materialization, and to establish a leading position in the industry.
Second, the activities of the program
This plan consists of two parts: opening ceremony, promotional activities
Hangzhou XX Liquor Company opening ceremony program
Hangzhou XX Liquor Company main venue layout is envisioned as follows:
1, Stage:
Stage set up in the Hangzhou XX Liquor Company is located in the South China International Building, the first floor plaza, the left side of the plaza with 1500 square meters. The square on the first floor, the left side of the square with 15 meters of large arches (the middle position of the two floors) to support the atmosphere. Due to the hot weather, in the middle of the square, "Zhongnan Mansion" in front of the door to build about 150 square meters of awnings.
The red carpet extends from the arch to the awning. Arch to the awning set up two welcome, as a welcome avenue, the side of the small flower pots,
The main stage in the Zhongnan International Building at the south door, to have been in the steps above the platform (about three meters) as the stage, set up after the backdrop to cover the existing glass doors, on the red carpet,. Stage left and right to set up sound, the middle of the vertical microphone, the rear of the stage under the spray-painted picture of green plants and bonsai flowers with color embellishments (including under the stage).
2, sound full set: a set of 2 main box, 2 back to listen to, 1 mixer and cabinet full set.
3, background frame construction: 6 meters long * 3 meters high frame structure.
4, awning construction: from the main stage steps down about three meters to build the awning, an area of 10 meters * 15 meters. Set up an entrance on the left.
5, tables and chairs: the awning as a whole on the red carpet, placed 100 chairs for guests to sit.
6, welcome area: the awning inside the set of 4 welcome personnel, for guests to guide the seat, issue mineral water.
7. Arch Gate: A 15-meter wide arch gate is set up on the left side of Zhongnan International Plaza. (Advertising slogan reference):
Advertising introduction:
A lively celebration of the grand opening of Hangzhou XX Liquor Co.
Note: the placement of the position see the plane effect icon position.
8, two balloons: two hanging "Warmly celebrate the grand opening of Hangzhou XX Liquor Company"
9, guide signs: four bridge under the bridge, the square at the entrance to set up a guide sign.
10, colorful roadside flags (20): in the square around the rendering of the atmosphere
11, flower baskets (1.5 meters high, three-layer flowers): flower baskets on the words: He Hangzhou XX Liquor Co.
12, corsage (guest flowers 20)
13, ribbon cutting: leadership together to cut the ribbon (Miss Manners on stage, for reference only.)
14, Miss Manners: 6 Miss Manners, dressed in uniform red cheongsam stand in the designated place to welcome guests.
15, vehicle access instructions guide sign, guest rest area, and other instructions marking the layout:
In the square side of the fixed position to set the vehicle in and out of the parking guide signage, vehicles parked there uniformly. Vehicles by the security guide unified parking. Note: Security guards pay attention to the site parking 'diversion work.
16, the process of display racks: guests set up at the entrance to the meeting process display racks, which is mainly marked with the meeting roughly the time and guests banquet orientation map.
17, for the approval of the relevant procedures
For the approval of the relevant procedures: the stage construction and property companies to communicate with the air with the Meteorological Bureau for approval.
18, other materials to prepare:
1, the name of the location of the main VIP seats, flower plates, flower baskets, color balls, ribbon cutting tools.
2, guide signs, parking signs, sign-in signs, rest area signs and guide signs.
3, the atmosphere of the rendering of things, the stage, background frame, sound, flags, tables and chairs;
4, hosts, staff and so on.
5, in case of rain record preparation.
Second, the guest tasting (Songshan Pinyue venue) layout
1, sign-in desk: sign-in desk is located at the entrance on the left, two tables plus two staff. Prepare table cards (guest sign-in table) and sign-in book two books, a number of pens.
2, welcome 6 guests, guide the guests to their seats.
3, the main stage of the tasting: located in the center of the Geishan Hall, set up behind the 4.5 * 3 meters backdrop, the stage with the hotel's stage, the host desk is located on the right, with flowers.
