Agricultural Products Fair Program
In order to ensure that the activities are carried out in an orderly manner, it is often necessary to develop an excellent program in advance, the program is a detailed analysis of the specific activities to be carried out in each step of the program, the study of the written plan developed after. Then how to develop the activity program? The following is I help you organize the agricultural products of the annual collection of activities for your reference, I hope to help friends in need.
Agricultural products, the activities of the collection program 1
First, the exhibition purpose:
inherit the traditional Chinese New Year's Eve culture, stimulate the Spring Festival economic consumption.
Enhance the environment and quality of the public's procurement of New Year's goods, to meet the public's one-stop shopping needs. Concentrate on displaying famous and excellent commodities from all over the country, and promote enterprise products and brands.
Enrich the community life around Xindi City and bring convenience to the residents.
Lay the foundation for the sale of buildings and investment in Xindi City and gather popularity.
Second, the exhibition time:
TBD
Exhibition location: Huamao 1958 Square
Third, the theme of the exhibition:
20xx Xindi City New Year's Eve Taobao Food Festival
Fourth, Organization:
Organizer: Xindi City
Sponsor: Anhui Myth Advertising & Media Co.
V. Exhibition content:
Promotion of New Year's Eve goods of the booths. The organizing committee organizes on-site Spring Festival couplets give writing, thousands of yuan gift bag lottery, the God of Fortune to send red packets, dumplings taste of New Year's activities.
Six, the scope of the exhibition
1, alcoholic beverages: a variety of wines, liquor, wine, fruit wines, health drinks, juice drinks, lactic acid bacteria drinks; tea, etc.;
2, food: a variety of famous new food, green food, grain and oil food, health food, snack foods, frozen food, baked goods, meat and poultry products, aquatic products, spices, dairy products, dried fruits and fried foods, local specialties, agricultural products, etc.;
3, general merchandise: household appliances, kitchen and bathroom sanitary ware, jewelry, cosmetics, leather products, daily commodities, plastic products, hardware and electrical appliances, firecrackers and fireworks, festive supplies, kitchenware, intelligent toys, etc.;
4, gift items: all kinds of gift boxes, floral potted plants, paper cuttings, paintings, stones and jades, etc.;
4, gifts: all kinds of gift boxes, floral potted plants, paper cuttings, calligraphy and paintings, stones and jades, etc. Paintings and calligraphy, stones and jade, etc.;
5, clothing: bedding, clothing, shoes and hats, etc.;
6, specialties: Wuxi's special sauce ribs, gluten, steamed buns, vegetarian pancakes, Huishan clay figures;
7, imported goods: the world's specialty foods, etc.;
VII, the form of activities
1, a thousand dollars of the total amount of money to be spent on the project. p>
1, thousands of yuan gift bag lottery: customers shopping for 50 yuan, you can get a free raffle ticket from the merchant. A raffle ticket can participate in a raffle. Buy 100 yuan can get two raffle tickets, and so on, buy more get more.
2, free to send spring couplets: invited calligraphers of the Calligraphers Association on-site writing spring couplets to send spring couplets. Shopping full of xx yuan will be sent.
3, the God of Fortune to send red packets: every day to the first two hundred customers to the New Year's Fair can get a free red packet. Note: Each person is limited to take a red packet, the red packet may have a word of fortune, a pair of couplets, may also be a dollar, or a greeting card.
4, you shop my bill: the organizers randomly find a customer who is buying a bill, as long as the customer within 30 seconds to answer a simple question about the current New Year's Eve, can be free of charge.
5, large group purchase: the production of the New Year's goods catalog, sent directly to the units and enterprises, in the promotion of goods at the same time, pull the group purchase.
6, cultural performances: lion dance, guzheng performance, pipa performance, singing representative songs of the Spring Festival.
7, window cutting: the scene to teach the art of window cutting.
8, free tasting of dumplings, spring rolls and other New Year's snacks.
Eight, publicity plan
This year's New Year's shopping festival will focus on the publicity and hype beforehand, linkage with the media resources in the same city, to maximize the attraction of Xindi City around, and even the whole city's potential consumers.
