Long Guansheng: Tang Dixi Town, mountain kiln village people, is now the director of Dongguan Longquan International Hotel, Wuchuan Guangzhou Chamber of Commerce President.
Li Jianwei: Huangpo Town, Shanxiyang village people, is now Guangdong Province, eight construction engineering company Guangzhou branch manager.
Lin Shangguan: Zhi Ai Village, Wuyang Town, is the Shenzhen Wan Changjiang Industrial Development Co.
Ning Yongjie: Tang Dui Town, Ming Village, is now the manager of Dongguan Construction Engineering Company.
Li Tiansheng: Huangpo Town, Ox Road head of the village, is now Zhanjiang a construction company in Shenzhen branch manager, Wu Chuan Shenzhen Chamber of Commerce.
Chen Yangnan: Huangpo Town, Pingcheng village people, currently listed in Hong Kong, China High Speed Group Limited Board Chairman.
Pang Jianwen: a native of Shanxia Village, Huangpo Town, is the deputy general manager of the Guangzhou branch of Guangdong Province, eight construction engineering companies, chairman of the board of directors of the Southeast Agricultural Trade Development Co.
Chen Yahai: Zhangpu Town, and Tang Village, is now the Foshan City, Xinghai Metal Group Co.
Xie Huajian: Zhenwen Town Xie village people, now Wuchuan City, general manager of Kanglin Environmental Protection Packaging Products Co.
Shenzhen Causeway Bay department store president, director of the China Real Estate Association, only 38 years old Chen Zhi In Shenzhen, there is a Wuchuan people are known as China's first "Moore" creator of the Shenzhen retail industry. Shenzhen retail format innovator. In the autumn, we came to Shenzhen, looking for this "legend". Walking into the magnificent Causeway Bay Plaza in Shenzhen, there will be a strong shock, for its spectacular, for its magnificent in the flow of elegance, but also for its commercial atmosphere contained in the cultural atmosphere. Through the square, in front of the clubhouse on the second floor, a handsome and calm businessman in a suit greeted us with a smile. He is the interviewee we are looking for - Chen Zhi. Constructing a business kingdom
There is a Chinese proverb that says "three years old is an age". Chen Zhi's dream since childhood is to be a businessman, since childhood was Wuchuan that strong business atmosphere, and determined to be a successful businessman. 1988 Chen Zhi was assigned to the Shenzhen Industrial Products Group. Bathed in the spring breeze of Shenzhen's reform and opening up, his heart's passion for entrepreneurship was strongly inspired, rose to department manager. Two years later, he resigned from his post, resolutely "sea" from the business, in Luohu to do the wholesale business of brand-name clothing. God seems to take extra care of this young man who first broke into the tide of business, his business is doing very well. The only time there is no danger is that one year ago he entered a large number of "earth" brand suits, to catch up in the pre-holiday season to sell out. Because at that time and Wenzhou reached a verbal agreement, he did not worry much. The consequences of carelessness is that he rushed to talk to the other side on New Year's Eve, finally the business of more than 200,000 yuan. This time also gave him a lesson, is to be a businessman can not be careless at all times.
From 1996, Chen Zhi planned to introduce the American-style shopping mall (Moore) into China, and he led the company to build the first "Moore" - Causeway Bay Plaza in 1998, which opened at the end of 2000. and opened at the end of 2000. In only three years, Causeway Bay now has nearly ten stores. The company now has more than 2,000 employees and a total business area of 200,000 square meters. Causeway Bay Plaza is the only indoor shopping center with six landscaped atriums in China, and the whole plaza is planned with the theme of "ecological landscape + marine culture", with four functional zones such as Sculpture Park Zone, Core Shopping Zone, Bar Style Zone and Ecological Plaza Zone, etc. The company has been working on the development of a new shopping mall in China, which is the first of its kind in China. Chen Zhi also initially realized his dream of a commercial kingdom, this year he is only 36 years old.
