1, to "benefit" tantalizing. Different from other types of articles, soft documents are generally released by the business publicity products, brand articles, so be sure to "profit" tantalizing, in the title on the direct indication of your point of interest!
2, to "new" greedy people. People are always interested in fresh people, fresh things, this is human nature, grasp this feature, create a newsworthy softwares, often cause a huge stir, especially in the network dissemination, can get more reproduced, here news headlines commonly used words include: shocked, the first time, the first time, the leading, innovation, finally, the wind and water, the dark current!
3, to "love" moving people. People are emotional animals, write this title when the author must put their feelings!
4, to "things" touching. Story-type title title is also easier to move people, attracting people to read.
5, to "hanging" to attract people. The TV series "submerged" aired that year, the ratings are hot, why the play will suck people's attention, largely because of one after another heart-wrenching plot, because you can not always guess the following episode of the plot will go where? The same is true of writing soft documents, from the title, buried ambush, so that readers due to surprise, guess and read the text. This kind of title should be interesting, inspiring and create suspenseful features, and can trigger the body of the answer.
6, with the "secret" fascinating. And suspense, we like to hear all kinds of truth, the human instinct to know also makes us more like to explore the unknown secrets. So the title of the mystery is often more attention, if you pay attention to the CCTV Spring Festival Gala, will find that the magic every year as soon as the end of the online will rise to reveal the secret tide, and the related posts are also fired hot. This kind of title commonly used keywords: secret, secret, the truth, behind the scenes, tricks, etc.
7, to "dangerous" scare people. Intimidating title was first seen in the health care soft, through the intimidation tactics to attract readers to the attention of the soft, especially patients with some kind of disease, see the relevant soft can trigger more **** Ming! Later, this intimidation techniques also began to change, to state a certain fact, and this provides the fact that can make others realize that his previous understanding is wrong, or produce a sense of crisis.
8, to "ask" call people. Soft title how to make readers feel more intimate, the simplest way than to greet, such as the Chinese people meet will ask the sentence, "eat it"! Obviously, in the form of a dialog, ask questions, or call them by name is often more attractive to the reader's attention, and perhaps even some of the crowd that is not your question will be because of the strange, on the contrary, will be concerned about the soft text.
9, to "interesting" around people. A good soft title, readers tend to forget after reading, this is thanks to the language used by soft creators. Vivid, humorous, witty language, the title can become lively and playful, appropriate operation of the rhetorical device, the effect of harmonic, can make readers read back, and even happy to spread word of mouth.
10, to "discuss" moving people. Suggestive title is that we often look at the title, especially when doing promotional activities, such with the title of the drums more common, but the title of the proposal to jump out of the routine, the need for some hard work, the author suggests that people have a reverse psychology to start, do not let him do anything so that readers tend to think about what to do.
11, borrow "celebrity". Celebrity anything is the public's attention, whether it is their work, or their lives, or their interests, etc., if you publicize things or products can be and celebrities by the side of the gimmick of celebrities, will attract a lot of readers eyeballs. Remember the Beijing Olympics when Lin Dan won the championship after throwing his shoes to the audience, the next day Taobao that no less than 10,000 Lin Dan champion shoes, this is the star effect.
12, borrowing "cowman". In the information society, in addition to public celebrities, all walks of life have some recognized cattle, such as SEO in the field of teacher Fu Wei, the author of the field of soft, with the help of these cattle or these well-known institutions, from their mouths to sound, to attract everyone's attention!
13, borrow "hot". Seize the popular events in society, popular news, as a source of soft title creation, through the public's attention to social hotspots, to guide the reader's attention to the soft text to improve the soft text click rate and reprint rate, soft text writers can use Baidu's search list to focus on the recent hot events. The hotspots here are as big as the Olympics, the World Cup, the Shenzhou Sixth Heaven, and as small as the social labor shortage and the Christmas flower booking tide.
14, borrow "popular". In the network time, every once in a while there will be some popular vocabulary, from the first two years of Hold, you know, to hurt, 100 dollars are not given, and then just recently Jackie Chan's verbal DUANG ~ ~ DUANG ~ ~, the use of these high-frequency popular vocabulary, to a certain extent, but also to attract the attention of readers.
15, borrow "culture". With the help of poetry, idioms, ancient Chinese, proverbs, hiatus, colloquialisms, industry terminology, military slang, foreign languages and dialects, names, film and television opera songs, etc. to create a soft title, to enhance the soft text of the "cultural content", reducing the flavor of its advertising!
16, exaggerated large. The use of a thing or a point of view exaggerated, or even over-exaggerated views, to attract the attention of the reader, and then interested in the content of the soft publicity.
17, historical type. China's history up and down 5000 years, a mention of XX history, XX dynasty on the most XX things, often bound to cause a stir and attention. Utilizing this feature, in the soft title writing can be used to attract readers with the help of the history of the most XX things to achieve the purpose.
18, contrast type. This type of soft title by comparing with their own or peers to show their superiority, so that readers have a deep understanding of the unique features of the products or services to be advertised in the soft text. From the comparison type soft headline, we can also evolve to create change type soft headline, choice type soft headline.
19, digital. How powerful are the numbers, the numbers can give people what kind of collision of the mind, the effect of huge data will be how big, these questions do not need to answer, we only need to think seriously when we encountered the numbers of our heart in the end how shocking. We only need to think seriously about how shocked we are when we encounter numbers. Shocking a person's mind from numbers, finding the answer to curiosity from numbers, and getting a kind of power from numbers.
Beijing Circuit Branding