Creative Activity Plan of Goddess Festival in Shopping Mall in 2022 1 Activity Theme:
Healthy women are the most beautiful.
Activity time:
March 1-8
Activity content:
1. Healthy Women's Street-sort out the commodities related to women's health in the shopping mall (such as Taitai oral liquid, Buxue oral liquid and other medicinal drinks, beauty tea, daily health care products, body shaping underwear, household cleaning products, etc.). ) pile up to form a street for women's products and decorate it.
Second, beauty specials-women's goods specials (winter clothes clearance specials, spring clothes discounts, women's shoes, cosmetics, jewelry, etc. ) can be launched during this period (participating goods can be determined according to the specific conditions of each store).
Third, choose a healthy and good meaning of "cooking"-female customers participate, and make healthy recipes according to the food or nutrients sold in shopping malls. Requirements: novel, easy to operate, high health index, and all ingredients can be purchased in shopping malls. Participants who provide a detailed text will submit it to the service desk of each store for registration and give a beautiful gift. Then the figures written by the artist are released outside the store, and the customers evaluate and vote. The healthy recipe with the most votes in half a month (March1-March 15) became the champion of "Healthy Cooking" and won the prize of 200 yuan.
Time remarks of the competent department of project content
1. The plan was submitted to the planning department for review on February 5, 20 14.
2. Healthy Women's Street Sales Department: We can negotiate with suppliers, pay a certain advertising fee, or discount the goods participating in the event. Planning department: advertising for activities, stores: creating an atmosphere for activities.
3. Beauty discount business department: negotiate and cooperate with suppliers. Planning department: advertising activities, promoting stores: creating an activity atmosphere.
4. Choose healthy and well-cooked stores: arrange service desk registration and accept voting and statistics; Create an activity atmosphere;
Gift Planning Department:
Activity advertisement
3. 1 Start publicity.
3.8 Registration Deadline
3. 15 Select the deadline
Effect prediction:
By creating a festive atmosphere in shopping malls, creating participatory activities, attracting consumers (especially female consumers) to patronize frequently, resulting in consumer behavior, thus further highlighting the personalized management of Xiangjiang.
After discussion by the staff of the Planning Department, the second creative activity plan of the Goddess Festival in 2022 suggested that promotional activities of various commodities and projects should be organized around the March 8th Festival to extend holiday greetings to female compatriots all over the country, and through this activity, the popularity and sales of shopping malls could be improved. The specific activity planning scheme is as follows:
I. Theme of the event
Dress up half the sky, beautiful and healthy. See you every day.
Second, the venue of the event
Large shopping malls on the first to third floors
Third, the activity time
14。 3。 4— 14。 3。 12
Four. Activity content
1. Hold the underwear show "Women of the Times Fly". There are underwear shows in the morning and afternoon of March 8. The underwear worn by the model is provided by the women's clothing department on the second floor.
2. During the activity, there will be special sales at the counters of women's goods on all floors of the mall to ensure the lowest discount. The product range includes: jewelry and cosmetics, clothing accessories, leather shoes and leather goods.
3. "Be a beautiful and healthy woman" activity. Invite female health consultants to answer questions raised by female customers on the spot. Contact a number of fitness, beauty, entertainment, skills training and other units to provide discounts for female customers who have reached a certain amount in shopping malls on March 8, and at the same time strive for customers for them.
4. During the activity, organize no less than 10 floats to publicize in the * * * Enjoy Pavilion. For promotional goods, it is recommended to buy clothes, shoes, hats, ornaments and other items with high enthusiasm and relatively low price.
5. Carry out the activity of "Only he loves you the most". On the day of "March 8th", only men can enjoy special discounts or give special gifts when shopping at several relevant counters designated by the business department of the mall.
Verb (abbreviation of verb) activity promotion
Set up a description of the activity in an obvious position such as the entrance of the shopping mall; During the event, the studio will play the event content in a rolling way; On March 3rd and 7th, Evening News published 1/2 sets of red advertisements respectively. All the in-store products participating in the event have a special POP logo.
The above is the latest promotion plan for Women's Day on March 8th, 20XX. Nowadays, the competition in the market economy is fierce, and the promotion cycle is short and the frequency is high. If you want to attract consumers in such promotional activities, you must make your own special dishes. Yipin Witkey provides creative services such as women's day enterprise activity planning, women's day shopping mall activity planning and women's day promotion activity planning. As long as you have a publishing demand, Million Witkey will give you a professional planning scheme.
Creative activity plan for Goddess Festival in 2022 I. Theme:
March women's day, beautiful women's day.