Publicity methods: event hard advertising, dynamic reports, topic hype.
1, network: major forums and websites to post, expanding the strength of publicity.
2, print media: Anqing Evening News, Xin'an Evening News, Anqing Radio and Television Newspaper advertisements or a large number of dm leaflets
3, car carriers: buses, cabs, advertising information
4, community poster posters: will be tailored to set up promotional posters for this year's New Year's Eve Shopping Festival, the New Year's Eve shopping festival to increase market attention and accumulation of popularity.
5, the air glider
agricultural products, the New Year's Fair activities program 2A, the theme of the event
This activity is mainly relying on the "cloud Shibing" hosted by the official platform.
Combined with the "Shibing e-commerce public **** service center" offline service platform advantages and "Guizhou Electric Cloud" "Taobao" The company's website is also a popular online platform for the "Beijing East Network" and other networks.
***The same to create a "New Year's goods sent to the countryside, quality is guaranteed" as the theme of the online and offline promotional activities. The activity is based on the on-site physical exhibition and sale, and the online purchase of goods.
Tagline: "The New Year's goods sent to the countryside, the quality is guaranteed; specialties sold out of the city, we to help." Characteristics of all things you choose, famous mountains and holy water with you!
Second, the campaign objectives
1, to publicize the "cloud Shi Bing" platform, the initial brand impression implanted in the minds of the public.
2, to increase the number of people concerned, the number of registrants and the number of people to buy.
3, effectively attracting on-site merchants and potential merchants to join the e-commerce. (Merchants can sign up with the e-commerce company on the spot)
4, the scene driven by the people accustomed to using the platform. (such as sweeping the micro-letter attention, give bookmarks like brochures, the site staff carefully guide the operation)
5, the use of this activity from the new establishment of the "cloud on the Shibing" brand functionality.
Third, the activities of the object
Shibing County townships and cities in the New Year's Eve consumer groups; Shibing County, the product dealers;
Fourth, the activities of the time
20xx December 12, 20xx January 12 (a one-month cycle of each)
Fifth, the location of the event
Shibing County townships service stations
Sixth, the content of the event display area set:
1, New Year's Eve merchandise and souvenir products display;
In the event of the planning of product display area, display the organizer and other specialties. display area, display the organizer and other franchisee's peripheral products. (The activity is mainly assisted by Guizhou Yuntai Business Co., Ltd. in the specific implementation of the township)
2, e-commerce purchase experience; the establishment of e-commerce special area, the location of the special area is conspicuous, the main to the flow of people to distribute e-commerce brochures. Guide consumers to register, purchase, the need to join the merchant registration. Designed the mall operation process card (bookmark as a pattern), designed the online activities flyer, with the process card together with the distribution.
4, for the site investment, design investment program. Set up to fill in the franchisee's intention to cooperate with the table, leaving the relevant information later contact. (Conditions allow, can promise merchants to join the preferential policies: such as merchants and then introduce other merchants to join the enjoyment of priority service objects, etc.)
5, for e-commerce training students and merchants, on the day you can give a certain amount of activity preferential.
Seven, the activities of publicity
(a) promotion time
activities carried out from December 12, 20xx to January 12, 20xx
(b) publicity methods:
1, Shibing news broadcast
2, the information mass mailing, (cell phone SMS, WeChat)
3, interactive forums (other network platforms)
4, leaflets (in the leaflet content printing)
(C) publicity content:
1, time, location, contact information and activities.
2, the object of the discount and the content of the discount.
3, the message of mainstream franchised merchants.
VIII, site layout
1, 3x6 specification advertising tents (according to the number of specific businesses to determine)
2, the exhibition area set up two computers (within the capacity of the more good), network cable, three power supply interface.
3, the site table 4, 10 chairs, tablecloths.
4, display racks publicity posters, background spray paint, on-site banners.
