Tencent made the game "King's Honor" has a DAU of 80 million, what is this concept? That's 80 million people logging into this game every day. No game has ever reached such a high DAU, so it's the greatest game in the world right now. So we say, the best movie in the big culture industry is made by Hollywood, the best animation is made by Japanese, but the most profitable and fun game is made by Chinese, or Tencent. I feel quite proud, and the "King's Honor" is gradually out of China, has been released in many countries, and the results are very good.
This game in January before the Spring Festival, its DAU is about 48 to 50 million, a Spring Festival later became 80 million. Why? It's that this Spring Festival came at the right time. Originally, the vast majority of the users of the "King of Glory" are young people in the first and second tier cities, but this group of young people in the Spring Festival are going back to their hometowns in the third, fourth, fifth and sixth tier cities, and this is a five-on-five game, which requires five players to team up with five other players to PK, and you have the advantage of playing with your friends around you, so the result is that this group of young people in the first and second tier cities will go back to their hometowns, and take their buddies from their hometowns to play together. The game is played with the friends of the hometown. So after the Spring Festival, the DAU of 80 million. This year, they are more conservative forecast, think there will be 20 billion revenue, I am actually more optimistic, I think it can do 30 billion revenue.
Besides the explosive products like "Honor of Kings", there are actually more and more segmented types of games covering the needs of more people, so there are more and more gamers. For example, in the era of end-game only tens of millions of people play the game, because you play end-game there are prerequisites to play in front of the computer, not at any time and anywhere. But in the era of handheld games, you can play games when you are waiting for a movie or reading a book. So the emergence of mobile brings more users.
Meanwhile, since the end of last year, board games have re-emerged as a new hot spot. It's not the same as King, which covers mostly players in their 20s and 30s, but the percentage of players over 40 in board games is now as high as 30%, and old grandpas and old moms play board games in addition to square dances, so it's also dramatically boosted the number of gamers in China as a whole.
When we were in the end-game era, the so-called multiplayer online role-playing games, the core players were all boys, and according to our data in the early years, the ratio of men to women was about 9:1, but by the time we got to Honor of the King, the ratio of men to women was 6:4. So this game has greatly increased the number of girls playing the game, and it's turned more people into players, and allowed them to derive pleasure from the game as well.