4, projector: the right side of the stage to provide a projection screen as a PPT presentation.
Activity significance
The opening of the children's park or the return of funds to the region's brand expansion is a crucial first step to determine whether the success of the region to open up the market, the significance of its very great, so the opening ceremony activities to be fully prepared, and the force of the publicity; and strive to hit the ground running.
Second, the purpose of the event
1, to create a festive atmosphere, and strive to get prosperous opening popularity; show strength, establish an image, expand the influence of the industry.
2, the rapid establishment of the popularity of the Children's Park, so that the good development of the region to pave the way to attract more customers to participate in the opening activities, so as to cultivate a solid consumer groups.
3, a good opening cast a good momentum, promote sales, enhance sales; but also to assess and improve the quality of personnel and sales skills, enhance the confidence of personnel and cohesion centripetal force.
Third, the activity time
20xx year XX month XX day
Fourth, the activity location
XXX District Children's Park
V. Activity theme
Children's Park opening big payoff
Six, the preparation
(a), publicity: the way and specific operation of the early publicity
1, posters and outdoor advertising: in the fight for the mall side of the outdoor advertising space, spray painting large ads, the effect is better; shopping malls handrails, staircase glass, railing glass can be used as a means of advertising. Staircase glass, railing glass can be done store advertising space; community newspaper columns.
2, neighborhood household publicity:
This is the most direct and most effective means of operation, but also the most complex method. Specific operation:
(1) two publicity groups to publicize, each group in two or more than two people, if the conditions limit a group of people can also be. The purpose of the publicity group is just two weeks before the opening, through one-on-one publicity with customers, constantly looking for and tracking customers, to understand the details of the prospective customers and needs, and ultimately the customers will be guided into the opening site can be.
(2) will be located within 5 kilometers of the regional division, the distribution of the basic balance. Each group is responsible for a region to carry out the work. Competition between the two groups, the competition indicators for the number of guidance into the park and the number of customers signing orders. Those who perform well are recognized with cash prizes and job promotions. According to the sales volume of each group for commission and other measures to mobilize the enthusiasm of salesmen.
(3) the content of the household publicity: the park's profile and introduction, opening activities detailed. It is worth noting that after learning about the situation of prospective customers should be collected and organized, tracked, and all the staff of the store to maintain communication, find the right entry point for the opening of the card can be quickly done to prepare. On the day before the opening, the publicity staff should communicate with the prospective customers on the phone to confirm coming to the store to participate in the opening activities.
3, flyer distribution:
can be arranged part-time 2-3 days in advance at the intersection, downtown or along the street distribution
4, the newspaper folder leaflet:
leaflet design should be a scene, the theme of the event is obvious. The production should reflect the grade of the brand. Do not use red, yellow monochrome printed leaflet form, no grade.
Release content:
a, opening information: time, location, title, reservation phone (can provide advance reservation)
b, preferential activities
c, paradise related information, cultural connotation of the main
d, about the participation in the opening of the lottery to participate in the method of participation and the issuance of gifts of information
Role: the folder of the newspaper release Propaganda effect is the most direct, the publicity coverage is also wide, the information is also comprehensive, the target customer base is clear, there are gimmicks will inevitably attract the attention of the public, and will be happy to participate in the activities held at the opening of the new store, thus achieving the effect of publicity.
Entrainment media: "× × newspaper"
Number of copies issued: × 10,000 copies
5, cell phone text messaging platform opening preview
Do not need to be sent all over the day, you can take the form of satellite positioning, focusing on a 3-kilometer radius of the residential district to send. That is to say, positioning to send.
6, the city children's channel publicity
You can cooperate with the local children's channels, radio stations, opening publicity.
7, buses, cabs, rear window glass advertising promotion.
8, the city community network, moms in the network to moms point of view to write soft text, send pictures to promote.
