Banks are financial institutions established by law to operate money and credit business. Banks are the product of the development of commodity money economy to a certain stage. The following is my carefully collected and organized bank activities program, the following I will share with you, come and enjoy it.
Bank Activity Program 1
I. Activity Objectives
In order to thank the majority of customers for the long-term care and support of the branch, and to further enhance the branch's market influence, the branch is grateful to hold the following marketing activities, efforts to return the trust of customers, and is committed to enhancing customer value, and customer **** The following marketing activities are organized with a sense of gratitude to our customers, in an effort to return their trust, enhance their value, and share the fruits of creation.
Second, the content of the activities
(a) to carry out "deposit big prize, lucky happy" theme activities
1, the object of the activities: all the deposits of the branch customers.
2. Activity time: May 1, 20__ - May 7, 20__.
3, the rules of the activity: during the activity period, all the customers who go to the branch to handle the deposit business full of ____ yuan will be eligible for a lucky draw. Activity period at the end of the extraction of 20 lucky customers, respectively, to win the value of ____ yuan ___ goods.
(2) to carry out "loan happy prize, good luck every day" theme activities
1, the object of the activity: the branch of all loan customers.
2, activity time: May 1, 20__ - May 7, 20__.
3. Activity rules: During the activity period, all customers who go to the branch for loan business can get a lottery qualification. 20 lucky customers will be drawn at the end of the activity period to win ___ commodities worth ____ yuan respectively.
(C) to carry out "with e-banking, get a surprise gift" theme activities
1, the object of the activities: the branch of all corporate Internet banking, personal Internet banking and mobile banking customers.
2. Activity time: May 1, 20__ - May 7, 20__.
3, the rules of the activity: during the activity period, a branch of corporate Internet banking customers using corporate Internet banking to complete the accounts of the type of transaction 5 (including) or more, the cumulative amount of up to 1 million yuan can participate in the lucky draw. At the end of the activity period, 10 lucky customers will be selected and will be given ___ commodities valued at ____ yuan respectively. Second, branch personal online banking customers and mobile banking customers can participate in the lucky draw by completing 5 (or more) transactions in the account category of personal online banking and mobile banking respectively, and the amount of each transaction exceeds RMB 200 yuan, and each of them will be awarded with the following prizes: 20 first prizes (10 users of personal online banking and mobile banking respectively), each of them will win ___ commodities valued at RMB ____. The second prize of 500 (personal Internet banking and mobile banking users 250 each), respectively, won a 100 yuan rechargeable card.
Third, the activities of the arrangement
activities after the end of the draw in mid-May, the draw in the notary public notarization, by the computer random draw. The winning information will be announced in the business halls of the branches of the branch, and the prizes will be collected at the designated place.
Fourth, the activities of the statement
From the announcement of the list of winners within one month, customers do not come to the designated place to collect prizes, as the customer automatically give up.
V. Activity publicity
(a) The branch's business outlets to post the marketing activities of the promotional posters, activity information through the LED screen scrolling broadcast.
(b) The branch through the television, newspapers and other media to publicize the marketing activities.
(c) The branch's departments and business outlets answered customers' inquiries about the marketing campaign.
Bank Activity Program 2
I. Purpose of the activity
To attract customers for the purpose of the activity, and community customers to interact with the community, the project community culture to create and feel, to drive the new and old customers, to increase the popularity of the Bank's community bank, to attract the attention of the customer base, to expand the influence of the community bank and awareness.
Second, the main points of the content of the activities
1.
In order to attract new and old customers to recognize our community bank and come into our community bank, this game activity is held to achieve the effect of attention. Every week, a fixed period of time, in front of my community bank (or within reach) to carry out interactive physical game program. This game content activities in a novel way, in addition to play a national fitness effect, will be able to attract passing customers, and these customers, there must be our bank is looking for customer groups. In addition: to participate in the physical interactive game customers need to participate in the activities of the details of the registration book signed to leave a telephone number as a source of information about the bank's customers.
2) When the customer attraction crowd is attracted to a certain size, you can continue to carry out the prize quiz.
Visiting customers can experience the fun of the physical game, but also to participate in the question of the prize feedback, publicity will be able to achieve the desired results.
2. Exchange of topics suggested
The question is suggested as follows:
1. A bank was established in which year?
2. What is the business philosophy of a bank?
3. How many product specifications for a bank's financial products? Questions can be selected to address the needs of customers.
