If you took a taxi in Beijing at that time, as long as the word heaven and earth was mentioned, the driver would look you up and down and tell you that if you don't go, this is not a place that ordinary people can afford. You don't have tens of thousands of dollars in your pocket and dare not walk into the gate of heaven and earth.
Indeed, people who spend money in places like heaven and earth are either rich or expensive, and the consumption level here is simply sky-high for ordinary people.
At that time, Tiandi was the top nightclub in Beijing and once became the first choice for business negotiations. If you are a guest, it represents your economic strength; if you are a guest, it represents your dignity.
However, 20 10 Tiandi was seized by the police, which is still the talk of many people after dinner.
So, what's the story behind this? Let's learn more about its development process today?
The predecessor of heaven and earth
In the early 1990s, there was an upsurge in Beijing, that is, disco dancing. In the evening, many young people flock to disco, listening to popular dance music and dancing, which becomes the scenery of nightlife.
At that time, there were all kinds of discos in Beijing, and a ticket was 50 yuan. How much did an ordinary person earn a month in the early 1990s? Most people earn only a few hundred yuan, but even so, they live a full life every day.
On weekends, it is difficult to get tickets. Since then, the so-called scalpers have appeared. At the entrance of discos, scalpers shouted high-priced tickets and once asked for a ticket to 80 yuan.
Many businessmen saw business opportunities, prepared to move, and wanted to invest in this project, but there was no disco equipment manufacturer at that time, and neon lights, audio equipment, karaoke machines, etc. all needed to be imported from abroad, so this was not a small sum, and it was said that hundreds of thousands of yuan were needed at that time.
1992, Beijing businessman, he is one of these businessmen. Through several layers of relations, he finally got the equipment channel, so he rented the annex building on the west side of the Great Wall Hotel and opened a disco called Tiandi.
Located in the most prosperous and expensive section of Beijing, it is adjacent to Great Wall Hotel in the east, Kunlun Hotel in the west, Agricultural Exhibition Hall in the south and Liangmahe Shopping Center in the north. It was welcomed by young people as soon as it opened.
At first, Tiandi discos caught up with this wave of popularity, but with more and more discos nearby, the same model, fewer and fewer passengers, people's freshness also decreased, Tiandi's business gradually deteriorated, and the boss planned to change hands.
Tiandi erlaoban
There was a businessman named Chen Yonghe in Taiwan Province Province at that time. Because of the company's business dealings, he often comes to Beijing to talk about business. Later, he met the boss of disco through a friend's introduction. Chen Yonghe was a little moved when he learned that he had the idea of transferring to another school.
In fact, what moved Chen Yonghe was not an industry like discos, but an excellent geographical location. In addition, at that time, Beijing was a disco and there was no other model, so he had the idea of introducing a new model.
After Chen Yonghe took over, he transferred the nightclub model in Hong Kong and Taiwan to heaven and earth. The combination of stage singing and dancing performances and bars, elegant environment and no young and uneasy atmosphere have made many people shine at the moment.
In the past, discotheques were only places for young people. Chen Yonghe's model directly raised the upper age limit. Many bosses arrange business negotiations directly in Tiandi nightclub, and the seats are full every day the day before.
Every weekend, Chen Yonghe specially invites many celebrities from Hong Kong and Taiwan to perform song and dance programs. As a result, heaven and earth hit it off. This hot business lasted for more than two years.
It stands to reason that Chen Yonghe will definitely not have the idea of changing hands, but he can't afford the price several times higher than the market price. It all happened at an accidental dinner party.
Tiandi 3 rd boss
The name of the boss behind the third heaven and earth is Qin Hui. Heaven and earth are famous in China because of him.
Qin Hui is from Dazhou, Sichuan. Because his father worked in Beijing, he and his mother later followed his father to Beijing. After graduating from college, Qin Hui entered a state-owned enterprise under the introduction of his father. At that time, it was an iron rice bowl, but Qin Hui didn't think so. Seeing many people go to the south to do business, his heart is ready to move.
Qin Hui told his father this idea, and his father scolded him, saying that he was not satisfied and had a stable job, so he couldn't go out for mischief.
However, Qin Hui was a stubborn person since he was a child. He doesn't want to live in the plan arranged by his parents all his life. So, he resigned with his parents and went to Hong Kong to do electronic product resale business. In less than a year, he made his first bucket of gold. At this time, he doesn't want to be complacent. He wants to do bigger business.
Until an accidental dinner, Qin Hui thought of the acquisition.
/kloc-one night in 0/995, Qin Hui came to heaven and earth again with several business partners. Unfortunately, that day coincided with the weekend, and neither heaven nor earth was absent. Although Qin Hui is a frequent visitor, he can't arrange a position for him.
