Wen Ku is a perfume brand of Beijing Yitian Times Trading Co., Ltd. After 12 years' development, it has formed a multi-category pattern consisting of four sections: perfume, home fragrance, fragrance body care and fragrance gift box. Star fragrance types include Liangbaikai, White Rabbit and Peach Blossom Luck.
The smell library embeds the product with humanistic attributes and story attributes, which makes the product no longer stay at the level of perfume objects, but a meaningful and valuable emotional product. That is to say, I hope people can feel the subtle beauty of life by "smelling" the bits and pieces in life. When a brand has an exclusive concept, all products will promote development around the brand.
History of Smell Library:
Wen Ku, founded in 2009, is one of the earliest players involved in perfume in China. He hopes to explore the business model of empowering original products with China culture, and gradually implement the brand concept into a reproducible product strategy. Since its establishment, Wen Ku has accumulated a lot of professional experience in brand building and management based on an international perspective.
After several years' exploration and precipitation, the Smell Bank began to set up its own R&D team on 20 14, looking for the smells in China people's own memories, and defining and looking for "oriental smells". From floral series to urban series, they have conducted in-depth research and product development for China people's olfactory preference.
The above contents refer to Baidu Encyclopedia-Smell Library.