This year's Spring Festival by the impact of the epidemic many local activities have been canceled, Xinjiang is the most beautiful city, in this year's Spring Festival will carry out a number of Spring Festival activities, can be said to be full of flavor ah! It will also organize the Tianshan Mountain North and South to celebrate the New Year intangible cultural heritage of the New Year's Eve exhibition, come to learn about it!
Xinjiang is a good place - Tianshan North and South Hexin New Year intangible cultural heritage annual exhibition significanceSponsored by the autonomous region of Culture and Tourism Office, around the (state, city) Culture, Sports, Radio, Television and Tourism Bureau to host the autonomous region of Culture and Tourism Office after seven years of building the formation of the brand activities. Every year, around the Spring Festival, Lantern Festival, north and south of the Tianshan Mountains through the organization of the content of the activities rich in the flavor of the times, reflecting the cultural connotations of the festival, with a distinctive value orientation, the inheritance of the excellent traditional Chinese culture, carry forward the core values of socialism, to create a joyful, peaceful, celebratory and warm strong festive atmosphere.
Xinjiang is a good place - the eighth Tianshan North and South Hexin New Year intangible cultural heritage New Year's Eve exhibition" series of activities
content rich
During the Spring Festival period, the entire territory will be organized to carry out activities *** count 158, nearly 500 distinctive, embodied in the new year's culture, the content of the festival, the content of the festival. Nearly 500 distinctive, reflecting the flavor of the year, interactive non-heritage cultural tourism display publicity and promotional activities.
The main online activities of the autonomous region include: the launching ceremony, online delivery of Spring Festival couplets, woodblock prints, exhibition of high-quality products, photography exhibition to welcome the Spring Festival, non-heritage food exhibition, the second session of the Chinese Opera Grand Prix, opera performances, live video hometown year, cloud tour of Xinjiang, joyful Lantern Festival and other 10 activities. All over the territory will also organize and carry out exciting activities, Urumqi City Economic and Technological Development Zone (Urumqi City, Toutunhe) to "non-heritage over the New Year cultural heritage" as the theme, will carry out calligraphy, sugar man, paper-cutting, scented sacs on-line experience activities; Barkun County, will be organized by the 10 Xinjiang quziqui since the musical class society on-line performance; Changji City will focus on "non-heritage food exhibition", the second Chinese opera grand tournament, opera exhibition, video live hometown, cloud travel in Xinjiang, happy Lantern Festival and more than 10 activities. Changji City will focus on "red memories" "fifty-six nationalities as one family" and other subjects, paper-cutting works exhibition, Wusu City, the network coupling exhibition, Hotan red art cavalry to send Wanfu down to the grassroots, etc., will be *** with the ethnic groups throughout the territory to send a bountiful The "non-heritage New Year's goods" and "cultural feast" will be sent to all ethnic groups in Xinjiang.
New Year's Taste
During the event, all parts of the territory will focus on displaying special non-legacy projects related to traditional New Year's customs, such as the main video live hometown annual activities, the organization of the territory to record and live broadcasts held throughout the year, and the "New Year" culture is closely related to folklore activities. Activities, and in the jittery, fast hands and other activities in the area and other provinces and cities across the country and the folk activities of the centralized broadcast, so that viewers do not have to leave their homes, you can appreciate the feeling of Xinjiang and the country's strong flavor of the New Year. All over the territory will also be through different forms, organize and carry out New Year's paintings, spring couplets, opera, dragon and lion dances, temple fairs, social fires and other colorful, full of New Year's festivals and cultural activities, so that the non-heritage into the traditional Lunar New Year festival, into the modern life.
Powering winter tourism
In accordance with the principle of "integration is appropriate, can be integrated as much as possible" to "Xinjiang is a good place - Tianshan North and South congratulations! New Year's non-heritage New Year's Eve show" brand to drive the integrated development of culture and tourism, and further enhance the cultural taste of winter tourism in our region, enriching the cultural connotations of tourism at the same time, renewed vigor and vitality of the non-heritage. On the one hand, the activities focus on the outstanding traditional cultural elements into the tourism link, promote the non-heritage projects into the scenic area, Fukang City, the myth of the Queen Mother of the West and scenic areas combined with tourism resources to carry out the "Tianchi Ice Scene," the secret map of the ornamental activities; Fuhai County, "Culture Run border - Celebration of the double festival! "Winter fishing festival network exhibition, Bohu County, Xinjiang," the West Sea ice and snow tour - joy Bohu line "Winter Tourism Festival, etc., will be around the characteristics of winter tourism and the representative of the promotion of the display of non-legacy projects organically; on the other hand, the autonomous region will also carry out the main field of the "cloud travel Xinjiang On the other hand, the autonomous region home will also carry out "cloud travel Xinjiang" online experience activities, production and display of "house travel Xinjiang" tourism resources short video, "cool play Xinjiang" winter special tourism experience short video, etc., so that netizens in a different posture, all over the tour of Xinjiang.
Wide spread
This year's "Xinjiang is a good place - Tianshan Mountain North and South to celebrate the Lunar New Year non-heritage Lunar New Year's Eve Exhibition" series of activities gave full play to the role of news media at all levels and in all kinds of innovative ways. This year's "Xinjiang is a good place - Tianshan North and South New Year Celebration of Non-Heritage Lunar New Year Exhibition" series of activities give full play to the role of various types of news media at all levels, innovate the mode of dissemination, enrich the dissemination carriers, and form a wide range of linkage with the Ministry of Culture and Tourism, the whole territory, and enhance the degree of participation by the masses, the activities for the first time to gather the advantageous strength of the "Xinjiang is a good place" all-media matrix *** counting 24 media through the thematic web pages, microblogging, jittery voice, fast hands, microblogging, radio Through different online ways, multi-level, omni-directional, three-dimensional publicity and promotion, maximize the visibility of the non-legacy and the influence of the activities.