9, the surrounding neighborhood kindergartens, early childhood education institutions to contact and interact, invite kindergarten children and elementary school students to play in the park, experience.
(2), the opening activities of the site layout:
1, outdoor layout
a, the building hanging congratulations on a number of straight banners; (the specific slogan to be negotiated)
b, the building in front of or on the roof of the congratulations on the language of hydrogen balloons (also known as the balloon) a number of. ) Several. (The ball shows ** Children's Park grand opening)
c, paradise roadside can be inserted some colorful flags
2, the entrance to the layout
a, the gate laying a large red carpet (red to set off the opening of the celebratory atmosphere), both sides of the red carpet placed a number of flower baskets, full of warmth, good luck, festive;
b, the entrance to set up a large red carpet (with red to support the festive atmosphere), red carpet, full of warmth, auspiciousness, festive;
c, the entrance to the children's playground in the children's playground in the children's playground. p> b, the entrance to set up a large inflatable arch, majestic, the arch above the paste content for: "Warmly congratulate the ** Children's Park ** store grand opening"
3, Paradise within the layout
Paradise should be more hanging some balloons, the style of red and yellow tones as the main theme, reflecting the enthusiasm, red-hot, Joyful!
4, the arrangement of gifts
Gifts should be placed to have momentum, the heap should be large, to give people the feeling that a lot of gifts, very valuable and so on. The purpose is only one, to attract the attention of passing customers, to create the opening of the popularity.
(C), the opening activities of the staff arrangements
1, the delivery of gifts (1 person) (note that before the delivery of the children's names and contact information should be registered)
2, the registration of customer information (1 person) (to prepare a workbench, printed forms, pens, the form contains the name, phone, Year of birth, address)
3, card and cashier (3 people)
44, the maintenance of order in the park (2 people)
5, the maintenance of order outside the park (1 person)
6, outdoor personnel guide (2 people) can assist other positions in due course
(D), the items prepared
1, 2 dolls (to the recent popular cartoon characters to do dolls)
2, prizes, raffle boxes, raffle tickets
3, customer data register, pen
4, annual card, quarterly card, monthly card, joy card
5, change
6, flyers
7, balloons
8, salutes
7, balloons
4, the first time I saw the balloon, I was in the car.
8, salute
seven, the opening process
8:00 all the work of the staff in place to the post, do all the preparations for the celebration;
8:30 open the sound, play beautiful songs, active site;
9:00 salute, the official opening;
9: 30 dolls in the shopping mall, upstairs and downstairs, the mall, the mall, the shopping mall and the shopping mall, the shopping mall and the shopping mall, the shopping mall, the shopping mall, the shopping mall and the shopping mall, the shopping mall and the shopping mall, the shopping mall and the shopping mall. 30 dolls in the mall upstairs and downstairs walking guide, noisy momentum;
10:00 start the lucky draw activities
VIII, the cost of the budget
1, publicity costs
2, the cost of the prizes
3, the cost of the materials
4, the funding
IX. strong> IX. Notes
1, the choice of opening day, it is best to set the weekend or holiday, so that the popularity of the more prosperous; and need to pay attention to the climate, is not suitable for opening on rainy days, rainy days, people are inconvenient to travel.
2, the opening day staff uniform dress, show the park management standardized, professional.
One of the opening activities:
1, to establish the public image of the store, to win the attention of major media.
2, through the opening activities to gather popularity, show the new image of xx, improve visibility.
3, through the opening activities, to strengthen the xx store in the local impact, to promote sales.
4, through a unique form of activities, to attract the public and the media line of sight, improve the communication effect.
Second, the pre-publicity program:
The success of the opening activities by the pre-publicity is in place to decide. Only a good pre-publicity to ensure the success of the opening activities held. We must have this realization in the mind, rather than delay the opening, but also not sloppy in the pre-publicity.