3. publicity methods
(1) in the community bank around the community newspaper boxes drop activity advertisements ;
(2) in the community bank around the community in the elevator, the bulletin board posted marketing activity ads;
(3) through WeChat publicity activity information;
4. activity feedback and tracking sales action > plan
According to the activities carried out by the site personnel > summary Customers answering questions to analyze the situation, targeted service customers. For customers who participate in the game interaction, until the end of the game and then carry out targeted deep excavation.
Third, the target customer organization
1. target customers
Target customers include: community bank around the community through the publicity of the name of the visiting customers, as well as the day of the old with the new customers;
2. customer organization
appointment to visit the new and old customers on the same day to my bank, by the reception staff for a brief understanding of the diversion of the guide, the consulting Customers to the consultation area, to participate in the game customers to the game area registration, the game start time by the fixed personnel to talk about the game and the precautions to be taken after the start of the interactive game and snatch the game, for the answer to the correct questions of the bank's customers to give the Bohai Bank exclusive souvenirs.
Fourth, the time and place of the arrangement
1. Time
Community Bank after the opening of the holidays or legal holidays can be.
2. Place
In front of the Bank's community bank (or within the reach of the ability).
V. Cost budget
__ 1 physical game machine 3,000 yuan;
100 souvenirs 0 - 500 yuan (available in our bank existing cups or other);
1 flat-panel TV 3,000 yuan (the community bank should have its own this equipment).
Six, the expected effect of the analysis
1. Through this activity is expected to bring the volume of business, the volume of business dare not guarantee, the volume of popularity is sure to surge;
2. Through this activity is expected to bring the impact of the expected impact on customers to leave a deep impression at the same time with the sale of wealth management and savings products, a substantial increase in the network deposits and business volume.
VII. Personnel arrangements and responsibilities
1. Activity planner: 2 people
Responsibilities: Arrangement of on-site zoning reception of customers as well as equipment debugging and other process assignments.
2. Activity coordinator: 3 people
Responsibilities: reception of visiting customers and do a good job of promotion and explanation of work.
3. Activity site manager: 1 person
Responsibilities: responsible for all the details of the day's activities.
Eight, the bank New Year's Day marketing activities proposed
Prepare some festive gifts, such as Spring Festival couplets, fortune words, calendars, lanterns, Chinese knots, Year of the Sheep mascot and other small gifts to meet the Spring Festival, to encourage people to save money. Our leaflets can also be distributed to customers by placing them in red envelopes to add to the festive atmosphere.
Or in the surrounding community to engage in a cultural performance, or to carry out a knowledge contest or prepare some small games, the distribution of gifts, the opportunity to increase the scale of the Bank's influence, in the activities of the Bank's preferential policies, financial know-how, so that the masses with us to interact with us to communicate, and really establish the Bank's work to serve the masses of the concept, to bring them the blessings of the holiday and the joy of participating in the activities. The company's website has been updated with the latest information on the company's website.
Also, for our leaflets, in fact, can be more intuitive, textual things are still not conducive to people to quickly understand the content, and a little older crowd, most of them are a little blurred, we can through the form of drawings reflecting the bank's interest rates, drawing a person, he introduced 10,000 yuan deposits here in the different deposit period of the maturity of the proceeds of how much. You can also write and other lines of interest comparison gap, in fact, each line has a different degree of floating, we do not have to write the prime rate, we are competing with other lines, so that customers know how much higher deposits in our bank than other banks. And write "We provide one-on-one warm and considerate service, when you decide to give us a chance to serve you, please bring this leaflet to our bank, contact our customer service manager, he will be based on your expectations, for you to customize your financial plan, to give you preferential.
Bank Activity Program 3
On November ___, " Thanksgiving Day " came again. This holiday imported because of the Chinese people always promote the traditional virtues fit, also won the favor of the people of the country. Gratitude with the heart, happiness always, the reporter recently learned from the Industrial Bank, the bank launched a holiday gift package - "Thanksgiving Day" series of activities.
Gift package 1: catering offers to send food
The charm of the Taotie meal is hard to stop, festivals and food are always born with each other. This year's "Thanksgiving Day", Industrial Bank launched "about preferential Li, enjoy 2 people peer 1 free" activities, Industrial Bank credit cardholders in the designated Xiamen Li seafood restaurant buffet restaurant can enjoy preferential Cantonese steamer steam products, exquisite tea desserts! ...... Let the "taste buds" bloom on Thanksgiving Day.
It is reported that, from now on to 20__ November __, every Tuesday night with Industrial Bank credit card to Xiamen Jiali Seafood Restaurant buffet restaurant consumption, every Saturday night with Industrial Bank credit card to the designated Xiamen Jingmin Center Hotel buffet restaurant consumption, you can enjoy the buffet, "2 peer, 1 free" offers, the activities of the preferential quota is limited. Offers, activity preferential quota is limited, first-come-first-served, enjoy while stocks last.
