Yiliang Niujie Ancient Town popular "street dance", in the evening, shuttle in the Niujie Ancient Town, you will find, on both sides of the Baishuijie street a little wider, a group of groups, a gang of female friends, with the beautiful dance music, dance, become the ancient town of Niujie a beautiful scenery. In the town of Ox Street on the north side of the river, in the four trees on the square, in front of the Yucai Street Manshou Palace, in the revitalization of the street, you can see their beautiful dance. They are regardless of age, regardless of the East Street and West Lane, regardless of spring, summer, fall and winter, close to gather together to carry out fitness activities. As long as you want, you can also join their fitness and leisure dance team at any time. Occasionally, there are vehicles through, drivers and friends will be attracted to their dance, stop the car to leisurely enjoy a song, and then quietly leave, for fear of delaying their pursuit of beauty.
According to the Niujie neighborhood committee staff, known as the thousand-year-old town of Niujie, is a historical and cultural town in Yunnan Province, with a long and unique customs and culture. With the development of urbanization, the increasing number of residents, people then make full use of the limited street space to carry out square dance fitness and recreational activities. First, the poor protection of resources, there are safety hazards, built at random.
The second is the lack of professionals, has not yet formed the excavation planning.
Third, the protection and development planning lags behind.
Four is the lack of financial investment, infrastructure is not perfect.
Fifth, some of the excellent traditional cultural inheritance and development is not strong, facing the situation of disappearance. To be based on the "cultural tourism town" development strategy, to carry out research and excavation of tourism culture in the town of Niujie Ancient, re-knowledge and evaluation of the town of Niujie Ancient.
Niu Jie is a better preserved thousand-year-old town in northeastern Yunnan, our county should organize special forces, increase financial investment, enhance the research and excavation of the ancient town culture, finishing compilation, with the unique characteristics of the ancient town of Niu Jie culture, to create a new brand of tourism in Yiliang.
(a) integration of tourism resources around
Niujie ancient town and the Baishui River Basin as the representative of ecological tourism, red tourism represented by the town of Yiliang Wei underground party branch site can be the overall planning and publicity, cultural tourism in the town and ecological tourism, red tourism and other combinations of packaging, *** with the construction of the pattern of tourism in the ancient town.
(ii) protection of historical remains
Enhance the awareness of protection. Through extensive publicity, to do a household name, y rooted in people's hearts. From cadres at all levels to the masses to form a culture of protection of ancient towns from top to bottom, to overcome short-sighted and one-sided concepts. Check the resource situation. To the town's human resources, natural resources for a thorough inventory, the establishment of a file, so that the number of heart.
Determine the protection content. First, the cultural relics at all levels; second, the town's various historical relics; third, the town's style, spatial pattern, building height control; fourth, the inheritance of the town's folk culture; fifth, the extension of the town's commercial culture.
To formulate the implementation rules for protection and development planning; to make clear the planning idea of "protection as the mainstay, sustainable utilization, rational development and comprehensive development".
(C) mining cultural connotation
accurate positioning. The cause of the ancient town resources, age, rise and fall and connotation of deep excavation, systematic research, for the accurate positioning of the town, which is to obtain the economic and social benefits of the premise. Such as Lijiang town is "the living fossil of Naxi culture", Zhouzhuang is "China's first water town" and so on, have accurate positioning to highlight its characteristics.
System research and development. Ancient buildings, ancient manors, ancient courtyards, ancient bridges, ancient inscriptions, ancient temples and other products, planning and construction experts can be asked to systematic research and development; on the ancient couplets, ancient music, ancient customs and other traditional cultures, can be asked to cultural professionals for research and development; on the ancient stores and towns of commercial culture, tea culture, can be asked to the business sector, the economic sector, experts in the research and development; the resulting formation of systematic research and development, combined packaging, and improve the characteristics of tourism products.
(D) improve the popularity of the ancient town
Shouting the theme image slogan. Improve the attractiveness of the ancient town, expand the influence of the ancient town, realize the transformation of tourism resources to tourism products, tourism products to tourism benefits. In-depth development of specialty products. First, resource analysis, mining uniqueness. Niujie Ancient Town from ancient times to the present prosperous trade, developed business, resulting in a unique industrial civilization, the formation of a unique rice gang, tea gang, horse gang, boat gang, salt gang and other rows of gangs of culture; to micro-carver Chen Shouren as the representative of the micro-carving, calligraphy, seal carving art, the ancient architectural styles, the old town style, traditional culture, snacks, etc., exudes a unique cultural attraction; the ancient town of the beautiful women is Niujie's a brand, has a strong It has strong appeal and is easy to be accepted and spread by people. Second, market analysis, looking for focus. Niujie ancient town cultural tourism is represented by the Baishui River Basin ecotourism and the town of Yiwei underground party branch site, Xu Honggang deeds, the Red Army Sichuan Dianqian guerrilla column battlefield site as the representative of the organic component of red tourism, is one of the four major tourism boutique project in Yiliang County, is the city's eastern tourism boutique line (Zhaoyang - Yiliang - Wilson - Zhenxiong) --Weixin--Zhenxiong) is very characteristic of a tourism product, the market potential is huge.
Actively expand the tourism market. First, in accordance with the "complementary advantages, resources *** heng, market *** build, source of mutual flow" principle, expanding the tourism market; Second, in accordance with the "government to do the image, the enterprise to do the market" marketing concept, through the travel agency cooperation, the use of the international and domestic travel fairs and the media Secondly, according to the marketing concept of "the government does the image, enterprises do the market", through the cooperation of travel agencies, the use of international and domestic travel fairs and media platforms, the organization of special festivals and other forms of publicity and promotion to attract tourists, manufacturers, and promote the development of tourism industry. Third, actively develop personalized tourism products to occupy the tourism market, so that tourists often travel new. "Ancient town cattle street, cultural cattle street, trade cattle street, modern cattle street, harmonious cattle street"