Pre-publicity methods and specific operations:
1, the neighborhood door-to-door publicity:
This is the most direct and most effective means of operation, but it is also the most complex method. Specific operation:
(1) two publicity groups to publicize, each group in two or more than two people, if the conditions limit a person can also be a group. Propaganda group aims just two weeks before the opening, through one-on-one publicity and customers, constantly looking for and tracking customers, solve the customer details and needs, and ultimately customers will be guided into the opening site can be.
(2) will be divided into counties and cities in the property, the distribution of the basic balance. Each group is responsible for a region to carry out the work. Competition between the two groups, competitive indicators for the number of customers guided into the store and the number of customers signing orders. The excellent performance will be recognized, such as cash prizes, business personnel to investigate and retain. According to the sales volume of each group to commission measures to mobilize the enthusiasm of sales staff.
(3) into the household publicity content: company profile, product introduction, opening activities in detail, the customer's basic situation and willingness to invite into the store. It is worth noting that the solution to the situation of prospective customers to collect and organize, tracking, and store shoppers to maintain communication, to find the right entry point for the opening of the rapid signing of the single well prepared. The day before the opening, the salesman should communicate with prospective customers on the phone to confirm that they will come to the store to participate in the opening activities.
2, newspaper folder leaflets: leaflet design to a scene, the event theme is obvious. Production to reflect the brand grade to. Avoid the use of red, yellow monochrome printing leaflet form, no grade.
Release content:
a, opening information: time, location, title, reservation phone (can be provided in advance to make a reservation)
b, preferential activities
c, enterprise-related information, cultural connotation of the main
d, participation in the opening of the lottery participation methods and gift distribution information
Role: the folder newspaper issue propaganda The effect of the most direct, the publicity coverage is also wide, the information is also comprehensive, the target customer base is clear, there are gimmicks will inevitably attract the attention of the public, and will be happy to participate in the opening of the new store held activities, thus achieving the effect of publicity.
Entrainment media: "× × Newspaper"
Number of copies issued: × 10,000 copies
Date of issue:
3, newspapers, television media temporary preview: publicity in the week before the start of the event, generally temporary focused publicity. Creating momentum is critical.
4, cell phone SMS platform opening preview: do not need to be sent all over the day, you can take the form of satellite positioning, focusing on the development of all properties, building materials market to send. That is, positioning to send.
5, of course, combined with the actual local situation, you can also take other effective methods to publicize.
Third, the opening activities of the promotional content design:
First of all, we need a relatively low-priced products to attract customers and triggered the market, the price needs to be particularly emphasized out, eye-catching. At the same time, the design of the promotional content to be relatively lively feeling, such as price discounts, promotional gifts, and even can take the prize, lottery and so on.
Fourth, the opening activities of the scene to create the atmosphere:
Arches, flags, carpets, hanging flags, balloons, easy to pull the treasure, baskets and other traditional ways can be used. The momentum must be big, such as arches do ten, lined up, etc., can really make the atmosphere. At the same time, the gifts should be placed to have momentum, the pile should be large, giving people the feeling that the gifts are a lot of money, and so on. Roadshow program is to attract customers to visit the attention of the customer, to be able to accurately find the location; in addition to attracting the attention of all citizens, and even the media attention. The atmosphere of the scene is also a complementary.
1, the terminal layout: (reference)
(1) around the block (building materials market): "neighboring streets and downtown main road labeling publicity
(2) outside the store:
"Outside the door display labeled with the corporate logo knife flag
"The front of the door to set up the lift off the sky. "Setting up balloons in front of the door
"Setting up large arches outside the door
"Setting up a large themed display board in front of the store to release the theme of the event
"Hanging giant colorful vertical signs on the building
"The entrance is decorated with balloons and bouquets of flowers.
(3) Inside the store
"The entrance to set up a clearly marked corporate LOGO reception, to the entrants to the event promotional items
"The establishment of the welcome and shopping guide Miss.
"Set up a guidance system, set up clearly marked corporate LOGO signage
"POP hanging flag hanging from the top.