Gift pack 2: micro-credit recharge to send the phone bill
Study outside, work, in the Thanksgiving Day, Societe Generale reminds you: do not forget to make a phone call home, and family chat.
Societe Generale has launched the WeChat Pay cell phone bill recharge promotion for its cardholders: from now until November __, 20__, bind Societe Generale credit card on WeChat on your cell phone, and recharge the funds in your bank account to any required cell phone bill account through WeChat Pay, and you will get 10 RMB of free phone bill for the first time of successful recharge of 50 RMB. Daily cardholders can also log on to the official website of the Societe Generale Credit Card Center and click on "Charge Recharge" to complete the operation.
Gift pack 3: love certificate of deposit to send care
In the Industrial Bank business hall, the reporter came across the "heart to heart" love certificate of deposit of the public Zhang, he told the reporter: "He is concerned about the Industrial Bank this 'heart to heart' love certificate of deposit for a long time," he told the reporter. He told the reporter: "He is concerned about the Industrial Bank's 'Heart to Heart' love certificate of deposit for a long time, the design of the certificate of deposit and the same greeting card, with the love of the blessing card, warm and loving. And the same as the general certificate of deposit, one-year deposit interest rate of 10%, economical and practical. And then the daughter-in-law is about to go into labor, they happen to have issued a quarterly bonus, ready to give daughter-in-law a little surprise, the money to stay in the future as a child's growth funds."
The reporter learned from the Industrial Bank financial manager, this "heart to heart" love deposit single 50 yuan deposit, the minimum deposit period of three months, very convenient, in accordance with the age of the gift object is roughly divided into the old, middle, young three types of theme cards, many people to buy gifts for friends and relatives. The deposit slip has the amount and period, but the number on the deposit slip is to the family quietly expressed the priceless and eternal love.
Gift 4: "An Yu" upgrade to send income
The reporter learned that, following the Square Dance Contest, Industrial Bank's first domestic pension financial program "An Yu life" was upgraded for the second time, and after the upgrade, the service will be based on the construction of the pension financial platform as the starting point, providing exclusive pension services. The first step is to provide a financial platform to provide exclusive financial products, deposit interest rates, and other financial services, and for elderly customers to issue an exclusive financial card - SongHe card, as a "happy life" customers to enjoy the relevant products and services of the carrier.
Recently, the annualized net reference rate of return of the familiar Societe Generale "robust" wealth management product - Daily Wanli Bao has reached more than 5.5%; and "安愉养老财富1号" wealth management product is also known as "安愉养老财富1号".
Bank Activity Program 4
1. Concept: Marketing Planning program is a commercial bank in the market sales of financial products or services before the sale of sales to achieve the desired goal of a variety of sales promotional activities carried out by the overall planning instruments.
2. Role: marketing planning is for a customer development and a product marketing and production planning, its task is to the hazy "future tense" gradually into an orderly "present tense" to provide a guide to action, and thus the formation of the marketing planning program is a commercial bank. The marketing plan is a blueprint for commercial banks to carry out marketing activities.
3. Characteristics: marketing planning program must have a clear purpose, obvious comprehensive, strong relevance, outstanding operability, exact clarity and other characteristics, that is, reflecting the "around the theme, the purpose is clear, in-depth, thoughtful and specific, a policy, simple and clear" requirements.
Structure mode
1. Types: commercial bank marketing planning program for its planning for different objects, can be divided into large-scale marketing planning for good customers, major projects, marketing planning programs, market research planning programs, product promotion planning programs and so on.
2. Structure:
The basic structure of the marketing plan is:
The first part: marketing plan cover
In this part, the planner needs to briefly summarize the following contents:
1) the full name of the marketing plan.
The basic format is:___ Bank on ____ Marketing Plan
2) The department and planner of the marketing plan.
Marketing Plan:___ Bank ___ Branch (sub)Bank Customer Department
Master Planner:___, ___, ___
3)The time of the marketing plan.
____ Year_Month_Day
Part II: Marketing Planning Theme and Project Introduction
According to the different marketing planning objects (i.e., marketing planning projects), to formulate their respective themes that should be centered around. Marketing planning theme is the cornerstone of the entire marketing plan and the core, is the basic guidelines for marketing planning. In the elaboration of the marketing planning theme based on the planning of the project to make a brief introduction, including the background of the project, the project profile, the project's progress, the project's development trend and so on.
The third part: marketing planning analysis
Marketing planning analysis can be itemized analysis, you can also make a comprehensive analysis, depending on the specific circumstances of the plan to determine.