Agricultural Products New Year's Eve Fair Program 3
February is the lunar year of the old and new year alternation, but also the highest peak of sales, this time the food, fresh meat, dried food, aquatic products, cooked food and non-food disposable household, cleaning supplies and many other related commodities will enter the season of hot sales; this file activity is planned for the period from February 9 to February 18, which contains the "small year", "Valentine's Day", "New Year's Day", "New Year's Day", "Valentine's Day", and so on. (2.11), Valentine's Day (2.14), New Year's Eve (2.17), the first day of the New Year (2.18), four traditional major nodes, should be for different nodes of consumer habits, merchandise display, daily promotions, newsletter planning and store-wide promotions, reasonable planning.
Full of 48 yuan to send an auspicious spring couplets or fresh eggs 1 box;
Full of 88 yuan to send 2.5L drink 1 bottle
Full of 128 yuan to send a rutabaga gift box
Warm tips - a single full amount of the receipt is limited to receive the same free gifts; customers participating in the activity will not be involved in
Theme Promotion Plan No. 2
Theme: Intoxicating Valentine's Day, True Love for a Long Time
Activity time: February 14
Activity content: On the day of the event, couples who shopped in the supermarket (regardless of how much the amount of money) will be able to get a "true love rose", which is a rose that can be used as a gift for a person who has been in love for a long time. "A, *** sent 999 roses, may lovers end up in love! "Open door to happiness" red packet. Red envelope prizes include 1 yuan, 2 yuan, 5 yuan, 100 yuan RMB or other gifts, to ensure that 100% of the prize.
Warm Tips - Only 1 red packet can be given away for a single full-value receipt.
DM Express Planning P Cover - Theme: Auspicious and Fortune Celebration for the New Year + 3 Gift Boxes of Single Products;
Theme: Red Hot New Year, Gift for Gift
Wine Gift Boxes, Red Wine Gift Boxes, Health Wine Gift Boxes, Gift Packs, Boxes of Biscuits, Punching Gift Boxes of 30 Single Products
Theme: New Year is more prosperous, better health
Health care gift box, tea gift box, honey gift box, brewing food 15 pcs singles
Theme: Leisurely and delicious New Year's Day + Valentine's Day
Leisurely packaged food (cookies, puffed, wafers, preserved food, cooked food) 12 pcs singles
Chocolate, coffee, jelly, red wine, fruit wine 6 pcs singles
The theme: "The New Year is more prosperous than ever, the health of the people is more important than ever".
Theme: Leisurely and delicious for the New Year
Casual packaged and bulk New Year's food (melon seeds, peanuts, pistachios, Kokopo, candies, jellies) 30 pcs of single products
Theme: New Year, more care
Personal cleansing and nursing care products (including tampons) 15 pcs of single products
Theme: Refreshment
Household cleansing and nursing care products and paper products (not including tampons) 15 pcs of single products
The theme: New world
Household cleansing and nursing care products with Paper products (excluding tampons) 16 items
Theme: New Year for the whole body
Knitwear, footwear, clothing 12 items
Theme: New Year, new home
Home and home appliances 15 items
Theme: Family reunion
Milk and water, carbonic acid, fruit juices, single white wine, beer, keg white wine, liqueur 15 items
Theme: Family reunion
9 items of cooking oil, sauces and seasonings, noodles and dried food; 6 items of shabu-shabu, seafood balls, frozen and ham
Theme: Family reunion
12 items of preserved and dried food, fresh food gift boxes and frozen dairy products
Theme: Family reunion
Theme: Fresh meat, light seafood, fresh seafood, fresh seafood, fresh meat, light seafood, frozen seafood, fresh seafood, frozen dairy products, fresh seafood and dried seafood, frozen seafood and dried seafood, frozen seafood and frozen dairy products, frozen dairy products, frozen dairy products, frozen dairy products, frozen dairy products p> Fresh meat, fresh seafood, eggs, rice, fruits, 12 single products
Cooked food (all kinds of stew, hot pot) 3 single products
Special requirements:
① Different subheadings should be distinguished by a different background color of the corresponding page!
②P5, P13 each P were planned out two relatively independent and have a certain degree of correlation with the section, such as snacks and Valentine's Day gifts special edition, hot pot shabu-shabu and seasonings special edition, please will be each brand according to the series of layout, each product series with a kind of color block to distinguish between the series of products with the purchase of free activities of the activities of goods in the series of the title of the next eye-catching position.
