At the Olympic Games, Hou Zhihui won the first gold medal in the women's 49kg weightlifting competition, and Chen Lijun won the gold medal in the men's 67kg weightlifting competition. They are all from Hunan. Even in the surging Internet industry, Hunan people occupy half of the country, such as Zhang Xiaolong, the father of WeChat, Tang Yan, the founder of Momo, and Su Hua, the founder of Aauto Quicker. Similarly, throughout the liquor industry, there are also a number of outstanding Xiang Jun, Jiang, drunkards, Jin and founder Liang Daxia.
As an important part of the new economy in recent years, the network celebrity economy has developed rapidly and exerted great influence. Hunan Xiang army, which is full of flowers, can't miss this good opportunity. Like Wenheyou, a modern China tea shop and a Jianghu pub, which were recently popular, they were all founded by Hunan people, and they were all menacing.
Wen Heyou was nicknamed "a paradise for food lovers" by netizens. It is not so much a restaurant as a city museum, and its evaluation is surprisingly high. Modern China tea shops, on the other hand, have created the grand occasion of queuing again and again, which is unprecedented in the tea industry. Similarly, the Jianghu tavern full of chivalrous colors has attracted countless netizens to rush to punch in.
Then, why Wenheyou, Modern China Tea Shop and Jianghu Pubs can become national network celebrities, in fact, in the final analysis, it is inseparable from the quality of products and the characteristics of storefronts.
Take Jianghu tavern as an example, it is very unique in terms of storefront decoration. Throughout the past, almost all drinking places were decorated with the same neon lights to create a gloomy atmosphere and lack of innovation. The Jianghu pub, on the other hand, has created a unique new catering mode with the theme of chivalrous culture.
Jianghu pubs pay attention to immersive experience and create every detail in the customer's field of vision. From the modeling of the whole ancient building to the manual illustration of the martial arts style of the city wall, to the antique square table and wooden toothpick bucket in the pub, as long as people step into the Jianghu pub, it is like crossing time and space and returning to the era of "laughing at the enemy and traveling around the world", making people forget the troubles of urban life instantly and just want to have a drink with their friends.
However, it took only two years for the Jianghu pub to be valued at 500 million yuan from its opening to the company's valuation, relying on the renovation of the storefront. The most fundamental thing is that the liquor used in pubs is of good quality-Liang Daxia, it is worth the money.
Fu Zhigang, founder and CEO of Liang Daxia, as a senior 80-year-old in the wine industry, naturally understands the real demand of young people for liquor. In order to ensure the taste, Fu Zhigang invited Chinese wine critics Gao Lianhua and Wen and his wife to sit in town for many times, selected high-quality red sorghum from the north as the main raw material, and used the ancient old five-retort technology to successfully brew "soft sorghum wine" with four unique styles of "sweet, moist, mellow and soft" for many years. Really meet the needs of young people who are pure, soft and headless, and there are countless circles.
At the same time, Xia Liang's original "luminous yellow bottle", with bright yellow as the main color, has become the new favorite of online celebrities and is sought after by people. Coupled with the brand's constant emphasis on "chivalrous culture", Xia Liang quickly reacted among the younger generation and became the most popular liquor among young people.
Fu Zhigang, founder and CEO of Liang Daxia brand, once mentioned in summing up his successful experience that he has a typical Hunan character of "hard-working, bullying and being afraid of hard work". I believe this is one of the important reasons why Wen Heyou and Modern China Tea Shop founded by Hunan people can lead the trend. As for how many miracles Hunan people can create in the future, let's look forward to it. # Mild oil # # Jiang # # Liquor #