"The creation of China's first 'Moore' is aimed at leading and advocating a new shopping experience, displaying a new way of life, and creating a shopping and leisure district. With a comfortable shopping environment to attract customers, humanized service to meet customers, with a wonderful culture to reward customers." This is the business philosophy of the practiced Chen Zhi. The flagship of the combination of culture and business
Industry analysis, China's commercial development has experienced the traditional large department stores, affordable plaza, warehousing supermarkets and themed stores, the commercial sector is entering a period of transition. From the commercial development history of Europe and the United States, the street full of big supermarkets can only meet a small part of the public demand for business. The "Moore" concept of shopping centers is one of the symbols of modern commercial upgrading and improvement of people's living standards. In China, how to integrate business and culture to form a new business ideas, with wonderful and humane services and cultural value-added services to meet customers, is Chen Zhi's Chinese "Moore" initiative.
The Causeway Bay "Moore", the first in China to introduce a new American-style shopping mall retail format of the first, while incorporating the concept of local culture, shopping, leisure, food and beverage, culture, sightseeing, entertainment as one of the earliest in China to create a rich Chinese characteristics of the largest shopping mall in Shenzhen.
"Moore" in China's success is only the first step of Chen Zhi's century-old business dream, his dream is to create a century "big Mo". To this end, he will continue to invest and output management as a means to take the commercial trusteeship and chain expansion road, in the country to open a set of shopping, leisure, tourism, entertainment, food and beverage in one of the American-style shopping centers, and actively with the international standards. It is expected that by the end of this year, Shenzhen, two large shopping centers and Longgang, Yantian, each a large integrated department store opened, the annual turnover will reach 3 billion yuan; including Guangzhou, Shanghai, Beijing, Zhengzhou, Nanjing and other domestic regional centers of large shopping centers will also be spread throughout the country. Related links "Moore" (mall) originated in the United States, referring to the large scale, even the city as a whole, including a number of specialty stores and anchor stores of the shopping center or the addition of the shade of the commercial street. Set a variety of functions in one, become the essence of urban areas, in addition to large-scale, but also pay special attention to leisure facilities and leisure culture supporting The winter of 1994, Shenzhen as warm as spring and warm. A 28-year-old young man, savings for ten years to do the construction and decoration of the accumulated capital formally registered to set up the Shenzhen Jingji real estate development company, his name is Chen Hua.
December 1994, he single-handedly embarked on the journey. The company to be established, have to find a place to work, Chen Hua looked at is located in the heart of the Luohu District in the building, then the building is considered to be Shenzhen high-grade intelligent office building, in the 11th floor to rent two rooms, a simple renovation, bought the simplest office equipment, the company was so established. There is no one, Chen Hua himself still have to find people, find partners to introduce, find friends to recommend, five or six people gathered together, the company began to operate.
The biggest difficulties faced by companies in their start-up period are often centered on three aspects: capital, talent and market. For Jingji, Chen Hua, who has been in the construction and decoration industry for ten years, is himself a technical elite in the construction field, so talents are not in short supply, and what is in short supply is the actual operation of the company's projects, as well as the funds needed to start the projects. Doing real estate is different from doing small commodities trading, a project start as few as tens of millions of dollars, more than hundreds of millions of dollars.
Difficulties piled up on the shoulders of a young man just starting out, but the booming market situation, fully inspired by the fervent young people to rise up and move forward in the footsteps of any difficulties in the iron shoulder one by one release ......
Bi boutique foundation of the foundation
Bi's boutique foundation
Bei's start-up at the beginning of the Beijing base of the real estate industry with a Forward-looking vision, boldly strike, first in the real estate industry at that time for the extremely unpopular and relatively less intense competition in the market Mei Lin start, with the most favorable prices and payment methods to get the first development project --- Jinmei Garden. 1995, 1996 two years of development and sales, so that the fledgling Jingji real estate. The development and sales of the two years 1995 and 1996 allowed the fledgling Jingji Real Estate to quickly recoup and accumulate funds, while also enriching its experience in product development.