③ 3 theme promotions in the back cover of the brief details.
Publicity strategic planning giant spray paintings 1: reflecting the three themes of promotional activities.
The main channel hanging double-sided KT board 38 pieces: "Tiger Year of Lunar New Year Expo".
1 single-sided KT board at the front door: "The Year of the Tiger New Year's Expo".
2 pieces of columns for door pillars: "Year of the Tiger".
2 pieces of window spraying: "Year of the Tiger", 3 thematic event specifics.
Stacked header wrap: 1F, 2F main channel express merchandise stacking.
Specialized area layout medium-sized gold thread red lanterns + three-dimensional pull flower of the word "Fu" + surround pile + wrapped column: "The Year of the Tiger New Year's Eve Fair".
Agricultural Products New Year's Fair Program 4 First, the purpose of the event The Spring Festival is China's traditional festivals in the most enthusiastic, the most grand festivals. On the eve of the Spring Festival, urban and rural residents always have the traditional habit of shopping. In the leisurely shopping, seeking pleasure, joy, in shopping, welcome the arrival of the new year. In our county vigorously develop e-commerce today, we want to take full advantage of this traditional festival, create a network shopping festival, gradually change people's consumption concepts, promote the development of e-commerce and farmers to increase income. The New Year Festival to "develop e-commerce, prosperity of the local economy" as the theme, aims to "New Year Festival" in the form of exhibitions and sales for the people of Zhuanglang and even the whole country to provide a collection of purchasing, entertainment, consumption as one of the county network shopping platform, and at the same time for the majority of the Agricultural products enterprises, dealers and consumers to build a network trading platform to promote the "net goods to the countryside, agricultural goods into the city" two-way circulation, prompting the township, village e-commerce service stations, points to play its role in accelerating the pace of conversion of the local business marketing model for the creation of suitable for the development of e-commerce in poverty-stricken areas "Zhuanglang model" to lay the foundation for the development of e-commerce. The Zhuanglang model" to lay the foundation for the people to really experience the impact of a network economy, so that merchants really feel the era of e-commerce has come, now not to do with the problem, but how to do better problems. Second, the activity time, carrier 1, time: January 18, 20xx - February 23, 20xx 2, carrier: Zhuanglang life treasure "save la mall" p> Third, the activities of the organization and requirements 1, held a kick-off meeting: initially scheduled for January 18 in the new space-time e-commerce training center held Zhuanglang first e-commerce, "Welcome to the New Year, to send New Year's Eve," the activities of the kick-off meeting. 2, the county e-commerce service center is responsible for organizing the township e-commerce service station and logistics courier company responsible for attending. 3, the township service station is responsible for organizing the village-level service points to actively carry out this activity, do a good job of goods on the shelves, sales, so that the village-level service points in the Zhuanglang e-commerce platform transactions reach a certain amount. 4, logistics courier company is responsible for the express service of this activity. To rapid, high-quality, efficient in accordance with the platform order address to do a good job of guaranteeing the flow of goods, the same city 1.5 kilometers free of charge, 1.5 kilometers away in accordance with the domestic standard best price delivery. 5, Zhuanglang new space and time e-commerce company is responsible for the organization of the net sales enterprises and merchants to participate in this activity. To the enterprises and merchants to provide products according to the number, price register, the enterprises and merchants to provide products to issue a written quality assurance letter, and actively do a good job of the product after-sales work. Four, the activities of the object Zhuanglang County within the scope of the residents, foreign Zhuanglang nationality and attention to the economic development of Zhuanglang people. V. Theme of the event The development of e-commerce and prosperity of the local economy Sixth, publicity slogans 1, purchase of New Year's Eve, on Zhuanglang Life Treasure; 2, this year's New Year's Eve where to look for, Life Treasure on the sample; 3, this year's New Year's Eve where to look for, Life Treasure on the sample; 9, out of the house without worrying about, online order send hometown 10, this year's New Year's Eve is not the same, just because there is a New Year's Eve VII, the activities of the content 1, coupon: save la mall full of full of 100 yuan to reduce the 10 yuan available (coupons and full-reduced activities can only be used to) (The same) 2, full reduction: full of 50 yuan to reduce 7 yuan; full of 99 yuan to reduce 11 yuan; full of 139 yuan to reduce 20 yuan (reduced costs are from the lowest price provided by the manufacturer to allocate, only the life of the treasure platform registered users and WeChat attention to the user) 3, limited-time rush: the organization of participating merchants according to the nature of the product and classification, and actively do a good job of discounted limited-time rush business activities. (Only life treasure platform registered users and WeChat attention users) 4, New Year's gift package: according to the county merchants to provide a combination of products, 5, New Year's gift coupons: New Year's gift coupons issued to other businesses, can be used through the coupon code in the life treasure platform. 