The scenic cultural ice-cream is not only a product, but also a medium to link the emotional value of consumers in the scenic area. Taking pictures and sending them to friends is the first thing most consumers do after buying a scenic cultural ice-cream, which is of great commemorative value to consumers who may only come here once in a lifetime. Like the tourist postcards of the past, the value of scenic ice-cream lies in the scene.
Second, scarcity
Currently, most of the cultural ice cream is only sold in the scenic area, it is difficult to leave the scenic area to buy in other channels, which means that the cultural ice cream has a certain premium ability to sell is the value. Relying on the highly similar shape with the scenic spot to draw closer to consumers, limited area sales to make it has a certain degree of scarcity, which is the selling point of the cultural ice-cream.
Third, ornamental
High value, easy to plant grass, short conversion path. Young people in the new era pursue fashion and novelty, and like to learn about different products through social platforms. High-value ice-cream can not only stimulate young consumers' desire to share and make the product spread; it can also leverage the influence of netizen KOLs to raise consumers' attention to the product, greatly shortening the path from "seeding" to "pulling grass".
The cultural ice cream that I want to buy the most is
Flower Xiaoji Cultural Ice Cream The Flower Xiaoji handmade ice cream launched by Huacheng Hui and Chao Councilor is made from imported high-quality milk, using natural sugar "seaweed sugar" instead of "sucrose", and handmade Gelato process in Italy. It is made of imported high-quality milk, using natural sugar "seaweed sugar" instead of "cane sugar", with Italian handmade Gelato technology, delicious and not fattening, letting the taste buds experience an unprecedented sensation after trying one mouthful~
Coconut-flavored Flower Kitty
Vanilla-flavored Flower Kitty
The chubby little Kitty is also too cute! Bite a bite, the cold feeling instantly from the teeth to the brain, the heat are a few points less, properly walking cooling magic weapon! Two flavors to choose from
Haixinsha Wenchuang ice cream
Haixinsha Wenchuang ice cream is a new product jointly launched by Haixinsha and Chao Council. The entire ice-cream modeling is the top view of the Haixinsha, the stage, the seats are clearly visible, very delicate, full of details ~
Wuyang stone statue ice-cream, Guangzhou Tower ice-cream, Pearl River cruise ice-cream, Shawan Ancient Town ice-cream ...... this summer, the attractions around the attractions and scenic spots of Guangdong Cultural Creation ice-cream continued to "out of the circle! ". Many young people and parent-child families specializing in holding this ice-cream to the scenic spots to play cards, consumption.
Guangzhou Tower ice cream.
"Everything can be ice-cream." A phrase can illustrate the out-of-circle effect of cultural and creative ice cream in recent years. Since the beginning of summer, Guangdong's persistent high temperature has driven cold drinks, ice cream and other summer products into the peak season of sales. In line with the new consumer demand, cultural ice cream because of its cultural connotation and "eye-catching" face value, to become this summer's cultural and tourism consumption "gold" tool and the new highlights of the summer economy.
Behind the fire of cultural ice-cream is the effect created by the integration of scenic cultural IP and social attributes of the consumer scene, the future prospects are broad. Experts say, cultural ice cream from the "net red" will become "long red", but also need to continue to improve in the taste process, standardization, IP realization, etc., to meet the new demand of tourists to upgrade consumption.
Creative ice-cream "out of the circle"
Unlocking the "here to visit" new posture
In Guangzhou Yuexiu Park, five sheep statue square, many young tourists holding a fantastic five sheep like the shape of the ice-cream, and attractions! taking photos and playing cards, which is low-key, subtle and unique.
"This ice-cream is very popular, especially with young people and parent-child families." Meng Yue, director of the business department of Guangzhou Yuexiu Park, said the park launched a cultural ice-cream designed on the concept of the Five Rams stone statue in October last year, which became popular as soon as it was launched, "Many tourists came to the park with pictures and asked if there was this ice-cream for sale."
The five sheep stone statue ice cream.
Now, the unique cultural creation ice-cream can be bought at a number of stores in Guangzhou's Yuexiu Park and the Fengxing Milk Experience Store, with daily sales of 2,000 units at its peak. In addition to being sold in Yuexiu Park, the stylized cultural ice-cream is also sold in some of Guangzhou's offline milk stores and online e-commerce platforms. In response to the recent hot weather, sales of the ice-cream have also risen sharply, with July sales up 1.5 times over June sales.
Guangzhou landmark Canton Tower is one of the earliest scenic spots in Guangzhou to supply ice-cream with cultural creations, and in 2020, the scenic spot took the lead in launching an ice-cream modeled on the "Little Barbarian Waist" to test out the market for cultural creations. "Since July, the store sales volume of about 250 pcs per day, every 5 tourists who enter the store will have 1 will buy our cultural creation ice cream." Guangzhou Tower Tourism and Cultural Development Co., Ltd. operation and management branch staff Cao Xiuyan said that the summer weather is hot, cultural and creative ice cream sales growth is faster, weekday sales of a single store about 250, the weekend daily sales of up to three or four hundred.