"Let the Olympics come to the youth, let the youth embrace the Olympics" is the concept of Nanjing's bid to host the Youth Olympic Games, which is based on the following concepts:
--Promote young people's correct understanding of themselves, their active participation and creativity;
--Understanding each other, building friendship, understanding responsibility and appreciation;
--Specializing in fair competition, paying attention to health and the environment;
--Connecting heart and hand. Promote self-confidence and pass on civilization. 1. Gather young athletes from all over the world and celebrate them.
2. To promote the Olympic spirit in a unique and powerful way.
3. To stimulate education and discussion about the Olympic spirit and social challenges in an innovative format.
4. To share cultures from around the world in a festive and joyous atmosphere.
5. To promote the Olympic spirit to different youth groups around the world.
6. To promote sports awareness and participation among young people.
7. To be an innovative platform in the Olympic Development Movement.
8. To become one of the events that can represent the highest level of international sports.
9. To stimulate the youth's sense of self-innovation. Share the Youth ***Build the Future Share the Games Share our Dreams
On the evening of November 18, 2011, at the slogan release ceremony for the Nanjing 2014 Youth Olympic Games, 12 Youth Olympic Junior Advisors and Nanjing municipal leaders pulled the release device together to unveil the slogan for this year's Youth Olympic Games. The slogan, which has been disseminated globally in the six official languages of the United Nations, invites the youth of the world to meet in Nanjing in 2014. Analysis of the slogan This is a slogan that highly condenses the Olympic concept and the culture of the host city: it embodies the basic characteristics of young people and the Youth Olympic Games with "Youth"; it embodies the ideal of a commonwealth of the Olympic Movement and the closely related destiny of human society with "Future"; it embodies the ideal of a commonwealth of human beings with "****"; and it embodies the ideal of a commonwealth of human beings with "****". The basic principle of Olympic friendship and solidarity is embodied in the word "****Build". Slogans in six languages spread globally From October 26, 2010, the Nanjing Youth Olympic Games for the global call for the Youth Olympic Games theme slogan, and finally identified six Youth Olympic Games alternative slogan. The relevant person in charge of the Nanjing Youth Olympic Organizing Committee said that in order to convey the spirit of this year's Youth Olympic Games to every corner of the world, this slogan will be widely disseminated in the world in the six official languages of the United Nations, in order to promote cross-cultural exchanges. Jacques Rogge: An inspiring message to the world's youth Former IOC President Jacques Rogge sent a special congratulatory letter to the launch ceremony. In his message, he said: "Earlier this year, you unveiled the colorful and dynamic Nanjing Youth Olympic Games emblem, which is the focal point of the Games. If the emblem illuminates the identity of the Youth Olympic Games, the slogan demonstrates the vision of the Youth Olympic Games and sends an uplifting message to the youth of the world."
He said the slogan of the Nanjing Youth Olympic Games has successfully conveyed the warmth and friendliness of the people of Nanjing and their willingness to share your culture and heritage to young people around the world. Chinese Olympic Committee: Intersection of Youth Olympic Movement and Nanjing Culture The General Administration of Sport of China and the Chinese Olympic Committee pointed out in a congratulatory letter sent to them that the slogan is an expression of the essence of culture. The slogan of the Nanjing Youth Olympic Games is the brand carrier of the intersection of the Youth Olympic Movement and the culture of the city of Nanjing, and it is also a high degree of generalization and centralized embodiment of the concept of Youth Olympic culture. She will carry the basic characteristics of young people and the Youth Olympic Games, and will carry the wide dissemination of the values of excellence, friendship and respect. Yang Weize: Spreading the slogan of the Youth Olympic Games will inspire three generations Yang Weize, member of the Standing Committee of the Provincial Committee of the CPC and Secretary of the Nanjing Municipal Committee, said at the release ceremony that the 2014 Youth Olympic Games is another international comprehensive and large-scale sports event hosted by China following the Beijing Olympic Games and the Asian Games in Guangzhou, and it is the highest-specification sports event hosted by Nanjing and even by Jiangsu. This is a major opportunity given to Nanjing by history, and it is an excellent opportunity for Nanjing to show a new face to the world.
"The slogan of the Nanjing Youth Olympic Games is not only the image of the Youth Olympic Games, carrying the important mission of expressing the spirit of the event and spreading the concept of hosting the event, but also a cultural carrier that shows the elegance of the host city and highlights the city's cultural heritage and humanistic spirit." .