"The relevant areas of the store to set up a rest place, equipped with service personnel and gifts and promotional items issued.
"Set up a business promotion desk in the relevant location of the store, with relevant gifts, promotional displays and souvenirs, and provide consulting services.
In the terminal layout we will be combined with the theme of the opening ceremony, but regardless of the theme of publicity, our company in the venue are striving to achieve "careful, careful, serious, comprehensive"
2, specific layout: (reference)
- small Gifts issued at the layout Printed forms and pens: register customers some personal information (name, work unit, home address, contact number (after receiving gifts to invite customers to fill out)
- sign-in desk / sign-in paper and pen each
- tables and chairs
- gifts xx exquisite paper bag 200
- xx promotional materials 200
- colorful hydrogen balloons (xxLOGO) 200
- small gifts: xx exquisite advertising pen 200
- xx exquisite notebook, single xx porcelain cup to the designer
- staff uniform configuration and other souvenirs
1 red ribbon (xx flooring - luxury above, glory to the home)
2 badge
3 xx shopper clothing < /p>
- guests 1 boutonniere 6
3, ribbon-cutting ceremony: (reference)
(basic content: opening - leadership speeches - ribbon-cutting -) -Various professional performances such as cultural activities -Attendees raffle activities -Banquet for some of the VIP (and raffle at the same time))
Celebration procedures:
The opening ceremony is initially scheduled to be held on the morning of 200 × × × × × × × × × × × × × × × in the store. (The company can rent other plaza or hotel if there is no suitable venue)
- 9:30 venue music loud and clear, colorful flags fluttering, welcoming guests, marching bands, lion team, Miss Manners in place, the staff ready to work;
- - 9:40 the company leaders, guests of honor, the opening ceremony is scheduled to be held at 200 × × × morning in the store. -9:40 company leaders, guests are entering the venue, Miss Manners for the guests to sign in, flowers, lead into the seat, guide Miss Manners waiting at the entrance, ready to lead the work;
-9:55 celebration emcee (invited host as) announced that the celebration is about to Start, please leaders, guests are seated, please participate in the celebration of all personnel in place;
--10:00 celebration officially began, the celebration of the master of ceremonies recited master of ceremonies words of opening; (store at the same time began to sign)
--Master of ceremonies read out Attend the celebration of the main guest list;
-- celebration master of ceremonies announced: xx xxx flagship store opening ceremony began! (Golden drums sound for 10 seconds);
-Ceremony master of ceremonies invited the marching band to play a piece of music;
-Ceremony master of ceremonies announced: please xx xx speech; (company leaders);
- -Ceremony master of ceremonies announced: please xx xx flagship store opening ceremony begins! -Celebration emcee announced: please xx speech; (VIP);
-Celebration emcee presided over the ribbon-cutting ceremony, Miss Manners led the company leaders, guests in place;
-Celebration emcee invited the xx Jiangxi general agent to preside over the cutting ceremony.
- xx Clubhouse leaders announced: xx xx flagship store opening! (Leaders and guests cut the ribbon!)
- - Ribbon cutting moment, music loud and clear, flowers in the sky, dragon and lion dance, the celebration to form a climax;
- - A variety of colorful performances, such as, aerobics, Latin dance, etc., (roadshow activities began)
------ In the song, the master of ceremonies closing remarks,
-- The celebration is over.
Fifth, the opening activities of personnel training and arrangements:
On-site billing staff to be arranged in place, in addition to sending a single page, but also responsible for maintaining the site order. The best is the pre-communication into the community businessman to send a single. They are able to eliminate once publicized customer strangeness, leading these customers directly into the store, the signing of a single ideological preparation, the success rate is relatively high. Shopper guide must be through training, preferably married, and home improvement, have enough experience in decoration. The number of shoppers should be sufficient. The logistics staff should also be arranged in place.
Six, site control:
Weather concerns; water and electricity arrangements; different product areas are responsible for the person, the preparation and supplementation of related materials.