1) Project market analysis.
Macro-environmental conditions. Mainly including the macroeconomic situation, macroeconomic policy, financial and monetary policy, capital market trends, capital market conditions and so on.
Project market conditions. Mainly includes the market sales of existing products or services and market demand, potential customer demand for new products or services of commercial banks, market share, market capacity, market expansion space and so on.
Peer market conditions. This includes the organizations of the same industry, the target market of the same industry, the competitive means of the same industry, the marketing methods of the same industry, and the possibility and extent of the same industry to enter the market, etc.
The different types of commercial banks and the market situation of the same industry.
A variety of different marketing plans required market analysis information is not exactly the same, according to the marketing plan needs to be collected, and briefly explained in the marketing plan.
2) Basic problem analysis.
The problems faced by the marketing plan and the problems to be solved, what are the reasons for the generation of these problems? What are the main reasons? How to determine the basic ideas to solve these problems, what is the starting point? By what means, take what way to solve? And so on.
3) the main strengths and weaknesses of the analysis.
The main advantages of the analysis: around the theme of marketing planning, will carry out a certain aspect of marketing activities (such as market research, new product development, market promotion, advertising, etc.), what aspects of the advantages, mainly their own strengths (i.e., their own strengths) analysis, but also should be considered outside some favorable factors. Marketing planning is to take advantage of favorable factors, to play out their own advantages. Analysis of the advantages should be calm and objective, neither "over", nor "less than", to be realistic.
The main disadvantage analysis: the main disadvantage analysis is to analyze the marketing activities to be carried out in connection with some external factors and their own weaknesses, shortcomings and so on. Marketing planning is to avoid and resolve these unfavorable factors, how to make up for their own shortcomings, wrong their weaknesses.
The main conditions of analysis: the main conditions of analysis is to analyze the marketing activities to be carried out by the conditions required, including the conditions that have been created and still have to create the conditions, one by one, one by one, in order to analyze the use of resources and combinations.
The fourth part: marketing planning objectives
Marketing planning for different projects, there are different marketing planning objectives, and marketing planning objectives are mostly composed of some specific indicators. The formulation of marketing planning objectives, to be realistic, after efforts to be able to achieve.
Part V: marketing implementation plan (i.e., safeguards)
Development of marketing implementation plan, is the main event of marketing planning, is the marketing activities of the various links, all aspects of the work of the elaborate design, careful arrangements and one by one arrangement and implementation, is the organization of marketing activities, the implementation of the script.
The development of marketing implementation program should consider the following issues:
(1) rationalize the various relationships involved in the marketing activities.
(2) Grasp the key points and difficulties of this marketing campaign.
(3) Determine the strategy to be adopted for this marketing campaign.
(4) figure out the marketing activities can be utilized to carry out the human, financial, material and other resources and conditions, to determine a good planning budget.
(5) the composition of the marketing team, the participating departments and personnel in the marketing activities should be accomplished in the task, the responsibility and the role that should be played.
(6) the monitoring and feedback mechanism and transmission system to carry out the marketing activities.
(7) The time schedule for the completion of this marketing planning tasks (phased tasks).
(8) to carry out the marketing activities may appear unexpected problems and contingency measures.
(9) the assessment of this marketing campaign rewards and punishments.
Writing Guidelines:
Writing a marketing plan, should pay attention to grasp the following points:
1. To highlight the selling point.
Persuasion is the essential feature of the planning program. Each planning program must have a unique selling point, so that readers understand at a glance, a look at the heart, to convince the leadership to adopt.
2. To highlight the innovation.
Do not write the plan as a plan, because the plan does not need to be creative, only deal with the details, and planning must be creative.
3. To highlight the key points.
The planning program can not be all face down, whether it is a project introduction, planning and analysis or marketing implementation program should be focused.
Bank activity program 5
To further strengthen the bank's service work, and constantly improve the efficiency of the service, enhance the level of service, shaping the service image of the ___ Bank, to create the ___ Bank's service brand, with high-quality and efficient service to implement the bank's various operational work. According to the guiding spirit of the branch's service work this year, in accordance with the arrangements of the branch, the branch decided to carry out civilized quality service competition. Activity implementation plan is as follows:
First, the competition goal
Through this activity, to promote quality service work, to advocate the industry civilization and standardized service as the core, to standardize quality service standards as a guide, to establish and improve the scientific service management work mechanism as the focus, to enhance the service awareness of the whole staff, and constantly improve the level of service, to build a distinctive service culture, to set up and promote the service of advanced models, to build a first-class service team. Advanced models, building a first-class service team, cultivating a first-class service culture, creating a first-class service brand, displaying a first-class image of the industry, to enhance the Bank of Jilin's service brand, to build a "civilized high-quality service year", to promote the business development of the branch. p>
Deputy Director: ________
Members: __
Specific work is organized and implemented by the Office, with the cooperation of all departments.
