Tencent's net profit in 2015 amounted to 32.41 billion yuan, up more than 30 percent year-on-year. This means that, according to this ratio, Tencent's annual investment in public welfare will rise with its profits.
Our unit also intends to play the chess game of public welfare. Last week, Tencent held a meeting to discuss its 2017 development and upgrading plan, one of which is to build a public welfare communication platform and a livelihood service platform.
What's the difference between Tencent doing public service, some professional public service organizations doing public service, and the media doing public service? In the light of my personal practice, let's talk about my understanding of public service activities.
Searching Baidu's encyclopedia, you can see the following definition of public welfare: public welfare literally means the purpose is for the benefit of the public, and the essence is the redistribution of social wealth. Public welfare activities refer to the donation of property, time, energy and knowledge to society by certain organizations or individuals.
The contents of public welfare activities include community service, environmental protection, knowledge dissemination, public **** welfare, helping others, social assistance, social security, emergency assistance, youth services, charity, social activities, professional services, cultural and artistic activities, international cooperation, and so on.
Browse the unit's 2017 plan to build a public welfare communication platform means: planning to launch the "Sunshine for all to help", the joint civil affairs, human society, the Health Planning Commission, the Disabled Persons' Federation and other departments and organizations, focusing on the poor people, low-income groups, disadvantaged groups, disabled people, etc., to report and participate in public welfare activities.
In my opinion, this is a narrow approach to public service.
In my opinion, this is a narrow approach to public service, and the direction of optimization is to make public service platforms and services that are more relevant and have room for development.
Specifically: 1 to do the connection between equal individuals, not just the strong to the weak help.
2 The dissemination of knowledge, ideas, skills interaction is a greater public good.
In March 2016 , Chengdu Ice Youth organized the 3rd Open Door Action Weekend. The activity takes the form of a closed-door meeting, inviting 30 young people who are eager to take action, brainstorming together, using the method of community design, the Crazy Idea that everyone has been thinking about for a long time, into a community that can be launched immediately, and find young people who are willing to take action with you on the spot, and plan out the first executable program of activities. During the period, my partner and I released the program of the outgoing community three times. And in the event, we met the staff of Ice Youth, Xiao Hui, Li Hao and so on.
In April, the Grandma's Kitchen project team was set up, and we held our first offline meeting at the Wuhou Youth Colony, where we discussed some of our perceptions about the elderly, as well as discussing what the elderly need most. Finally, we decided to join the Grandma's Kitchen research team.
In the event, we learned that the participants in this project are hilary, the founder of the Yuanqi Baozi, a college in Chengdu, a student in the One One, Qiu Ning, as well as working IT people, and claimed to be good at playing the grandmother's duo, as well as the staff of a dating APP.
We all gathered together in the spirit of public welfare and interest.
It was also decided that we would do it in such a way that grandmothers would be invited to cook good food and young people would be invited to taste it. Using the food as a medium to build connections between young people and older people in the community.
In April, the Grandma's Kitchen research team conducted its first research. At the entrance of an old neighborhood near Yulin in Chengdu, nearly 10 grandmothers who had been contacted in advance showed up, and we came together to talk about what kind of dishes grandmothers are good at cooking, as well as the stories of the elderly.
Here are the research notes I wrote down at the time:
In May, the Grandma's Kitchen project team intensively did three events in three neighborhoods in Wuhou District to warm up for the Grandma's Kitchen event.
In June, on the day of the Dragon Boat Festival, the Grandma's Kitchen program held its fourth event, in which a dozen young people and invited grandmothers wrapped rice dumplings together.
During the event, the young people turned into small reporters and interviewed the grandparents about their best dishes. From cooking to being, the two generations gradually opened up the conversation. A chat to realize that the original grandmothers are now the happiest thing, are some common and specific trivial: can a few old people about to go to the medical checkups and see the doctor, usually together square dance, want to talk when a few "girlfriends" to chat a few words ......
