Open live first to determine their own positioning, what are your specialties, look pretty, will chat, sing well, dance well, or have a special talent? Or maybe more experienced in a certain area? And the more specialties the better, the more fine the better, because this is your live after the foothold of the foundation.
Second, packaging themselves
The anchor needs to learn to pack themselves, such as choosing to suit their own style of makeup and clothes to dress up a bit, you can also buy a few fill light to increase the light of the live broadcast, if the background is not very good, you can go to buy 3D background wallpaper.
After a month of broadcasting, you can upgrade and replenish some of the equipment according to your needs, such as sound cards and mics.
Three, live content preparation
Before you start broadcasting need to prepare some topics, jokes, so as to avoid the cold field, especially the new anchor, usually more online accumulation of some paragraphs and terriers, you can prepare an accumulation of material library, see a good paragraph can be copied down.
Most anchors can follow the process of chatting, singing, and playing games. The new anchor early because of the popularity of less, less traffic, so it is recommended to increase the live time, to increase their exposure, in the live industry there is an old saying that the new anchor spelling time, the old anchor spelling heritage.
So if you want to eat in the live industry, the front efforts are very important.
Four, fan maintenance
Why is fan maintenance very very important? Because it will affect whether others are willing to give you brush, or willing to give you brush how much.
Four brother observed nearly 1,000 anchors, fan maintenance of good anchors of the amount of gifts is the maintenance of bad people 10 times, the gap is very big.
Anchors should build their own fanbase and remember to communicate with their fans, chat, and become good friends with them after they go off the air.
Remember not to come a batch to go a batch, iron fans running water tycoon. Accompany you to the end is not tycoon but your fans, so they have to be more attentive.
Five, personal enhancement
Based on your live experience or experience in communicating with fans, you need to have a purpose to enhance their own, such as changing some shortcomings, or growth of some of the new highlights, because this will give the fans sustained attraction, but also let the fans feel a kind of accompanied by the feeling of your growth.
Six, the new anchor the main source of traffic
①Live hall
Many people watch others live, bored, according to the cover of the live hall for selective viewing, here you need to anchor to give yourself a few of these a very good-looking live avatar, to highlight your person, rather than the side face, back, non-mainstream, anime.
②Your fans
You open the live broadcast, jitterbug system prompts your fans, then these people will click into your live room, although this is still recommended that you build a fan group, open the live broadcast directly before the group to send a message, this is more appealing.
③ Shake voice short video
Suggested to open the live broadcast of the first hour to send a short video, when others brush to the time, your avatar will be open broadcast logo, so that the flow of other people will point to come to watch, this kind of clicks is very substantial.
Seven, how to preview live?
①Three hours before the start of the broadcast released their own short video jitter, and in the text to remind when the broadcast, so that there will be more fans into your live room;
② before the start of the broadcast released short video jitter, short video content for the start of the broadcast preview.
The text + event, with a funny color or reverse event.
This form is more interesting and watchable than the copy for live promotion.
Eight, live whether to open the city positioning?
Enabling the same city positioning can attract more fans to watch.
Nine, how to design the live cover?
A high-definition cover and excellent title can help us attract more popularity of the live room, and if your cover is not qualified, it will affect the live exposure. And the cover must be people-oriented, the background, although it should be good but can not stand out, because the audience wants to see the people rather than the scenery.
X. How to write a live title?
5 words or less, highlighting personal characteristics and content highlights, show the main live content.
For example, the sweet voice of Lori, healing system of God, and after the start of the broadcast you can also share their own live room to fans and friends, click on the random PK and anchor Lianmai, actively show talent, *** enjoy the heat, there will be a Lianmai fans to understand and pay attention to, increase the amount of fans.
Xi, how to use the jitterbug itself skills?
①You can put through the DOU + and live DOU + independent placement, enhance the popularity of the live room;
② Concerned about the square figure at the top of the live square, and the lower right corner of the live room square figure, participate in the recent live activities, rubbing heat, to get more popularity and resources.
Twelve, live bandwagon skills
1, choose the right product to promote in the jitterbug
Anchor live sell any product, the anchor himself must be completely mastered beforehand the relevant knowledge of the product, otherwise the live rollover, not only will be embarrassed, but also reduce the fan's sense of trust in you and the anchor's degree of trust.
2, the live room must be interactive
Fan interaction: welcome interaction, like interaction, comment interaction, forwarding interaction, Q&A interaction, welfare interaction.
Whether it is the product itself, or other issues after the sale, we must give a timely response, so that fans feel valued, to enhance the trust of fans, to consider from a long-term perspective, to recommend suitable products for fans.
3, stimulate the fans' desire to buy
Use hunger marketing, price stimulation, promotions, seize the pain point and other ways to stimulate fans to buy, so that the fans in a short period of time to order.
4, continuous and stable development of fans
For example, send a notice in advance, every day X point on time jitterbug live, seconds non-stop", "every week X, X jitterbug live room do not see each other".
Lastly, Ergo, as a short video operator, has some previous training materials that I can send you if you need them. Maybe there is some help for you to engage in the next short video work.