Second, the purpose of the activity:
Stimulate and induce customers' consumption, restore their enthusiasm for consumption and improve overall sales. Attract the eyes of target customers, especially female customers, stimulate customers' desire to buy, promote the growth of store sales, attract the attention of new customers and cultivate customers' loyalty. At the same time, the activity planning scheme combines the festival of consumer rights protection day with public welfare activities to create a good public image of shopping malls concerned about consumer rights; At the same time, shape and enhance the brand image of shopping malls, and enhance the visibility and reputation of shopping malls. Stimulate consumers, especially target customers, with current news of film and television entertainment, so as to reach customers and cultivate loyalty.
Third, the activity time:
20xx-3-8
Four. Activities:
This family likes to "cook"
During the activity, the shopping mall solicited customers' intention of family "cooking", no matter what you learned or what you experienced personally; Whether it's frying, frying, rolling, or boiling, stewing or steaming, you can write down your "cooking" kindness and put it in the goodwill collection box of shopping malls. All customers who participate in the activity will be given a small gift (in-store cash gift), limited to × copies per day until it is delivered. On March 8 th, the mall will invite.
Professional chefs in the store selected ×× Creative Award ×× Best Cooking Award ×× Excellent Cooking Award.
The shopping mall will announce the appraisal results on the bulletin board at the main entrance of ××××, and attach a "cooked" menu. The winning customer will take valid certificates to the service center of the shopping mall before ××××××, and the overdue prize will be invalid.
Best "Cooking" Award: Commodity Award with a value of × yuan (× name)
Excellent "Cooking" Award: Prize value × meter× bag× name.
Remarks: One person will win more prizes, and only one prize will be given to the customer.
Creative activity plan for Goddess Festival in 2022 IV Shopping mall theme:
Is Women's Day romantic or not?
Activity time:
From now on-until March 20th.
Activity content:
March, a day full of spring, March, a woman's day. At first, the sunshine became more and more brilliant in the cold and warm, and women matured and brightened day by day in the busy and hard work. Following the pace of the times, there are many differences between modern women and women in the old days: the liberation of ideas, the renewal of ideas and the broadening of horizons have injected new ideas and concepts into life. In this festival that belongs to women all over the world, should we relax, be charming, be savage and be extravagant? Whether it's romantic or not is up to you! Please pick up the pen in your hand and express your feelings and feelings in our festival.
1, activity requirements:
The content is not limited, and the topic is self-made. The text category is not less than 500 words; Picture category, with no less than 5 pictures and no less than 100 words; Poetry is not less than 14 lines;
The manuscript of participating in the activity is sent in the mailbox; Please indicate whether it is romantic or not. If it is found that it violates the requirements, its activity qualification will be cancelled;
All articles participating in the activity will be collected and recommended according to the quality of the articles; All netizens are judges, and the best articles are selected by voting.
2. Event prize setting:
First prize: gift, perfume, a bottle of roses;
Three second prizes: a rose for each gift pillow;
Five third prizes: one rose for each reusable shopping bag;
Several encouragement awards: one rose for each reward gift;
Cost budget and income
Offer prizes: 150 yuan.
Benefits: it can't be evaluated, which can ensure the improvement of click-through rate.
On March 8th, the mall activity plan 3: Happy sports, lucky hula hoop.
Happy March 38, happy turn, enter the new century, exercise together, stretch your hand, twist your waist, roar and turn around, let you experience the fun of rotation, make your figure slimmer and more charming! Actions speak louder than actions, so sign up quickly. The quota is limited to 50, and the hula hoop is provided by New Century. )
Award setting:
Champion: 1 gift worth xx yuan.
Runner-up: 2 gifts worth xx yuan.
Third runner-up: 3 people and a gift worth xx yuan.
Participation Award: A beautiful gift for 44 people.
In order to make us do better, let us know your needs better and narrow the distance between us, we will launch Harmony 3 at the main entrance of the new century on March 15 at 9: 00 am-12: 00 pm and 4: 00 pm-6: 30 pm. 15, consultation activity on "consumption and development", "face-to-face" conversation with consumers, and consultation service activities on "problems" that customers care about. The manager of our store at that time. Managers and other leaders will communicate with you face to face and accept your sincere opinions and suggestions! Warmly welcome the vast number of consumers, urge and enhance the good brand image in the new century. We will listen carefully to every suggestion and opinion you put forward and take it seriously in order to improve our service more perfectly.
Creative activity plan for Goddess Festival in 2022 Shopping Mall 5 I. Purpose of the activity:
Attract the eyes of target customers, especially female customers, stimulate customers' desire to buy, promote the growth of store sales, attract the attention of new customers and cultivate customers' loyalty. At the same time, combined with the festival of 3. 15 Consumer Rights Protection Day, public welfare activities were interspersed to create a good public image of shopping malls concerned about consumer rights; At the same time, shape and enhance the brand image of shopping malls, and enhance the visibility and reputation of shopping malls.
Second, the activity time:
March 3-March 15
Third, the theme of the event
March women's day, beautiful women's day.
