"China Element" was first put forward in an advertising evening in 2004, and was officially sung in the "China Element International Competition" in 2006. It was originally intended to promote the application of ethnic techniques in advertising creativity, but now its connotation is more and more abundant. Everything created, inherited and developed by the people of China in the process of the development and evolution of the Chinese nation, which reflects China's humanistic spirit, folk psychology and cultural achievements, belongs to the "China element", including China's traditional culture, customs and habits, typical symbols, colors, images, skills and crafts of human history, etc. Xiangyun, Taiji and other figures, ink painting, blue and white porcelain, silk and other calligraphy and painting arts all belong to traditional China elements, while the Bird's Nest, Water Cube and Qinghai-Tibet Railway belong to modern China elements.
In fact, as a designer born in China, all your experiences, all your knowledge structures and all your ways of looking at problems are full of China elements. As long as you make clothes that look good to you, foreigners will feel full of China elements. Never deliberately choose superficial graphic elements. Last time I saw a robe, I was very interested.
China elements are beautiful, and more and more people can understand China elements, which shows that the cultural spread in China is still very fast.