Secretary Yang Weize put forward the goal of "inspiring three generations", "This extraordinary experience of young people will not only inspire the young people themselves, but also affect their parents and be passed on to their next generation. This motivation must be positive, and the impact on three generations will be far-reaching. Content and Meaning The Nanjing Youth Olympic Games emblem was officially released on May 19, 2011. The emblem graphic consists of three parts, the bottom, based on the English name of the Youth Olympic Games (YOUTH OLYMPIC GAMES) and the visual symbols (the five rings and the words "YOG DNA"); the middle, with the year number 2014 as the transition of the composition, and the top is the embodiment of the characteristics of Nanjing: the English word "NANJING". "NANJING" is designed as a lively font, and lines are used to make the effect of hollow perspective, the most wonderful thing is that the 3 N letters, the two n's at the end of the head and the two n's at the end have been given some special treatment, and the lower-case "n" is just like an arch in the shape of the city gates; and the periphery has been outlined with the lines of the Jiangnan folklore. The outlines of the Jiangnan houses are outlined in the lines.
The city gate symbolizes the youthful gate of welcome and communication, while the Jiangnan houses symbolize joyful gathering, health and the home of the Youth Olympic Games. The emblem fully expresses Nanjing's good wishes to welcome youth from all countries with open arms, to communicate with the world in a friendly way and to become a city of youth joy.
The most colorful and prominent are the seven letters "NANJING", **** used five colors, two different blues, two different greens, and orange, as well as "magenta", which is what we usually call rose red. The impact of the colors stands out at once. The logo reflects the concept of the 2014 Nanjing Youth Olympic Games, which is summarized in 16 words: international style, Olympic spirit, youthfulness and Nanjing culture. The entire emblem embodies the design concept of "International Style, Olympic Spirit, Youthfulness and Nanjing Culture". Communication and Commitment For the first time, the IOC strictly limited the content of the Youth Olympic Games emblem. The visual logo of the Youth Olympic Games could not be modified in any way, and the English name of the Youth Olympic Games could only be changed in font and color, which also determined that there was no room for the designers of these two parts to play. Emblem designers, the Central Academy of Fine Arts School of Design Director Wang Min said that the two parts of their basic no change, just the "2014" characters and "YOUTH OLYMPIC GAMES" for an organic combination, so that the whole The emblem looks like a whole.
The visual symbol of the Youth Olympic Games in the emblem is framed by a dialog box, which is strongly colored by youth, representing dialogue, communication, exchange and commitment. At the same time it is a signature frame, in the hope that young people participating in the Youth Olympic Games will wear such a logo to publicize the spirit of the Youth Olympic Games. This is in line with IOC President José Rogge's intention in founding the Youth Olympic Games: to promote the influence of the Olympic Movement among young people, to value the communication between athletes and the interaction with young people all over the world, and in this way to make the core values of the Olympics more widely accepted by the youth community. Youth and Vitality One of the most prominent features of the Youth Olympic Games compared with the Olympic Games is the emphasis on the participation of young people, so the design of the emblem also highlights youth and vitality. This is reflected in the word "NANJING", seven letters in bright colors, supplemented by lines outlined to form a sense of three-dimensionality and perspective. There are 11 colors in the whole emblem***, of which the word "NANJING" accounts for 6, all of which are bright colors.
Lin Cunzhen, the designer of the emblem and associate professor of the School of Design at the Central Academy of Fine Arts, said, "The combination of lines and color blocks is not common in previous designs, and this time, the space is composed of lines and color blocks." In the design concept, this breakthrough and innovation is also embodied in the characteristics of young people, more jumping, three-dimensional and color impact of the letter combinations are also very consistent with the aesthetics of young people. Welcome to Nanjing The Nanjing Youth Olympic Games emblem cleverly uses lines and color blocks to design the gates of the Nanjing Ming City Wall and the outlines of the southern houses into the word "NANJING". The first and the last "N" show the hole of a city gate. At the same time, a few simple "N"-shaped lines are used to outline the three-dimensional structure behind the gate, forming a realistic Jiangnan residential modeling.
Wang Min, designer of the emblem and dean of the School of Design at the Central Academy of Fine Arts, said: "The design of this emblem is very different from the previous ones, and there is very little room for play, but we still hope to reflect the characteristics of Nanjing and Chinese culture as much as possible. Because the IOC doesn't allow a lot of graphics to be added, we considered that it was better to make a play on the text itself, and eventually came up with this design." The Nanjing Ming City Wall is the longest surviving urban wall in the world and has become one of the symbols of Nanjing. Jiangnan houses are likewise a symbol of Nanjing, the ancient capital of the Six Dynasties, and there are still large Jiangnan houses remaining in the city today.