Four. Activity content
1. Beautiful women from the shopping mall-"Beautiful women accompany me for my birthday" activity.
Activity time: March 3-March 8, 20xx
Activity theme: Beauty is with you, and I will accompany you on your birthday.
Activity details:
All women born from March 3rd to March 8th can participate in this activity.
② A lucky lottery box for Women's Day is set up in the main service center of the shopping mall. All women who shop during the activity come to the service center with the shopping receipt and ID card, and after confirmation, put the shopping receipt or receipt into the "Lucky Lottery Box for Women's Day" (please write your name and contact information on the back of the receipt), and have a chance to get it.
Shopping mall women's day gift package (content of gift package to be determined)
③ On the afternoon of March 8th, 8 lucky female friends were selected from the "Lucky Lottery Box for Women's Day", and the list was published on the bulletin board at the main entrance of the mall.
④ Time to receive the prize: March 8th afternoon-March 10, which will be invalid after the deadline.
Dress up as a woman to add luster to shopping.
Purpose of the activity: attract the attention of target customers, especially female customers, stimulate customers' purchasing power, promote the growth of store sales, attract the attention of new customers and cultivate customers' loyalty.
Activity time: March 3-March 8.
Activity content: During the activity, customers who shop all over 38 yuan in the shopping mall can get a corresponding gift at the main service desk of the shopping mall with the shopping receipt or receipt and their ID card. (Gift to be determined)
X Remarks: The planning department must try its best to control the number of gifts (such as controlling the time and the number of participants) according to the passenger flow. If the number of gifts is higher than expected, the excess expenses must be controlled within the motor expenses of 65,438+0,000 yuan. The time of the activity is subject to the time on the receipt of the purchased goods, and the mall reserves all the right to interpret the activity.
4. "Old friends are more sincere" consumer forum
Purpose: Take advantage of the 3. 15 Consumer Rights Protection Day to focus on public relations activities and create a good image of our store concerned about consumer rights; At the same time, shape and enhance the brand image of shopping malls.
Activity time: 9: 00 am-12: 00 am on March 5th, 20xx.
Activity content: On March 5th18th, at 9: 00 am-12: 00 am, an "old friend is more sincere" consumer talk will be held at the main entrance of the mall. At that time, the market manager and market administrator of the shopping mall will face customers, handle complaints and accept customers' opinions and suggestions.
Activity details:
(1) The planning department shall tidy up the site before 9: 00 a.m., including long tables and chairs, red cloth, publicity boards, suggestion books, complaint record books and pens;
(2) The Marketing Department shall arrange the personnel arrangement table for handling your complaints and accepting customers' suggestions, and ensure that the positions of personnel are above that of the Director, and there shall be no less than three people.
Creative activity plan of Goddess Festival in 2022 Shopping Mall 6 I. Activity time:
March 3-March 3, xxx1
Second, the planning purpose:
1) "A year's plan lies in spring" uses the season to fight the sales war of shopping malls;
2) Seize the fashion consumption, and "Wonderful Women's Month" will strike hard.
Third, the theme of the event:
"Charm March 8th, Wonderful Woman Month"
Send:
1, date: March 8.
2. Activity mode: Any female born on March 8th (18 years old or older) can get a beautiful gift by presenting her personal ID card to the service center on the first floor.
(2) Spring clothes are listed and displayed.
1, time: every Saturday and Sunday from March 8 to March 28 (special circumstances will be notified separately).
2. Venue: Square Stage
3. Content: Brand clothing is exhibited every day, and brand clothing is sold at a discount.
4. Detailed rules: 1) Different brands of clothing are exhibited every day, and the host introduces the characteristics of clothing (such as brand, history, fabric, etc.). );
2) The beautiful girl's passionate fashion catwalk, or the beginning or middle interspersed with strong songs and dances, performs different performances according to different businesses.
(3) Large-scale fair of "Spring Dress on the Market"
1, time: every Saturday and Sunday from March 8th to March 28th.
2. Location: at the entrance of the square.
3. Mode: 1) The department store negotiates and organizes 8 merchants to hold exhibitions;
2) Set up a display and promotion model at each booth;
3) 50 yuan rents every showcase every day.
4, the required props/materials:
1) goods (clothing);
2) tents;
3) billboards.
Four, take care of our women-buy 100 yuan to send 38 yuan crazy.
1, time: March 6-March 14.
2. Method: 1) As long as every female customer buys clothes, shoes, leather goods and other goods in our department store for over 100 yuan, she will be given 38 yuan cash coupons (to be redeemed in the atrium on the first floor).
2) Under the condition that the original price does not increase, the original goods can be discounted (except special goods) and new goods can be discounted.
3) During the activity, all counters are not allowed to send them to 38 yuan at a discount after raising the price. Once found, the company will impose a fine of 1000 yuan.