Qin Hui was an arrogant person since he was a child. In addition, there are partners at present, which makes him very embarrassed. At the moment, he was embarrassed to stand at the front desk, so he was very angry and called his boss Chen Yonghe to arrange seats through his boss's relationship.
Unfortunately, it will always be really full, and even the boss in the sky and underground can do nothing. To apologize, Chen Yonghe invited Qin Hui and his party to a nearby western restaurant for dinner.
Chen Yonghe said: Manager Qin, I'm really sorry today. Please call me before you come in the future, and I will definitely save a seat for you.
Qin Hui: There used to be places to come, but now you have to make an appointment. I can only say that Mr. Chen's business is very good.
Chen Yonghe: If you want to have a place at any time, you can still do it now. Otherwise, you can invest here, so you can keep your exclusive seat forever and come at any time.
Qin Hui: Haha, Miss Chen, I never like people holding me back. If I become your minority shareholder, I might as well buy your whole nightclub.
Chen Yonghe: Teacher Qin, you should know how hot my venue is now. This is my cash cow. How can I sell it to you?
Qin Hui: I believe that there is nothing in the world that cannot be done, only whether the price is appropriate. As long as my price is high enough, Mr. Chen will be impressed.
Speaking of which, the two laughed.
I thought it was just a joke. I didn't expect Qin Hui to really move this idea. In Qin Hui's business experience, he can pay all the costs of this business. It happened that Chen Yonghe's joke inadvertently reminded him that if he bought Tiandi, it would not only help his business communication, but more importantly, Tiandi was so popular that it was a successful investment.
Qin Hui thought for a night and called Chen Yonghe the next day to discuss the acquisition plan. Chen Yonghe was surprised. He didn't notice his joke. The other party is serious and can't talk now. In order to refuse Qin Hui, Chen Yonghe casually said dozens of times the price, but I didn't expect Qin Hui to agree.
But with Qin Hui's assets at that time, it was impossible to buy heaven and earth, not to mention the purchase price of dozens of times in the market. But for Qin Hui's attitude and his favorite career, he will make every effort to realize it.
So, Qin Hui found a trading company as a guarantee, borrowed $654.38 +0.8 million, and finally bought Tiandi with his own company's mortgage loan.
It is this acquisition that not only makes Qin Hui rich, but also opens the way for him to contact others.
Heaven and earth in the glorious period
After Qin Hui took over heaven and earth, he first spent a lot of money to redecorate. Heaven and earth are divided into two areas, one is where young people go to discos, and the other is the private room area. He kept the mode of young people going to discos, and Chen Yonghe nightclub mode was changed to private room mode.
In Disco District, Qin Hui spent nearly 2 million yuan to buy British imported audio, which was installed and debugged by the original professional audio engineer. He also invited the best foreign DJ, which became the most luxurious disco in Beijing. The ticket at that time was 120 yuan. If you just want to feel the luxury inside and don't want to spend too much, you can only go to the disco in heaven and earth.
At that time, the disco industry had declined, and many discos were in transition, so outsiders could not understand Qin Hui's great investment in discos. But for Qin Hui, he doesn't want to lose consumers of any age.
After all, people who spend in private rooms are either rich or expensive. Qin Hui wants to build the most upscale private rooms and re-price the consumption level of KTV in private rooms.
There are three kinds of private rooms, small, medium and large, and the prices are 2800 yuan, 4800 yuan and 6800 yuan respectively. In addition, there are several "presidential rooms" here, mainly for business reception, and the price is more than 654.38+00,000 yuan, which is only the price of private rooms.
If you want some wine, a few dollars of beer outside, a bottle from 50 yuan to 80 yuan in private room, a few hundred dollars of fruit plate, a cocktail from 200 yuan to 500 yuan, and a bottle of Royal Salute whisky is worth 5,000 yuan, even more than 6,543,800 yuan.
The decline of heaven and earth
The only difference between this boss and Qin Hui is that he is too ostentatious. He claimed that as long as he was there, there was no place for anyone to move.
On the evening of May 1 1, the atmosphere in the courtyard of Beijing Chaoyang Public Security Bureau was extremely tense. Dozens of police cars lined up, warning lights flashed and hundreds of police officers gathered urgently. In order to prevent exposure, the personnel involved in the case closed all communication tools and suspended contact with the outside world. Many people don't know the action plan tonight.
Concluding remarks
Today, more than ten years later, the legends and stories between heaven and earth are still the topic after dinner.
When people talk about gossip, they hope to eliminate these bad social environments, eliminate the bad behavior of official and business protection, and give everyone a healthy and clean social environment.