Third, the activities of the arrangement
The activities are divided into three stages of mobilization, implementation, summary evaluation.
(a) mobilization phase (March 16 - March 25).
1, the organization of learning and mobilization activities. First, the middle-level cadres will be held to study and implement the spirit of the ___20___ Civilized Quality Service Competition Activity Conference, and conveyed to each employee to form the implementation of the material. Second, the establishment of the branch civilization quality service competition activities leading group. To establish the "one hand" responsibility system, clear responsibility. Third, combined with the actual work, the development of "____ civilization and quality service competition activities implementation plan". Fourth, the bank held a staff mobilization meeting, issued this year's service work activity program, clear purpose of the activity, layout work plan .
(B) the implementation stage (March 26 - December 31)
According to the branch of the competition program, the branch will carry out the civilization of quality service competition work from the following four aspects.
1, the development of measures to improve the service
organization to carry out the investigation of the service among the problems. Each outlet should organize staff to the unit service problems in the investigation, sorting, the development of corrective measures, each outlet should organize staff to write a title "how to participate in the quality of civilized service contest thoughts and experiences", self-restraint, and actively involved in the competition. Actively report on the activities of good people and good deeds, summarize the experience, strengthen exchanges, promote the work, and improve the overall level of quality service work.
2, the organization of learning and skills training, competition.
(1) With "____ Service Standardization Standards and Rules" and "____ Business Network Standardization Management Manual" as the standards, we regularly organize conceptual training and etiquette training to standardize the service methods of the clinical staff in several aspects, such as service language, service attitude, professional image, service discipline, service skills, service venues, service facilities, etc., and to promote the business outlets to achieve processualization and standardization of services, and to comprehensively improve the overall level of quality service work. To achieve the process, standardization, and comprehensively enhance the quality and civilized service level of the Bank of Jilin.
(2) from the standardization of outlets, the level of reception of customers, business quality and other aspects of the practice, focusing on the development of lobby manager service capacity, teller skills, selected the outstanding outlets, to participate in the branch to hold on-site service demonstration competitions.
(3) In order to comprehensively enhance the comprehensive theoretical ability and business skills of the counter staff, the branch will unify the organization of business training, special skills training, business training, quarterly will also carry out a lecture, knowledge quiz, skills competitions, outstanding results of the staff will represent the branch to participate in the business competitions held by the branch.
3, to carry out service supervision and inspection activities. The public announced the supervision telephone, set up a suggestion box, timely and properly deal with customer complaints. In response to complaints, the branch will hold an experience sharing meeting on handling emergency complaints, and give a live lecture on the handling of complaints and other emergencies properly, with a high rate of customer satisfaction, in order to improve the ability of the entire bank to deal with complaints and respond to emergencies.
4, regularly convene the director of the network and lobby manager service experience exchange meeting. Exchange service management experience; summarize the good ideas and practices in the service; find the problems and shortcomings of the service, to **** sexual problems, research solutions. The branch will hire professionals to explain and improve service standards.
(C) summarize the evaluation stage (20__ the end of June, the end of December). The competition is divided into two evaluations, respectively, half a year of small evaluation, the overall evaluation of the year, the first half of the evaluation results are counted in the total score of the year, and the overall evaluation at the end of the year for awards. The branch will be based on the "____ service standardization standards and rules" and "____ industry outlets standardized management manual" standards of the outlets during the activities of the service work to carry out a comprehensive inspection, evaluation, and quantitative scoring, and thus produce advanced collectives and individuals.
Fourth, incentives and penalties
1, awards.
Half-year awards: outlet per capita business volume award 2; civilized quality service collective award 2 (outlets).
Annual awards set: civilized quality service advanced collective (outlets) 2, service champion 2, business operations master 3.
aggrieved award 3 people.
2, reward mode.
Where the award-winning units, collectives and individuals, the branch to give awards and reported to the branch, the branch will be given material incentives and go out to study, study tours reward.
aggrieved award by the outlets recommended to be reported by the branch leadership team to determine the specific incentives.
3, punishment.
The head office effectively complained once the director of the outlets removed (effective complaints about the party laid off to re-compete for the post), service assessment scores divided into the next three business outlets of the branch, the branch will be accountable to the director of the outlets or the outlets of financial penalties.
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