6, full red packets: a one-time purchase of more than 50 yuan issued 5 yuan red packets, and then a small gift (offline users) 7, flagship stores, e-commerce service point of delivery in the same city: flagship stores, the various e-commerce service points to support delivery in the same city, the online order, door-to-door pickup free of logistics, free delivery within 1.5 kilometers, delivery fee of 10 yuan outside of 1.5 kilometers from 8, On behalf of the New Year's Eve: If Zhuanglang by outsiders or foreign Zhuanglang friends, through the platform to place an order of 500 yuan, the platform side or merchants can help their New Year's Eve to the home, shipping costs in accordance with the rules of logistics within the county to go. 9, sell New Year's goods, send spring couplets. Can be combined with the cultural three to the countryside to engage in Eight, the activities of publicity 1, WeChat circle of friends: a, the new space-time customer service department is responsible for WeChat circle of friends promotion; b public number of the marketing and promotion; c, the participating merchants (enterprises) to actively participate in (circle of friends retransmission, Pingliang City, the major forums post, Baidu posting, Microblogging) 2, send leaflets: a, can be recruited part-time leaflets (part-time number of people per day for about 6 people) ground push: recruitment of part-time ground push leaflets, 65 yuan / day, and leave contact information, x-exhibit 2, 2 tables, 1000 small gifts, the date of January 25 began, to January 31 ****6 days. 3, life treasure online publicity; by the production department is responsible for: a, product landscaping; b, banner ads production; c, checking and testing the ordering process 4, media advertising: county television and other county media. 5, promotional video: cell phone video, website promotional video. 6, public service propaganda: for widows and orphans and cleaning workers to give the annual gift. Eight, activity preparation Production Department: 1, activity materials: activity theme posters, dm sheets, banners, store theme materials, couplets, mascots, product photography, program establishment date, January 20 before the completion of the design; 2, the merchants and the various service points of the online store to improve, Activity theme atmosphere, advertising theme design, product artwork, set coupons, program establishment date, January 22 before the completion of the design. Business Department: a, the date of establishment of the program; b, January 20 before the collection of the required products Operations Department: a, the date of establishment of the program; b, the implementation of the inventory warehouse and warehouse management; c, the establishment of the event venue, build Customer Service Department: a, statistics on daily orders; b, statistics on the number of registered users; c, the activities of the portfolio entry The use of vehicles: the new time and the service points of the online store to create an atmosphere, advertising theme design, product design, set coupons. p> Vehicle use: new space and time and related enterprises, merchants Nine, the cost of activities Preliminary estimates need to be about 100,000 yuan, the plan is to raise a portion of the merchants, the county business bureau to support a portion. X. New Year's commodities: Merchants to provide, register XI, the social benefits Our county 15 years was identified as the national e-commerce into the rural areas of the comprehensive demonstration counties, the county, townships, villages, three levels of service outlets have built the offline experience store In order to create an atmosphere for the development of e-commerce in the county, activate the county merchants and enterprises to participate in the network economy enthusiasm, accelerate the pace of conversion of the local business marketing model to promote the further development of e-commerce business, to create suitable for the development of e-commerce in impoverished areas, "Zhuanglang model" to lay the foundation for this year's national first network to engage in the "New Year's Eve". "New Year's Eve", we can take advantage of the east wind, the trend, to engage in a sensational domain "New Year's Eve", so that the people really experience the impact of the network economy, so that merchants really feel that the era of e-commerce has come, it is not a matter of doing and Do not do the problem, but how to do better.