Since the launch of the activity, the effect is good, attracted the support of the near meal and other enterprises, and opened the Netease live. As of Sept. 26, the Grandma's Kitchen Food Youth Group had 105 members. The project also received financial support from the Provincial Youth League Committee.
On the day of Tencent Foundation's 9.9 Public Welfare Day, Grandma's Kitchen raised more than 2,000 yuan for its activities.
For example, I Tour, which connects Chinese university students in Sichuan with foreign students, is dedicated to cultural exchange and language enhancement for both sides.
Joyful Living Financial Quotient Club, which connects people with the need to improve their financial quotient through cash flow games and online sharing and discussion
River Culture Festival: reorganizing the relationship between people and rivers through guided tours of living water parks, the River Bazaar, riverside concerts, river visits, and other activities
Workface: a public service entrepreneurial community where all people learn from all people
Reasoning a River: an opportunity for people to learn from all people
Workface: an opportunity for people to learn from all people. p>
Reasoning about a city
Drawer-based waste sorting program
Come home library
Tencent Foundation. According to Ma Huateng, "We hope to not only contribute money, but more critically, leverage our influence on the platform. Tencent Foundation has built a public welfare platform that seems to be very active at the moment, and its purpose is to connect thousands of public welfare organizations, NGOs, and many public welfare projects with our hundreds of millions of users." Each person chooses the project he is most interested in, may be in his side or most familiar with the public welfare project to donate, and also can not use a one-time donation, you can set up a monthly donation plan for each month."
Technology serves the public good. Tencent focuses on how many small innovations in technology can be integrated into public welfare. For example, WeChat Sports, you can donate more than 10,000 steps per day, and a sponsor will match a certain amount of money to the public welfare project you want to support, which has been well grafted by the media and developed programs for broadcast. And then for example, donate sound, through the WeChat recording, love netizens can record an audiobook for the blind, and through the QQ city help release information to look for lost children and so on.
It is worth noting that Ma Huateng mentioned that WeChat is exploring a first aid function. "For example, all of a sudden someone has a heart attack, how can I find the nearest heart of the AED this device, or have a first aid function such people, volunteers where, with the new technology a press, he can receive a call, he knows where you are, can come over to help."
Take the example of Ice Youth. Ice Youth was founded in 2011, by experts and scholars from both sides of the Taiwan Strait, social sages *** with the initiation, and in January 2013 was formally approved in the Chengdu Municipal Civil Affairs Bureau of the registration of non-supervisory units, is a focus on the growth of young people and social innovation advocate and support of civil society public welfare organizations.
Let's take a look at its main programs from its public website.
In my opinion, there can be at least three parts:
1 Speaker Meeting of minds: regular online or offline forums. Communicate the voices of urban creators and spread the wisdom and power to solve urban problems
2 Public welfare project incubation and media and political support. Regularly organize project incubation activities, organize, report, screen, help and land public welfare projects, and use their own advantages to provide media exposure and policy and financial support from government departments.
3 public welfare activities of the report and participation.
In short, there are two changes to be made:
1 The identity change from reporter to participant, to initiator.
2 from helping to connecting the mind shift.
While searching for knowledge to refine my argument, I noticed this article: MiCommunity: How can the mobile Internet be a catalyst for public service?
The article argues that there are three main problems in the field of public interest: corporate, personal, and sustainability.
The advantage of the media is precisely that it can solve the problem of exposure. The shortcomings lie in the lack of ability to integrate social resources and the lack of professional experience in operating public interest programs. Therefore, linkage and collaboration are crucial.
The solution to the low willingness of individuals to participate in public service is to replace the traditional public service mindset of unilateral payment with one that builds a platform for mutual benefit.
Some of the new media means to help the sustainability of public welfare. For example, the new media tools can be used to help the public to be more active in the community, such as the friend circle forwarding, PK, the public welfare ambassador level medal, and the interaction with the target audience, to continuously stimulate the motivation of the individual to do public welfare.