Lin Cunzhen said, there is no one specific prototype of the residence, "this is an abstract, memory of the summary of the Jiangnan residence," the emblem in the lines of the residence is quite similar to the residence in the horse-head wall, to grasp the essence of the characteristics of the Jiangnan residence. She revealed that the emblem of the original idea of the city gate from the Nanjing Xuanwumen, coincidentally, the Nanjing Youth Olympic Games emblem release ceremony is also in Xuanwumen Square. Lin Cunzhen said, "'The city gate is, on the one hand, the city symbol of Nanjing, and at the same time, it has the meaning of opening the door to welcome young people from all over the world to come to Nanjing to participate in the Youth Olympic Games." Main article: Footprints of the Victors
On August 10, 2014, the IOC officially released the medal style of the Nanjing Youth Olympic Games, the design is called "Footprints of the Victors", and the front side is designed by 23-year-old Slovakian Matej ?i?ka.
Cika's work was selected from more than 300 entries from more than 50 countries and regions, and the IOC's evaluation of the work was "modern, innovative and dynamic". The front of the medal of the Youth Olympic Games is chic, some netizens say "like cookies", the top position is the Olympic five rings logo, the center is "YOUTH OLYMPIC GAMES" characters, the bottom is " nanjing2014", the whole work is full of dynamic, Chika said: "athletes runway inspired me, because for me, the runway is the starting point of the Youth Olympic Games. So I used it as my design concept, using different shapes to represent the winning athletes and the podium. Eventually I named the design 'Trail of Winners'." Main word: 砳砳
On Nov. 29, 2012, at 19:00, the mascot release ceremony of the 2nd Summer Youth Olympic Games was held at the Nanjing Olympic Sports Center Gymnasium.
Yang Weize, Cao Satellite, Xiao Quan, Liu Yi'an, Xu Jinhui, Qi Lu and Xu Chuande attended the ceremony, while more than 3,500 people, including officials from the International Olympic Committee (IOC), officials from the embassies of Singapore and the United Kingdom in Beijing, leaders from the relevant provincial and municipal departments and districts and counties, and departmental leaders from the Nanjing Youth Olympic Games (YAOG) Organizing Committee, as well as representatives of all sectors of the community and representatives of school students, participated in the release activities. The ceremony kicked off with a festive, enthusiastic and exciting dance, "Youth Flying", and the stage's big screen played videos of important nodal activities and milestones of the Nanjing Youth Olympic Games since its successful bid.
The deputy consuls general of Singapore and the United Kingdom in Shanghai came on stage to bring blessings to the Nanjing Youth Olympic Games.
Yang Weize, Cao Satellite, Olympic champions Sun Yang, Huang Xu, Wu Jingyu and representatives of young people went on stage with the Olympic champions to launch the "gift box", presenting the mascot of the Nanjing Youth Olympic Games, Lè Lè.
Then, the host read out a congratulatory letter from Mr. Jacques Rogge, President of the International Olympic Committee, and Governor Li Xueyong, expressing their congratulations on the release of the 2014 Nanjing Youth Olympic Games mascot and their wishes for the 2014 Nanjing Youth Olympic Games.
It is understood that the Nanjing Youth Olympic Organizing Committee from February to August 2012, through the National College Students Advertising Art Competition to collect mascots, from the country's 27 sub-regional, 32 provinces, municipalities and autonomous regions of the 903 universities and colleges, 1.2 million young students participated in the competition. After two rounds of selection by schools and sub-regions, the organizing committee of the contest ****received 2,850 pieces of final works. After the preliminary evaluation and reassessment by the contest jury, five mascot candidates were finally selected. The core idea of this mascot program is to promote a natural, sporty, healthy and happy lifestyle to young people all over the world.
Yuhua stone has a beautiful form, warmth and clarity, and a deep humanistic heritage. As an ancient ornamental stone, it has a high reputation in China and even in the world, and is regarded as a "heavenly national treasure". The choice of rainbow stone as the mascot can show the world Nanjing as a modern international humanities green city "close to nature, green development" unique charm, and the Youth Olympic Games "in the global youth advocate natural, healthy lifestyle" advocate a high degree of compatibility. The word "砳" in the mascot's name refers to the sound made by striking a stone, which harmonizes with "乐", and can be used as a substitute for the word "乐" (happy) in Internet language. Human beings often make noise by striking stones for entertainment during the labor of quarrying and road building, so the character "砳" also symbolizes splitting mountains and opening roads. The "Nanjing Model" will bring surprises and joys to young people all over the world.