After that, Jingji Real Estate took a radical approach: starting with high standards, it grandly launched the "Bi's" series of properties to create high-quality housing; at the same time, it formed a "three-dimensional offensive" in advertising and publicity, which was carried out on a large scale in an all-round way; in addition, it also actively participated in the evaluation activities to show the style of the properties. In addition, it also actively participated in the evaluation activities to show the style of the property, and successively won the National Ministry of Construction's Best Household Design Award, Shenzhen's Top Ten Fine Properties, National Innovation Demonstration Buildings, China's Top 50 Famous Properties, Shenzhen's Top Ten Innovative Design Buildings, Shenzhen's Top Ten Gold Medal Champion Buildings.......
The positioning of a high starting point for the Jingji property has gained a great opportunity for the development of the early stage. In December 1996, Bi Lai Garden grand opening to launch 628 units, a plate of the city's attention, in just a short period of time, 628 units all empty, a rapid return to capital. 1998 October, Biyuntian 464 sets of small high-rise residential units were also sold out within a short period of time, again and again at the time of the miracle of the Shenzhen real estate sales. 1999, the Bihuatingju development and construction of a further success, sales ranked among the top of the Shenzhen real estate sales. In 2000, Kingkey was awarded by the municipal government of Shenzhen as the top real estate project developer and the title of "law-abiding taxpayer". The successive launching of three series of "Bea's" properties has laid a heavy foundation stone for the take-off of Kingkey, no matter in the accumulation of capital, architectural design, or marketing methods, Kingkey has accumulated a lot of resources and developed thinly. "Practical work builds the future", in the early stage of the venture, under the guidance of this concept, Kingkey quickly consolidated the foundation, and brewing a new takeoff.
Ten years of development of the horse and journey
In 2001, Beijing-based real estate was named "Shenzhen's 300 most growing enterprises", 2002, the first launch of the Bayshore Yuntian, sung the entire Shenzhen Bay area property, and took the lead in the first salute to the 15 kilometers of the Shenzhen Bay coastline on the coastal Armageddon. The first salvo of the coastal battle on the 15-kilometer coastline of Shenzhen Bay was fired. Its large investment, bold planning and amazing planning enabled it to seize the high points of market entry timing, product quality, geographical indications and event marketing, creating a new milestone in the real estate sector.
For more than half a year, Bihayuntian sales performance has been in the coastal property in the leading, in that year, the Land Bureau of the second and third quarter of the sales list for two consecutive years topped the list, Bihayuntian not only proved with their own performance of the charm of the coastal residential civilization, but also a large amount of planning Clinton's endorsement of the building, the grand gesture of promotion of the Presidential Palace mansion, the whole city shook, became a classic case of China's marketing events in that year! Case, greatly enhance the brand awareness, Beijing base real estate overnight spread all over Pengcheng.
In 2003, the continuous launch of the second phase of the Bihaiyuntian --- Mangrove Oriental, a change in the westernized style of the first phase of the mansion, the garden is exquisite, very Chinese, the momentum of the bold calligraphy of the Mao style, "King's Base Cup National Fitness Table Tennis Contest " --- Cai Zhenhua led by Liu Guoliang, Kong Linghui, Wang Nan and other Grand Slam stars in support, not only fits the health theme advocated just after the SARS period, but also strengthens the oriental style of Mangrove Oriental.
In 2003, Bihaiyuntian became the No.1 property sales list in Shenzhen, and was awarded as the National Innovative Demonstration Property, China's Top 50 Famous Properties, and Outstanding Household Design Award of the Ministry of Construction of the People's Republic of China. industrialization advanced unit, China's quality commitment, integrity management enterprises.
Ten years of development, do not dare to slacken off, Jingji from small to large, horse riding, through the thorns and thistles, wickerwork. Ten years of journey, wind and rain, Jingji from weak to strong, during the sweet and bitter, no exhaustive. Ten years of journey, glory and splendor, a conglomerate, diversified and fast-growing private enterprises in South China's land writing their own magnificent chapter.